36
NPS
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ThriftBooks
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About ThriftBooks' Brand
Based in Seattle, WA, ThriftBooks is the largest online seller of used books in the world, having sold more than 100 million books since its inception. Among its major competitors, ThriftBooks is ranked in 2nd place for NPS while Amazon is 1st, and Better World Books is 3rd.
Brand at a Glance
80%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.7/5
Customer Service
ThriftBooks Ranking
- #2 / 4 of its competitors
ThriftBooks NPS
ThriftBooks's Net Promoter Score (NPS) is a 36 with 63% Promoters, 10% Passives, and 27% Detractors. Net Promoter Score tracks whether ThriftBooks's customers would recommend using the product based on a scale of -100 to 100.
ThriftBooks Overall NPS
| 63% | Promoters |
|---|---|
| 10% | Passives |
| 27% | Detractors |
ThriftBooks NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 31 | Nov 2023 | 31 |
Dec 2023 33 | Dec 2023 | 33 |
Jan 2024 35 | Jan 2024 | 35 |
Feb 2024 34 | Feb 2024 | 34 |
Mar 2024 34 | Mar 2024 | 34 |
Apr 2024 34 | Apr 2024 | 34 |
Jul 2024 33 | Jul 2024 | 33 |
Oct 2024 31 | Oct 2024 | 31 |
Jan 2025 33 | Jan 2025 | 33 |
Sep 2025 33 | Sep 2025 | 33 |
Feb 2026 35 | Feb 2026 | 35 |
Mar 2026 37 | Mar 2026 | 37 |
How Other Brands Compare
ThriftBooks is ranked second for NPS among its competitors. Amazon and Better World Books come in first and third, with Alibris coming in at #4.
ThriftBooks |  Amazon |  Better World Books |  Alibris | |
| Global Ranking | #- | #9 | #- | #- |
| NPS | 36 | 49 | 30 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $1.64T | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ThriftBooks NPS by Gender
Female customers rated ThriftBooks's NPS 36 points higher than Male customers.
Male
34
ThriftBooks's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
70
ThriftBooks's NPS was rated 70 by Female customers on Comparably.
82%
Promoters
6%
Passives
12%
Detractors
ThriftBooks NPS by Ethnicity
ThriftBooks's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 62 | Caucasian | 62 |
African American/Black 100 | African American/Black | 100 |
Other 0 | Other | 0 |
ThriftBooks NPS by Age
ThriftBooks's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
ThriftBooks NPS by Usage
ThriftBooks's NPS was rated the highest by customers who have used ThriftBooks's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 35 | Less than 1 Year | 35 |
1 to 2 Years 60 | 1 to 2 Years | 60 |
2 to 5 Years 53 | 2 to 5 Years | 53 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Over 10 Years 100 | Over 10 Years | 100 |
ThriftBooks NPS vs. Competitors
Compared to its competitors, ThriftBooks's NPS is rated right above Better World Books, and is preceded by Amazon.
| COMPANY | NPS Score | |
|---|---|---|
| Amazon | 49 |
| ThriftBooks | 36 |
| Better World Books | 30 |
| Alibris | N/A |
ThriftBooks Customer Reviews
Out of the 14 ThriftBooks customer reviews 14 were positive and 0 were constructive. ThriftBooks customer reviews reflect that all customers have a favorable experience using the products/services of the company.
ThriftBooks Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of ThriftBooks users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ThriftBooks Customer Loyalty Score by Gender
Female customers rated ThriftBooks's Customer Loyalty score 7% higher than Male customers.
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Male
82%
Yes
Female
89%
Yes
ThriftBooks Customer Loyalty Score by Ethnicity
ThriftBooks's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ThriftBooks.
88
out of 100
Caucasian
70
out of 100
African American/Black
100
out of 100
Other
ThriftBooks Customer Loyalty Score by Age
ThriftBooks's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 70% | 31-35 | 70% |
41-45 55% | 41-45 | 55% |
51-55 100% | 51-55 | 100% |
56-60 64% | 56-60 | 64% |
61-65 100% | 61-65 | 100% |
66+ 91% | 66+ | 91% |
ThriftBooks Customer Loyalty Score by Usage
ThriftBooks's Customer Loyalty score was rated the highest by customers who have used ThriftBooks's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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ThriftBooks Customer Loyalty Score by Industry
ThriftBooks's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Public Relations and Communications industry customers.
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ThriftBooks Customer Loyalty vs. Competitors
Compared to its competitors, ThriftBooks's Customer Loyalty score is rated right above Alibris, and is preceded by Better World Books.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| Better World Books | 84% |
| ThriftBooks | 80% |
| Alibris | N/A |
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ThriftBooks Product Quality
3.8/5
ThriftBooks has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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ThriftBooks Product Information
ThriftBooks’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated ThriftBooks's product the highest. Reviewers from the Accounting industry rated ThriftBooks the lowest at 3.
- Website
- http://www.thriftbooks.com
- Company Size
- 501-1,000 Employees
Industry
Retail
Quick Insights into ThriftBooks Product Quality
ThriftBooks's Product Quality score was rated highest by customers ages 61-65, and rated lowest by customers ages 56-60.
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Ranked ThriftBooks Product Quality the Highest
Ranked ThriftBooks Product Quality the Lowest
ThriftBooks Product Quality Score by Gender
Female customers rated ThriftBooks's Product Quality score 0.8 stars higher than Male customers.
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Male
3.4/5
Female
4.2/5
ThriftBooks Product Quality Score by Ethnicity
ThriftBooks's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 5 | African American/Black | 5 |
Other 3 | Other | 3 |
ThriftBooks Product Quality Score by Age
ThriftBooks's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of ThriftBooks.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
31-35 4.6 | 31-35 | 4.6 |
41-45 2.7 | 41-45 | 2.7 |
51-55 4.6 | 51-55 | 4.6 |
56-60 2.3 | 56-60 | 2.3 |
61-65 5 | 61-65 | 5 |
66+ 3.7 | 66+ | 3.7 |
ThriftBooks Product Quality Score by Usage
ThriftBooks's Product Quality score was rated the highest by customers who have used ThriftBooks's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ThriftBooks Product Quality Score by Industry
ThriftBooks's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.
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ThriftBooks Product Quality vs. Competitors
Compared to its competitors, ThriftBooks's Product Quality score is rated right above Better World Books, and is preceded by Amazon.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.2/5 |
| ThriftBooks | 3.8/5 |
| Better World Books | 3.6/5 |
| Alibris | N/A |
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ThriftBooks Pricing
ThriftBooks ROI & Value For Money
3.8/5
ThriftBooks has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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ThriftBooks Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Accounting industry think that they had the lowest ROI from ThriftBooks.
Quick Insights into ThriftBooks ROI
ThriftBooks's ROI score was rated highest by customers who have used ThriftBooks's products/services for Over 10 Years, and rated lowest by customers from the Accounting industry.
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Ranked ThriftBooks ROI the Highest
Ranked ThriftBooks ROI the Lowest
ThriftBooks ROI Score by Gender
Female customers rated ThriftBooks's ROI score 0.3 stars higher than Male customers.
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Male
3.8/5
Female
4.1/5
ThriftBooks ROI Score by Ethnicity
ThriftBooks's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ThriftBooks.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4 | African American/Black | 4 |
Other 3.2 | Other | 3.2 |
ThriftBooks ROI Score by Age
ThriftBooks's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 4.1 | 31-35 | 4.1 |
41-45 2.6 | 41-45 | 2.6 |
51-55 4.8 | 51-55 | 4.8 |
56-60 2.6 | 56-60 | 2.6 |
61-65 4.9 | 61-65 | 4.9 |
66+ 3.8 | 66+ | 3.8 |
ThriftBooks ROI Score by Usage
ThriftBooks's ROI score was rated the highest by customers who have used ThriftBooks's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ThriftBooks ROI Score by Industry
ThriftBooks's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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ThriftBooks Pricing vs. Competitors
Compared to its competitors, ThriftBooks's ROI score is rated right above Better World Books, and is preceded by Amazon.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| ThriftBooks | 3.8/5 |
| Better World Books | 3.6/5 |
| Alibris | N/A |
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ThriftBooks Customer Satisfaction (CSAT)
ThriftBooks Customer Satisfaction (CSAT) Score
79 / 100
ThriftBooks has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Very Satisfied
67%
Satisfied
12%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
3%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ThriftBooks Customer Satisfaction
ThriftBooks's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by Other customers.
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Ranked ThriftBooks Customer Satisfaction the Highest
Ranked ThriftBooks Customer Satisfaction the Lowest
ThriftBooks Customer Satisfaction Score by Gender
Female customers rated ThriftBooks's Customer Satisfaction score 12 points higher than Male customers.
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73 / 100
MaleVery Satisfied | 73% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 27% |
85 / 100
FemaleVery Satisfied | 78% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 15% |
ThriftBooks Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ThriftBooks' Customer Satisfaction (CSAT) score was rated 82% according to Caucasian users and customers.
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82 / 100
Very Satisfied
75%
Satisfied
7%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
18%
CSAT according to Other
ThriftBooks' Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
ThriftBooks Customer Satisfaction Score by Age
ThriftBooks's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 100% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 100% | |||||||||||||||
| 66+ | 71% |
ThriftBooks Customer Satisfaction Score by Usage
ThriftBooks's Customer Satisfaction score was rated the highest by customers who have used ThriftBooks's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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ThriftBooks Customer Satisfaction Score by Industry
ThriftBooks's Customer Satisfaction score was rated the highest by Religious Institutions industry customers, and the lowest by Arts and Entertainment industry customers.
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{
"title": "ThriftBooks Customer Satisfaction Score by Industry",
"text": "ThriftBooks's Customer Satisfaction score was rated the highest by Religious Institutions industry customers, and the lowest by Arts and Entertainment industry customers.",
"bars": [
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "ThriftBooks's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Education",
"groupId": 515,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "ThriftBooks's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Religious Institutions",
"groupId": 556,
"score": 100,
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"scoreClassName": "max",
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}
]
}ThriftBooks Customer Satisfaction vs. Competitors
Compared to its competitors, ThriftBooks's Customer Satisfaction score is rated right above Better World Books, and is preceded by Amazon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Amazon | 84% |
| ThriftBooks | 79% |
| Better World Books | 75% |
| Alibris | 0% |
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ThriftBooks Customer Service
3.7/5
ThriftBooks has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About ThriftBooks's Customer Service
Address
18300 Cascade Ave S, Suite 150, Seattle, WA 98188
Website
http://www.thriftbooks.com
Phone Number
253.275.2241
ThriftBooks's Social Links
Quick Insights into ThriftBooks Customer Service
ThriftBooks's Customer Service score was rated highest by customers who have used ThriftBooks's products/services for Over 10 Years, and rated lowest by customers ages 41-45.
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Ranked ThriftBooks Customer Service the Highest
Ranked ThriftBooks Customer Service the Lowest
ThriftBooks Customer Service Score by Gender
Female customers rated ThriftBooks's Customer Service score 0.7 stars higher than Male customers.
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Male
3.4/5
Female
4.1/5
ThriftBooks Customer Service Score by Ethnicity
ThriftBooks's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ThriftBooks.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 4.8 | African American/Black | 4.8 |
Other 3.4 | Other | 3.4 |
ThriftBooks Customer Service Score by Age
ThriftBooks's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of ThriftBooks.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
31-35 4.5 | 31-35 | 4.5 |
41-45 2 | 41-45 | 2 |
51-55 4.8 | 51-55 | 4.8 |
56-60 2.9 | 56-60 | 2.9 |
61-65 4.8 | 61-65 | 4.8 |
66+ 3.7 | 66+ | 3.7 |
ThriftBooks Customer Service Score by Usage
ThriftBooks's Customer Service score was rated the highest by customers who have used ThriftBooks's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ThriftBooks Customer Service Score by Industry
ThriftBooks's Customer Service score was rated the highest by Religious Institutions industry customers, and the lowest by Accounting industry customers.
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ThriftBooks Customer Service vs. Competitors
Compared to its competitors, ThriftBooks's Customer Service score is rated right above Better World Books, and is preceded by Amazon.
| COMPANY | Customer Service Score | |
|---|---|---|
| Amazon | 4.2/5 |
| ThriftBooks | 3.7/5 |
| Better World Books | 3.6/5 |
| Alibris | N/A |
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ThriftBooks as an Employer
3.0/5
ThriftBooks has a 3.0/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
ThriftBooks scored a 36 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of ThriftBooks would recommend the brand to a friend. ENPS measures how likely ThriftBooks employees would recommend working at ThriftBooks to a friend.
Net Promoter Score
36
NPS Score
| 63% | Promoters |
|---|---|
| 10% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 32% | Promoters |
|---|---|
| 18% | Passive |
| 50% | Detractors |
