41
NPS
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Snowflake
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About Snowflake's Brand
Snowflake Computing is delivering a data warehouse designed from the ground up for the cloud and for today's data needs. Among its major competitors, Snowflake is ranked in 1st place for NPS while ZAP is 2nd, and Oracle is 3rd. Overall, Snowflake has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
79%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service
Snowflake Ranking
- #1 / 4 of its competitors
Snowflake NPS
Snowflake's Net Promoter Score (NPS) is a 41 with 62% Promoters, 17% Passives, and 21% Detractors. Net Promoter Score tracks whether Snowflake's customers would recommend using the product based on a scale of -100 to 100.
Snowflake Overall NPS
| 62% | Promoters |
|---|---|
| 17% | Passives |
| 21% | Detractors |
Snowflake NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 41 | Mar 2024 | 41 |
Apr 2024 41 | Apr 2024 | 41 |
Jul 2024 39 | Jul 2024 | 39 |
Aug 2024 38 | Aug 2024 | 38 |
Sep 2024 39 | Sep 2024 | 39 |
Oct 2024 39 | Oct 2024 | 39 |
Dec 2024 39 | Dec 2024 | 39 |
Feb 2025 41 | Feb 2025 | 41 |
Apr 2025 41 | Apr 2025 | 41 |
May 2025 41 | May 2025 | 41 |
Aug 2025 41 | Aug 2025 | 41 |
Oct 2025 41 | Oct 2025 | 41 |
How Other Brands Compare
Snowflake is ranked first for NPS among its competitors. Oracle and AtScale come in second and third, with Cloudian coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Snowflake NPS by Gender
Female customers rated Snowflake's NPS 15 points higher than Male customers.
Male
52
Snowflake's NPS was rated 52 by Male customers on Comparably.
67%
Promoters
18%
Passives
15%
Detractors
Female
67
Snowflake's NPS was rated 67 by Female customers on Comparably.
75%
Promoters
17%
Passives
8%
Detractors
Snowflake NPS by Ethnicity
Snowflake's NPS was rated the highest by Other customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 54 | Caucasian | 54 |
African American/Black 83 | African American/Black | 83 |
Asian or Pacific Islander 64 | Asian or Pacific Islander | 64 |
Native American -34 | Native American | -34 |
Other 100 | Other | 100 |
Snowflake NPS by Age
Snowflake's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
Snowflake NPS by Usage
Snowflake's NPS was rated the highest by customers who have used Snowflake's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 18 | Less than 1 Year | 18 |
1 to 2 Years 62 | 1 to 2 Years | 62 |
2 to 5 Years 75 | 2 to 5 Years | 75 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Snowflake Customer Reviews
Out of the 9 Snowflake customer reviews 9 were positive and 0 were constructive. Snowflake customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Snowflake Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Snowflake users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Snowflake Customer Loyalty Score by Gender
Female customers rated Snowflake's Customer Loyalty score 11% higher than Male customers.
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Male
82%
Yes
Female
93%
Yes
Snowflake Customer Loyalty Score by Ethnicity
Snowflake's Customer Loyalty score was rated the highest by Other customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Snowflake.
79
out of 100
Caucasian
85
out of 100
African American/Black
81
out of 100
Asian or Pacific Islander
40
out of 100
Native American
100
out of 100
Other
Snowflake Customer Loyalty Score by Age
Snowflake's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 85% | 26-30 | 85% |
31-35 70% | 31-35 | 70% |
36-40 78% | 36-40 | 78% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
51-55 78% | 51-55 | 78% |
56-60 100% | 56-60 | 100% |
Snowflake Customer Loyalty Score by Usage
Snowflake's Customer Loyalty score was rated the highest by customers who have used Snowflake's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Snowflake Customer Loyalty Score by Industry
Snowflake's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Snowflake Customer Loyalty vs. Competitors
Compared to its competitors, Snowflake's Customer Loyalty score is rated right above Oracle, and is preceded by Redshift.
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Snowflake Product Quality
4.1/5
Snowflake has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Snowflake Product Information
Snowflake’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Snowflake's product the highest. Reviewers from the Aerospace and Aviation industry rated Snowflake the lowest at 3.5.
- Website
- http://www.snowflake.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Analytics
Enterprise
SaaS
Quick Insights into Snowflake Product Quality
Snowflake's Product Quality score was rated highest by customers who have used Snowflake's products/services for 5 to 10 Years, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Snowflake Product Quality the Highest
Ranked Snowflake Product Quality the Lowest
Snowflake Product Quality Score by Gender
Female customers rated Snowflake's Product Quality score 0.6 stars higher than Male customers.
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Male
4.1/5
Female
4.7/5
Snowflake Product Quality Score by Ethnicity
Snowflake's Product Quality score was rated the highest by Other customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.8 | Native American | 3.8 |
Other 4.4 | Other | 4.4 |
Snowflake Product Quality Score by Age
Snowflake's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.5 | 41-45 | 4.5 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.3 | 56-60 | 4.3 |
Snowflake Product Quality Score by Usage
Snowflake's Product Quality score was rated the highest by customers who have used Snowflake's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Snowflake Product Quality Score by Industry
Snowflake's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Snowflake Product Quality vs. Competitors
Compared to its competitors, Snowflake's Product Quality score is rated right above Redshift.
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Snowflake Pricing
Snowflake ROI & Value For Money
4.1/5
Snowflake has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Snowflake Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Snowflake.
Quick Insights into Snowflake ROI
Snowflake's ROI score was rated highest by customers who have used Snowflake's products/services for 5 to 10 Years, and rated lowest by Native American customers.
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Ranked Snowflake ROI the Highest
Ranked Snowflake ROI the Lowest
Snowflake ROI Score by Gender
Female customers rated Snowflake's ROI score 0.1 stars higher than Male customers.
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Male
4/5
Female
4.1/5
Snowflake ROI Score by Ethnicity
Snowflake's ROI score was rated the highest by Other customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.1 | Native American | 3.1 |
Other 4.6 | Other | 4.6 |
Snowflake ROI Score by Age
Snowflake's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.1 | 26-30 | 3.1 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4.4 | 41-45 | 4.4 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.5 | 56-60 | 4.5 |
Snowflake ROI Score by Usage
Snowflake's ROI score was rated the highest by customers who have used Snowflake's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Snowflake ROI Score by Industry
Snowflake's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Snowflake Pricing vs. Competitors
Compared to its competitors, Snowflake's ROI score is rated right above Oracle.
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Snowflake Customer Satisfaction (CSAT)
Snowflake Customer Satisfaction (CSAT) Score
78 / 100
Snowflake has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
47%
Satisfied
31%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
5%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Snowflake Customer Satisfaction
Snowflake's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 26-30.
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Ranked Snowflake Customer Satisfaction the Highest
Ranked Snowflake Customer Satisfaction the Lowest
Snowflake Customer Satisfaction Score by Gender
Female customers rated Snowflake's Customer Satisfaction score 6 points higher than Male customers.
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84 / 100
MaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 48% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 10% | |
Very Dissatisfied | 0% |
90 / 100
FemaleVery Satisfied | 80% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 10% |
Snowflake Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Snowflake's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
50%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
0%
CSAT according to African American/Black
Snowflake's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
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83 / 100
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Snowflake's Customer Satisfaction (CSAT) score was rated 92% according to Asian or Pacific Islander users and customers.
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92 / 100
Very Satisfied
17%
Satisfied
75%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Native American
Snowflake's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
CSAT according to Other
Snowflake's Customer Satisfaction (CSAT) score was rated 90% according to Other users and customers.
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90 / 100
Very Satisfied
60%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
10%
Snowflake Customer Satisfaction Score by Age
Snowflake's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 66% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 72% | |||||||||||||||
| 41-45 | 83% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 75% |
Snowflake Customer Satisfaction Score by Usage
Snowflake's Customer Satisfaction score was rated the highest by customers who have used Snowflake's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Snowflake Customer Satisfaction Score by Industry
Snowflake's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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{
"title": "Snowflake Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Tech",
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"scoreClassName": "",
"scoreLabel": 85
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 100,
"stars": 0,
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"scoreClassName": "max",
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},
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}Snowflake Customer Satisfaction vs. Competitors
Compared to its competitors, Snowflake's Customer Satisfaction score is rated right above ZAP, and is preceded by Redshift.
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Snowflake Customer Service
4.1/5
Snowflake has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Snowflake's Customer Service
Address
Bozeman, MT
Website
http://www.snowflake.com
Phone Number
650-558-6605
Quick Insights into Snowflake Customer Service
Snowflake's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Native American customers.
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Ranked Snowflake Customer Service the Highest
Ranked Snowflake Customer Service the Lowest
Snowflake Customer Service Score by Gender
Female customers rated Snowflake's Customer Service score 0.5 stars higher than Male customers.
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Male
4.1/5
Female
4.6/5
Snowflake Customer Service Score by Ethnicity
Snowflake's Customer Service score was rated the highest by Other customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Snowflake.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.3 | Native American | 3.3 |
Other 4.6 | Other | 4.6 |
Snowflake Customer Service Score by Age
Snowflake's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.6 | 26-30 | 3.6 |
31-35 4 | 31-35 | 4 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.3 | 56-60 | 4.3 |
Snowflake Customer Service Score by Usage
Snowflake's Customer Service score was rated the highest by customers who have used Snowflake's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Snowflake Customer Service Score by Industry
Snowflake's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Snowflake Customer Service vs. Competitors
Compared to its competitors, Snowflake's Customer Service score is rated right above ZAP.
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Snowflake as an Employer
4.5/5
Snowflake has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Snowflake scored a 41 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Snowflake would recommend the brand to a friend. ENPS measures how likely Snowflake employees would recommend working at Snowflake to a friend.
Net Promoter Score
41
NPS Score
| 62% | Promoters |
|---|---|
| 17% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 53% | Promoters |
|---|---|
| 14% | Passive |
| 33% | Detractors |
