-36
NPS
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Ritchie Bros
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About Ritchie Bros' Brand
Heavy Industrial Equipment Auctioneer Among its major competitors, Ritchie Bros is ranked in 3rd place for NPS while John Deere is 1st, and Proxibid is 2nd.Their current market cap is $6.79B
Brand at a Glance
53%
Customer Loyalty
2.7/5
Product Quality
2.6/5
Pricing
2.8/5
Customer Service
Ritchie Bros CMO
Ritchie Bros Ranking
- #3 / 4 of its competitors
Ritchie Bros NPS
Ritchie Bros's Net Promoter Score (NPS) is a -36 with 20% Promoters, 24% Passives, and 56% Detractors. Net Promoter Score tracks whether Ritchie Bros's customers would recommend using the product based on a scale of -100 to 100.
Ritchie Bros Overall NPS
| 20% | Promoters |
|---|---|
| 24% | Passives |
| 56% | Detractors |
Ritchie Bros NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 0 | May 2023 | 0 |
Jul 2023 0 | Jul 2023 | 0 |
Nov 2023 -9 | Nov 2023 | -9 |
Dec 2023 -15 | Dec 2023 | -15 |
Jan 2024 -22 | Jan 2024 | -22 |
Mar 2024 -26 | Mar 2024 | -26 |
Apr 2024 -26 | Apr 2024 | -26 |
Jun 2024 -30 | Jun 2024 | -30 |
Jul 2024 -33 | Jul 2024 | -33 |
Feb 2025 -28 | Feb 2025 | -28 |
Mar 2025 -34 | Mar 2025 | -34 |
Aug 2025 -36 | Aug 2025 | -36 |
How Other Brands Compare
Ritchie Bros is ranked third for NPS among its competitors. John Deere and Proxibid come in first and second, with IronPlanet coming in at #4. Among those competitors, it is the third most valued company behind John Deere.
Ritchie Bros |  John Deere |  Proxibid |  IronPlanet | |
| Global Ranking | #- | #187 | #- | #- |
| NPS | -36 | 26 | 0 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $6.79B | $116.64B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ritchie Bros NPS by Gender
Ritchie Bros's NPS was rated -55 by Male customers on Comparably.
Male
-55
Ritchie Bros's NPS was rated -55 by Male customers on Comparably.
9%
Promoters
27%
Passives
64%
Detractors
Female
N/A
Ritchie Bros's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Ritchie Bros NPS by Ethnicity
Ritchie Bros's NPS was rated -38 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -38 | Caucasian | -38 |
Ritchie Bros NPS by Age
Ritchie Bros's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
Ritchie Bros NPS by Usage
Ritchie Bros's NPS was rated the highest by customers who have used Ritchie Bros's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Ritchie Bros NPS vs. Competitors
Compared to its competitors, Ritchie Bros's NPS is rated right below Toromont Industries Ltd.
| COMPANY | NPS Score | |
|---|---|---|
| John Deere | 26 |
| Proxibid | 0 |
 | Toromont Industries Ltd | N/A |
| Ritchie Bros | -36 |
Ritchie Bros Customer Loyalty
53%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
53% of Ritchie Bros users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Ritchie Bros Customer Loyalty Score by Gender
Ritchie Bros's Customer Loyalty score was rated 43 by Male customers on Comparably.
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Male
43%
Yes
Female
N/A
Yes
Ritchie Bros Customer Loyalty Score by Ethnicity
Ritchie Bros's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ritchie Bros.
55
out of 100
Caucasian
Ritchie Bros Customer Loyalty Score by Age
Ritchie Bros's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 10% | 36-40 | 10% |
41-45 40% | 41-45 | 40% |
46-50 70% | 46-50 | 70% |
Ritchie Bros Customer Loyalty Score by Usage
Ritchie Bros's Customer Loyalty score was rated the highest by customers who have used Ritchie Bros's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Ritchie Bros Customer Loyalty Score by Industry
Ritchie Bros's Customer Loyalty score was rated 33% by Construction industry customers.
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Ritchie Bros Customer Loyalty vs. Competitors
Compared to its competitors, Ritchie Bros's Customer Loyalty score is rated right above Toromont Industries Ltd, and is preceded by John Deere.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Proxibid | 100% |
| John Deere | 82% |
| Ritchie Bros | 53% |
| Toromont Industries Ltd | N/A |
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Ritchie Bros Product Quality
2.7/5
Ritchie Bros has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Ritchie Bros Product Information
Ritchie Bros’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Ritchie Bros's product the highest.
- Website
- http://www.rbauction.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Real Estate
Travel
Construction
Quick Insights into Ritchie Bros Product Quality
Ritchie Bros's Product Quality score was rated highest by customers who have used Ritchie Bros's products/services for 5 to 10 Years, and rated lowest by customers who have used Ritchie Bros's products/services for 2 to 5 Years.
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Ranked Ritchie Bros Product Quality the Highest
Ranked Ritchie Bros Product Quality the Lowest
Ritchie Bros Product Quality Score by Gender
Ritchie Bros's Product Quality score was rated 2.2 by Male customers on Comparably.
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Male
2.2/5
Female
N/A
Ritchie Bros Product Quality Score by Ethnicity
Ritchie Bros's Product Quality score was rated 2.5 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Ritchie Bros Product Quality Score by Age
Ritchie Bros's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 1.6 | 36-40 | 1.6 |
41-45 1.6 | 41-45 | 1.6 |
46-50 3.1 | 46-50 | 3.1 |
Ritchie Bros Product Quality Score by Usage
Ritchie Bros's Product Quality score was rated the highest by customers who have used Ritchie Bros's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ritchie Bros Product Quality Score by Industry
Ritchie Bros's Product Quality score was rated 1.6 stars by Construction industry customers.
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Ritchie Bros Product Quality vs. Competitors
Compared to its competitors, Ritchie Bros's Product Quality score is rated right above Toromont Industries Ltd, and is preceded by Proxibid.
| COMPANY | Product Quality Score | |
|---|---|---|
| John Deere | 3.9/5 |
| Proxibid | 2.7/5 |
| Ritchie Bros | 2.7/5 |
| Toromont Industries Ltd | N/A |
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Ritchie Bros Pricing
Ritchie Bros ROI & Value For Money
2.6/5
Ritchie Bros has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Ritchie Bros Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry.
Quick Insights into Ritchie Bros ROI
Ritchie Bros's ROI score was rated highest by customers who have used Ritchie Bros's products/services for 5 to 10 Years, and rated lowest by customers ages 36-40.
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Ranked Ritchie Bros ROI the Highest
Ranked Ritchie Bros ROI the Lowest
Ritchie Bros ROI Score by Gender
Ritchie Bros's ROI score was rated 2.2 by Male customers on Comparably.
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Male
2.2/5
Female
N/A
Ritchie Bros ROI Score by Ethnicity
Ritchie Bros's ROI score was rated 2.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Ritchie Bros.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Ritchie Bros ROI Score by Age
Ritchie Bros's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Ritchie Bros.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2.8 | 46-50 | 2.8 |
Ritchie Bros ROI Score by Usage
Ritchie Bros's ROI score was rated the highest by customers who have used Ritchie Bros's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ritchie Bros ROI Score by Industry
Ritchie Bros's ROI score was rated 1.5 stars by Construction industry customers.
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Ritchie Bros Pricing vs. Competitors
Compared to its competitors, Ritchie Bros's ROI score is rated right above Toromont Industries Ltd, and is preceded by Proxibid.
| COMPANY | Pricing Score | |
|---|---|---|
| John Deere | 3.8/5 |
| Proxibid | 3.2/5 |
| Ritchie Bros | 2.6/5 |
| Toromont Industries Ltd | N/A |
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Ritchie Bros Customer Satisfaction (CSAT)
Ritchie Bros Customer Satisfaction (CSAT) Score
50 / 100
Ritchie Bros has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
15%
Satisfied
35%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
5%
Very Dissatisfied
35%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ritchie Bros Customer Satisfaction
Ritchie Bros's Customer Satisfaction score was rated highest by customers who have used Ritchie Bros's products/services for 5 to 10 Years, and rated lowest by customers who have used Ritchie Bros's products/services for 2 to 5 Years.
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Ranked Ritchie Bros Customer Satisfaction the Highest
Ranked Ritchie Bros Customer Satisfaction the Lowest
Ritchie Bros Customer Satisfaction Score by Gender
Ritchie Bros's Customer Satisfaction score was rated 45 by Male customers on Comparably.
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45 / 100
MaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 46% |
Ritchie Bros Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ritchie Bros' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Ritchie Bros.
50 / 100
Very Satisfied
12%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Ritchie Bros Customer Satisfaction Score by Age
Ritchie Bros's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Ritchie Bros.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 33% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 67% |
Ritchie Bros Customer Satisfaction Score by Usage
Ritchie Bros's Customer Satisfaction score was rated the highest by customers who have used Ritchie Bros's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ritchie Bros Customer Satisfaction Score by Industry
Ritchie Bros's Customer Satisfaction score was rated 25 points by Construction industry customers.
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{
"title": "Ritchie Bros Customer Satisfaction Score by Industry",
"text": "Ritchie Bros's Customer Satisfaction score was rated 25 points by Construction industry customers.",
"bars": [
{
"label": "Construction",
"groupId": 510,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Ritchie Bros's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 25
}
]
}Ritchie Bros Customer Satisfaction vs. Competitors
Compared to its competitors, Ritchie Bros's Customer Satisfaction score is rated right above Proxibid, and is preceded by John Deere.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| John Deere | 74% |
| Ritchie Bros | 50% |
| Proxibid | 0% |
| Toromont Industries Ltd | 0% |
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Ritchie Bros Customer Service
2.8/5
Ritchie Bros has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Ritchie Bros's Customer Service
Address
9500 Glenlyon Parkway, Burna, KY V5J 0C6 Canada
Website
http://www.rbauction.com
Phone Number
(177) 833-1550
Quick Insights into Ritchie Bros Customer Service
Ritchie Bros's Customer Service score was rated highest by customers who have used Ritchie Bros's products/services for 5 to 10 Years, and rated lowest by customers ages 36-40.
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Ranked Ritchie Bros Customer Service the Highest
Ranked Ritchie Bros Customer Service the Lowest
Ritchie Bros Customer Service Score by Gender
Ritchie Bros's Customer Service score was rated 2.4 by Male customers on Comparably.
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Male
2.4/5
Female
N/A
Ritchie Bros Customer Service Score by Ethnicity
Ritchie Bros's Customer Service score was rated 2.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ritchie Bros.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Ritchie Bros Customer Service Score by Age
Ritchie Bros's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
41-45 3 | 41-45 | 3 |
46-50 3 | 46-50 | 3 |
Ritchie Bros Customer Service Score by Usage
Ritchie Bros's Customer Service score was rated the highest by customers who have used Ritchie Bros's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ritchie Bros Customer Service Score by Industry
Ritchie Bros's Customer Service score was rated 1.5 stars by Construction industry customers.
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Ritchie Bros Customer Service vs. Competitors
Compared to its competitors, Ritchie Bros's Customer Service score is rated right above Proxibid, and is preceded by John Deere.
| COMPANY | Customer Service Score | |
|---|---|---|
| John Deere | 3.8/5 |
| Ritchie Bros | 2.8/5 |
| Proxibid | 2.7/5 |
| Toromont Industries Ltd | N/A |
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Ritchie Bros as an Employer
2.5/5
Ritchie Bros has a 2.5/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Ritchie Bros scored a -36 for Net Promoter Score and a -60 for Employee Net Promoter Score. NPS gauges how likely a customer of Ritchie Bros would recommend the brand to a friend. ENPS measures how likely Ritchie Bros employees would recommend working at Ritchie Bros to a friend.
Net Promoter Score
-36
NPS Score
| 20% | Promoters |
|---|---|
| 24% | Passive |
| 56% | Detractors |
Employee Net Promoter Score
-60
eNPS Score
| 13% | Promoters |
|---|---|
| 14% | Passive |
| 73% | Detractors |
