31
NPS
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Sheraton
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About Sheraton's Brand
Among its major competitors, Sheraton is ranked in 1st place for NPS while Hilton is 2nd, and Marriott is 3rd.Their current valuation is $25.72B
Brand at a Glance
72%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Sheraton Ranking
- #1 / 3 of its competitors
Sheraton NPS
Sheraton's Net Promoter Score (NPS) is a 31 with 49% Promoters, 33% Passives, and 18% Detractors. Net Promoter Score tracks whether Sheraton's customers would recommend using the product based on a scale of -100 to 100.
Sheraton Overall NPS
| 49% | Promoters |
|---|---|
| 33% | Passives |
| 18% | Detractors |
Sheraton NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 29 | Dec 2022 | 29 |
Jan 2023 26 | Jan 2023 | 26 |
May 2023 29 | May 2023 | 29 |
Jun 2023 27 | Jun 2023 | 27 |
Sep 2023 32 | Sep 2023 | 32 |
Oct 2023 35 | Oct 2023 | 35 |
Nov 2023 34 | Nov 2023 | 34 |
Dec 2023 33 | Dec 2023 | 33 |
Mar 2024 31 | Mar 2024 | 31 |
May 2024 33 | May 2024 | 33 |
Jul 2024 33 | Jul 2024 | 33 |
Nov 2025 33 | Nov 2025 | 33 |
How Other Brands Compare
Sheraton is ranked first for NPS among its competitors. Hilton and Marriott come in second and third. Among those competitors, it is the third most valued company behind Marriott.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sheraton NPS by Gender
Sheraton's NPS was rated 36 by Female customers on Comparably.
Female
36
Sheraton's NPS was rated 36 by Female customers on Comparably.
49%
Promoters
38%
Passives
13%
Detractors
Male
N/A
Sheraton's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Sheraton NPS by Age
Sheraton's NPS was rated 43 points by customers ages 18-25 on Comparably.
Sheraton Customer Reviews
Out of the 2 Sheraton customer reviews 1 was positive and 1 was constructive. Sheraton customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Sheraton Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Sheraton users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sheraton Customer Loyalty Score by Gender
Sheraton's Customer Loyalty score was rated 66 by Female customers on Comparably.
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Female
66%
Yes
Male
N/A
Yes
Sheraton Customer Loyalty Score by Age
Sheraton's Customer Loyalty score was rated 61% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 61% | 18-25 | 61% |
Sheraton Customer Loyalty vs. Competitors
Compared to its competitors, Sheraton's Customer Loyalty score is rated right below Hilton.
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Sheraton Product Quality
3.9/5
Sheraton has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Sheraton Product Information
Sheraton’s product quality score is a 3.9 out of 5 as rated by its users and customers.
Quick Insights into Sheraton Product Quality
Sheraton's Product Quality score was rated highest by customers ages 18-25.
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Ranked Sheraton Product Quality the Highest
Sheraton Product Quality Score by Gender
Sheraton's Product Quality score was rated 4 by Female customers on Comparably.
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Female
4/5
Male
N/A
Sheraton Product Quality Score by Age
Sheraton's Product Quality score was rated 4.2 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
Sheraton Product Quality vs. Competitors
Compared to its competitors, Sheraton's Product Quality score is rated right above Hilton.
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Sheraton Pricing
Sheraton ROI & Value For Money
3.9/5
Sheraton has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Sheraton ROI
Sheraton's ROI score was rated highest by Female customers.
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Ranked Sheraton ROI the Highest
Sheraton ROI Score by Gender
Sheraton's ROI score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
Sheraton ROI Score by Age
Sheraton's ROI score was rated 3.6 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
Sheraton Pricing vs. Competitors
Compared to its competitors, Sheraton's ROI score is rated right above Hilton.
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Sheraton Customer Satisfaction (CSAT)
Sheraton Customer Satisfaction (CSAT) Score
82 / 100
Sheraton has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Very Satisfied
36%
Satisfied
46%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
11%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sheraton Customer Satisfaction
Sheraton's Customer Satisfaction score was rated highest by Female customers.
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Ranked Sheraton Customer Satisfaction the Highest
Sheraton Customer Satisfaction Score by Gender
Sheraton's Customer Satisfaction score was rated 80 by Female customers on Comparably.
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80 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
Sheraton Customer Satisfaction vs. Competitors
Compared to its competitors, Sheraton's Customer Satisfaction score is rated right above Hilton.
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Sheraton Customer Service
4/5
Sheraton has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into Sheraton Customer Service
Sheraton's Customer Service score was rated highest by Female customers.
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Ranked Sheraton Customer Service the Highest
Sheraton Customer Service Score by Gender
Sheraton's Customer Service score was rated 4 by Female customers on Comparably.
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Female
4/5
Male
N/A
Sheraton Customer Service Score by Age
Sheraton's Customer Service score was rated 3.9 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
Sheraton Customer Service vs. Competitors
Compared to its competitors, Sheraton's Customer Service score is rated right above Hilton.
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Sheraton as an Employer
Consumer vs. Employees
Sheraton scored a 31 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of Sheraton would recommend the brand to a friend. ENPS measures how likely Sheraton employees would recommend working at Sheraton to a friend.
Net Promoter Score
31
NPS Score
| 49% | Promoters |
|---|---|
| 33% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
50
eNPS Score
| 72% | Promoters |
|---|---|
| 6% | Passive |
| 22% | Detractors |
