18
NPS
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Seat
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About Seat's Brand
Seat is a Spanish automobile manufacturer with its head office in Martorell, Spain Among its major competitors, Seat is ranked in 3rd place for NPS while Audi is 1st, and SKODA AUTO is 2nd.
Brand at a Glance
77%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Seat Ranking
- #3 / 4 of its competitors
Seat NPS
Seat's Net Promoter Score (NPS) is a 18 with 45% Promoters, 28% Passives, and 27% Detractors. Net Promoter Score tracks whether Seat's customers would recommend using the product based on a scale of -100 to 100.
Seat Overall NPS
| 45% | Promoters |
|---|---|
| 28% | Passives |
| 27% | Detractors |
Seat NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 50 | Jan 2022 | 50 |
Jun 2022 25 | Jun 2022 | 25 |
Oct 2022 0 | Oct 2022 | 0 |
Nov 2022 0 | Nov 2022 | 0 |
Feb 2023 -15 | Feb 2023 | -15 |
Mar 2023 0 | Mar 2023 | 0 |
Sep 2023 0 | Sep 2023 | 0 |
Apr 2024 10 | Apr 2024 | 10 |
Jul 2025 18 | Jul 2025 | 18 |
How Other Brands Compare
Seat is ranked third for NPS among its competitors. Audi and SKODA AUTO come in first and second, with C-Learning Pty coming in at #4.
Seat |  Audi |  SKODA AUTO |  C-Learning Pty | |
| Global Ranking | #- | #37 | #- | #- |
| NPS | 18 | 34 | 34 | - |
| Valuation Updated every 24 hours for public companies | - | $1.38B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Seat NPS vs. Competitors
Compared to its competitors, Seat's NPS is rated right below SKODA AUTO.
| COMPANY | NPS Score | |
|---|---|---|
| Audi | 34 |
| SKODA AUTO | 34 |
| Seat | 18 |
Seat Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Seat users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Seat Customer Loyalty vs. Competitors
Compared to its competitors, Seat's Customer Loyalty score is rated right above SKODA AUTO, and is preceded by Audi.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Audi | 84% |
| Seat | 77% |
| SKODA AUTO | 55% |
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Seat Product Quality
3.8/5
Seat has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Seat Product Information
Seat’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.seat.com
- Company Size
- 10,000+ Employees
Seat Product Quality vs. Competitors
Compared to its competitors, Seat's Product Quality score is rated right below Audi.
| COMPANY | Product Quality Score | |
|---|---|---|
| SKODA AUTO | 5/5 |
| Audi | 3.9/5 |
| Seat | 3.8/5 |
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Seat Pricing
Seat ROI & Value For Money
3.6/5
Seat has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Seat Pricing vs. Competitors
Compared to its competitors, Seat's ROI score is rated right below Audi.
| COMPANY | Pricing Score | |
|---|---|---|
| SKODA AUTO | 4.7/5 |
| Audi | 3.8/5 |
| Seat | 3.6/5 |
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Seat Customer Satisfaction (CSAT)
Seat Customer Satisfaction (CSAT) Score
70 / 100
Seat has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
30%
Neither Satisfied nor Dissatisfied
30%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Seat Customer Satisfaction vs. Competitors
Compared to its competitors, Seat's Customer Satisfaction score is rated right above SKODA AUTO, and is preceded by Audi.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Audi | 74% |
| Seat | 70% |
| SKODA AUTO | 67% |
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Seat Customer Service
3.7/5
Seat has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Seat's Customer Service
Website
http://www.seat.com
Phone Number
34 93 708 58 85
Seat Customer Service vs. Competitors
Compared to its competitors, Seat's Customer Service score is rated right below Audi.
| COMPANY | Customer Service Score | |
|---|---|---|
| SKODA AUTO | 4.2/5 |
| Audi | 3.8/5 |
| Seat | 3.7/5 |
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Seat as an Employer
3.9/5
Seat has a 3.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Seat scored a 18 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of Seat would recommend the brand to a friend. ENPS measures how likely Seat employees would recommend working at Seat to a friend.
Net Promoter Score
18
NPS Score
| 45% | Promoters |
|---|---|
| 28% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
40
eNPS Score
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
