23
NPS
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PriceSmart
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About PriceSmart's Brand
PriceSmart, Inc. (NASDAQ: PSMT) is the largest operator of membership warehouse clubs in Central America and the Caribbean Among its major competitors, PriceSmart is ranked in 3rd place for NPS while Sodimac Chile is 1st, and Costco is 2nd.Their current market cap is $2.28B
Brand at a Glance
90%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
PriceSmart Ranking
- #3 / 4 of its competitors
PriceSmart NPS
PriceSmart's Net Promoter Score (NPS) is a 23 with 52% Promoters, 19% Passives, and 29% Detractors. Net Promoter Score tracks whether PriceSmart's customers would recommend using the product based on a scale of -100 to 100.
PriceSmart Overall NPS
| 52% | Promoters |
|---|---|
| 19% | Passives |
| 29% | Detractors |
PriceSmart NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 20 | Mar 2024 | 20 |
Apr 2024 19 | Apr 2024 | 19 |
May 2024 22 | May 2024 | 22 |
Jun 2024 20 | Jun 2024 | 20 |
Jul 2024 15 | Jul 2024 | 15 |
Aug 2024 17 | Aug 2024 | 17 |
Sep 2024 18 | Sep 2024 | 18 |
Nov 2024 20 | Nov 2024 | 20 |
Dec 2024 22 | Dec 2024 | 22 |
Feb 2025 22 | Feb 2025 | 22 |
Mar 2025 22 | Mar 2025 | 22 |
Aug 2025 23 | Aug 2025 | 23 |
How Other Brands Compare
PriceSmart is ranked third for NPS among its competitors. Sodimac Chile and Costco come in first and second, with Jumbo coming in at #4. Among those competitors, it is the third most valued company behind Costco.
PriceSmart |  Costco |  Sodimac Chile |  Jumbo | |
| Global Ranking | #- | #1 | #- | #- |
| NPS | 23 | 50 | 100 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $2.28B | $157.15B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
PriceSmart NPS by Gender
Female customers rated PriceSmart's NPS 19 points higher than Male customers.
Male
21
PriceSmart's NPS was rated 21 by Male customers on Comparably.
50%
Promoters
21%
Passives
29%
Detractors
Female
40
PriceSmart's NPS was rated 40 by Female customers on Comparably.
58%
Promoters
24%
Passives
18%
Detractors
PriceSmart NPS by Ethnicity
PriceSmart's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 60 | Hispanic or Latino | 60 |
African American/Black 33 | African American/Black | 33 |
Other -1 | Other | -1 |
PriceSmart NPS by Age
PriceSmart's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
PriceSmart NPS by Usage
PriceSmart's NPS was rated the highest by customers who have used PriceSmart's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 22 | 2 to 5 Years | 22 |
5 to 10 Years 49 | 5 to 10 Years | 49 |
Over 10 Years 12 | Over 10 Years | 12 |
PriceSmart NPS vs. Competitors
Compared to its competitors, PriceSmart's NPS is rated right above Jumbo, and is preceded by Costco.
| COMPANY | NPS Score | |
|---|---|---|
| Sodimac Chile | 100 |
| Costco | 50 |
| PriceSmart | 23 |
| Jumbo | 0 |
 | Waitrose | -34 |
 | Superior Uniform Group | -66 |
PriceSmart Customer Reviews
Out of the 9 PriceSmart customer reviews 9 were positive and 0 were constructive. PriceSmart customer reviews reflect that all customers have a favorable experience using the products/services of the company.
PriceSmart Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of PriceSmart users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
PriceSmart Customer Loyalty Score by Gender
Female customers rated PriceSmart's Customer Loyalty score 6% higher than Male customers.
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Male
94%
Yes
Female
100%
Yes
PriceSmart Customer Loyalty Score by Ethnicity
PriceSmart's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of PriceSmart.
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
93
out of 100
Other
PriceSmart Customer Loyalty Score by Age
PriceSmart's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 100% | 26-30 | 100% |
36-40 82% | 36-40 | 82% |
41-45 82% | 41-45 | 82% |
46-50 100% | 46-50 | 100% |
56-60 100% | 56-60 | 100% |
PriceSmart Customer Loyalty Score by Usage
PriceSmart's Customer Loyalty score was rated the highest by customers who have used PriceSmart's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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PriceSmart Customer Loyalty Score by Industry
PriceSmart's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
PriceSmart Customer Loyalty vs. Competitors
Compared to its competitors, PriceSmart's Customer Loyalty score is rated right above Costco, and is preceded by Jumbo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sodimac Chile | 100% |
| Jumbo | 100% |
| PriceSmart | 90% |
| Costco | 89% |
| Superior Uniform Group | 53% |
| Waitrose | 10% |
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PriceSmart Product Quality
4/5
PriceSmart has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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PriceSmart Product Information
PriceSmart’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated PriceSmart's product the highest. Reviewers from the Accounting industry rated PriceSmart the lowest at 4.1.
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Quick Insights into PriceSmart Product Quality
PriceSmart's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by Other customers.
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Ranked PriceSmart Product Quality the Highest
Ranked PriceSmart Product Quality the Lowest
PriceSmart Product Quality Score by Gender
PriceSmart's Product Quality score was rated 4.3 by both Female and Male customers on Comparably.
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Male
4.3/5
Female
4.3/5
PriceSmart Product Quality Score by Ethnicity
PriceSmart's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
African American/Black 4.3 | African American/Black | 4.3 |
Other 3.8 | Other | 3.8 |
PriceSmart Product Quality Score by Age
PriceSmart's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 4.1 | 26-30 | 4.1 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.3 | 46-50 | 4.3 |
56-60 3.8 | 56-60 | 3.8 |
PriceSmart Product Quality Score by Usage
PriceSmart's Product Quality score was rated the highest by customers who have used PriceSmart's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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PriceSmart Product Quality Score by Industry
PriceSmart's Product Quality score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.
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PriceSmart Product Quality vs. Competitors
Compared to its competitors, PriceSmart's Product Quality score is rated right above Superior Uniform Group, and is preceded by Costco.
| COMPANY | Product Quality Score | |
|---|---|---|
| Sodimac Chile | 5/5 |
| Jumbo | 5/5 |
| Waitrose | 4.5/5 |
| Costco | 4.3/5 |
| PriceSmart | 4/5 |
| Superior Uniform Group | 2.6/5 |
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PriceSmart Pricing
PriceSmart ROI & Value For Money
3.8/5
PriceSmart has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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PriceSmart Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from PriceSmart.
Quick Insights into PriceSmart ROI
PriceSmart's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers ages 56-60.
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Ranked PriceSmart ROI the Highest
Ranked PriceSmart ROI the Lowest
PriceSmart ROI Score by Gender
Female customers rated PriceSmart's ROI score 0.1 stars higher than Male customers.
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Male
3.9/5
Female
4/5
PriceSmart ROI Score by Ethnicity
PriceSmart's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Other 3.5 | Other | 3.5 |
PriceSmart ROI Score by Age
PriceSmart's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.7 | 26-30 | 3.7 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.9 | 41-45 | 3.9 |
46-50 4.2 | 46-50 | 4.2 |
56-60 3 | 56-60 | 3 |
PriceSmart ROI Score by Usage
PriceSmart's ROI score was rated the highest by customers who have used PriceSmart's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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PriceSmart ROI Score by Industry
PriceSmart's ROI score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.
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PriceSmart Pricing vs. Competitors
Compared to its competitors, PriceSmart's ROI score is rated right above Superior Uniform Group, and is preceded by Costco.
| COMPANY | Pricing Score | |
|---|---|---|
| Jumbo | 5/5 |
| Sodimac Chile | 4.5/5 |
| Costco | 4.1/5 |
| PriceSmart | 3.8/5 |
| Superior Uniform Group | 2.5/5 |
| Waitrose | 1.5/5 |
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PriceSmart Customer Satisfaction (CSAT)
PriceSmart Customer Satisfaction (CSAT) Score
82 / 100
PriceSmart has an overall Customer Satisfaction score of 82 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
52%
Satisfied
30%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into PriceSmart Customer Satisfaction
PriceSmart's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used PriceSmart's products/services for Over 10 Years.
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Ranked PriceSmart Customer Satisfaction the Highest
Ranked PriceSmart Customer Satisfaction the Lowest
PriceSmart Customer Satisfaction Score by Gender
Male customers rated PriceSmart's Customer Satisfaction score 5 points higher than Female customers.
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92 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 0% |
87 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
PriceSmart Customer Satisfaction Score by Ethnicity
CSAT according to Hispanic or Latino
PriceSmart's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
78%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
PriceSmart's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
PriceSmart's Customer Satisfaction (CSAT) score was rated 64% according to Other users and customers.
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64 / 100
Very Satisfied
46%
Satisfied
18%
Neither Satisfied nor Dissatisfied
27%
Dissatisfied
9%
Very Dissatisfied
0%
PriceSmart Customer Satisfaction Score by Age
PriceSmart's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 46-50 | 80% |
PriceSmart Customer Satisfaction Score by Usage
PriceSmart's Customer Satisfaction score was rated the highest by customers who have used PriceSmart's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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PriceSmart Customer Satisfaction Score by Industry
PriceSmart's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.
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{
"title": "PriceSmart Customer Satisfaction Score by Industry",
"text": "PriceSmart's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.",
"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 83,
"stars": 0,
"csatScore": 83,
"text": "PriceSmart's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 83
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "PriceSmart's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Education",
"groupId": 515,
"score": 100,
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}
]
}PriceSmart Customer Satisfaction vs. Competitors
Compared to its competitors, PriceSmart's Customer Satisfaction score is rated right above Waitrose, and is preceded by Costco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Sodimac Chile | 100% |
| Jumbo | 100% |
| Costco | 84% |
| PriceSmart | 82% |
| Waitrose | 50% |
| Superior Uniform Group | 33% |
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PriceSmart Customer Service
3.9/5
PriceSmart has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About PriceSmart's Customer Service
Address
9740 Scranton Road, San Diego, CA
Website
https://shop.pricesmart.com/cr/en/investor
Phone Number
(858)404-8800
Quick Insights into PriceSmart Customer Service
PriceSmart's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Business and Consumer Services industry.
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Ranked PriceSmart Customer Service the Highest
Ranked PriceSmart Customer Service the Lowest
PriceSmart Customer Service Score by Gender
Female customers rated PriceSmart's Customer Service score 0.3 stars higher than Male customers.
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Male
3.8/5
Female
4.1/5
PriceSmart Customer Service Score by Ethnicity
PriceSmart's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of PriceSmart.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4 | African American/Black | 4 |
Other 3.6 | Other | 3.6 |
PriceSmart Customer Service Score by Age
PriceSmart's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.8 | 26-30 | 3.8 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.7 | 41-45 | 3.7 |
46-50 4.2 | 46-50 | 4.2 |
56-60 3.3 | 56-60 | 3.3 |
PriceSmart Customer Service Score by Usage
PriceSmart's Customer Service score was rated the highest by customers who have used PriceSmart's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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PriceSmart Customer Service Score by Industry
PriceSmart's Customer Service score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.
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PriceSmart Customer Service vs. Competitors
Compared to its competitors, PriceSmart's Customer Service score is rated right above Waitrose, and is preceded by Costco.
| COMPANY | Customer Service Score | |
|---|---|---|
| Jumbo | 5/5 |
| Sodimac Chile | 4.5/5 |
| Costco | 4.2/5 |
| PriceSmart | 3.9/5 |
| Waitrose | 3/5 |
| Superior Uniform Group | 2.5/5 |
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PriceSmart as an Employer
4.5/5
PriceSmart has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
PriceSmart scored a 23 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of PriceSmart would recommend the brand to a friend. ENPS measures how likely PriceSmart employees would recommend working at PriceSmart to a friend.
Net Promoter Score
23
NPS Score
| 52% | Promoters |
|---|---|
| 19% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 69% | Promoters |
|---|---|
| 11% | Passive |
| 20% | Detractors |
