55
NPS
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Tootsie Roll Industries
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About Tootsie Roll Industries' Brand
Tootsie Roll engages in the production and sale of confectionery products. Among its major competitors, Tootsie Roll Industries is ranked in 1st place for NPS while Mondelez International North America is 2nd, and Banvit Bandirma Vitaminli Yem Sanayii is 3rd.Their current market cap is $1.28B
Brand at a Glance
83%
Customer Loyalty
4.2/5
Product Quality
4.3/5
Pricing
4/5
Customer Service
Tootsie Roll Industries Ranking
- #1 / 3 of its competitors
Tootsie Roll Industries NPS
Tootsie Roll Industries's Net Promoter Score (NPS) is a 55 with 73% Promoters, 9% Passives, and 18% Detractors. Net Promoter Score tracks whether Tootsie Roll Industries's customers would recommend using the product based on a scale of -100 to 100.
Tootsie Roll Industries Overall NPS
| 73% | Promoters |
|---|---|
| 9% | Passives |
| 18% | Detractors |
Tootsie Roll Industries NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 100 | Jun 2020 | 100 |
Jan 2022 50 | Jan 2022 | 50 |
Dec 2022 66 | Dec 2022 | 66 |
Apr 2023 0 | Apr 2023 | 0 |
Oct 2023 17 | Oct 2023 | 17 |
Nov 2023 29 | Nov 2023 | 29 |
Apr 2024 37 | Apr 2024 | 37 |
Oct 2024 44 | Oct 2024 | 44 |
Jun 2025 50 | Jun 2025 | 50 |
Sep 2025 54 | Sep 2025 | 54 |
How Other Brands Compare
Tootsie Roll Industries is ranked first for NPS among its competitors. Mondelez International North America and Banvit Bandirma Vitaminli Yem Sanayii come in second and third. Among those competitors, it is the second most valued company behind Mondelez International North America.
Tootsie Roll Industries |  Mondelez International North America |  Banvit Bandirma Vitaminli Yem Sanayii | |
| Global Ranking | #- | #988 | #- |
| NPS | 55 | 31 | - |
| Valuation Updated every 24 hours for public companies | $1.28B | $76.69B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Tootsie Roll Industries NPS vs. Competitors
Compared to its competitors, Tootsie Roll Industries's NPS is rated right above Mondelez International North America.
| COMPANY | NPS Score | |
|---|---|---|
| Tootsie Roll Industries | 55 |
| Mondelez International North America | 31 |
Tootsie Roll Industries Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Tootsie Roll Industries users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Tootsie Roll Industries Customer Loyalty vs. Competitors
Compared to its competitors, Tootsie Roll Industries's Customer Loyalty score is rated right above Mondelez International North America.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Tootsie Roll Industries | 83% |
| Mondelez International North America | 78% |
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Tootsie Roll Industries Product Quality
4.2/5
Tootsie Roll Industries has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Tootsie Roll Industries Product Information
Tootsie Roll Industries’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Website
- www.tootsie.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Consumer Services
Tootsie Roll Industries Product Quality vs. Competitors
Compared to its competitors, Tootsie Roll Industries's Product Quality score is rated right above Mondelez International North America.
| COMPANY | Product Quality Score | |
|---|---|---|
| Tootsie Roll Industries | 4.2/5 |
| Mondelez International North America | 4/5 |
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Tootsie Roll Industries Pricing
Tootsie Roll Industries ROI & Value For Money
4.3/5
Tootsie Roll Industries has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Tootsie Roll Industries Pricing vs. Competitors
Compared to its competitors, Tootsie Roll Industries's ROI score is rated right above Mondelez International North America.
| COMPANY | Pricing Score | |
|---|---|---|
| Tootsie Roll Industries | 4.3/5 |
| Mondelez International North America | 3.8/5 |
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Tootsie Roll Industries Customer Satisfaction (CSAT)
Tootsie Roll Industries Customer Satisfaction (CSAT) Score
80 / 100
Tootsie Roll Industries has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Very Satisfied
80%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Tootsie Roll Industries Customer Satisfaction vs. Competitors
Compared to its competitors, Tootsie Roll Industries's Customer Satisfaction score is rated right above Mondelez International North America.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Tootsie Roll Industries | 80% |
| Mondelez International North America | 78% |
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Tootsie Roll Industries Customer Service
4/5
Tootsie Roll Industries has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Tootsie Roll Industries's Customer Service
Address
Chicago, IL
Website
www.tootsie.com
Tootsie Roll Industries Customer Service vs. Competitors
Compared to its competitors, Tootsie Roll Industries's Customer Service score is rated right above Mondelez International North America.
| COMPANY | Customer Service Score | |
|---|---|---|
| Tootsie Roll Industries | 4/5 |
| Mondelez International North America | 3.9/5 |
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Tootsie Roll Industries as an Employer
3.8/5
Tootsie Roll Industries has a 3.8/5 stars for its overall company culture rated by their employees
bottom
40%
CEO of Tootsie Roll Industries
In the Bottom 40% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Tootsie Roll Industries scored a 55 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Tootsie Roll Industries would recommend the brand to a friend. ENPS measures how likely Tootsie Roll Industries employees would recommend working at Tootsie Roll Industries to a friend.
Net Promoter Score
55
NPS Score
| 73% | Promoters |
|---|---|
| 9% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 44% | Promoters |
|---|---|
| 12% | Passive |
| 44% | Detractors |
