43
NPS
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Purple
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About Purple's Brand
WiFi social login and location analytics platform Among its major competitors, Purple is ranked in 1st place for NPS while Meta is 2nd, and SOCIFI is 3rd.
Brand at a Glance
80%
Customer Loyalty
3.9/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
Purple Ranking
- #1 / 4 of its competitors
Purple NPS
Purple's Net Promoter Score (NPS) is a 43 with 56% Promoters, 31% Passives, and 13% Detractors. Net Promoter Score tracks whether Purple's customers would recommend using the product based on a scale of -100 to 100.
Purple Overall NPS
| 56% | Promoters |
|---|---|
| 31% | Passives |
| 13% | Detractors |
Purple NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 36 | Apr 2022 | 36 |
May 2022 39 | May 2022 | 39 |
Jun 2022 38 | Jun 2022 | 38 |
Jul 2022 40 | Jul 2022 | 40 |
Aug 2022 38 | Aug 2022 | 38 |
Nov 2022 36 | Nov 2022 | 36 |
Dec 2022 37 | Dec 2022 | 37 |
Mar 2023 36 | Mar 2023 | 36 |
Jul 2023 42 | Jul 2023 | 42 |
Nov 2023 43 | Nov 2023 | 43 |
Jul 2024 41 | Jul 2024 | 41 |
Apr 2025 44 | Apr 2025 | 44 |
How Other Brands Compare
Purple is ranked first for NPS among its competitors. Meta and SOCIFI come in second and third, with Jaze Networks coming in at #4.
Purple |  Meta |  SOCIFI |  Jaze Networks | |
| Global Ranking | #- | #102 | #- | #- |
| NPS | 43 | 9 | - | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $746.49B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Purple NPS by Gender
Purple's NPS was rated 33 by Male customers on Comparably.
Male
33
Purple's NPS was rated 33 by Male customers on Comparably.
50%
Promoters
33%
Passives
17%
Detractors
Female
N/A
Purple's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Purple NPS by Usage
Purple's NPS was rated 40 points by customers who have used Purple's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
Purple Customer Reviews
Out of the 2 Purple customer reviews 2 were positive and 0 were constructive. Purple customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Purple Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Purple users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Purple Customer Loyalty Score by Gender
Purple's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
Purple Customer Loyalty Score by Usage
Purple's Customer Loyalty score was rated 64% by customers who have used Purple's products/services for Less than 1 Year.
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Purple Customer Loyalty vs. Competitors
Compared to its competitors, Purple's Customer Loyalty score is rated right above Meta.
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Purple Product Quality
3.9/5
Purple has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Purple Product Information
Purple’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.purple.ai/
- Company Size
- 51-200 Employees
Industry
Tech
Big Data
Hardware and Devices
Mobile App
Quick Insights into Purple Product Quality
Purple's Product Quality score was rated highest by customers who have used Purple's products/services for Less than 1 Year.
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Ranked Purple Product Quality the Highest
Purple Product Quality Score by Gender
Purple's Product Quality score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
Purple Product Quality Score by Usage
Purple's Product Quality score was rated 4.6 stars by customers who have used Purple's products/services for Less than 1 Year.
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Purple Product Quality vs. Competitors
Compared to its competitors, Purple's Product Quality score is rated right above Meta.
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Purple Pricing
Purple ROI & Value For Money
4/5
Purple has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into Purple ROI
Purple's ROI score was rated highest by customers who have used Purple's products/services for Less than 1 Year.
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Ranked Purple ROI the Highest
Purple ROI Score by Gender
Purple's ROI score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
Purple ROI Score by Usage
Purple's ROI score was rated 4.3 stars by customers who have used Purple's products/services for Less than 1 Year.
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Purple Pricing vs. Competitors
Compared to its competitors, Purple's ROI score is rated right above Meta.
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Purple Customer Satisfaction (CSAT)
Purple Customer Satisfaction (CSAT) Score
85 / 100
Purple has an overall Customer Satisfaction score of 85 rated by its users and customers.
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Very Satisfied
60%
Satisfied
25%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
5%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Purple Customer Satisfaction
Purple's Customer Satisfaction score was rated highest by Male customers.
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Ranked Purple Customer Satisfaction the Highest
Purple Customer Satisfaction Score by Gender
Purple's Customer Satisfaction score was rated 80 by Male customers on Comparably.
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80 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Purple Customer Satisfaction vs. Competitors
Compared to its competitors, Purple's Customer Satisfaction score is rated right above Meta.
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Purple Customer Service
4.1/5
Purple has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Purple's Customer Service
Address
106 E. Sixth Street, Suite 900, Austin, Texas, Austin, TX 78701 United Kingdom
Website
http://www.purple.ai/
Phone Number
+1 813 644 3668
Purple's Social Links
Quick Insights into Purple Customer Service
Purple's Customer Service score was rated highest by customers who have used Purple's products/services for Less than 1 Year.
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Ranked Purple Customer Service the Highest
Purple Customer Service Score by Gender
Purple's Customer Service score was rated 4.4 by Male customers on Comparably.
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Male
4.4/5
Female
N/A
Purple Customer Service Score by Usage
Purple's Customer Service score was rated 4.7 stars by customers who have used Purple's products/services for Less than 1 Year.
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Purple Customer Service vs. Competitors
Compared to its competitors, Purple's Customer Service score is rated right above Meta.
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Purple as an Employer
3.3/5
Purple has a 3.3/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Purple scored a 43 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Purple would recommend the brand to a friend. ENPS measures how likely Purple employees would recommend working at Purple to a friend.
Net Promoter Score
43
NPS Score
| 56% | Promoters |
|---|---|
| 31% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
24
eNPS Score
| 59% | Promoters |
|---|---|
| 6% | Passive |
| 35% | Detractors |
