

Southern Tide is a manufacturer and seller of clothing and footwear. Among its major competitors, Southern Tide is ranked in 1st place for NPS while Patagonia is 2nd.
Southern Tide's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Southern Tide's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 100 | Apr 2024 | 100 |
Southern Tide is ranked first for NPS among its competitors. Patagonia comes in second.
![]() Southern Tide | ![]() Patagonia | |
| Global Ranking | #- | #163 |
| NPS | 100 | 60 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Southern Tide's NPS is rated right above Patagonia.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Southern Tide | 100 |
![]() | Patagonia | 60 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Southern Tide users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Southern Tide's Customer Loyalty score is rated right below Patagonia.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Patagonia | 81% |
![]() | Southern Tide | 10% |
Southern Tide has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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Southern Tide’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, Southern Tide's Product Quality score is rated right above Patagonia.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Southern Tide | 5/5 |
![]() | Patagonia | 4.5/5 |
Southern Tide has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Southern Tide's ROI score is rated right above Patagonia.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Southern Tide | 5/5 |
![]() | Patagonia | 4.2/5 |
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Southern Tide's Customer Satisfaction score is rated right below Patagonia.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Patagonia | 92% |
![]() | Southern Tide | 0% |
Southern Tide has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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Greenville, SC 29615
http://www.southerntide.com
864-236-8015
Compared to its competitors, Southern Tide's Customer Service score is rated right above Patagonia.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Southern Tide | 5/5 |
![]() | Patagonia | 4.3/5 |
Southern Tide has a 3.7/5 stars for its overall company culture rated by their employees

Southern Tide scored a 100 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of Southern Tide would recommend the brand to a friend. ENPS measures how likely Southern Tide employees would recommend working at Southern Tide to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |