

"Nutraceutical International??manufactures, markets and distributes branded nutritional supplements and natural products." Among its major competitors, Nutraceutical is ranked in 1st place for NPS while GNC is 2nd.
Nutraceutical's Net Promoter Score (NPS) is a 24 with 62% Promoters, 0% Passives, and 38% Detractors. Net Promoter Score tracks whether Nutraceutical's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 0% | Passives |
| 38% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2021 100 | Dec 2021 | 100 |
Jan 2022 100 | Jan 2022 | 100 |
Jan 2023 100 | Jan 2023 | 100 |
Feb 2023 50 | Feb 2023 | 50 |
May 2023 60 | May 2023 | 60 |
Aug 2023 67 | Aug 2023 | 67 |
Jun 2024 43 | Jun 2024 | 43 |
Jul 2024 25 | Jul 2024 | 25 |
Nutraceutical is ranked first for NPS among its competitors. GNC comes in second.
![]() Nutraceutical | ![]() GNC | |
| Global Ranking | #- | #487 |
| NPS | 24 | -9 |
| Valuation Updated every 24 hours for public companies | - | $46.53M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Nutraceutical's NPS is rated right above GNC.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nutraceutical | 24 |
![]() | GNC | -9 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Nutraceutical users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Nutraceutical's Customer Loyalty score is rated right above GNC.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Nutraceutical | 85% |
![]() | GNC | 67% |
Nutraceutical has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Nutraceutical’s product quality score is a 3.7 out of 5 as rated by its users and customers.
Compared to its competitors, Nutraceutical's Product Quality score is rated right above GNC.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nutraceutical | 3.7/5 |
![]() | GNC | 3.4/5 |
Nutraceutical has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Compared to its competitors, Nutraceutical's ROI score is rated right above GNC.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Nutraceutical | 3.3/5 |
![]() | GNC | 3/5 |
Nutraceutical has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Nutraceutical's Customer Satisfaction score is rated right above GNC.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nutraceutical | 83% |
![]() | GNC | 48% |
Nutraceutical has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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Park City, UT
http://nutraceutical.com/
Compared to its competitors, Nutraceutical's Customer Service score is rated right above GNC.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Nutraceutical | 3.5/5 |
![]() | GNC | 3.1/5 |
Nutraceutical has a 3.0/5 stars for its overall company culture rated by their employees

Nutraceutical scored a 24 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of Nutraceutical would recommend the brand to a friend. ENPS measures how likely Nutraceutical employees would recommend working at Nutraceutical to a friend.
| 62% | Promoters |
|---|---|
| 0% | Passive |
| 38% | Detractors |
| 43% | Promoters |
|---|---|
| 9% | Passive |
| 48% | Detractors |