53
NPS
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Riddell
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About Riddell's Brand
Riddell is a premier designer and developer of protective sports equipment and a recognized leader in helmet technology and innovation. Among its major competitors, Riddell is ranked in 1st place for NPS while Under Armour is 2nd, and Eastbay is 3rd.
Brand at a Glance
92%
Customer Loyalty
4.5/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service
Riddell Ranking
- #1 / 4 of its competitors
Riddell NPS
Riddell's Net Promoter Score (NPS) is a 53 with 73% Promoters, 7% Passives, and 20% Detractors. Net Promoter Score tracks whether Riddell's customers would recommend using the product based on a scale of -100 to 100.
Riddell Overall NPS
| 73% | Promoters |
|---|---|
| 7% | Passives |
| 20% | Detractors |
Riddell NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2020 -100 | Dec 2020 | -100 |
Dec 2021 0 | Dec 2021 | 0 |
Sep 2022 33 | Sep 2022 | 33 |
May 2023 50 | May 2023 | 50 |
Oct 2023 60 | Oct 2023 | 60 |
Feb 2024 29 | Feb 2024 | 29 |
Jun 2024 37 | Jun 2024 | 37 |
Jul 2024 30 | Jul 2024 | 30 |
Sep 2024 41 | Sep 2024 | 41 |
Jan 2025 46 | Jan 2025 | 46 |
Feb 2025 50 | Feb 2025 | 50 |
Dec 2025 53 | Dec 2025 | 53 |
How Other Brands Compare
Riddell is ranked first for NPS among its competitors. Under Armour and Eastbay come in second and third, with Xenith coming in at #4.
Riddell |  Under Armour |  Eastbay |  Xenith | |
| Global Ranking | #- | #231 | #- | #- |
| NPS | 53 | 32 | 25 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $9.34B | $5.86B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Riddell NPS by Gender
Riddell's NPS was rated 50 by Male customers on Comparably.
Male
50
Riddell's NPS was rated 50 by Male customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Female
N/A
Riddell's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Riddell NPS by Ethnicity
Riddell's NPS was rated 100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Riddell NPS vs. Competitors
Compared to its competitors, Riddell's NPS is rated right above Under Armour.
| COMPANY | NPS Score | |
|---|---|---|
| Riddell | 53 |
| Under Armour | 32 |
| Eastbay | 25 |
Riddell Customer Loyalty
92%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
92% of Riddell users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Riddell Customer Loyalty Score by Gender
Riddell's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Riddell Customer Loyalty Score by Ethnicity
Riddell's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Riddell.
100
out of 100
Caucasian
Riddell Customer Loyalty vs. Competitors
Compared to its competitors, Riddell's Customer Loyalty score is rated right above Under Armour, and is preceded by Eastbay.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Eastbay | 100% |
| Riddell | 92% |
| Under Armour | 78% |
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Riddell Product Quality
4.5/5
Riddell has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Riddell Product Information
Riddell’s product quality score is a 4.5 out of 5 as rated by its users and customers.
- Website
- http://www.riddell.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Sports & Entertainment
Quick Insights into Riddell Product Quality
Riddell's Product Quality score was rated highest by Caucasian customers.
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Ranked Riddell Product Quality the Highest
Riddell Product Quality Score by Gender
Riddell's Product Quality score was rated 4.4 by Male customers on Comparably.
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Male
4.4/5
Female
N/A
Riddell Product Quality Score by Ethnicity
Riddell's Product Quality score was rated 5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Riddell.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Riddell Product Quality vs. Competitors
Compared to its competitors, Riddell's Product Quality score is rated right above Under Armour.
| COMPANY | Product Quality Score | |
|---|---|---|
| Riddell | 4.5/5 |
| Under Armour | 4.1/5 |
| Eastbay | 4/5 |
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Riddell Pricing
Riddell ROI & Value For Money
3.9/5
Riddell has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Riddell ROI
Riddell's ROI score was rated highest by Caucasian customers.
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Ranked Riddell ROI the Highest
Riddell ROI Score by Gender
Riddell's ROI score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
Riddell ROI Score by Ethnicity
Riddell's ROI score was rated 4.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Riddell.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Riddell Pricing vs. Competitors
Compared to its competitors, Riddell's ROI score is rated right above Under Armour.
| COMPANY | Pricing Score | |
|---|---|---|
| Riddell | 3.9/5 |
| Under Armour | 3.9/5 |
| Eastbay | 3.7/5 |
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Riddell Customer Satisfaction (CSAT)
Riddell Customer Satisfaction (CSAT) Score
92 / 100
Riddell has an overall Customer Satisfaction score of 92 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
77%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Riddell Customer Satisfaction
Riddell's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Riddell Customer Satisfaction the Highest
Riddell Customer Satisfaction Score by Gender
Riddell's Customer Satisfaction score was rated 67 by Male customers on Comparably.
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67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Riddell Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Riddell's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Riddell Customer Satisfaction vs. Competitors
Compared to its competitors, Riddell's Customer Satisfaction score is rated right above Under Armour, and is preceded by Eastbay.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Eastbay | 100% |
| Riddell | 92% |
| Under Armour | 79% |
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Riddell Customer Service
4.1/5
Riddell has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Riddell's Customer Service
Address
9801 W. Higgins Road, Suite 800, Rosamond, IL
Website
http://www.riddell.com/
Phone Number
(217) 892-8727
Quick Insights into Riddell Customer Service
Riddell's Customer Service score was rated highest by Caucasian customers.
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Ranked Riddell Customer Service the Highest
Riddell Customer Service Score by Gender
Riddell's Customer Service score was rated 4.7 by Male customers on Comparably.
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Male
4.7/5
Female
N/A
Riddell Customer Service Score by Ethnicity
Riddell's Customer Service score was rated 5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Riddell.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Riddell Customer Service vs. Competitors
Compared to its competitors, Riddell's Customer Service score is rated right above Under Armour.
| COMPANY | Customer Service Score | |
|---|---|---|
| Riddell | 4.1/5 |
| Under Armour | 4/5 |
| Eastbay | 3.5/5 |
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Riddell as an Employer
4.2/5
Riddell has a 4.2/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Riddell scored a 53 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Riddell would recommend the brand to a friend. ENPS measures how likely Riddell employees would recommend working at Riddell to a friend.
Net Promoter Score
53
NPS Score
| 73% | Promoters |
|---|---|
| 7% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 47% | Promoters |
|---|---|
| 29% | Passive |
| 24% | Detractors |
