91
NPS
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The Donna Karan Company
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About The Donna Karan Company's Brand
Donna Karan International Inc. is one of the leading international fashion design houses. Among its major competitors, The Donna Karan Company is ranked in 1st place for NPS while Armani is 2nd, and Burberry is 3rd.
Brand at a Glance
85%
Customer Loyalty
4.4/5
Product Quality
4.3/5
Pricing
4.2/5
Customer Service
The Donna Karan Company Ranking
- #1 / 4 of its competitors
The Donna Karan Company NPS
The Donna Karan Company's Net Promoter Score (NPS) is a 91 with 91% Promoters, 9% Passives, and 0% Detractors. Net Promoter Score tracks whether The Donna Karan Company's customers would recommend using the product based on a scale of -100 to 100.
The Donna Karan Company Overall NPS
| 91% | Promoters |
|---|---|
| 9% | Passives |
| 0% | Detractors |
The Donna Karan Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2021 100 | Dec 2021 | 100 |
Apr 2023 100 | Apr 2023 | 100 |
Jul 2023 100 | Jul 2023 | 100 |
Oct 2023 100 | Oct 2023 | 100 |
Nov 2023 80 | Nov 2023 | 80 |
Jan 2024 90 | Jan 2024 | 90 |
Jan 2025 90 | Jan 2025 | 90 |
How Other Brands Compare
The Donna Karan Company is ranked first for NPS among its competitors. Armani and Burberry come in second and third, with GUESS coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Donna Karan Company NPS vs. Competitors
Compared to its competitors, The Donna Karan Company's NPS is rated right above Armani.
| COMPANY | NPS Score | |
|---|---|---|
| The Donna Karan Company | 91 |
 | Armani | 53 |
 | Burberry | 33 |
 | Calvin Klein | 30 |
 | GUESS | 25 |
The Donna Karan Company Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of The Donna Karan Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Donna Karan Company Customer Loyalty vs. Competitors
Compared to its competitors, The Donna Karan Company's Customer Loyalty score is rated right above Armani.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Donna Karan Company | 85% |
| Armani | 81% |
| GUESS | 78% |
| Calvin Klein | 77% |
| Burberry | 75% |
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The Donna Karan Company Product Quality
4.4/5
The Donna Karan Company has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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The Donna Karan Company Product Information
The Donna Karan Company’s product quality score is a 4.4 out of 5 as rated by its users and customers.
- Website
- http://donnakaran.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Fashion and Beauty
The Donna Karan Company Product Quality vs. Competitors
Compared to its competitors, The Donna Karan Company's Product Quality score is rated right above Burberry, and is preceded by Armani.
| COMPANY | Product Quality Score | |
|---|---|---|
| Armani | 4.5/5 |
| The Donna Karan Company | 4.4/5 |
| Burberry | 4.2/5 |
| Calvin Klein | 4.1/5 |
| GUESS | 4/5 |
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The Donna Karan Company Pricing
The Donna Karan Company ROI & Value For Money
4.3/5
The Donna Karan Company has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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The Donna Karan Company Pricing vs. Competitors
Compared to its competitors, The Donna Karan Company's ROI score is rated right above Armani.
| COMPANY | Pricing Score | |
|---|---|---|
| The Donna Karan Company | 4.3/5 |
| Armani | 4.2/5 |
| Burberry | 3.9/5 |
| Calvin Klein | 3.9/5 |
| GUESS | 3.8/5 |
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The Donna Karan Company Customer Satisfaction (CSAT)
The Donna Karan Company Customer Satisfaction (CSAT) Score
91 / 100
The Donna Karan Company has an overall Customer Satisfaction score of 91 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
73%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Donna Karan Company Customer Satisfaction vs. Competitors
Compared to its competitors, The Donna Karan Company's Customer Satisfaction score is rated right above Armani.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Donna Karan Company | 91% |
| Armani | 88% |
| Burberry | 82% |
| Calvin Klein | 80% |
| GUESS | 76% |
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The Donna Karan Company Customer Service
4.2/5
The Donna Karan Company has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About The Donna Karan Company's Customer Service
Address
New York City, NY
Website
http://donnakaran.com
Phone Number
1(877) 316-0975
The Donna Karan Company Customer Service vs. Competitors
Compared to its competitors, The Donna Karan Company's Customer Service score is rated right above Burberry, and is preceded by Armani.
| COMPANY | Customer Service Score | |
|---|---|---|
| Armani | 4.3/5 |
| The Donna Karan Company | 4.2/5 |
| Burberry | 4.1/5 |
| Calvin Klein | 4/5 |
| GUESS | 3.9/5 |
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The Donna Karan Company as an Employer
4.1/5
The Donna Karan Company has a 4.1/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
The Donna Karan Company scored a 91 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of The Donna Karan Company would recommend the brand to a friend. ENPS measures how likely The Donna Karan Company employees would recommend working at The Donna Karan Company to a friend.
Net Promoter Score
91
NPS Score
| 91% | Promoters |
|---|---|
| 9% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-29
eNPS Score
| 14% | Promoters |
|---|---|
| 43% | Passive |
| 43% | Detractors |
