

Our mission is to empower individuals to take back control of their digital life. Among its major competitors, Rubica is ranked in 2nd place for NPS while Malwarebytes is 1st, and My Private Network VPN is 3rd.
Rubica's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Rubica's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2020 -100 | Oct 2020 | -100 |
Rubica is ranked second for NPS among its competitors. Malwarebytes and My Private Network VPN come in first and third.
![]() Rubica | ![]() Malwarebytes | ![]() My Private Network VPN | |
| Global Ranking | #- | #507 | #- |
| NPS | -100 | 8 | - |
| Valuation Updated every 24 hours for public companies | - | $250.00M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Rubica's NPS is rated right below My Private Network VPN.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Malwarebytes | 8 |
![]() | My Private Network VPN | N/A |
![]() | Rubica | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Rubica users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Rubica's Customer Loyalty score is rated right above My Private Network VPN, and is preceded by Malwarebytes.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Malwarebytes | 74% |
![]() | Rubica | 10% |
![]() | My Private Network VPN | N/A |
Rubica has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Rubica’s product quality score is a 1.5 out of 5 as rated by its users and customers.
Compared to its competitors, Rubica's Product Quality score is rated right above My Private Network VPN, and is preceded by Malwarebytes.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Malwarebytes | 3.6/5 |
![]() | Rubica | 1.5/5 |
![]() | My Private Network VPN | N/A |
Rubica has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Rubica's ROI score is rated right above My Private Network VPN, and is preceded by Malwarebytes.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Malwarebytes | 3.4/5 |
![]() | Rubica | 1.5/5 |
![]() | My Private Network VPN | N/A |
Rubica has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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9720 NE 120th Pl, Kirkland, WA 98034
https://rubica.com/
425-979-6156
Compared to its competitors, Rubica's Customer Service score is rated right above My Private Network VPN, and is preceded by Malwarebytes.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Malwarebytes | 3/5 |
![]() | Rubica | 1.5/5 |
![]() | My Private Network VPN | N/A |
Rubica has a 4.6/5 stars for its overall company culture rated by their employees


Rubica scored a -100 for Net Promoter Score and a 83 for Employee Net Promoter Score. NPS gauges how likely a customer of Rubica would recommend the brand to a friend. ENPS measures how likely Rubica employees would recommend working at Rubica to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 83% | Promoters |
|---|---|
| 17% | Passive |
| 0% | Detractors |