9
NPS
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Pet Valu
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About Pet Valu's Brand
Pet Valu is specialty retailer of pet food. Among its major competitors, Pet Valu is ranked in 2nd place for NPS while PetSmart is 1st, and Petco is 3rd.
Brand at a Glance
80%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.7/5
Customer Service
Pet Valu Ranking
- #2 / 4 of its competitors
Pet Valu NPS
Pet Valu's Net Promoter Score (NPS) is a 9 with 43% Promoters, 23% Passives, and 34% Detractors. Net Promoter Score tracks whether Pet Valu's customers would recommend using the product based on a scale of -100 to 100.
Pet Valu Overall NPS
| 43% | Promoters |
|---|---|
| 23% | Passives |
| 34% | Detractors |
Pet Valu NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 20 | Aug 2023 | 20 |
Sep 2023 15 | Sep 2023 | 15 |
Dec 2023 16 | Dec 2023 | 16 |
Jan 2024 12 | Jan 2024 | 12 |
Apr 2024 13 | Apr 2024 | 13 |
May 2024 12 | May 2024 | 12 |
Jul 2024 10 | Jul 2024 | 10 |
Nov 2024 9 | Nov 2024 | 9 |
Jan 2025 11 | Jan 2025 | 11 |
Feb 2025 11 | Feb 2025 | 11 |
Mar 2025 8 | Mar 2025 | 8 |
Dec 2025 9 | Dec 2025 | 9 |
How Other Brands Compare
Pet Valu is ranked second for NPS among its competitors. PetSmart and Petco come in first and third, with Pet Supermarket coming in at #4.
Pet Valu |  PetSmart |  Petco |  Pet Supermarket | |
| Global Ranking | #- | #213 | #- | #- |
| NPS | 9 | 10 | -6 | -24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pet Valu NPS by Gender
Male customers rated Pet Valu's NPS 1 points higher than Female customers.
Male
22
Pet Valu's NPS was rated 22 by Male customers on Comparably.
44%
Promoters
34%
Passives
22%
Detractors
Female
21
Pet Valu's NPS was rated 21 by Female customers on Comparably.
50%
Promoters
21%
Passives
29%
Detractors
Pet Valu NPS by Ethnicity
Pet Valu's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 36 | Caucasian | 36 |
Native American 33 | Native American | 33 |
Other 17 | Other | 17 |
Pet Valu NPS by Age
Pet Valu's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Pet Valu NPS by Usage
Pet Valu's NPS was rated the highest by customers who have used Pet Valu's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 60 | Less than 1 Year | 60 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years 11 | 5 to 10 Years | 11 |
Over 10 Years 0 | Over 10 Years | 0 |
Pet Valu NPS vs. Competitors
Compared to its competitors, Pet Valu's NPS is rated right above Petco, and is preceded by PetSmart.
| COMPANY | NPS Score | |
|---|---|---|
| PetSmart | 10 |
| Pet Valu | 9 |
| Petco | -6 |
| Pet Supermarket | -24 |
Pet Valu Customer Reviews
Out of the 7 Pet Valu customer reviews 6 were positive and 1 was constructive. Pet Valu customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Pet Valu Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Pet Valu users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Pet Valu Customer Loyalty Score by Gender
Female customers rated Pet Valu's Customer Loyalty score 39% higher than Male customers.
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Male
50%
Yes
Female
89%
Yes
Pet Valu Customer Loyalty Score by Ethnicity
Pet Valu's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Pet Valu.
87
out of 100
Caucasian
100
out of 100
Native American
70
out of 100
Other
Pet Valu Customer Loyalty Score by Age
Pet Valu's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 100% | 26-30 | 100% |
31-35 70% | 31-35 | 70% |
41-45 100% | 41-45 | 100% |
46-50 10% | 46-50 | 10% |
56-60 64% | 56-60 | 64% |
Pet Valu Customer Loyalty Score by Usage
Pet Valu's Customer Loyalty score was rated the highest by customers who have used Pet Valu's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Pet Valu Customer Loyalty Score by Industry
Pet Valu's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Pet Valu Customer Loyalty vs. Competitors
Compared to its competitors, Pet Valu's Customer Loyalty score is rated right above PetSmart.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Pet Valu | 80% |
| PetSmart | 77% |
| Petco | 71% |
| Pet Supermarket | 71% |
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Pet Valu Product Quality
3.8/5
Pet Valu has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Pet Valu Product Information
Pet Valu’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Pet Valu's product the highest. Reviewers from the Accounting industry rated Pet Valu the lowest at 3.2.
- Website
- http://petvalu.com/
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Services
Food and Beverages
Quick Insights into Pet Valu Product Quality
Pet Valu's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers ages 46-50.
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Ranked Pet Valu Product Quality the Highest
Ranked Pet Valu Product Quality the Lowest
Pet Valu Product Quality Score by Gender
Female customers rated Pet Valu's Product Quality score 0.2 stars higher than Male customers.
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Male
3.6/5
Female
3.8/5
Pet Valu Product Quality Score by Ethnicity
Pet Valu's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Native American 4.3 | Native American | 4.3 |
Other 3.6 | Other | 3.6 |
Pet Valu Product Quality Score by Age
Pet Valu's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.1 | 31-35 | 4.1 |
41-45 4.3 | 41-45 | 4.3 |
46-50 2 | 46-50 | 2 |
56-60 3 | 56-60 | 3 |
Pet Valu Product Quality Score by Usage
Pet Valu's Product Quality score was rated the highest by customers who have used Pet Valu's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Pet Valu Product Quality Score by Industry
Pet Valu's Product Quality score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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Pet Valu Product Quality vs. Competitors
Compared to its competitors, Pet Valu's Product Quality score is rated right above PetSmart.
| COMPANY | Product Quality Score | |
|---|---|---|
| Pet Valu | 3.8/5 |
| PetSmart | 3.5/5 |
| Petco | 3.1/5 |
| Pet Supermarket | 2.8/5 |
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Pet Valu Pricing
Pet Valu ROI & Value For Money
3.5/5
Pet Valu has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Pet Valu Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Education industry think that they had the lowest ROI from Pet Valu.
Quick Insights into Pet Valu ROI
Pet Valu's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers ages 46-50.
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Ranked Pet Valu ROI the Highest
Ranked Pet Valu ROI the Lowest
Pet Valu ROI Score by Gender
Male customers rated Pet Valu's ROI score 0.1 stars higher than Female customers.
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Male
3.6/5
Female
3.5/5
Pet Valu ROI Score by Ethnicity
Pet Valu's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Native American 4.3 | Native American | 4.3 |
Other 3.3 | Other | 3.3 |
Pet Valu ROI Score by Age
Pet Valu's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.1 | 31-35 | 4.1 |
41-45 4 | 41-45 | 4 |
46-50 1.6 | 46-50 | 1.6 |
56-60 3.1 | 56-60 | 3.1 |
Pet Valu ROI Score by Usage
Pet Valu's ROI score was rated the highest by customers who have used Pet Valu's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Pet Valu ROI Score by Industry
Pet Valu's ROI score was rated the highest by Retail industry customers, and the lowest by Education industry customers.
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Pet Valu Pricing vs. Competitors
Compared to its competitors, Pet Valu's ROI score is rated right above PetSmart.
| COMPANY | Pricing Score | |
|---|---|---|
| Pet Valu | 3.5/5 |
| PetSmart | 3.3/5 |
| Petco | 3/5 |
| Pet Supermarket | 2.8/5 |
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Pet Valu Customer Satisfaction (CSAT)
Pet Valu Customer Satisfaction (CSAT) Score
77 / 100
Pet Valu has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
39%
Satisfied
38%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
5%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Pet Valu Customer Satisfaction
Pet Valu's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Pet Valu's products/services for Over 10 Years.
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Ranked Pet Valu Customer Satisfaction the Highest
Ranked Pet Valu Customer Satisfaction the Lowest
Pet Valu Customer Satisfaction Score by Gender
Male customers rated Pet Valu's Customer Satisfaction score 28 points higher than Female customers.
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100 / 100
MaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
72 / 100
FemaleVery Satisfied | 48% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 9% | |
Very Dissatisfied | 14% |
Pet Valu Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Pet Valu's Customer Satisfaction (CSAT) score was rated 79% according to Caucasian users and customers.
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79 / 100
Very Satisfied
65%
Satisfied
14%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
7%
CSAT according to Native American
Pet Valu's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
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100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Pet Valu's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
17%
Pet Valu Customer Satisfaction Score by Age
Pet Valu's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 56-60 | 75% |
Pet Valu Customer Satisfaction Score by Usage
Pet Valu's Customer Satisfaction score was rated the highest by customers who have used Pet Valu's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Pet Valu Customer Satisfaction Score by Industry
Pet Valu's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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{
"title": "Pet Valu Customer Satisfaction Score by Industry",
"text": "Pet Valu's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Pet Valu's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Accounting",
"groupId": 495,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Pet Valu's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Retail",
"groupId": 559,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Pet Valu's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "max",
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}
]
}Pet Valu Customer Satisfaction vs. Competitors
Compared to its competitors, Pet Valu's Customer Satisfaction score is rated right above PetSmart.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Pet Valu | 77% |
| PetSmart | 62% |
| Petco | 55% |
| Pet Supermarket | 51% |
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Pet Valu Customer Service
3.7/5
Pet Valu has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Pet Valu's Customer Service
Address
Markham, VA L3R 0A1 Canada
Website
http://petvalu.com/
Phone Number
(905)946-1200
Quick Insights into Pet Valu Customer Service
Pet Valu's Customer Service score was rated highest by customers who have used Pet Valu's products/services for Less than 1 Year, and rated lowest by customers ages 46-50.
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Ranked Pet Valu Customer Service the Highest
Ranked Pet Valu Customer Service the Lowest
Pet Valu Customer Service Score by Gender
Female customers rated Pet Valu's Customer Service score 0.2 stars higher than Male customers.
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Male
3.4/5
Female
3.6/5
Pet Valu Customer Service Score by Ethnicity
Pet Valu's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Pet Valu.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Native American 4.1 | Native American | 4.1 |
Other 3.1 | Other | 3.1 |
Pet Valu Customer Service Score by Age
Pet Valu's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Pet Valu.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.1 | 31-35 | 4.1 |
41-45 3.2 | 41-45 | 3.2 |
46-50 1.5 | 46-50 | 1.5 |
56-60 2.7 | 56-60 | 2.7 |
Pet Valu Customer Service Score by Usage
Pet Valu's Customer Service score was rated the highest by customers who have used Pet Valu's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Pet Valu Customer Service Score by Industry
Pet Valu's Customer Service score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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Pet Valu Customer Service vs. Competitors
Compared to its competitors, Pet Valu's Customer Service score is rated right above PetSmart.
| COMPANY | Customer Service Score | |
|---|---|---|
| Pet Valu | 3.7/5 |
| PetSmart | 3.5/5 |
| Petco | 3/5 |
| Pet Supermarket | 2.6/5 |
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Pet Valu as an Employer
3.6/5
Pet Valu has a 3.6/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Pet Valu scored a 9 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Pet Valu would recommend the brand to a friend. ENPS measures how likely Pet Valu employees would recommend working at Pet Valu to a friend.
Net Promoter Score
9
NPS Score
| 43% | Promoters |
|---|---|
| 23% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
4
eNPS Score
| 39% | Promoters |
|---|---|
| 26% | Passive |
| 35% | Detractors |
