43
NPS
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OXXO
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About OXXO's Brand
Among its major competitors, OXXO is ranked in 1st place for NPS while 7-Eleven is 2nd.
Brand at a Glance
87%
Customer Loyalty
3.9/5
Product Quality
4/5
Pricing
4/5
Customer Service
OXXO Ranking
- #1 / 2 of its competitors
OXXO NPS
OXXO's Net Promoter Score (NPS) is a 43 with 62% Promoters, 19% Passives, and 19% Detractors. Net Promoter Score tracks whether OXXO's customers would recommend using the product based on a scale of -100 to 100.
OXXO Overall NPS
| 62% | Promoters |
|---|---|
| 19% | Passives |
| 19% | Detractors |
OXXO NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 36 | Sep 2023 | 36 |
Oct 2023 35 | Oct 2023 | 35 |
Nov 2023 36 | Nov 2023 | 36 |
Dec 2023 39 | Dec 2023 | 39 |
Jan 2024 43 | Jan 2024 | 43 |
Apr 2024 43 | Apr 2024 | 43 |
Jun 2024 45 | Jun 2024 | 45 |
Jul 2024 46 | Jul 2024 | 46 |
Aug 2024 42 | Aug 2024 | 42 |
Sep 2024 40 | Sep 2024 | 40 |
Jan 2025 40 | Jan 2025 | 40 |
Aug 2025 43 | Aug 2025 | 43 |
How Other Brands Compare
OXXO is ranked first for NPS among its competitors. 7-Eleven comes in second.
OXXO |  7-Eleven | |
| Global Ranking | #- | #93 |
| NPS | 43 | 5 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $36.34B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
OXXO NPS by Gender
OXXO's NPS was rated 49 by Male customers on Comparably.
Male
49
OXXO's NPS was rated 49 by Male customers on Comparably.
66%
Promoters
17%
Passives
17%
Detractors
Female
N/A
OXXO's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
OXXO NPS by Ethnicity
OXXO's NPS was rated 60 points by Hispanic or Latino customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 60 | Hispanic or Latino | 60 |
OXXO NPS by Age
OXXO's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
OXXO NPS by Usage
OXXO's NPS was rated the highest by customers who have used OXXO's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 100 | Over 10 Years | 100 |
OXXO Customer Reviews
Out of the 3 OXXO customer reviews 3 were positive and 0 were constructive. OXXO customer reviews reflect that all customers have a favorable experience using the products/services of the company.
OXXO Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of OXXO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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OXXO Customer Loyalty Score by Gender
OXXO's Customer Loyalty score was rated 85 by Male customers on Comparably.
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Male
85%
Yes
Female
N/A
Yes
OXXO Customer Loyalty Score by Ethnicity
OXXO's Customer Loyalty score was rated 82% by Hispanic or Latino customers on Comparably.
% who answered "Yes"
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82
out of 100
Hispanic or Latino
OXXO Customer Loyalty Score by Age
OXXO's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
41-45 100% | 41-45 | 100% |
OXXO Customer Loyalty Score by Usage
OXXO's Customer Loyalty score was rated the highest by customers who have used OXXO's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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OXXO Customer Loyalty vs. Competitors
Compared to its competitors, OXXO's Customer Loyalty score is rated right above 7-Eleven.
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OXXO Product Quality
3.9/5
OXXO has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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OXXO Product Information
OXXO’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- https://www.oxxo.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Retail
Quick Insights into OXXO Product Quality
OXXO's Product Quality score was rated highest by customers who have used OXXO's products/services for Over 10 Years, and rated lowest by customers ages 41-45.
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Ranked OXXO Product Quality the Highest
Ranked OXXO Product Quality the Lowest
OXXO Product Quality Score by Gender
OXXO's Product Quality score was rated 4.2 by Male customers on Comparably.
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Male
4.2/5
Female
N/A
OXXO Product Quality Score by Ethnicity
OXXO's Product Quality score was rated 4.3 stars by Hispanic or Latino customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
OXXO Product Quality Score by Age
OXXO's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of OXXO.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
41-45 4.1 | 41-45 | 4.1 |
OXXO Product Quality Score by Usage
OXXO's Product Quality score was rated the highest by customers who have used OXXO's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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OXXO Product Quality vs. Competitors
Compared to its competitors, OXXO's Product Quality score is rated right above 7-Eleven.
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OXXO Pricing
OXXO ROI & Value For Money
4/5
OXXO has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into OXXO ROI
OXXO's ROI score was rated highest by customers who have used OXXO's products/services for Over 10 Years, and rated lowest by customers who have used OXXO's products/services for 1 to 2 Years.
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Ranked OXXO ROI the Highest
Ranked OXXO ROI the Lowest
OXXO ROI Score by Gender
OXXO's ROI score was rated 4.2 by Male customers on Comparably.
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Male
4.2/5
Female
N/A
OXXO ROI Score by Ethnicity
OXXO's ROI score was rated 4.5 stars by Hispanic or Latino customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
OXXO ROI Score by Age
OXXO's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
41-45 3.6 | 41-45 | 3.6 |
OXXO ROI Score by Usage
OXXO's ROI score was rated the highest by customers who have used OXXO's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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OXXO Pricing vs. Competitors
Compared to its competitors, OXXO's ROI score is rated right above 7-Eleven.
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OXXO Customer Satisfaction (CSAT)
OXXO Customer Satisfaction (CSAT) Score
88 / 100
OXXO has an overall Customer Satisfaction score of 88 rated by its users and customers.
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Very Satisfied
61%
Satisfied
27%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
6%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into OXXO Customer Satisfaction
OXXO's Customer Satisfaction score was rated highest by customers who have used OXXO's products/services for 1 to 2 Years, and rated lowest by customers who have used OXXO's products/services for Over 10 Years.
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Ranked OXXO Customer Satisfaction the Highest
Ranked OXXO Customer Satisfaction the Lowest
OXXO Customer Satisfaction Score by Gender
OXXO's Customer Satisfaction score was rated 92 by Male customers on Comparably.
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92 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 0% |
OXXO Customer Satisfaction Score by Ethnicity
CSAT according to Hispanic or Latino
OXXO's Customer Satisfaction (CSAT) score was rated 90% according to Hispanic or Latino users and customers.
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90 / 100
Very Satisfied
70%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
0%
OXXO Customer Satisfaction Score by Age
OXXO's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 41-45 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 41-45 | 100% |
OXXO Customer Satisfaction Score by Usage
OXXO's Customer Satisfaction score was rated 100 points by customers who have used OXXO's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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OXXO Customer Satisfaction vs. Competitors
Compared to its competitors, OXXO's Customer Satisfaction score is rated right above 7-Eleven.
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OXXO Customer Service
4/5
OXXO has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About OXXO's Customer Service
Website
https://www.oxxo.com/
Quick Insights into OXXO Customer Service
OXXO's Customer Service score was rated highest by customers who have used OXXO's products/services for Over 10 Years, and rated lowest by customers who have used OXXO's products/services for 1 to 2 Years.
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Ranked OXXO Customer Service the Highest
Ranked OXXO Customer Service the Lowest
OXXO Customer Service Score by Gender
OXXO's Customer Service score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
OXXO Customer Service Score by Ethnicity
OXXO's Customer Service score was rated 4.2 stars by Hispanic or Latino customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
OXXO Customer Service Score by Age
OXXO's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
41-45 4.1 | 41-45 | 4.1 |
OXXO Customer Service Score by Usage
OXXO's Customer Service score was rated the highest by customers who have used OXXO's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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OXXO Customer Service vs. Competitors
Compared to its competitors, OXXO's Customer Service score is rated right above 7-Eleven.
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Consumer vs. Employees
OXXO scored a 43 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of OXXO would recommend the brand to a friend. ENPS measures how likely OXXO employees would recommend working at OXXO to a friend.
Net Promoter Score
43
NPS Score
| 62% | Promoters |
|---|---|
| 19% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 61% | Promoters |
|---|---|
| 6% | Passive |
| 33% | Detractors |
