

Pet Supplies Plus operates a retail chain that engages in the sale of specialty pet supplies and services. Among its major competitors, Pet Supplies Plus is ranked in 2nd place for NPS while PetSmart is 1st, and Petco is 3rd.
Pet Supplies Plus's Net Promoter Score (NPS) is a 4 with 48% Promoters, 8% Passives, and 44% Detractors. Net Promoter Score tracks whether Pet Supplies Plus's customers would recommend using the product based on a scale of -100 to 100.
| 48% | Promoters |
|---|---|
| 8% | Passives |
| 44% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 7 | Nov 2024 | 7 |
Dec 2024 7 | Dec 2024 | 7 |
Jan 2025 5 | Jan 2025 | 5 |
Mar 2025 7 | Mar 2025 | 7 |
Apr 2025 7 | Apr 2025 | 7 |
Jul 2025 5 | Jul 2025 | 5 |
Aug 2025 5 | Aug 2025 | 5 |
Sep 2025 2 | Sep 2025 | 2 |
Oct 2025 4 | Oct 2025 | 4 |
Nov 2025 4 | Nov 2025 | 4 |
Dec 2025 4 | Dec 2025 | 4 |
Jan 2026 4 | Jan 2026 | 4 |
Pet Supplies Plus is ranked second for NPS among its competitors. PetSmart and Petco come in first and third, with Pet Supermarket coming in at #4.
![]() Pet Supplies Plus | ![]() PetSmart | ![]() Petco | ![]() Pet Supermarket | |
| Global Ranking | #- | #213 | #- | #- |
| NPS | 4 | 10 | -6 | -24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Pet Supplies Plus's NPS 28 points higher than Female customers.
Pet Supplies Plus's NPS was rated 12 by Male customers on Comparably.
Pet Supplies Plus's NPS was rated -16 by Female customers on Comparably.
Pet Supplies Plus's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -6 | Caucasian | -6 |
African American/Black -20 | African American/Black | -20 |
Other -40 | Other | -40 |
Pet Supplies Plus's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
Pet Supplies Plus's NPS was rated the highest by customers who have used Pet Supplies Plus's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -60 | Less than 1 Year | -60 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -1 | 2 to 5 Years | -1 |
5 to 10 Years -24 | 5 to 10 Years | -24 |
Over 10 Years 12 | Over 10 Years | 12 |
Compared to its competitors, Pet Supplies Plus's NPS is rated right above Petco, and is preceded by PetSmart.
| COMPANY | NPS Score | |
|---|---|---|
![]() | PetSmart | 10 |
![]() | Pet Supplies Plus | 4 |
![]() | Petco | -6 |
![]() | Pet Supermarket | -24 |
![]() | Phillips Pet Food & Supplies | -25 |
Out of the 13 Pet Supplies Plus customer reviews 9 were positive and 4 were constructive. Pet Supplies Plus customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Pet Supplies Plus users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Pet Supplies Plus's Customer Loyalty score 2% higher than Female customers.
Pet Supplies Plus's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Pet Supplies Plus's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 78% | 26-30 | 78% |
31-35 78% | 31-35 | 78% |
36-40 85% | 36-40 | 85% |
41-45 100% | 41-45 | 100% |
46-50 78% | 46-50 | 78% |
51-55 84% | 51-55 | 84% |
56-60 100% | 56-60 | 100% |
61-65 46% | 61-65 | 46% |
66+ 93% | 66+ | 93% |
Pet Supplies Plus's Customer Loyalty score was rated the highest by customers who have used Pet Supplies Plus's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Pet Supplies Plus's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Pet Supplies Plus's Customer Loyalty score is rated right above PetSmart.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Pet Supplies Plus | 83% |
![]() | PetSmart | 77% |
![]() | Petco | 71% |
![]() | Pet Supermarket | 71% |
![]() | Phillips Pet Food & Supplies | 63% |
Pet Supplies Plus has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Pet Supplies Plus’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated Pet Supplies Plus's product the highest. Reviewers from the Construction industry rated Pet Supplies Plus the lowest at 2.1.
Pet Supplies Plus's Product Quality score was rated highest by customers from the Consumer Services industry, and rated lowest by customers who have used Pet Supplies Plus's products/services for Less than 1 Year.
Male customers rated Pet Supplies Plus's Product Quality score 0.5 stars higher than Female customers.
Pet Supplies Plus's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 1.9 | Other | 1.9 |
Pet Supplies Plus's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3.9 | 31-35 | 3.9 |
36-40 2.7 | 36-40 | 2.7 |
41-45 3 | 41-45 | 3 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.2 | 51-55 | 2.2 |
56-60 4.1 | 56-60 | 4.1 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.3 | 66+ | 2.3 |
Pet Supplies Plus's Product Quality score was rated the highest by customers who have used Pet Supplies Plus's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Pet Supplies Plus's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, Pet Supplies Plus's Product Quality score is rated right above Petco, and is preceded by PetSmart.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | PetSmart | 3.5/5 |
![]() | Pet Supplies Plus | 3.3/5 |
![]() | Petco | 3.1/5 |
![]() | Phillips Pet Food & Supplies | 2.9/5 |
![]() | Pet Supermarket | 2.8/5 |
Pet Supplies Plus has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Construction industry think that they had the lowest ROI from Pet Supplies Plus.
Pet Supplies Plus's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated Pet Supplies Plus's ROI score 0.2 stars higher than Male customers.
Pet Supplies Plus's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 2.5 | Other | 2.5 |
Pet Supplies Plus's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3.9 | 31-35 | 3.9 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3 | 41-45 | 3 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.3 | 51-55 | 2.3 |
56-60 3.9 | 56-60 | 3.9 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.8 | 66+ | 2.8 |
Pet Supplies Plus's ROI score was rated the highest by customers who have used Pet Supplies Plus's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Pet Supplies Plus's ROI score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Pet Supplies Plus's ROI score is rated right above Petco, and is preceded by PetSmart.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | PetSmart | 3.3/5 |
![]() | Pet Supplies Plus | 3.3/5 |
![]() | Petco | 3/5 |
![]() | Phillips Pet Food & Supplies | 2.9/5 |
![]() | Pet Supermarket | 2.8/5 |
Pet Supplies Plus has an overall Customer Satisfaction score of 52 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Pet Supplies Plus's Customer Satisfaction score was rated highest by customers from the Consumer Services industry, and rated lowest by customers who have used Pet Supplies Plus's products/services for Less than 1 Year.
Male customers rated Pet Supplies Plus's Customer Satisfaction score 13 points higher than Female customers.
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 29% |
Very Satisfied | 35% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 2% | |
Very Dissatisfied | 52% |
Pet Supplies Plus' Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.
Pet Supplies Plus' Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
Pet Supplies Plus' Customer Satisfaction (CSAT) score was rated 22% according to Other users and customers.
Pet Supplies Plus's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 76% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 34% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 27% | |||||||||||||||
| 56-60 | 75% | |||||||||||||||
| 61-65 | 30% | |||||||||||||||
| 66+ | 42% |
Pet Supplies Plus's Customer Satisfaction score was rated the highest by customers who have used Pet Supplies Plus's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Pet Supplies Plus's Customer Satisfaction score was rated the highest by Consumer Services industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Pet Supplies Plus's Customer Satisfaction score is rated right above Pet Supermarket, and is preceded by Petco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | PetSmart | 62% |
![]() | Petco | 55% |
![]() | Pet Supplies Plus | 52% |
![]() | Pet Supermarket | 51% |
![]() | Phillips Pet Food & Supplies | 44% |
Pet Supplies Plus has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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Livonia, MI
http://www.petsuppliesplus.com
Pet Supplies Plus's Customer Service score was rated highest by customers from the Consumer Services industry, and rated lowest by customers who have used Pet Supplies Plus's products/services for Less than 1 Year.
Male customers rated Pet Supplies Plus's Customer Service score 0.7 stars higher than Female customers.
Pet Supplies Plus's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 1.6 | Other | 1.6 |
Pet Supplies Plus's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3 | 26-30 | 3 |
31-35 3.7 | 31-35 | 3.7 |
36-40 2.8 | 36-40 | 2.8 |
41-45 3 | 41-45 | 3 |
46-50 2.7 | 46-50 | 2.7 |
51-55 1.5 | 51-55 | 1.5 |
56-60 4.1 | 56-60 | 4.1 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.5 | 66+ | 2.5 |
Pet Supplies Plus's Customer Service score was rated the highest by customers who have used Pet Supplies Plus's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Pet Supplies Plus's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Pet Supplies Plus's Customer Service score is rated right above Petco, and is preceded by PetSmart.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | PetSmart | 3.5/5 |
![]() | Pet Supplies Plus | 3.1/5 |
![]() | Petco | 3/5 |
![]() | Pet Supermarket | 2.6/5 |
![]() | Phillips Pet Food & Supplies | 2.5/5 |
Pet Supplies Plus has a 2.4/5 stars for its overall company culture rated by their employees

In the Bottom 10% of Similar Sized Companies on Comparably.
Pet Supplies Plus scored a 4 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of Pet Supplies Plus would recommend the brand to a friend. ENPS measures how likely Pet Supplies Plus employees would recommend working at Pet Supplies Plus to a friend.
| 48% | Promoters |
|---|---|
| 8% | Passive |
| 44% | Detractors |
| 22% | Promoters |
|---|---|
| 13% | Passive |
| 65% | Detractors |