0
NPS
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Numerator
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About Numerator's Brand
Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has 2,000 employees worldwide; 80 of the top 100 CPG brands’ manufacturers are Numerator clients. Among its major competitors, Numerator is ranked in 3rd place for NPS while IRI is 1st, and Nielsen is 2nd.
Brand at a Glance
76%
Customer Loyalty
3.5/5
Product Quality
3.8/5
Pricing
3.7/5
Customer Service
Numerator Ranking
- #3 / 3 of its competitors
Numerator NPS
Numerator's Net Promoter Score (NPS) is a 0 with 20% Promoters, 60% Passives, and 20% Detractors. Net Promoter Score tracks whether Numerator's customers would recommend using the product based on a scale of -100 to 100.
Numerator Overall NPS
| 20% | Promoters |
|---|---|
| 60% | Passives |
| 20% | Detractors |
Numerator NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 0 | Apr 2022 | 0 |
Jan 2023 50 | Jan 2023 | 50 |
Sep 2023 33 | Sep 2023 | 33 |
May 2024 25 | May 2024 | 25 |
Jun 2024 0 | Jun 2024 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Numerator Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Numerator users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Numerator Customer Loyalty vs. Competitors
Compared to its competitors, Numerator's Customer Loyalty score is rated right above IRI, and is preceded by Nielsen.
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VS
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Numerator Product Quality
3.5/5
Numerator has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Numerator Product Information
Numerator’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.numerator.com
- Company Size
- 1,001-5,000 Employees
Industry
Marketing, Advertising and Research
Numerator Product Quality vs. Competitors
Compared to its competitors, Numerator's Product Quality score is rated right below Nielsen.
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VS
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Numerator Pricing
Numerator ROI & Value For Money
3.8/5
Numerator has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Numerator Pricing vs. Competitors
Compared to its competitors, Numerator's ROI score is rated right above Nielsen, and is preceded by IRI.
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VS
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Numerator Customer Satisfaction (CSAT)
Numerator Customer Satisfaction (CSAT) Score
40 / 100
Numerator has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Numerator Customer Satisfaction vs. Competitors
Compared to its competitors, Numerator's Customer Satisfaction score is rated right below IRI.
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Numerator Customer Service
3.7/5
Numerator has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Numerator's Customer Service
Address
Chicago, IL 60602
Website
http://www.numerator.com
Phone Number
(312) 585-3927
Numerator's Social Links
Numerator Customer Service vs. Competitors
Compared to its competitors, Numerator's Customer Service score is rated right above Nielsen, and is preceded by IRI.
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Numerator as an Employer
4.1/5
Numerator has a 4.1/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Numerator scored a 0 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of Numerator would recommend the brand to a friend. ENPS measures how likely Numerator employees would recommend working at Numerator to a friend.
Net Promoter Score
0
NPS Score
| 20% | Promoters |
|---|---|
| 60% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
30
eNPS Score
| 55% | Promoters |
|---|---|
| 20% | Passive |
| 25% | Detractors |
