-16
NPS
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Samba TV
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About Samba TV's Brand
Samba TV enables the next generation TV experience powered by its first-party data, helping viewers engage with relevant media and empowering brand marketers to quantify that engagement. Samba TV's insights are built on one of the most comprehensive sources of real-time viewership data across broadcast, cable, over-the-top, and digital media. Invented in 2011, Samba TV’s ACR is integrated on the chipsets across 24 of the top Smart TV brands globally (the most in the industry) analyzing the content on screen in real-time, regardless of source. Samba TV delivers unbiased, comprehensive viewership data addressable through more than a billion devices around the world. The world’s leading brands leverage Samba TV to quantify media investments and amplify them across all the screens we use to watch video. Among its major competitors, Samba TV is ranked in 5th place for NPS while VideoAmp is 1st, and Amobee is 2nd.Their current valuation is $140.00M
Brand at a Glance
60%
Customer Loyalty
3.1/5
Product Quality
2.9/5
Pricing
3/5
Customer Service
Samba TV Ranking
- #4 / 4 of its competitors
Samba TV NPS
Samba TV's Net Promoter Score (NPS) is a -16 with 40% Promoters, 4% Passives, and 56% Detractors. Net Promoter Score tracks whether Samba TV's customers would recommend using the product based on a scale of -100 to 100.
Samba TV Overall NPS
| 40% | Promoters |
|---|---|
| 4% | Passives |
| 56% | Detractors |
Samba TV NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 -33 | Jun 2023 | -33 |
Sep 2023 -35 | Sep 2023 | -35 |
Nov 2023 -35 | Nov 2023 | -35 |
Dec 2023 -37 | Dec 2023 | -37 |
Jan 2024 -33 | Jan 2024 | -33 |
Feb 2024 -27 | Feb 2024 | -27 |
Mar 2024 -25 | Mar 2024 | -25 |
Apr 2024 -23 | Apr 2024 | -23 |
May 2024 -18 | May 2024 | -18 |
Sep 2024 -16 | Sep 2024 | -16 |
Jan 2025 -18 | Jan 2025 | -18 |
Feb 2025 -16 | Feb 2025 | -16 |
How Other Brands Compare
Samba TV is ranked #4 for NPS among its competitors. VideoAmp and Amobee come in first and second, with Nielsen coming in at third. Among those competitors, it is the lowest valued company behind Nielsen.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Samba TV NPS by Gender
Female customers rated Samba TV's NPS 66 points higher than Male customers.
Male
-26
Samba TV's NPS was rated -26 by Male customers on Comparably.
37%
Promoters
0%
Passives
63%
Detractors
Female
40
Samba TV's NPS was rated 40 by Female customers on Comparably.
70%
Promoters
0%
Passives
30%
Detractors
Samba TV NPS by Ethnicity
Samba TV's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
African American/Black -34 | African American/Black | -34 |
Other 100 | Other | 100 |
Samba TV NPS by Age
Samba TV's NPS was rated 20 points by customers ages 36-40 and customers ages 41-45 on Comparably.
Samba TV NPS by Usage
Samba TV's NPS was rated the highest by customers who have used Samba TV's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 12 | Less than 1 Year | 12 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
Samba TV Customer Reviews
Out of the 6 Samba TV customer reviews 3 were positive and 3 were constructive. Samba TV customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Samba TV Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Samba TV users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Samba TV Customer Loyalty Score by Gender
Female customers rated Samba TV's Customer Loyalty score 16% higher than Male customers.
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Male
66%
Yes
Female
82%
Yes
Samba TV Customer Loyalty Score by Ethnicity
Samba TV's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Samba TV.
66
out of 100
Caucasian
100
out of 100
Hispanic or Latino
70
out of 100
African American/Black
70
out of 100
Other
Samba TV Customer Loyalty Score by Age
Samba TV's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
41-45 64% | 41-45 | 64% |
Samba TV Customer Loyalty Score by Usage
Samba TV's Customer Loyalty score was rated the highest by customers who have used Samba TV's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Samba TV Customer Loyalty Score by Industry
Samba TV's Customer Loyalty score was rated 78% by Tech industry customers.
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Samba TV Customer Loyalty vs. Competitors
Compared to its competitors, Samba TV's Customer Loyalty score is rated right above VideoAmp, and is preceded by Amobee.
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VS
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Samba TV Product Quality
3.1/5
Samba TV has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Samba TV Product Information
Samba TV’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Samba TV's product the highest.
- Website
- http://www.samba.tv
- Company Size
- 201-500 Employees
Industry
Tech
AI, Big Data and Analytics
AdTech
Quick Insights into Samba TV Product Quality
Samba TV's Product Quality score was rated highest by Other customers, and rated lowest by African American/Black customers.
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Ranked Samba TV Product Quality the Highest
Ranked Samba TV Product Quality the Lowest
Samba TV Product Quality Score by Gender
Female customers rated Samba TV's Product Quality score 0.9 stars higher than Male customers.
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Male
3.4/5
Female
4.3/5
Samba TV Product Quality Score by Ethnicity
Samba TV's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Samba TV.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 2.6 | African American/Black | 2.6 |
Other 5 | Other | 5 |
Samba TV Product Quality Score by Age
Samba TV's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.6 | 36-40 | 4.6 |
41-45 4 | 41-45 | 4 |
Samba TV Product Quality Score by Usage
Samba TV's Product Quality score was rated the highest by customers who have used Samba TV's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Samba TV Product Quality Score by Industry
Samba TV's Product Quality score was rated 3.7 stars by Tech industry customers.
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Samba TV Product Quality vs. Competitors
Compared to its competitors, Samba TV's Product Quality score is rated right above TREMOR VIDEO, INC., and is preceded by VideoAmp.
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VS
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Samba TV Pricing
Samba TV ROI & Value For Money
2.9/5
Samba TV has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Samba TV Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Samba TV ROI
Samba TV's ROI score was rated highest by Other customers, and rated lowest by African American/Black customers.
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Ranked Samba TV ROI the Highest
Ranked Samba TV ROI the Lowest
Samba TV ROI Score by Gender
Female customers rated Samba TV's ROI score 1 stars higher than Male customers.
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Male
3.1/5
Female
4.1/5
Samba TV ROI Score by Ethnicity
Samba TV's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Samba TV.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 2.6 | African American/Black | 2.6 |
Other 5 | Other | 5 |
Samba TV ROI Score by Age
Samba TV's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.4 | 36-40 | 3.4 |
41-45 4.5 | 41-45 | 4.5 |
Samba TV ROI Score by Usage
Samba TV's ROI score was rated the highest by customers who have used Samba TV's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Samba TV ROI Score by Industry
Samba TV's ROI score was rated 3.5 stars by Tech industry customers.
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Samba TV Pricing vs. Competitors
Compared to its competitors, Samba TV's ROI score is rated right above TREMOR VIDEO, INC., and is preceded by VideoAmp.
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VS
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Samba TV Customer Satisfaction (CSAT)
Samba TV Customer Satisfaction (CSAT) Score
40 / 100
Samba TV has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
7%
Neither Satisfied nor Dissatisfied
27%
Dissatisfied
6%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Samba TV Customer Satisfaction
Samba TV's Customer Satisfaction score was rated highest by Other customers, and rated lowest by Caucasian customers.
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Ranked Samba TV Customer Satisfaction the Highest
Ranked Samba TV Customer Satisfaction the Lowest
Samba TV Customer Satisfaction Score by Gender
Female customers rated Samba TV's Customer Satisfaction score 16 points higher than Male customers.
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51 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 11% | |
Very Dissatisfied | 13% |
67 / 100
FemaleVery Satisfied | 56% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
Samba TV Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Samba TV's Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
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38 / 100
Very Satisfied
38%
Satisfied
0%
Neither Satisfied nor Dissatisfied
38%
Dissatisfied
11%
Very Dissatisfied
13%
CSAT according to Hispanic or Latino
Samba TV's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Samba TV's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
Samba TV's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Samba TV Customer Satisfaction Score by Age
Samba TV's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 75% | |||||||||||||||
| 41-45 | 60% |
Samba TV Customer Satisfaction Score by Usage
Samba TV's Customer Satisfaction score was rated 67 points by customers who have used Samba TV's products/services for 2 to 5 Years, and by customers with Less than 1 Year of usage.
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Samba TV Customer Satisfaction Score by Industry
Samba TV's Customer Satisfaction score was rated 33 points by Tech industry customers.
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"title": "Samba TV Customer Satisfaction Score by Industry",
"text": "Samba TV's Customer Satisfaction score was rated 33 points by Tech industry customers.",
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"label": "Tech",
"groupId": 104,
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"stars": 0,
"csatScore": 33,
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}Samba TV Customer Satisfaction vs. Competitors
Compared to its competitors, Samba TV's Customer Satisfaction score is rated right above TREMOR VIDEO, INC., and is preceded by Viant.
Unlock Samba TV Customer Satisfaction vs. Competitors Data
VS
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Samba TV Customer Service
3/5
Samba TV has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Samba TV's Customer Service
Address
118 King St, San Francisco, CA 94107
Website
http://www.samba.tv
Samba TV's Social Links
Quick Insights into Samba TV Customer Service
Samba TV's Customer Service score was rated highest by Other customers, and rated lowest by African American/Black customers.
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Ranked Samba TV Customer Service the Highest
Ranked Samba TV Customer Service the Lowest
Samba TV Customer Service Score by Gender
Female customers rated Samba TV's Customer Service score 0.6 stars higher than Male customers.
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Male
3.2/5
Female
3.8/5
Samba TV Customer Service Score by Ethnicity
Samba TV's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Samba TV.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 5 | Other | 5 |
Samba TV Customer Service Score by Age
Samba TV's Customer Service score was rated 3.9 stars by customers ages 36-40 and customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Samba TV.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.9 | 36-40 | 3.9 |
41-45 3.9 | 41-45 | 3.9 |
Samba TV Customer Service Score by Usage
Samba TV's Customer Service score was rated the highest by customers who have used Samba TV's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Samba TV Customer Service Score by Industry
Samba TV's Customer Service score was rated 3.6 stars by Tech industry customers.
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Samba TV Customer Service vs. Competitors
Compared to its competitors, Samba TV's Customer Service score is rated right above TREMOR VIDEO, INC., and is preceded by VideoAmp.
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Samba TV as an Employer
4.0/5
Samba TV has a 4.0/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Samba TV scored a -16 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of Samba TV would recommend the brand to a friend. ENPS measures how likely Samba TV employees would recommend working at Samba TV to a friend.
Net Promoter Score
-16
NPS Score
| 40% | Promoters |
|---|---|
| 4% | Passive |
| 56% | Detractors |
Employee Net Promoter Score
31
eNPS Score
| 60% | Promoters |
|---|---|
| 11% | Passive |
| 29% | Detractors |
