-24
NPS
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Pet Supermarket
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About Pet Supermarket's Brand
Pet Supermarket, Inc. operates stores selling pet products primarily in Florida, Tennessee, Kentucky, Georgia, and North Carolina. Among its major competitors, Pet Supermarket is ranked in 5th place for NPS while PetSmart is 1st, and Pet Valu is 2nd.
Brand at a Glance
71%
Customer Loyalty
2.8/5
Product Quality
2.8/5
Pricing
2.6/5
Customer Service
Pet Supermarket Ranking
- #3 / 4 of its competitors
Pet Supermarket NPS
Pet Supermarket's Net Promoter Score (NPS) is a -24 with 34% Promoters, 8% Passives, and 58% Detractors. Net Promoter Score tracks whether Pet Supermarket's customers would recommend using the product based on a scale of -100 to 100.
Pet Supermarket Overall NPS
| 34% | Promoters |
|---|---|
| 8% | Passives |
| 58% | Detractors |
Pet Supermarket NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 -26 | Aug 2023 | -26 |
Sep 2023 -26 | Sep 2023 | -26 |
Oct 2023 -26 | Oct 2023 | -26 |
Dec 2023 -25 | Dec 2023 | -25 |
Jan 2024 -26 | Jan 2024 | -26 |
Feb 2024 -24 | Feb 2024 | -24 |
Mar 2024 -22 | Mar 2024 | -22 |
Apr 2024 -21 | Apr 2024 | -21 |
Jun 2024 -21 | Jun 2024 | -21 |
Aug 2024 -21 | Aug 2024 | -21 |
Oct 2024 -23 | Oct 2024 | -23 |
Apr 2025 -23 | Apr 2025 | -23 |
How Other Brands Compare
Pet Supermarket is ranked third for NPS among its competitors. PetSmart and Pet Valu come in first and second, with PetMed Express coming in at #4.
Pet Supermarket |  PetSmart |  PetMed Express |  Pet Valu | |
| Global Ranking | #- | #213 | #- | #- |
| NPS | -24 | 10 | - | 9 |
| Valuation Updated every 24 hours for public companies | - | - | $689.22M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pet Supermarket NPS by Gender
Female customers rated Pet Supermarket's NPS 37 points higher than Male customers.
Male
-56
Pet Supermarket's NPS was rated -56 by Male customers on Comparably.
22%
Promoters
0%
Passives
78%
Detractors
Female
-19
Pet Supermarket's NPS was rated -19 by Female customers on Comparably.
36%
Promoters
9%
Passives
55%
Detractors
Pet Supermarket NPS by Ethnicity
Pet Supermarket's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -5 | Caucasian | -5 |
Other -40 | Other | -40 |
Pet Supermarket NPS by Age
Pet Supermarket's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
Pet Supermarket NPS by Usage
Pet Supermarket's NPS was rated the highest by customers who have used Pet Supermarket's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years -43 | 5 to 10 Years | -43 |
Over 10 Years -26 | Over 10 Years | -26 |
Pet Supermarket NPS vs. Competitors
Compared to its competitors, Pet Supermarket's NPS is rated right below Petco.
| COMPANY | NPS Score | |
|---|---|---|
| PetSmart | 10 |
| Pet Valu | 9 |
 | Pet Supplies Plus | 4 |
| PetMed Express | N/A |
 | Petco | -6 |
| Pet Supermarket | -24 |
Pet Supermarket Customer Reviews
Out of the 6 Pet Supermarket customer reviews 2 were positive and 4 were constructive. Pet Supermarket customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Pet Supermarket Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Pet Supermarket users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Pet Supermarket Customer Loyalty Score by Gender
Female customers rated Pet Supermarket's Customer Loyalty score 10% higher than Male customers.
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Male
70%
Yes
Female
80%
Yes
Pet Supermarket Customer Loyalty Score by Ethnicity
Pet Supermarket's Customer Loyalty score was rated 82% by both Caucasian and Other customers on Comparably.
% who answered "Yes"
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82
out of 100
Caucasian
82
out of 100
Other
Pet Supermarket Customer Loyalty Score by Age
Pet Supermarket's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 55% | 36-40 | 55% |
46-50 82% | 46-50 | 82% |
56-60 100% | 56-60 | 100% |
61-65 87% | 61-65 | 87% |
66+ 80% | 66+ | 80% |
Pet Supermarket Customer Loyalty Score by Usage
Pet Supermarket's Customer Loyalty score was rated the highest by customers who have used Pet Supermarket's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Pet Supermarket Customer Loyalty Score by Industry
Pet Supermarket's Customer Loyalty score was rated 70% by Business and Consumer Services industry customers.
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Pet Supermarket Customer Loyalty vs. Competitors
Compared to its competitors, Pet Supermarket's Customer Loyalty score is rated right above PetMed Express, and is preceded by Petco.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Pet Supplies Plus | 83% |
| Pet Valu | 80% |
| PetSmart | 77% |
| Petco | 71% |
| Pet Supermarket | 71% |
| PetMed Express | N/A |
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Pet Supermarket Product Quality
2.8/5
Pet Supermarket has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Pet Supermarket Product Information
Pet Supermarket’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Pet Supermarket's product the highest.
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Goods
Quick Insights into Pet Supermarket Product Quality
Pet Supermarket's Product Quality score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.
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Ranked Pet Supermarket Product Quality the Highest
Ranked Pet Supermarket Product Quality the Lowest
Pet Supermarket Product Quality Score by Gender
Female customers rated Pet Supermarket's Product Quality score 0.9 stars higher than Male customers.
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Male
2.2/5
Female
3.1/5
Pet Supermarket Product Quality Score by Ethnicity
Pet Supermarket's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Pet Supermarket.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Other 3.2 | Other | 3.2 |
Pet Supermarket Product Quality Score by Age
Pet Supermarket's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.6 | 36-40 | 2.6 |
46-50 2.5 | 46-50 | 2.5 |
56-60 5 | 56-60 | 5 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2 | 66+ | 2 |
Pet Supermarket Product Quality Score by Usage
Pet Supermarket's Product Quality score was rated the highest by customers who have used Pet Supermarket's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Pet Supermarket Product Quality Score by Industry
Pet Supermarket's Product Quality score was rated 2.3 stars by Business and Consumer Services industry customers.
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Pet Supermarket Product Quality vs. Competitors
Compared to its competitors, Pet Supermarket's Product Quality score is rated right above PetMed Express, and is preceded by Petco.
| COMPANY | Product Quality Score | |
|---|---|---|
| Pet Valu | 3.8/5 |
| PetSmart | 3.5/5 |
| Pet Supplies Plus | 3.3/5 |
| Petco | 3.1/5 |
| Pet Supermarket | 2.8/5 |
| PetMed Express | N/A |
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Pet Supermarket Pricing
Pet Supermarket ROI & Value For Money
2.8/5
Pet Supermarket has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Pet Supermarket Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry.
Quick Insights into Pet Supermarket ROI
Pet Supermarket's ROI score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.
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Ranked Pet Supermarket ROI the Highest
Ranked Pet Supermarket ROI the Lowest
Pet Supermarket ROI Score by Gender
Female customers rated Pet Supermarket's ROI score 0.5 stars higher than Male customers.
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Male
2.5/5
Female
3/5
Pet Supermarket ROI Score by Ethnicity
Pet Supermarket's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Pet Supermarket.
0
1
2
3
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Other 3.5 | Other | 3.5 |
Pet Supermarket ROI Score by Age
Pet Supermarket's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.4 | 36-40 | 2.4 |
46-50 3.2 | 46-50 | 3.2 |
56-60 4.6 | 56-60 | 4.6 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2 | 66+ | 2 |
Pet Supermarket ROI Score by Usage
Pet Supermarket's ROI score was rated the highest by customers who have used Pet Supermarket's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Pet Supermarket ROI Score by Industry
Pet Supermarket's ROI score was rated 2.3 stars by Business and Consumer Services industry customers.
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Pet Supermarket Pricing vs. Competitors
Compared to its competitors, Pet Supermarket's ROI score is rated right above PetMed Express, and is preceded by Petco.
| COMPANY | Pricing Score | |
|---|---|---|
| Pet Valu | 3.5/5 |
| PetSmart | 3.3/5 |
| Pet Supplies Plus | 3.3/5 |
| Petco | 3/5 |
| Pet Supermarket | 2.8/5 |
| PetMed Express | N/A |
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Pet Supermarket Customer Satisfaction (CSAT)
Pet Supermarket Customer Satisfaction (CSAT) Score
51 / 100
Pet Supermarket has an overall Customer Satisfaction score of 51 rated by its users and customers.
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Very Satisfied
38%
Satisfied
13%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
10%
Very Dissatisfied
35%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Pet Supermarket Customer Satisfaction
Pet Supermarket's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers ages 36-40.
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Ranked Pet Supermarket Customer Satisfaction the Highest
Ranked Pet Supermarket Customer Satisfaction the Lowest
Pet Supermarket Customer Satisfaction Score by Gender
Female customers rated Pet Supermarket's Customer Satisfaction score 28 points higher than Male customers.
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29 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 57% |
57 / 100
FemaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 6% | |
Very Dissatisfied | 31% |
Pet Supermarket Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Pet Supermarket's Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.
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53 / 100
Very Satisfied
47%
Satisfied
6%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
35%
CSAT according to Other
Pet Supermarket's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
Pet Supermarket Customer Satisfaction Score by Age
Pet Supermarket's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 25% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 33% |
Pet Supermarket Customer Satisfaction Score by Usage
Pet Supermarket's Customer Satisfaction score was rated the highest by customers who have used Pet Supermarket's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Pet Supermarket Customer Satisfaction vs. Competitors
Compared to its competitors, Pet Supermarket's Customer Satisfaction score is rated right above PetMed Express, and is preceded by Pet Supplies Plus.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Pet Valu | 77% |
| PetSmart | 62% |
| Petco | 55% |
| Pet Supplies Plus | 52% |
| Pet Supermarket | 51% |
| PetMed Express | 0% |
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Pet Supermarket Customer Service
2.6/5
Pet Supermarket has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About Pet Supermarket's Customer Service
Address
1100 International Parkway, Sunrise Beach, MO
Website
http://www.petsupermarket.com/
Phone Number
(954) 351-0897
Quick Insights into Pet Supermarket Customer Service
Pet Supermarket's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.
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Ranked Pet Supermarket Customer Service the Highest
Ranked Pet Supermarket Customer Service the Lowest
Pet Supermarket Customer Service Score by Gender
Female customers rated Pet Supermarket's Customer Service score 1 stars higher than Male customers.
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Male
1.7/5
Female
2.7/5
Pet Supermarket Customer Service Score by Ethnicity
Pet Supermarket's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Other 3 | Other | 3 |
Pet Supermarket Customer Service Score by Age
Pet Supermarket's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 2.5 | 36-40 | 2.5 |
46-50 2.1 | 46-50 | 2.1 |
56-60 5 | 56-60 | 5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.5 | 66+ | 1.5 |
Pet Supermarket Customer Service Score by Usage
Pet Supermarket's Customer Service score was rated the highest by customers who have used Pet Supermarket's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Pet Supermarket Customer Service Score by Industry
Pet Supermarket's Customer Service score was rated 2.1 stars by Business and Consumer Services industry customers.
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Pet Supermarket Customer Service vs. Competitors
Compared to its competitors, Pet Supermarket's Customer Service score is rated right above PetMed Express, and is preceded by Petco.
| COMPANY | Customer Service Score | |
|---|---|---|
| Pet Valu | 3.7/5 |
| PetSmart | 3.5/5 |
| Pet Supplies Plus | 3.1/5 |
| Petco | 3/5 |
| Pet Supermarket | 2.6/5 |
| PetMed Express | N/A |
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Pet Supermarket as an Employer
2.3/5
Pet Supermarket has a 2.3/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Pet Supermarket scored a -24 for Net Promoter Score and a -56 for Employee Net Promoter Score. NPS gauges how likely a customer of Pet Supermarket would recommend the brand to a friend. ENPS measures how likely Pet Supermarket employees would recommend working at Pet Supermarket to a friend.
Net Promoter Score
-24
NPS Score
| 34% | Promoters |
|---|---|
| 8% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
-56
eNPS Score
| 17% | Promoters |
|---|---|
| 10% | Passive |
| 73% | Detractors |
