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NPS
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Ted Baker
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About Ted Baker's Brand
Designer and manufacturer of apparel products. The company's range of collections including menswear, womenswear and accessories feature irreverent sense of humour, quality design detailing and distinctive use of pattern and color enabling customers to benefit from quality products with unconventional style. Among its major competitors, Ted Baker is ranked in 4th place for NPS while Debenhams is 1st, and American Eagle Outfitters is 2nd.
Brand at a Glance
69%
Customer Loyalty
4.1/5
Product Quality
3.4/5
Pricing
3.6/5
Customer Service
Ted Baker Ranking
- #4 / 4 of its competitors
Ted Baker NPS
Ted Baker's Net Promoter Score (NPS) is a 0 with 39% Promoters, 22% Passives, and 39% Detractors. Net Promoter Score tracks whether Ted Baker's customers would recommend using the product based on a scale of -100 to 100.
Ted Baker Overall NPS
| 39% | Promoters |
|---|---|
| 22% | Passives |
| 39% | Detractors |
Ted Baker NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2020 50 | Nov 2020 | 50 |
Jan 2021 67 | Jan 2021 | 67 |
Mar 2021 57 | Mar 2021 | 57 |
Aug 2023 50 | Aug 2023 | 50 |
Sep 2023 33 | Sep 2023 | 33 |
Nov 2023 20 | Nov 2023 | 20 |
Dec 2023 9 | Dec 2023 | 9 |
Apr 2024 0 | Apr 2024 | 0 |
Oct 2024 -8 | Oct 2024 | -8 |
Feb 2025 -13 | Feb 2025 | -13 |
Apr 2025 -12 | Apr 2025 | -12 |
Aug 2025 -1 | Aug 2025 | -1 |
How Other Brands Compare
Ted Baker is ranked #4 for NPS among its competitors. Debenhams and American Eagle Outfitters come in first and second, with Nordstrom coming in at third.
Ted Baker |  American Eagle Outfitters |  Nordstrom |  Debenhams | |
| Global Ranking | #- | #25 | #97 | #- |
| NPS | 0 | 44 | 20 | 50 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $4.15B | $5.84B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ted Baker NPS vs. Competitors
Compared to its competitors, Ted Baker's NPS is rated right below Nordstrom.
| COMPANY | NPS Score | |
|---|---|---|
| Debenhams | 50 |
| American Eagle Outfitters | 44 |
| Nordstrom | 20 |
| Ted Baker | 0 |
Ted Baker Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Ted Baker users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ted Baker Customer Loyalty vs. Competitors
Compared to its competitors, Ted Baker's Customer Loyalty score is rated right below Nordstrom.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Debenhams | 100% |
| American Eagle Outfitters | 87% |
| Nordstrom | 79% |
| Ted Baker | 69% |
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Ted Baker Product Quality
4.1/5
Ted Baker has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Ted Baker Product Information
Ted Baker’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- www.tedbakerplc.com
- Company Size
- 1,001-5,000 Employees
Ted Baker Product Quality vs. Competitors
Compared to its competitors, Ted Baker's Product Quality score is rated right above Nordstrom, and is preceded by American Eagle Outfitters.
| COMPANY | Product Quality Score | |
|---|---|---|
| American Eagle Outfitters | 4.2/5 |
| Ted Baker | 4.1/5 |
| Nordstrom | 3.8/5 |
| Debenhams | 2.2/5 |
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Ted Baker Pricing
Ted Baker ROI & Value For Money
3.4/5
Ted Baker has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Ted Baker Pricing vs. Competitors
Compared to its competitors, Ted Baker's ROI score is rated right below Nordstrom.
| COMPANY | Pricing Score | |
|---|---|---|
| Debenhams | 4/5 |
| American Eagle Outfitters | 3.8/5 |
| Nordstrom | 3.6/5 |
| Ted Baker | 3.4/5 |
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Ted Baker Customer Satisfaction (CSAT)
Ted Baker Customer Satisfaction (CSAT) Score
75 / 100
Ted Baker has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
12%
Satisfied
63%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Ted Baker Customer Satisfaction vs. Competitors
Compared to its competitors, Ted Baker's Customer Satisfaction score is rated right above Nordstrom, and is preceded by American Eagle Outfitters.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| American Eagle Outfitters | 82% |
| Ted Baker | 75% |
| Nordstrom | 68% |
| Debenhams | 50% |
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Ted Baker Customer Service
3.6/5
Ted Baker has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Ted Baker's Customer Service
Address
Ugly Brown Building, London, NW1 0TB Bahamas
Website
www.tedbakerplc.com
Phone Number
7
Ted Baker Customer Service vs. Competitors
Compared to its competitors, Ted Baker's Customer Service score is rated right below Nordstrom.
| COMPANY | Customer Service Score | |
|---|---|---|
| American Eagle Outfitters | 4/5 |
| Debenhams | 3.7/5 |
| Nordstrom | 3.7/5 |
| Ted Baker | 3.6/5 |
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Consumer vs. Employees
Ted Baker scored a 0 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of Ted Baker would recommend the brand to a friend. ENPS measures how likely Ted Baker employees would recommend working at Ted Baker to a friend.
Net Promoter Score
0
NPS Score
| 39% | Promoters |
|---|---|
| 22% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
34
eNPS Score
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |
