21
NPS
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Oura
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About Oura's Brand
Oura is an award-winning wellness ring and app, designed to help you get more restful sleep and perform better. The independently validated science behind Oura and the design of the Oura ring make it the perfect companion for busy professionals, athletes and anyone who wants to get insights into their sleep, recovery and readiness to perform. Among its major competitors, Oura is ranked in 1st place for NPS while WebMD is 2nd, and Hello Heart is 3rd.
Brand at a Glance
76%
Customer Loyalty
3.7/5
Product Quality
3.8/5
Pricing
3.6/5
Customer Service
Oura Ranking
- #1 / 4 of its competitors
Oura NPS
Oura's Net Promoter Score (NPS) is a 21 with 52% Promoters, 17% Passives, and 31% Detractors. Net Promoter Score tracks whether Oura's customers would recommend using the product based on a scale of -100 to 100.
Oura Overall NPS
| 52% | Promoters |
|---|---|
| 17% | Passives |
| 31% | Detractors |
Oura NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 -9 | Jan 2023 | -9 |
Mar 2023 -1 | Mar 2023 | -1 |
May 2023 -1 | May 2023 | -1 |
Oct 2023 -7 | Oct 2023 | -7 |
Nov 2023 6 | Nov 2023 | 6 |
Mar 2024 10 | Mar 2024 | 10 |
Aug 2024 19 | Aug 2024 | 19 |
Oct 2024 21 | Oct 2024 | 21 |
Jun 2025 24 | Jun 2025 | 24 |
Jul 2025 26 | Jul 2025 | 26 |
Sep 2025 18 | Sep 2025 | 18 |
Jan 2026 20 | Jan 2026 | 20 |
How Other Brands Compare
Oura is ranked first for NPS among its competitors. WebMD and Hello Heart come in second and third, with Clue coming in at #4.
Oura |  WebMD |  Hello Heart |  Clue | |
| Global Ranking | #- | #172 | #- | #- |
| NPS | 21 | 15 | - | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Oura NPS by Gender
Oura's NPS was rated 60 by Male customers on Comparably.
Male
60
Oura's NPS was rated 60 by Male customers on Comparably.
80%
Promoters
0%
Passives
20%
Detractors
Female
N/A
Oura's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Oura NPS vs. Competitors
Compared to its competitors, Oura's NPS is rated right above WebMD.
| COMPANY | NPS Score | |
|---|---|---|
| Oura | 21 |
| WebMD | 15 |
| Hello Heart | N/A |
| Clue | N/A |
Oura Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Oura users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Oura Customer Loyalty Score by Gender
Oura's Customer Loyalty score was rated 82 by Male customers on Comparably.
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Male
82%
Yes
Female
N/A
Yes
Oura Customer Loyalty vs. Competitors
Compared to its competitors, Oura's Customer Loyalty score is rated right above WebMD.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Oura | 76% |
| WebMD | 68% |
| Hello Heart | N/A |
| Clue | N/A |
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Oura Product Quality
3.7/5
Oura has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Oura Product Information
Oura’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- https://ouraring.com
- Company Size
- 11-50 Employees
Quick Insights into Oura Product Quality
Oura's Product Quality score was rated highest by Male customers.
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Ranked Oura Product Quality the Highest
Oura Product Quality Score by Gender
Oura's Product Quality score was rated 3.9 by Male customers on Comparably.
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Male
3.9/5
Female
N/A
Oura Product Quality vs. Competitors
Compared to its competitors, Oura's Product Quality score is rated right above WebMD.
| COMPANY | Product Quality Score | |
|---|---|---|
| Oura | 3.7/5 |
| WebMD | 3.1/5 |
| Hello Heart | N/A |
| Clue | N/A |
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Oura Pricing
Oura ROI & Value For Money
3.8/5
Oura has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into Oura ROI
Oura's ROI score was rated highest by Male customers.
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Ranked Oura ROI the Highest
Oura ROI Score by Gender
Oura's ROI score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
Oura Pricing vs. Competitors
Compared to its competitors, Oura's ROI score is rated right above WebMD.
| COMPANY | Pricing Score | |
|---|---|---|
| Oura | 3.8/5 |
| WebMD | 3.2/5 |
| Hello Heart | N/A |
| Clue | N/A |
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Oura Customer Satisfaction (CSAT)
Oura Customer Satisfaction (CSAT) Score
61 / 100
Oura has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
6%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Oura Customer Satisfaction
Oura's Customer Satisfaction score was rated highest by Male customers.
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Ranked Oura Customer Satisfaction the Highest
Oura Customer Satisfaction Score by Gender
Oura's Customer Satisfaction score was rated 80 by Male customers on Comparably.
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80 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Oura Customer Satisfaction vs. Competitors
Compared to its competitors, Oura's Customer Satisfaction score is rated right above WebMD.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Oura | 61% |
| WebMD | 58% |
| Hello Heart | 0% |
| Clue | 0% |
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Oura Customer Service
3.6/5
Oura has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Oura's Customer Service
Address
San Francisco, CA 94133 Finland
Website
https://ouraring.com
Quick Insights into Oura Customer Service
Oura's Customer Service score was rated highest by Male customers.
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Ranked Oura Customer Service the Highest
Oura Customer Service Score by Gender
Oura's Customer Service score was rated 3.7 by Male customers on Comparably.
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Male
3.7/5
Female
N/A
Oura Customer Service vs. Competitors
Compared to its competitors, Oura's Customer Service score is rated right above WebMD.
| COMPANY | Customer Service Score | |
|---|---|---|
| Oura | 3.6/5 |
| WebMD | 3.1/5 |
| Hello Heart | N/A |
| Clue | N/A |
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Oura as an Employer
Consumer vs. Employees
Oura scored a 21 for Net Promoter Score and a 75 for Employee Net Promoter Score. NPS gauges how likely a customer of Oura would recommend the brand to a friend. ENPS measures how likely Oura employees would recommend working at Oura to a friend.
Net Promoter Score
21
NPS Score
| 52% | Promoters |
|---|---|
| 17% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
75
eNPS Score
| 75% | Promoters |
|---|---|
| 25% | Passive |
| 0% | Detractors |
