28
NPS
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VSCO
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About VSCO's Brand
VSCO is an art and technology firm that develops photo editing tools for smartphone. Among its major competitors, VSCO is ranked in 1st place for NPS while Instagram is 2nd.Their current valuation is $200.00M
Brand at a Glance
85%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
VSCO Ranking
- #1 / 2 of its competitors
VSCO NPS
VSCO's Net Promoter Score (NPS) is a 28 with 57% Promoters, 14% Passives, and 29% Detractors. Net Promoter Score tracks whether VSCO's customers would recommend using the product based on a scale of -100 to 100.
VSCO Overall NPS
| 57% | Promoters |
|---|---|
| 14% | Passives |
| 29% | Detractors |
VSCO NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 31 | Dec 2022 | 31 |
Feb 2023 30 | Feb 2023 | 30 |
Mar 2023 32 | Mar 2023 | 32 |
Apr 2023 31 | Apr 2023 | 31 |
Jun 2023 29 | Jun 2023 | 29 |
Jul 2023 28 | Jul 2023 | 28 |
Oct 2023 26 | Oct 2023 | 26 |
Dec 2023 28 | Dec 2023 | 28 |
Jan 2024 28 | Jan 2024 | 28 |
Feb 2024 29 | Feb 2024 | 29 |
Apr 2024 29 | Apr 2024 | 29 |
Sep 2025 29 | Sep 2025 | 29 |
How Other Brands Compare
VSCO is ranked first for NPS among its competitors. Instagram comes in second. Among those competitors, it is the second most valued company behind Instagram.
VSCO |  Instagram | |
| Global Ranking | #- | #23 |
| NPS | 28 | 21 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral |
| Valuation Updated every 24 hours for public companies | $200.00M | $852.49B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
VSCO NPS by Gender
Male customers rated VSCO's NPS 21 points higher than Female customers.
Male
57
VSCO's NPS was rated 57 by Male customers on Comparably.
71%
Promoters
15%
Passives
14%
Detractors
Female
36
VSCO's NPS was rated 36 by Female customers on Comparably.
57%
Promoters
22%
Passives
21%
Detractors
VSCO NPS by Ethnicity
VSCO's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
VSCO NPS by Age
VSCO's NPS was rated 46 points by customers ages 18-25 on Comparably.
VSCO NPS by Usage
VSCO's NPS was rated the highest by customers who have used VSCO's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 67 | 2 to 5 Years | 67 |
5 to 10 Years 45 | 5 to 10 Years | 45 |
VSCO Customer Reviews
Out of the 5 VSCO customer reviews 5 were positive and 0 were constructive. VSCO customer reviews reflect that all customers have a favorable experience using the products/services of the company.
VSCO Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of VSCO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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VSCO Customer Loyalty Score by Gender
Male customers rated VSCO's Customer Loyalty score 6% higher than Female customers.
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Male
100%
Yes
Female
94%
Yes
VSCO Customer Loyalty Score by Ethnicity
VSCO's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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87
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
VSCO Customer Loyalty Score by Age
VSCO's Customer Loyalty score was rated 95% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 95% | 18-25 | 95% |
VSCO Customer Loyalty Score by Usage
VSCO's Customer Loyalty score was rated the highest by customers who have used VSCO's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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VSCO Customer Loyalty Score by Industry
VSCO's Customer Loyalty score was rated 100% by Tech industry customers.
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VSCO Customer Loyalty vs. Competitors
Compared to its competitors, VSCO's Customer Loyalty score is rated right above Instagram.
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VSCO Product Quality
3.7/5
VSCO has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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VSCO Product Information
VSCO’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated VSCO's product the highest.
- Website
- http://vsco.co/
- Company Size
- 51-200 Employees
Industry
Tech
Content
Media
Mobile App
SaaS
Quick Insights into VSCO Product Quality
VSCO's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
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Ranked VSCO Product Quality the Highest
Ranked VSCO Product Quality the Lowest
VSCO Product Quality Score by Gender
VSCO's Product Quality score was rated 4 by both Female and Male customers on Comparably.
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Male
4/5
Female
4/5
VSCO Product Quality Score by Ethnicity
VSCO's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
VSCO Product Quality Score by Age
VSCO's Product Quality score was rated 4.3 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
VSCO Product Quality Score by Usage
VSCO's Product Quality score was rated the highest by customers who have used VSCO's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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VSCO Product Quality Score by Industry
VSCO's Product Quality score was rated 4.4 stars by Tech industry customers.
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VSCO Product Quality vs. Competitors
Compared to its competitors, VSCO's Product Quality score is rated right below Instagram.
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VSCO Pricing
VSCO ROI & Value For Money
3.6/5
VSCO has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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VSCO Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into VSCO ROI
VSCO's ROI score was rated highest by customers from the Tech industry, and rated lowest by Caucasian customers.
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Ranked VSCO ROI the Highest
Ranked VSCO ROI the Lowest
VSCO ROI Score by Gender
Male customers rated VSCO's ROI score 0.2 stars higher than Female customers.
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Male
3.9/5
Female
3.7/5
VSCO ROI Score by Ethnicity
VSCO's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
VSCO ROI Score by Age
VSCO's ROI score was rated 4 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
VSCO ROI Score by Usage
VSCO's ROI score was rated the highest by customers who have used VSCO's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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VSCO ROI Score by Industry
VSCO's ROI score was rated 4.4 stars by Tech industry customers.
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VSCO Pricing vs. Competitors
Compared to its competitors, VSCO's ROI score is rated right above Instagram.
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VSCO Customer Satisfaction (CSAT)
VSCO Customer Satisfaction (CSAT) Score
72 / 100
VSCO has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
41%
Satisfied
31%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
6%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into VSCO Customer Satisfaction
VSCO's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked VSCO Customer Satisfaction the Highest
VSCO Customer Satisfaction Score by Gender
VSCO's Customer Satisfaction score was rated 82 by Female customers on Comparably.
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82 / 100
FemaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 55% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 9% |
VSCO Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
VSCO's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
VSCO Customer Satisfaction Score by Age
VSCO's Customer Satisfaction score was rated 89 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% |
VSCO Customer Satisfaction Score by Usage
VSCO's Customer Satisfaction score was rated 80 points by customers who have used VSCO's products/services for 2 to 5 Years.
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VSCO Customer Satisfaction vs. Competitors
Compared to its competitors, VSCO's Customer Satisfaction score is rated right above Instagram.
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VSCO Customer Service
3.6/5
VSCO has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About VSCO's Customer Service
Address
Oakland, CA
Website
http://vsco.co/
Phone Number
8134491100
Quick Insights into VSCO Customer Service
VSCO's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
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Ranked VSCO Customer Service the Highest
Ranked VSCO Customer Service the Lowest
VSCO Customer Service Score by Gender
Male customers rated VSCO's Customer Service score 0.2 stars higher than Female customers.
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Male
4/5
Female
3.8/5
VSCO Customer Service Score by Ethnicity
VSCO's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
VSCO Customer Service Score by Age
VSCO's Customer Service score was rated 4.1 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
VSCO Customer Service Score by Usage
VSCO's Customer Service score was rated the highest by customers who have used VSCO's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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VSCO Customer Service Score by Industry
VSCO's Customer Service score was rated 4.3 stars by Tech industry customers.
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VSCO Customer Service vs. Competitors
Compared to its competitors, VSCO's Customer Service score is rated right above Instagram.
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VSCO as an Employer
3.3/5
VSCO has a 3.3/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
VSCO scored a 28 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of VSCO would recommend the brand to a friend. ENPS measures how likely VSCO employees would recommend working at VSCO to a friend.
Net Promoter Score
28
NPS Score
| 57% | Promoters |
|---|---|
| 14% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 45% | Promoters |
|---|---|
| 19% | Passive |
| 36% | Detractors |
