

Rockstar Energy Drink is designed for those who lead active lifestyles – from Athletes to Rock Stars Among its major competitors, Rockstar Energy Drink is ranked in 2nd place for NPS while Dairy Queen is 1st, and Orange Julius is 3rd.
Rockstar Energy Drink's Net Promoter Score (NPS) is a 0 with 33% Promoters, 34% Passives, and 33% Detractors. Net Promoter Score tracks whether Rockstar Energy Drink's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 34% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2021 0 | Jul 2021 | 0 |
Aug 2022 50 | Aug 2022 | 50 |
Oct 2025 0 | Oct 2025 | 0 |
Rockstar Energy Drink is ranked second for NPS among its competitors. Dairy Queen and Orange Julius come in first and third.
![]() Rockstar Energy Drink | ![]() Dairy Queen | ![]() Orange Julius | |
| Global Ranking | #- | #426 | #- |
| NPS | 0 | 4 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $5.22B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Rockstar Energy Drink's NPS is rated right above Orange Julius, and is preceded by Dairy Queen.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Dairy Queen | 4 |
![]() | Rockstar Energy Drink | 0 |
![]() | Orange Julius | N/A |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Rockstar Energy Drink users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Rockstar Energy Drink's Customer Loyalty score is rated right above Orange Julius, and is preceded by Dairy Queen.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Dairy Queen | 77% |
![]() | Rockstar Energy Drink | 55% |
![]() | Orange Julius | N/A |
Rockstar Energy Drink has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Rockstar Energy Drink’s product quality score is a 3.5 out of 5 as rated by its users and customers.
Compared to its competitors, Rockstar Energy Drink's Product Quality score is rated right above Dairy Queen.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Rockstar Energy Drink | 3.5/5 |
![]() | Dairy Queen | 3.3/5 |
![]() | Orange Julius | N/A |
Rockstar Energy Drink has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Compared to its competitors, Rockstar Energy Drink's ROI score is rated right above Orange Julius, and is preceded by Dairy Queen.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Dairy Queen | 3/5 |
![]() | Rockstar Energy Drink | 2/5 |
![]() | Orange Julius | N/A |
Rockstar Energy Drink has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Rockstar Energy Drink's Customer Satisfaction score is rated right above Dairy Queen.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Rockstar Energy Drink | 100% |
![]() | Dairy Queen | 55% |
![]() | Orange Julius | 0% |
Rockstar Energy Drink has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Rockstar Energy Drink's Customer Service score is rated right above Orange Julius, and is preceded by Dairy Queen.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Dairy Queen | 3.2/5 |
![]() | Rockstar Energy Drink | 2.5/5 |
![]() | Orange Julius | N/A |
Rockstar Energy Drink scored a 0 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Rockstar Energy Drink would recommend the brand to a friend. ENPS measures how likely Rockstar Energy Drink employees would recommend working at Rockstar Energy Drink to a friend.
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |