33
NPS
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Pendleton Woolen Mills
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About Pendleton Woolen Mills' Brand
Among its major competitors, Pendleton Woolen Mills is ranked in 2nd place for NPS while Target is 1st, and Kohl's is 3rd.
Brand at a Glance
68%
Customer Loyalty
4.4/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
Pendleton Woolen Mills Ranking
- #2 / 3 of its competitors
Pendleton Woolen Mills NPS
Pendleton Woolen Mills's Net Promoter Score (NPS) is a 33 with 60% Promoters, 13% Passives, and 27% Detractors. Net Promoter Score tracks whether Pendleton Woolen Mills's customers would recommend using the product based on a scale of -100 to 100.
Pendleton Woolen Mills Overall NPS
| 60% | Promoters |
|---|---|
| 13% | Passives |
| 27% | Detractors |
Pendleton Woolen Mills NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 100 | Nov 2021 | 100 |
Jan 2022 50 | Jan 2022 | 50 |
Mar 2022 40 | Mar 2022 | 40 |
Jun 2022 34 | Jun 2022 | 34 |
Dec 2022 43 | Dec 2022 | 43 |
Feb 2023 11 | Feb 2023 | 11 |
Mar 2023 20 | Mar 2023 | 20 |
Apr 2023 27 | Apr 2023 | 27 |
Jul 2023 33 | Jul 2023 | 33 |
Nov 2023 38 | Nov 2023 | 38 |
May 2025 29 | May 2025 | 29 |
Aug 2025 34 | Aug 2025 | 34 |
How Other Brands Compare
Pendleton Woolen Mills is ranked second for NPS among its competitors. Target and Kohl's come in first and third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pendleton Woolen Mills NPS by Gender
Pendleton Woolen Mills's NPS was rated -17 by Female customers on Comparably.
Female
-17
Pendleton Woolen Mills's NPS was rated -17 by Female customers on Comparably.
33%
Promoters
17%
Passives
50%
Detractors
Male
N/A
Pendleton Woolen Mills's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Pendleton Woolen Mills NPS by Ethnicity
Pendleton Woolen Mills's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Pendleton Woolen Mills NPS by Age
Pendleton Woolen Mills's NPS was rated -100 points by customers ages 66+ on Comparably.
Pendleton Woolen Mills NPS by Usage
Pendleton Woolen Mills's NPS was rated 17 points by customers who have used Pendleton Woolen Mills's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 17 | Over 10 Years | 17 |
Pendleton Woolen Mills NPS vs. Competitors
Compared to its competitors, Pendleton Woolen Mills's NPS is rated right above Kohl's, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
 | Target | 36 |
| Pendleton Woolen Mills | 33 |
 | Kohl's | -1 |
Pendleton Woolen Mills Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Pendleton Woolen Mills users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Pendleton Woolen Mills Customer Loyalty Score by Gender
Pendleton Woolen Mills's Customer Loyalty score was rated 55 by Female customers on Comparably.
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Female
55%
Yes
Male
N/A
Yes
Pendleton Woolen Mills Customer Loyalty Score by Ethnicity
Pendleton Woolen Mills's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
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70
out of 100
Caucasian
Pendleton Woolen Mills Customer Loyalty Score by Age
Pendleton Woolen Mills's Customer Loyalty score was rated 70% by customers ages 66+ on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 70% | 66+ | 70% |
Pendleton Woolen Mills Customer Loyalty Score by Usage
Pendleton Woolen Mills's Customer Loyalty score was rated 55% by customers who have used Pendleton Woolen Mills's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Pendleton Woolen Mills Customer Loyalty vs. Competitors
Compared to its competitors, Pendleton Woolen Mills's Customer Loyalty score is rated right below Kohl's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Target | 82% |
| Kohl's | 74% |
| Pendleton Woolen Mills | 68% |
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Pendleton Woolen Mills Product Quality
4.4/5
Pendleton Woolen Mills has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Pendleton Woolen Mills Product Information
Pendleton Woolen Mills’s product quality score is a 4.4 out of 5 as rated by its users and customers.
- Company Size
- 501-1,000 Employees
Industry
Fashion and Beauty
Ecommerce and Marketplaces
Manufacturing
Quick Insights into Pendleton Woolen Mills Product Quality
Pendleton Woolen Mills's Product Quality score was rated highest by Caucasian customers.
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Ranked Pendleton Woolen Mills Product Quality the Highest
Pendleton Woolen Mills Product Quality Score by Gender
Pendleton Woolen Mills's Product Quality score was rated 4.4 by Female customers on Comparably.
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Female
4.4/5
Male
N/A
Pendleton Woolen Mills Product Quality Score by Ethnicity
Pendleton Woolen Mills's Product Quality score was rated 4.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Pendleton Woolen Mills.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Pendleton Woolen Mills Product Quality Score by Age
Pendleton Woolen Mills's Product Quality score was rated 4.1 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 4.1 | 66+ | 4.1 |
Pendleton Woolen Mills Product Quality Score by Usage
Pendleton Woolen Mills's Product Quality score was rated 4.4 stars by customers who have used Pendleton Woolen Mills's products/services for Over 10 Years.
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Pendleton Woolen Mills Product Quality vs. Competitors
Compared to its competitors, Pendleton Woolen Mills's Product Quality score is rated right above Target.
| COMPANY | Product Quality Score | |
|---|---|---|
| Pendleton Woolen Mills | 4.4/5 |
| Target | 4.1/5 |
| Kohl's | 3.4/5 |
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Pendleton Woolen Mills Pricing
Pendleton Woolen Mills ROI & Value For Money
3.7/5
Pendleton Woolen Mills has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Pendleton Woolen Mills ROI
Pendleton Woolen Mills's ROI score was rated highest by customers who have used Pendleton Woolen Mills's products/services for Over 10 Years.
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Ranked Pendleton Woolen Mills ROI the Highest
Pendleton Woolen Mills ROI Score by Gender
Pendleton Woolen Mills's ROI score was rated 3.5 by Female customers on Comparably.
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Female
3.5/5
Male
N/A
Pendleton Woolen Mills ROI Score by Ethnicity
Pendleton Woolen Mills's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Pendleton Woolen Mills.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Pendleton Woolen Mills ROI Score by Age
Pendleton Woolen Mills's ROI score was rated 2.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Pendleton Woolen Mills.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2.5 | 66+ | 2.5 |
Pendleton Woolen Mills ROI Score by Usage
Pendleton Woolen Mills's ROI score was rated 3.7 stars by customers who have used Pendleton Woolen Mills's products/services for Over 10 Years.
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Pendleton Woolen Mills Pricing vs. Competitors
Compared to its competitors, Pendleton Woolen Mills's ROI score is rated right above Kohl's, and is preceded by Target.
| COMPANY | Pricing Score | |
|---|---|---|
| Target | 3.9/5 |
| Pendleton Woolen Mills | 3.7/5 |
| Kohl's | 3.4/5 |
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Pendleton Woolen Mills Customer Satisfaction (CSAT)
Pendleton Woolen Mills Customer Satisfaction (CSAT) Score
80 / 100
Pendleton Woolen Mills has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Pendleton Woolen Mills Customer Satisfaction
Pendleton Woolen Mills's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Pendleton Woolen Mills Customer Satisfaction the Highest
Pendleton Woolen Mills Customer Satisfaction Score by Gender
Pendleton Woolen Mills's Customer Satisfaction score was rated 50 by Female customers on Comparably.
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50 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Pendleton Woolen Mills Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Pendleton Woolen Mills' Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
34%
Pendleton Woolen Mills Customer Satisfaction Score by Age
Pendleton Woolen Mills's Customer Satisfaction score was rated 0 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Pendleton Woolen Mills.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 0% |
Pendleton Woolen Mills Customer Satisfaction Score by Usage
Pendleton Woolen Mills's Customer Satisfaction score was rated 66 points by customers who have used Pendleton Woolen Mills's products/services for Over 10 Years.
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Pendleton Woolen Mills Customer Satisfaction vs. Competitors
Compared to its competitors, Pendleton Woolen Mills's Customer Satisfaction score is rated right above Target.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Pendleton Woolen Mills | 80% |
| Target | 79% |
| Kohl's | 64% |
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Pendleton Woolen Mills Customer Service
3.9/5
Pendleton Woolen Mills has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Pendleton Woolen Mills's Customer Service
Website
https://www.pendleton-usa.com/
Quick Insights into Pendleton Woolen Mills Customer Service
Pendleton Woolen Mills's Customer Service score was rated highest by Caucasian customers.
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Ranked Pendleton Woolen Mills Customer Service the Highest
Pendleton Woolen Mills Customer Service Score by Gender
Pendleton Woolen Mills's Customer Service score was rated 3.6 by Female customers on Comparably.
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Female
3.6/5
Male
N/A
Pendleton Woolen Mills Customer Service Score by Ethnicity
Pendleton Woolen Mills's Customer Service score was rated 4.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Pendleton Woolen Mills.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Pendleton Woolen Mills Customer Service Score by Age
Pendleton Woolen Mills's Customer Service score was rated 2.6 stars by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 2.6 | 66+ | 2.6 |
Pendleton Woolen Mills Customer Service Score by Usage
Pendleton Woolen Mills's Customer Service score was rated 3.6 stars by customers who have used Pendleton Woolen Mills's products/services for Over 10 Years.
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Pendleton Woolen Mills Customer Service vs. Competitors
Compared to its competitors, Pendleton Woolen Mills's Customer Service score is rated right above Kohl's, and is preceded by Target.
| COMPANY | Customer Service Score | |
|---|---|---|
| Target | 4/5 |
| Pendleton Woolen Mills | 3.9/5 |
| Kohl's | 3.4/5 |
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Pendleton Woolen Mills as an Employer
2.9/5
Pendleton Woolen Mills has a 2.9/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Pendleton Woolen Mills scored a 33 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Pendleton Woolen Mills would recommend the brand to a friend. ENPS measures how likely Pendleton Woolen Mills employees would recommend working at Pendleton Woolen Mills to a friend.
Net Promoter Score
33
NPS Score
| 60% | Promoters |
|---|---|
| 13% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 14% | Promoters |
|---|---|
| 22% | Passive |
| 64% | Detractors |
