Boku Inc NPS & Customer Reviews | Comparably
Brand Page
Boku Inc
Marketing or Exec? Claim Your Free Account
Boku Inc
Rate this Brand

About Boku Inc's Brand

Boku is a global mobile payments network providing mobile-enhanced payments in e-commerce and at physical point-of-sale. Among its major competitors, Boku Inc is ranked in 4th place for NPS while Zong is 1st, and PayPal is 2nd.

Brand at a Glance

100%
Customer Loyalty
5/5
Product Quality
5/5
Pricing
5/5
Customer Service

Boku Inc Ranking

Boku Inc NPS

Boku Inc's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether Boku Inc's customers would recommend using the product based on a scale of -100 to 100.

Boku Inc Overall NPS

-34
NPS
33%Promoters
0%Passives
67%Detractors
Boku Inc Overall NPS

Boku Inc NPS Trend

-100
-50
0
50
100
Nov 2023
-100
Nov 2023-100
May 2025
0
May 20250
Nov 2026
-33
Nov 2026-33

How Other Brands Compare

Boku Inc is ranked third for NPS among its competitors. Zong and PayPal come in first and second, with Net Element coming in at #4.

Boku Inc's Logo
Boku Inc
PayPal's Logo
PayPal
Net Element's Logo
Net Element
Zong's Logo
Zong
Global Ranking#-#109#-#-
NPS-3411-49
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies-$336.03B$71.42M-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Boku Inc NPS vs. Competitors

Compared to its competitors, Boku Inc's NPS is rated right below Worldpay.

COMPANYNPS Score
Zong
49
PayPal
11
Ripple Labs
N/A
Net Element
N/A
Worldpay
-32
Boku Inc
-34

Boku Inc Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of Boku Inc users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

100
100%
0
0%
Boku Inc Customer Loyalty

Boku Inc Customer Loyalty vs. Competitors

Compared to its competitors, Boku Inc's Customer Loyalty score is rated right above PayPal.

COMPANYCustomer Loyalty Score
Boku Inc100%
PayPal79%
Zong72%
Worldpay69%
Ripple LabsN/A
Net ElementN/A

Unlock Boku Inc Customer Loyalty vs. Competitors Data

Boku Inc's Logo
VS
PayPal's Logo
Zong's Logo
Worldpay's Logo
Ripple Labs' Logo
Net Element's Logo

Sign Up for Brand Profile PRO to get the full Boku Inc Customer Loyalty vs. Competitors data and gain insights into your customers today.

Boku Inc Product Quality

5/5

Boku Inc has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.

Sign Up to unlock Boku Inc's overall Product Quality score rated by its users and customers.

Boku Inc Product Information

Boku Inc’s product quality score is a 5 out of 5 as rated by its users and customers.

Website
http://www.boku.com
Company Size
51-200 Employees

Industry

Tech
Ecommerce and Marketplaces
FinTech
Mobile App
SaaS

Boku Inc Product Quality vs. Competitors

Compared to its competitors, Boku Inc's Product Quality score is rated right above Zong.

COMPANYProduct Quality Score
Boku Inc5/5
Zong3.8/5
PayPal3.5/5
Worldpay2.7/5
Ripple LabsN/A
Net ElementN/A

Unlock Boku Inc Product Quality vs. Competitors Data

Boku Inc's Logo
VS
Zong's Logo
PayPal's Logo
Worldpay's Logo
Ripple Labs' Logo
Net Element's Logo

Sign Up for Brand Profile PRO to get the full Boku Inc Product Quality vs. Competitors data and gain insights into your customers today.

Boku Inc Pricing

Boku Inc ROI & Value For Money

5/5

Boku Inc has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.

Sign Up to unlock Boku Inc's overall ROI score rated by its users and customers.

Boku Inc Pricing vs. Competitors

Compared to its competitors, Boku Inc's ROI score is rated right above Zong.

COMPANYPricing Score
Boku Inc5/5
Zong3.8/5
PayPal3.4/5
Worldpay2.6/5
Ripple LabsN/A
Net ElementN/A

Unlock Boku Inc ROI vs. Competitors Data

Boku Inc's Logo
VS
Zong's Logo
PayPal's Logo
Worldpay's Logo
Ripple Labs' Logo
Net Element's Logo

Sign Up for Brand Profile PRO to get the full Boku Inc ROI vs. Competitors data and gain insights into your customers today.

Boku Inc Customer Satisfaction (CSAT)

Boku Inc Customer Satisfaction (CSAT) Score

67 / 100

Boku Inc has an overall Customer Satisfaction score of 67 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied34%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied33%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Boku Inc Customer Satisfaction vs. Competitors

Compared to its competitors, Boku Inc's Customer Satisfaction score is rated right above PayPal, and is preceded by Zong.

COMPANYCustomer Satisfaction (CSAT) Score
Zong88%
Boku Inc67%
PayPal65%
Worldpay36%
Ripple Labs0%
Net Element0%

Unlock Boku Inc Customer Satisfaction vs. Competitors Data

Boku Inc's Logo
VS
Zong's Logo
PayPal's Logo
Worldpay's Logo
Ripple Labs' Logo
Net Element's Logo

Sign Up for Brand Profile PRO to get the full Boku Inc Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Boku Inc Customer Service

5/5

Boku Inc has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.

Sign Up to unlock Boku Inc's overall Customer Service score rated by its users and customers.

About Boku Inc's Customer Service

Address

San Francisco, CA United States of America


Website

http://www.boku.com

Boku Inc Customer Service vs. Competitors

Compared to its competitors, Boku Inc's Customer Service score is rated right above Zong.

COMPANYCustomer Service Score
Boku Inc5/5
Zong3.4/5
PayPal3.3/5
Worldpay2.1/5
Ripple LabsN/A
Net ElementN/A

Unlock Boku Inc Customer Service vs. Competitors Data

Boku Inc's Logo
VS
Zong's Logo
PayPal's Logo
Worldpay's Logo
Ripple Labs' Logo
Net Element's Logo

Sign Up for Brand Profile PRO to get the full Boku Inc Customer Service vs. Competitors data and gain insights into your customers today.

Boku Inc as an Employer

2.9/5

Boku Inc has a 2.9/5 stars for its overall company culture rated by their employees

  Boku Inc CEO
bottom
35%
CEO of Boku Inc

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Boku Inc scored a -34 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Boku Inc would recommend the brand to a friend. ENPS measures how likely Boku Inc employees would recommend working at Boku Inc to a friend.

Net Promoter Score

-34
NPS Score
33%Promoters
0%Passive
67%Detractors

Employee Net Promoter Score

-34
eNPS Score
33%Promoters
0%Passive
67%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail