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Rockstar Energy Drink
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About Rockstar Energy Drink's Brand

Rockstar Energy Drink is designed for those who lead active lifestyles – from Athletes to Rock Stars Among its major competitors, Rockstar Energy Drink is ranked in 2nd place for NPS while Dairy Queen is 1st, and Orange Julius is 3rd.

Brand at a Glance

55%
Customer Loyalty
3.5/5
Product Quality
2/5
Pricing
2.5/5
Customer Service

Rockstar Energy Drink Ranking

Rockstar Energy Drink NPS

Rockstar Energy Drink's Net Promoter Score (NPS) is a 0 with 33% Promoters, 34% Passives, and 33% Detractors. Net Promoter Score tracks whether Rockstar Energy Drink's customers would recommend using the product based on a scale of -100 to 100.

Rockstar Energy Drink Overall NPS

0
NPS
33%Promoters
34%Passives
33%Detractors
Rockstar Energy Drink Overall NPS

Rockstar Energy Drink NPS Trend

-100
-50
0
50
100
Jul 2021
0
Jul 20210
Aug 2022
50
Aug 202250
Oct 2025
0
Oct 20250

How Other Brands Compare

Rockstar Energy Drink is ranked second for NPS among its competitors. Dairy Queen and Orange Julius come in first and third.

Rockstar Energy Drink's Logo
Rockstar Energy Drink
Dairy Queen's Logo
Dairy Queen
Orange Julius' Logo
Orange Julius
Global Ranking#-#426#-
NPS04-
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral-
Valuation Updated every 24 hours for public companies-$5.22B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Rockstar Energy Drink NPS vs. Competitors

Compared to its competitors, Rockstar Energy Drink's NPS is rated right above Orange Julius, and is preceded by Dairy Queen.

Rockstar Energy Drink Customer Loyalty

55%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

55% of Rockstar Energy Drink users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

55
55%
45
45%
Rockstar Energy Drink Customer Loyalty

Rockstar Energy Drink Customer Loyalty vs. Competitors

Compared to its competitors, Rockstar Energy Drink's Customer Loyalty score is rated right above Orange Julius, and is preceded by Dairy Queen.

COMPANYCustomer Loyalty Score
Dairy Queen77%
Rockstar Energy Drink55%
Orange JuliusN/A

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Rockstar Energy Drink Product Quality

3.5/5

Rockstar Energy Drink has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Rockstar Energy Drink Product Information

Rockstar Energy Drink’s product quality score is a 3.5 out of 5 as rated by its users and customers.

Website
http://rockstarenergy.com/
Company Size
51-200 Employees

Rockstar Energy Drink Product Quality vs. Competitors

Compared to its competitors, Rockstar Energy Drink's Product Quality score is rated right above Dairy Queen.

COMPANYProduct Quality Score
Rockstar Energy Drink3.5/5
Dairy Queen3.3/5
Orange JuliusN/A

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Rockstar Energy Drink Pricing

Rockstar Energy Drink ROI & Value For Money

2/5

Rockstar Energy Drink has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.

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Rockstar Energy Drink Pricing vs. Competitors

Compared to its competitors, Rockstar Energy Drink's ROI score is rated right above Orange Julius, and is preceded by Dairy Queen.

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Rockstar Energy Drink Customer Satisfaction (CSAT)

Rockstar Energy Drink Customer Satisfaction (CSAT) Score

100 / 100

Rockstar Energy Drink has an overall Customer Satisfaction score of 100 rated by its users and customers.

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Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Rockstar Energy Drink Customer Satisfaction vs. Competitors

Compared to its competitors, Rockstar Energy Drink's Customer Satisfaction score is rated right above Dairy Queen.

COMPANYCustomer Satisfaction (CSAT) Score
Rockstar Energy Drink100%
Dairy Queen55%
Orange Julius0%

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Rockstar Energy Drink Customer Service

2.5/5

Rockstar Energy Drink has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.

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About Rockstar Energy Drink's Customer Service

Website

http://rockstarenergy.com/

Rockstar Energy Drink Customer Service vs. Competitors

Compared to its competitors, Rockstar Energy Drink's Customer Service score is rated right above Orange Julius, and is preceded by Dairy Queen.

COMPANYCustomer Service Score
Dairy Queen3.2/5
Rockstar Energy Drink2.5/5
Orange JuliusN/A

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Consumer vs. Employees

Rockstar Energy Drink scored a 0 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Rockstar Energy Drink would recommend the brand to a friend. ENPS measures how likely Rockstar Energy Drink employees would recommend working at Rockstar Energy Drink to a friend.

Net Promoter Score

0
NPS Score
33%Promoters
34%Passive
33%Detractors

Employee Net Promoter Score

100
eNPS Score
100%Promoters
0%Passive
0%Detractors

Global Ranking Snapshot

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1
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W. Craig Jelinek
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2
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Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
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4
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Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail