

Among its major competitors, ZeniMax Media is ranked in 2nd place for NPS while Bethesda Softworks is 1st, and MarketShare is 3rd.
ZeniMax Media's Net Promoter Score (NPS) is a 3 with 43% Promoters, 17% Passives, and 40% Detractors. Net Promoter Score tracks whether ZeniMax Media's customers would recommend using the product based on a scale of -100 to 100.
| 43% | Promoters |
|---|---|
| 17% | Passives |
| 40% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2021 22 | Nov 2021 | 22 |
Jan 2022 13 | Jan 2022 | 13 |
Feb 2022 5 | Feb 2022 | 5 |
Jun 2022 19 | Jun 2022 | 19 |
Sep 2022 22 | Sep 2022 | 22 |
Oct 2022 17 | Oct 2022 | 17 |
Dec 2022 16 | Dec 2022 | 16 |
Feb 2024 12 | Feb 2024 | 12 |
May 2024 15 | May 2024 | 15 |
Sep 2024 10 | Sep 2024 | 10 |
Apr 2025 6 | Apr 2025 | 6 |
Sep 2025 3 | Sep 2025 | 3 |
ZeniMax Media is ranked second for NPS among its competitors. Bethesda Softworks and MarketShare come in first and third, with Havok coming in at #4.
![]() ZeniMax Media | ![]() Bethesda Softworks | ![]() MarketShare | ![]() Havok | |
| Global Ranking | #- | #917 | #- | #- |
| NPS | 3 | 26 | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ZeniMax Media's NPS was rated -40 by Male customers on Comparably.
ZeniMax Media's NPS was rated -40 by Male customers on Comparably.
ZeniMax Media's NPS is not yet rated by Female customers.
ZeniMax Media's NPS was rated -100 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
ZeniMax Media's NPS was rated -34 points by customers who have used ZeniMax Media's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -34 | 5 to 10 Years | -34 |
Over 10 Years -34 | Over 10 Years | -34 |
Compared to its competitors, ZeniMax Media's NPS is rated right above MarketShare, and is preceded by Bethesda Softworks.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Bethesda Softworks | 26 |
![]() | ZeniMax Media | 3 |
![]() | MarketShare | N/A |
![]() | inXile Entertainment | N/A |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of ZeniMax Media users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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ZeniMax Media's Customer Loyalty score was rated 100 by Male customers on Comparably.
ZeniMax Media's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
ZeniMax Media's Customer Loyalty score was rated the highest by customers who have used ZeniMax Media's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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ZeniMax Media's Customer Loyalty score was rated 64% by Tech industry customers.
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Compared to its competitors, ZeniMax Media's Customer Loyalty score is rated right above MarketShare, and is preceded by Bethesda Softworks.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bethesda Softworks | 84% |
![]() | ZeniMax Media | 75% |
![]() | MarketShare | N/A |
![]() | inXile Entertainment | N/A |
ZeniMax Media has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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ZeniMax Media’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated ZeniMax Media's product the highest.
ZeniMax Media's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers who have used ZeniMax Media's products/services for 5 to 10 Years.
ZeniMax Media's Product Quality score was rated 3.6 by Male customers on Comparably.
ZeniMax Media's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
ZeniMax Media's Product Quality score was rated the highest by customers who have used ZeniMax Media's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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ZeniMax Media's Product Quality score was rated 3.7 stars by Tech industry customers.
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Compared to its competitors, ZeniMax Media's Product Quality score is rated right above MarketShare, and is preceded by Bethesda Softworks.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Bethesda Softworks | 4.1/5 |
![]() | ZeniMax Media | 3.4/5 |
![]() | MarketShare | N/A |
![]() | inXile Entertainment | N/A |
ZeniMax Media has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
ZeniMax Media's ROI score was rated highest by Caucasian customers, and rated lowest by customers who have used ZeniMax Media's products/services for 5 to 10 Years.
ZeniMax Media's ROI score was rated 3.4 by Male customers on Comparably.
ZeniMax Media's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
ZeniMax Media's ROI score was rated the highest by customers who have used ZeniMax Media's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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ZeniMax Media's ROI score was rated 3.3 stars by Tech industry customers.
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Compared to its competitors, ZeniMax Media's ROI score is rated right above MarketShare, and is preceded by Bethesda Softworks.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Bethesda Softworks | 4.1/5 |
![]() | ZeniMax Media | 3.4/5 |
![]() | MarketShare | N/A |
![]() | inXile Entertainment | N/A |
ZeniMax Media has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, ZeniMax Media's Customer Satisfaction score is rated right above MarketShare, and is preceded by Bethesda Softworks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Bethesda Softworks | 86% |
![]() | ZeniMax Media | 60% |
![]() | MarketShare | 0% |
![]() | inXile Entertainment | 0% |
ZeniMax Media has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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ZeniMax Media's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers who have used ZeniMax Media's products/services for Over 10 Years.
ZeniMax Media's Customer Service score was rated 2.9 by Male customers on Comparably.
ZeniMax Media's Customer Service score was rated 3.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
ZeniMax Media's Customer Service score was rated the highest by customers who have used ZeniMax Media's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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ZeniMax Media's Customer Service score was rated 3.5 stars by Tech industry customers.
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Compared to its competitors, ZeniMax Media's Customer Service score is rated right above MarketShare, and is preceded by Bethesda Softworks.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Bethesda Softworks | 3.8/5 |
![]() | ZeniMax Media | 3.2/5 |
![]() | MarketShare | N/A |
![]() | inXile Entertainment | N/A |
ZeniMax Media has a 3.0/5 stars for its overall company culture rated by their employees

ZeniMax Media scored a 3 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of ZeniMax Media would recommend the brand to a friend. ENPS measures how likely ZeniMax Media employees would recommend working at ZeniMax Media to a friend.
| 43% | Promoters |
|---|---|
| 17% | Passive |
| 40% | Detractors |
| 14% | Promoters |
|---|---|
| 43% | Passive |
| 43% | Detractors |