Amazon Competitors | Comparably
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Amazon Competitors

Amazon competitors include F5, Inc., Apple, eBay, Target and Walmart. Amazon ranks 1st in Customer Net Promoter Score on Comparably vs its competitors. See below how Amazon compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
4th
eNPS Rank
4th
Gender Rank
2nd
Diversity Rank
2nd
Product Quality
2nd
NPS Rank
1st
Pricing Rank
1st
Customer Service
1st

See Amazon Culture vs Competitors:

Amazon Competitors
RankCompanyScore
1F5, Inc.74
2Amazon73
2Apple73
4eBay73
5Target67
6Walmart62

Amazon Competitors at a Glance

Product Quality Score Comparison

Amazon Ranks 2nd in Product Quality Score

8513 Customers rate Amazon's Product Quality Score a 4.2/5, which ranks it 2nd against its competitors, below Apple.

  1. 1st
    Apple
    4.3 / 5
  2. 2nd
    Amazon
    4.2 / 5
  3. 3rd
    Target
    4.1 / 5
  4. 4th
    F5, Inc.
    3.8 / 5
  5. 5th
    Walmart
    3.5 / 5
  6. 6th
    eBay
    3.2 / 5
Product Quality Score Comparison
RankCompany Score
1Apple87
2Amazon85
3Target82
4F5, Inc.76
5Walmart70
6eBay65
NPS Comparison

Amazon Ranks 1st in Net Promoter Score

8934 Customers rate Amazon's Net Promoter Score a 49, which ranks it 1st against its competitors. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Amazon to a friend?”.

  1. 1st
    Amazon
    49
  2. 2nd
    Apple
    48
  3. 3rd
    Target
    36
  4. 4th
    F5, Inc.
    24
  5. 5th
    Walmart
    7
  6. 6th
    eBay
    -5
NPS Comparison
RankCompany Score
1Amazon49
2Apple48
3Target36
4F5, Inc.24
5Walmart7
6eBay-5
Pricing Score Comparison

Amazon Ranks 1st in Pricing Score

7460 Customers rate Amazon's Pricing Score a 4.1/5, which ranks it 1st against its competitors.

  1. 1st
    Amazon
    4.1 / 5
  2. 2nd
    Apple
    4 / 5
  3. 3rd
    Target
    3.9 / 5
  4. 4th
    F5, Inc.
    3.9 / 5
  5. 5th
    Walmart
    3.5 / 5
  6. 6th
    eBay
    3.2 / 5
Pricing Score Comparison
RankCompany Score
1Amazon82
2Apple80
3Target78
4F5, Inc.78
5Walmart70
6eBay65
Customer Service Comparison

Amazon Ranks 1st in Customer Service

6992 Customers rate Amazon's Customer Service a 4.2/5, which ranks it 1st against its competitors.

  1. 1st
    Amazon
    4.2 / 5
  2. 2nd
    Apple
    4.2 / 5
  3. 3rd
    Target
    4 / 5
  4. 4th
    F5, Inc.
    3.9 / 5
  5. 5th
    Walmart
    3.3 / 5
  6. 6th
    eBay
    3.2 / 5
Customer Service Comparison
RankCompany Score
1Amazon84
2Apple84
3Target80
4F5, Inc.79
5Walmart67
6eBay64
Overall Culture Score Comparison

Amazon Ranks 2nd in Overall Culture Score

9761 Employees rate Amazon's Overall Culture a 73/100, which ranks it 2nd against its competitors, below F5, Inc.. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    F5, Inc.
    74 / 100
  2. 2nd
    TIED
    Amazon
    73 / 100
  3. 2nd
    TIED
    Apple
    73 / 100
  4. 4th
    eBay
    73 / 100
  5. 5th
    Target
    67 / 100
  6. 6th
    Walmart
    62 / 100
Overall Culture Score Comparison
RankCompany Score
1F5, Inc.74
2Amazon73
2Apple73
4eBay73
5Target67
6Walmart62
eNPS Comparison

Amazon Ranks 4th in Employee Net Promoter Score

7931 Employees rate Amazon's Employee Net Promoter Score a 12, which ranks it 4th against its competitors, below eBay. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Amazon to a friend?”.

  1. 1st
    F5, Inc.
    19
  2. 2nd
    Apple
    16
  3. 3rd
    eBay
    15
  4. 4th
    Amazon
    12
  5. 5th
    Target
    -9
  6. 6th
    Walmart
    -23
eNPS Comparison
RankCompany eNPS
1F5, Inc.19
2Apple16
3eBay15
4Amazon12
5Target-9
6Walmart-23
Gender Score Comparison

Amazon Ranks 2nd in Gender Score

2169 Employees rate Amazon's Gender Score a 74/100, which ranks it 2nd against its competitors, below eBay. The Gender Score tracks how positively women rate their experience at Amazon.

  1. 1st
    eBay
    76 / 100
  2. 2nd
    Amazon
    74 / 100
  3. 3rd
    Apple
    72 / 100
  4. 4th
    Target
    70 / 100
  5. 5th
    Walmart
    65 / 100
  6. 6th
    F5, Inc.
    65 / 100
Gender Score Comparison
RankCompany Score
1eBay76
2Amazon74
3Apple72
4Target70
5Walmart65
6F5, Inc.65
Diversity Score Comparison

Amazon Ranks 2nd in Diversity Score

2665 Employees rate Amazon's Diversity Score a 73/100, which ranks it 2nd against its competitors, below F5, Inc.. The Diversity Score tracks how positively diverse employees rate their experience at Amazon.

  1. 1st
    F5, Inc.
    76 / 100
  2. 2nd
    Amazon
    73 / 100
  3. 3rd
    Apple
    72 / 100
  4. 4th
    eBay
    70 / 100
  5. 5th
    Target
    68 / 100
  6. 6th
    Walmart
    66 / 100
Diversity Score Comparison
RankCompany Score
1F5, Inc.76
2Amazon73
3Apple72
4eBay70
5Target68
6Walmart66
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