BrightTALK FAQs

If you know your current password, visit the " change your password" page to updateit.

To reset your password, we can send you a one-time login link to your registered email address. Simply visit the " forgot your password" page to get started.

Please note: If your computer does not have an integrated microphone then you may be able to connect an external microphone.

If this is your first time launching the BrightTALK presenter screen you will be asked to confirm that you "Allow" BrightTALK.com to access your microphone:

https://support.brighttalk.com/hc/en-us/articles/360025537434-Best-practice

At any time, you can toggle your microphone on / off via:

Microphone is switched off (muted)

If you have multiple microphone (audio) devices available, you change switch between these by clicking on the video icon on the right-hand side of the Chrome address bar:

This will reveal a device configuration drop-down (if more than one device is present):

You may need to reload the presenter screen to see these device changes take effect.

MacOS Mojave (10.14 or newer)Apple have introduced additional security measures within MacOS Mojave. You will need to ensure that your 'Microphone' is allowed to be used by 'Google Chrome'. You can update your security permissions by opening 'System Preferences':

Select the 'Security & Privacy' option, navigate to the 'Privacy' tab, and choose 'Microphone' to reveal the option to allow 'Google Chrome' permission:

For further best practice advice, please visit:

BrightTALK Screen Share utilises OpenTok Technology to share your screen to the world! Please see below for the requirements to using this technology.

For a visual guide on OpenTok network requirements in restricted networks, please check here.

Firewall requirements

TokBox services require access to specific ports. At a minimum the following requirements must be met:

Open TCP port 443

Whitelist the following domains:

*.tokbox.com

*.opentok.com

Along with the minimum requirements, opening UDP Port 3478 will give you a better experience. UDP is highly recommended over TCP for better quality audio and video. The protocol favors timeliness over reliability which is consistent with the human perceptive preferences; where we can fill in gaps but are sensitive to time-based delays.

This port only accepts inbound traffic after an outbound request is sent. The connection is bidirectional but is always initiated from the corporate network/client so it is not possible for an external entity to send malicious traffic in the opposite direction. For the best possible experience, we recommend opening UDP ports 1025 - 65535.

Whitelist the following HTTPS verification servers for our HTTPS certificate. Not doing so may cause console warnings, but should not affect the session.

oscp.godaddy.com

crl.godaddy.com

Proxy requirements

As a general rule, using the latest versions of TokBox and browsers will produce the best results. Most proxies are supported in browsers and mobile apps today. If the only way to access the Internet from your network is through a proxy then it must be a transparent proxy or it must be configured in the browser for HTTPS connections. WebRTC does not work with proxies requiring authentication. Along with these requirements, clients may have the following rules:

Chrome

although not every option has been tested, recent versions have full support for authentication

pre-58 version support NTLM authentication

we've found a forwarding proxy setup with Kerberos does not work

Firefox does not support proxies that inspect packets to validate that connections are real TLS connections, because Firefox does not support TURN over TLS

Internet Explorer requires the installation of a plugin. Use the latest version of the IE browser when possible.

supports basic authentication

other authentication algorithms like NTLM or Kerberoshave not been fully tested

iOS does not support proxy configurations that use .pac files

BrightTALK provides the technology platform that our clients use to deliver audio and video presentations. The content of those presentations belongs solely to them. Therefore, we can not distribute their materials such as slides or audio recordings without direct authorization from the channel owners.

Many presenters use the "Attachments" tab to make downloads available. If the "Attachments" tab does not have what you're looking for, then use the Questions tab to ask the presenter for the slides if the event is still live. If it is not, you'll have to contact the presenter or channel owner directly to request a copy of the slides/audio. Otherwise, you will have to view the recorded presentation on-demand through our site.

BrightTALK Channel Owners may submit a ticket to BrightTALK Support requesting the MP4 file for their events.

This article covers the following topics about the Campaign Reference field (which is sometimes referred to as "Webcast Client Booking Reference"):

What is the Campaign Reference field?

What is this field used for?

How can I report on this field?

What is the Campaign Reference field?

The Campaign Reference field is a free text field visible when a Webinar, Video, or Replay is created or edited on BrightTALK:

What is the Campaign Reference field used for?

This field can be used for multiple things:

1) If you are using the Salesforce Connector:This field is used to route the leads from this webinar, video, or replay to the correct Salesforce Campaign. More information on how this works can be found here. 2) If neither 1 or 2 apply: This field can be used for anything you want. Since it's free text, some Customers find it helpful to add Campaign Codes or other values that may be shared by multiple webinars. For instance, if you have a series of webinars focused on "Fintech", you may put "Q4 Fintech Campaign" in the Campaign Reference field for all webinars that apply

How can I report on this field?

If you'd like to download a report containing the Campaign Reference values for all of your current webinars, videos, and replays, you can do so by going to the "Content" tab in your Channel and generating the report called "Download all webcasts" on the bottom of the page:

Background:

Intent leads are a subscription based product that provide the most engaged leads from the BrightTALK database on a monthly basis. These leads are engaging with topics that your team has provided BrightTALK. There are some additional considerations when mapping these leads as they are not channel subscribers and may require different routing on your MAS

Summit Leads are leads who have engaged with an overall Summit your organization participated within but may not have become subscriber in your BrightTALK channel

Field Mapping:

You will want to map additional fields to ensure the leads are being sent to your MAS with the correct actionable information :

Campaign Display Name

String

The display name for your Summit or Intent Lead Campaign.

Context Name

String

The name of the Summit that the lead attended or the Topic an Intent lead engaged with.

Intent Lead Score

String

The Intent Score of the lead. For more information about how Intent Scores are calculated, please contact your Customer Success Manager.

Routing & Lists:

You may want to handle Intent and Summit leads a bit differently. Heres some MAS specific documentation on how to do so:

Pardot - How Do I Add Intent Lead to a Pardot Lead List

Hubspot- HubSpot: How do I add Intent Leads to a HubSpot List?

Eloqua - Eloqua: How to Sync Summit and Intent Leads

If you are using the BrightTALK Connector for Salesforce, we offer a built-in option to change the default Country values to either " Alpha 2 " or " Full ISO format. "

You can enable that feature by following these steps:

1) Creating a Custom field to hold the new value

2) Creating a Workflow to copy that value to your existing Country field

3) Changing the default setting on the Connector

Creating a Custom field to hold the new value

Since Salesforce does not allow Country values to be transformed "in real time" we will be using a custom field to temporarily hold the modified value. This can be done by creating a standard "Text" field on both the Lead and the Contact record like this:

Creating a Workflow to copy that value to your existing field

Once you have the new fields setup, you'll want to create two workflows (one for the Lead field and one for the Contact field) to copy the data from those fields to your existing Country field:

Changing the default setting on your Connector

Once you have your custom field and workflow setup, go back into your Connector and change the field mapping for "Country" to your Custom field and change the setting to either "Alpha 2" or "Full ISO Format":

If you are hosting BrightTALK webinars on your own website using our HTML 5 Embed, it is possible to capture webinar conversion events (i.e. registrations and viewings) in your analytics platform using our Player Conversion Events API.

This article will provide guidance on how to capture this data in Google Analytics using Google Tag Manager.

Please Note:Web tracking varies tremendously from website to website and BrightTALK Support will not be able to provide help or guidance for your specific use case. For that, we recommend reaching out to your web developer or a certified professional.

Steps:

1) Setting up a 'Listener' in Google Tag Manager

2) Capturing the conversion using Variables

3) Passing the data to Google Analytics as Events

4) FAQs

Step 1: Setting up a Listener in Google Tag Manager

To receive the conversion data from the embedded webinar player, you can set up a "Tag" in Google Tag Manager. This can be done by creating a "Custom HTML" tag using a script like this:

<script>(function(){ window.addEventListener("message", function(){var receiver = JSON.parse(event.data)var versionnumber = receiver.header.versionvar domain = receiver.header.originator.domainif(versionnumber === 2 && domain === "www.brighttalk.com") { dataLayer.push({ 'event' : 'brighttalk-activity', 'bteventtype' : receiver.body.eventType, 'bteventaction' : receiver.body.eventAction })}})})(); </script>

documented here

Note:In this example, the trigger is set to look for the events on any page on your website. This can be adjusted as needed.

Step 2: Capturing the Conversion data using Variables

As noted in the API documentation, BrightTALK provides two data points for each interaction:

eventType: Always equal to "BrightTALK Conversion"

eventAction: Will be either "Live Viewing", "On-Demand Viewing", or "Pre-Registration"

Once the Tag in step 1 is in place, you can set up "User-Defined Variables" in Google Tag Manager to capture these two values:

Step 3: Passing the Data to Google Analytics as Events

Now that you are capturing the conversion data, you can pass it to Google Analytics as an "Event". This can be done by creating a Tag with a configuration like this:

Note:We're using a generic "Event Category" here called "BrightTALK." Feel free to change that as needed.

Frequently Asked Questions

Q: Will this also allow me to track impression and conversion data on BrightTALK.com?

A: It will not. This method exclusively applies to your website.

Q: Does this only apply to specific versions of BrightTALK's Embed?

A: Any of our current HTML 5 Embeds are capable of sending these events. This includes the "Webinar or video - with interaction", "Channel - selected content featured", and "Channel - most recent content auto-featured" embeds.

Q: Does this only work with Google Tag Manager and/or Google Analytics?

A: No- any solution that can receive the window.postMessage() function can potentially work. However, please note that BrightTALK will not be able to provide guidance or support on other solutions.

Q: Is it possible to receive any additional data points from BrightTALK like the name of the Webinar?

A: Yes- if you are familiar with the DOM of your website, it is possible to extract additional data points from our HTML 5 embed such as the Webinar Title, the Webinar Description, the Webcast ID, and the name of the Presenter. These can then be stored as variables and passed onto Google Analytics. Please note that this requires javascript knowledge and BrightTALK will not be able to provide support or guidance on how to do this.

You can book a BrightTALK Pro webinar by clicking the"Add Content" buttonin the home tab, clicking "Schedule a webinar" and then clicking"Schedule" under thePro webinar section.

Step 1: Click on Add content

Step 2: Click on Schedule a webinar

Step 3: Complete your webcast details

To optimise the quality of the audio streaming in your webinar, please follow these tips:

- Use a hardline/landline phone to dial in as this is the least likely to experience any drops in connection.

- Use a microphone headset via landline to optimise the clarity and consistency of the audio feed.

- If possible, avoid using cell phones as their connections are not as reliable as landlines and are subject to the available network coverage.

- Avoid using speakerphone on your landline handset to broadcast. We recommend this strongly, as any movement by the presenter will vary the volume and clarity of the audio, making it more difficult for the audience to consume.

- If an alternative option is available avoidusing VOIP (Voice over Internet Protocol) services such as Skype, as they are reliant on your internet connection having sufficient bandwidth and stability.

- 15 minutes before you begin broadcasting, presenters may dial-in to perform a soundcheck by having a second presenter dial in before you go live. This will allow you to hear what the audience will hear.

BrightTALK has over 90 custom fields available for Connectors. Here is a guide on how those fields can be used:

What do the prefixes (i.e. "Subscribers-") mean?

Standard fields used by all customers

Custom fields used by most customers

Optional fields for specific use cases

What do the prefixes mean?

When setting up your "Fields to Sync," you may notice that all BrightTALK fields have a prefix in front of them (i.e. "Subscribers - [Field Name]). These prefixes indicate when and how often that field gets updated by the Connector. Here is a list of the different prefixes and how they work:

Prefix Name

Description

Subscribers

These fields update anytime there is a new lead to sync or an existing lead updates their basic contact information (first name, email, etc.).

Webcast Activity

These fields update anytime a lead registers for or views a webinar in your channel. If a lead engages with multiple webinars between Connector syncs, the activity will be sent sequentially (webinar 1, then webinar 2, etc.)

Webcast Attachment

These fields update anytime a lead downloads an attachment from a webinar. If the lead downloads multiple attachments between Connector syncs, the activity will be sent sequentially (attachment 1, attachment 2, etc.)

Survey Response

These fields update anytime a lead responds to a Channel Survey. Information about Channel Surveys can be found here.

Campaign Leads

These fields update anytime a lead is added to either a Summit or Intent Lead Campaign.

Questions

These fields update anytime a lead asks a question on a live webinar or live Replay.

Standard fields used by all customers

Field Name

Field Type

Description

BrightTALK User ID

Integer

Unique code to identify each BrightTALK lead

Activity Type

String

The attendance status for a lead on a specific webcast. Values are: Registration, Live, or Recorded

Webcast Campaign Reference

String

Text field used to store the "Campaign Reference" field on all BrightTALK Content. Used by the Marketo Connector to the store the name of the Connected Marketo Program.

Email

String

A lead's email address

Webcast ID

Integer

The unique 6-digit ID of a specific webcast. i.e. 123456

Activity Message

String

Passes through a unique string for each webinar activity. The output format is "Registered for [Webinar Title]", "Viewed [Webinar Title" On-Demand, or "Viewed [Webinar Title] Live"

Job Title

String

A lead's Job Title- this is an open text field on the BrightTALK Registration form

Company Name

String

A lead's Company Name- this is an open text field on the BrightTALK Registration form.

Industry

String

Picklist value for the industry of the leads company - the values can be found HERE

Company Size

String

A Picklist value for the number of employees at the leads company - the values can be found HERE

Job Level

String

Picklist value for the level of the leads job title (i.e. Director) - the values can be found HERE

Country/Country ISO Code

String

A picklist value for the lead's Country. "Country" sends through the full name of the Country. "Country ISO Code" sends through the 2-letter code for that Country. The full list of available values can be found HERE

State/State Abbreviation

String

A picklist value for the lead's State. "State" sends through the full name of the State while "State Abbreviation" would send through the 2-letter code for that State. The full list of available values can be found HERE

Custom fields used by most customers

Field Name

Field Type

Description

Webcast Title

String

The title of the webcast the lead engages with

Lead Type

String

The type of paid lead: Intent, Summit, Content, or Keyword

Referral

String

The determined source of the lead: BrightTALK Organic, BrightTALK Paid, or [Blank] (other)

Lead Context

Integer

Identifies the id of content a paid lead engaged with. Note: this field does not apply to Intent Leads. Please use Lead Context Name if you are looking to sync Topics.

Questions - Text

String

The question the audience member asked

Questions - Answered?

String

True/False value- "True" if the live presenter marked the question as "answered." False if they did not.

Activity LastUpdated TimeStamp

String

Date and time of the last activity a lead took in your BrightTALK Channel

Intent Lead Score

Numeric

The Intent Score of the lead. For more information about how Intent Scores are calculated, please contact your Customer Success Manager.

Campaign Reference

String

For the Market Connector: stores the name of the Program connected to a Summit or Intent Campaign.

Live Viewing Duration

Integer

How long in minutes a lead viewed a specific live webcast

Recorded Viewing Duration

Integer

How long in minutes a lead viewed a specific on-demand webcast

Total Viewing Duration

Integer

How long in minutes a lead viewed a specific webcast (both live and on-demand)

Preregistered

Boolean

Identifies whether or not a lead registered before the webcast went live. Comes through as either true or false

Optional fields for specific use cases

Field name

Field Type

Description

Webcast History

String

Passes through a unique string for each webcast activity. The output format is the concatenation of the webcast id and activity type fields. Ex. "123456-Registered"

Webcast Status

String

Whether a webcast is upcoming, live, recorded, or cancelled. Can also indicate if a webcast is set to private or unpublished

Subscription URL

URL

The original tracking link that made this lead a subscriber to your Channel

Subscription UTM Fields (source, term, medium, content, and campaign)

String

The individual UTM parameters for the Subscription URL

Subscription Marketo Tokens

String

The Marketo link token from the Subscription URL

Activity URL

URL

The tracking link for the most recent activity a lead took in your channel

Activity URL UTM Fields (source, term, medium, content, and campaign)

String

The individual UTM parameters for the Activity URL

Activity URL Marketo Token

String

The Marketo link token from the Activity URL

HubSpot Country

String

The Country value for a lead. Uses HubSpot's built-in country list instead of BrightTALK's. A full list of the values can be found HERE

Webcast Presenter

String

The name(s) of the Webcast Presenter

Webcast Duration

Integer

The duration of the webcast in minutes

Webcast Start Timestamp

String

The date and time of the webcast

Created

String

Date and time of the first activity a lead took in your BrightTALK Channel

Channel ID

Integer

The unique ID for your BrightTALK channel

Channel Name

String

The name of your BrightTALK channel

Channel Organisation

String

The organisation or parent company of the channel the lead is subscribed to

Webcast Activity ID

Integer/Number

Unique code used for identifying individual lead activities

User Time Zone

String

The timezone of the lead

Live Viewings

Integer/Number

An impression count of the number of times a single lead visited the same live webcast

Recorded Viewings

Integer/Number

An impression count of the number of times a single lead visited the same recorded webcast

Total Viewings

Integer/Number

An impression count of the number of times a single lead visited the same live or recorded webcast

Attachment Title

String

The name of the attachment that the lead clicked on

Attachment URL

URL

The link to the attachment that the lead clicked on

Attachment Type

String

The type of attachment- is either a link or a file

Live Viewing Access Count

Integer/Number

The number of times a lead viewed the attachments during a live webcast

Recorded Viewing Access Count

Integer/Number

The number of times a lead viewed the attachments during a on-demand webcast

Total Access Count

Integer/Number

The total number of times a lead viewed the attachments (live and on-demand)

First Accessed TimeStamp

String

The date and time of the first time that attachment was clicked by the lead

Last Accessed TimeStamp

String

The date and time of the last time that attachment was clicked by the lead

Account Name

String

The name of your Demand Central Account

Account Created

String

The date your Account was created

Campaign ID

String

The id of your Summit or Intent lead Campaign

Campaign Display Name

String

The display name for your Summit or Intent Lead Campaign

Campaign Reference

String

If using Marketo Programs, this will store the name of the Program the Summit Leads or Intent Leads are connected to.

Context Name

String

The name of the Summit that the lead attended or the Topic an Intent lead engaged with.

Aggregate Viewing Duration

String

The number of minutes that a Summit lead spent viewing Summit content

Count

Integer/Number

The amount of content a Summit Lead has viewed in your Channel

Activity/Delivery Date

String

The date the leads were added to the Campaign

Questions - ID

Integer/Number

The id of the Audience question. Every question asked has a unique id.

Questions - Embed URL

String

Will always be the same as "Activity URL"

Questions - Embed URL UTM Fields (Source, Term, Medium, Content, Campaign, Marketo Token)

String

Will always be the same as the "Activity URL UTM Fields"

Accessing the BrightTALK Presenter Screen as a channel owner

If you are the channel owner you can access the presenter screen by clicking on Manage for your talk and then Launch BrightTALK Presenter screen.

https://support.brighttalk.com/hc/en-us/sections/360004724613-Presenting-a-talk

Accessing the BrightTALK Presenter Screen as an additional presenter

If you are an additional presenter, you should have received the presenter instructions from the organiser. Please click on the BrightTALK presenter link https://www.brighttalk.com/presenting, youll then be asked to Enter your PIN. Once this has been entered, youll have the option to Launch the BrightTALK presenter screen.

Using the BrightTALK Presenter Screen

When the Launch BrightTALK presenter screen button is clicked, will have the option to Enter as presenter or Enter as observer. Youll also be able to test your system, more details can be found here.

By entering as a presenter, youll see the navigation options on the presenter screen. On the left hand side you have the option of muting your audio, switching your camera on and off as well as adjusting your device settings.

The right hand side navigation includes:

Questions from audience:

Talk details

Co-presenter chat

Live chat support

You also have the option to share your screen at the bottom of the page.

When you are ready to go, hit Start presenting, make sure your audio is not muted and your camera is on.

Webcam:

You can switch to a screen share as and when you wish.

The timestamp at the bottom will then tell you how much time has elapsed. When you are finished, click End presenting. You'll have a warning just incase this was clicked by accident. If you'd like to end the talk, click Yes, end talk now. If not, click Cancel.

Once the talk has ended, you'll see this message: 'An on-demand version of your talk will be available in your channel soon'.

You can have up to 4 presenters in a BrightTALK talk. Heres a snapshot of how this will look for your audience.

Some Marketing Automation platforms offer a feature called "IP Whitelisting" where only certain IP addresses are allowed to login or interact with your account.

If configured to restrict APIs, please note that BrightTALK's Connectors will not be able to pass data to your system. We use Dynamic IP addresses and are unable to provide a list of the ranges that we use.

If you would still like to setup and use one of our Connectors, we recommend using the Form POST Connector instead of our standard API Connectors.

Embedding your channel prominently on your webpage is a powerful way to attract viewers. The process of embedding is simple: in the 'Promotion' tab, choose the type of embed you want and generate the code. Then, copy that block of code to your web developer, so that he or she can include it in a page on your website. Through the self-service tool, you are able to generate embed code that relies on HTML5 and Javascript.

Once embedded in your site, changes to your content--such as newly scheduled webinars--will automatically be reflected on your web page without further action needed from your web developers.

In addition, once you have the channel list embedded in your website, please raise a Support ticket to give us the URL. Once we have it, we can configure your channel so that all links to your channel go to your website instead of brighttalk.com.

To generate your embed, click the "Promotion" tab in your channel:

The BrightTALK Connector for Salesforce can automatically update the Campaign Member Status for a lead based on their activity using our Campaign mapping feature.

By Default, the Connector will update a lead to these three statuses:

Registered

Viewed Live

Viewed Recorded

If you would like to change these values to custom ones, you can do this by following these steps:1. From the "Setup" area of Salesforce, go to the "Customize" drop-down

2. Then click on "Campaigns"

3.Under the header for "Campaign Members", click on "Fields"

4. Find the field called "Status" and click on it

5. You can now edit the Statuses you would like to change.Note: Only change the "Label" field. Do not change or update the "API Name" field or otherwise the Connector will not work.

The BrightTALK for Salesforce Connector is a self-service integration available on the Salesforce AppExchange. With BrightTALK for Salesforce, information from your BrightTALK Channel is automatically updated in Salesforce and available for immediate action. Please see the below articles for information on how to use this Connector:

How to setup the Connector

How to sync webinar leads to Salesforce Campaigns

How to run a historical sync of your webinar data

How to change the default "Lead Source"

How to change the default Campaign "Member Status"

How do BrightTALK's Connectors de-duplicate?

BrightTALK can automatically pass leads to Google Forms and Sheets using the POST Connector. Please follow the below steps in order to get set up:

Creating a Form

Connecting to BrightTALK

Mapping your Fields

Adding Custom Value Fields (optional)

Determining a Sync Schedule

Creating a Form

To set up the integration you'll first need to create a Google Form with the fields that you want BrightTALK to send.In addition to including basic contact fields (email, first name, etc.), we also recommend adding the following fields to your form:

Field Name

Description

BrightTALK User ID

Unique ID for each BrightTALK user

Activity Type

The attendance status of a webinar lead-Registration / Live / Recorded

Webcast ID

The unique 6-digit ID of a specific webcast. i.e. 123456

Note: Since this form will not be publicly facing (i.e. the lead will not see it), the design can be kept fairly basic (Just the fields and a submit button is sufficient).

Once you've created your form, at the top of the screen look for the Form ID and copy it down:

Once you have that, we'll need to find the id codes for each of your fields. This can be done by clicking "preview" on the form (eye icon), then right-clicking one of the fields in the form and selecting "Inspect." Then follow these easy steps:

1) In the Inspect window click "Console" (upper right tab)

2) Copy and paste this code into the console and hit "enter":

function loop(e){

if(e.children)

for(let i=0;i<e.children.length;i++){

let c = e.children[i], n = c.getAttribute('name');

if(n) console.log(`${c.getAttribute('aria-label')}: ${n}`);

loop(e.children[i]);

}

}; loop(document.body);

This will output the id codes for each field (in the format "entry.[number]). Copy those down as you'll need them in the field mapping section.Note:If you're stuck here, here is a quick gif of me going through this process:

Connecting to BrightTALK Now that you have the Form ID and Field Ids, return to BrightTALK to finish the setup. From the Connectors page of your Demand Central account, click "Connect" on the Channel you wish to use and select "Connect" under the box labelled "POST Connector." Then enter your credentials as shown below and click "Continue Setup":-POST URL:https://docs.google.com/forms/d/[Form ID goes here]/formResponse

-"Part of the URL"

-Sync All Leads*

*Note: Instead of syncing all leads, you can also "Sync Paid Leads" only- when selected, this Connector will only pass leads from your paid lead Campaigns (excluding all Organic and Direct traffic).

Mapping Your Fields

Once you've established a Connection, you can begin identifying the fields you need BrightTALK to update. Select the BrightTALK field you need on the left, and enter the Id of your Google Form field on the right (using the format "entry.[field ID]"):

Adding Custom Value Fields (optional)

Custom Value Fields are hard-coded fields that you can include in your sync. For instance, if you have a field called "Lead Source" and you need every lead BrightTALK sends to include that field with the custom value "BrightTALK," you can set that up like this:

Determining a Sync Schedule

Once you've saved your field mappings, you will see an option to select a preferred sync schedule (either hourly, daily, or weekly). Select one of these options, determine how far back you'd like to sync data and click "Activate Sync."

Once that's activated, data will begin syncing to your Google Form based on your preferred schedule. If you'd like to data to go into a Google Sheet, simply connect that Sheet to your Form.

Additional Notes

-If you haven't already, you'll need to disable the setting on your Google Form the requires users to Sign-in.

-Google Forms do not automatically de-dupe- so if a lead registers, attends, and attends on-demand, it will create three records.

We would encourage presenters to always run a practise webinar in advance of presenting to your live audience. This gives you an opportunity to familiarise yourself with the presenting interface, test your computer's video and audio devices, and confirm that your internet connection is performant.

Here's a short summary of key tips to help you prepare:

BrowserYou will need the Google Chrome browser to present.

For more information on this subject: https://support.brighttalk.com/hc/en-us/articles/360025537494-Browser

NetworkWe recommend the following as minimum bandwidth requirements for presenters:6Mbps (megabits per second) download / 2Mbps upload

For more information on this subject: https://support.brighttalk.com/hc/en-us/articles/360025537534-Network

CameraIf your camera is currently being used by another application or web browser tab, you will need to quit that application / tab before opening the BrightTALK presenter screen.If this is your first time launching the BrightTALK presenter screen you will be asked to confirm that you "Allow" BrightTALK.com to access your camera. https://support.brighttalk.com/hc/en-us/articles/360025537574-Sound For more information on this subject: https://support.brighttalk.com/hc/en-us/articles/360025537554-Camera

MicrophoneIf this is your first time launching the BrightTALK presenter screen you will be asked to confirm that you "Allow" BrightTALK.com to access your microphone:

For more information on this subject: https://support.brighttalk.com/hc/en-us/articles/360025680193-Microphone SoundIf you are being joined by one or more presenters, you will need to confirm that audio is being received from the BrightTALK presenter screen.

Please take a moment to check that you can receive audio through your Chrome web browser. You can navigate to any audio or video on the web to confirm that you are able to hear audio i.e YouTube

If you cannot hear audio through your web browser then check that your computer volume is turned up, and that you have not muted the audio output.

For more information on this subject:

Our BrightTALK Webinar Services team can edit your recordings if any changes need to be made.

We can editerrors on slides or gaps in audio. If you'd like to add a video clip or need any slide updates, we can also take care of this for you.

Please see our different options below:

Free Tier: Just need to change the in & out of your video? Thats no problem. Just contact the Webinar Services team through [email protected] and be sure to provide a link to your presentation along with the exact times you need the video to start and stop.

Basic Tier: Need to replace some slides? Change a date? Remove a section of video? Reach out to [email protected] with the link to your webinar, description of the edits needed, and well reply with an estimate. Most edit requests take 2-3 business days. Additional charges will apply.

Higher Tier: More complicated edits that might require original assets to be made, animation, or additional graphics will need to be processed through our production team, BrightTALK Studios. Reach out to them through [email protected]

If you are using our HubSpot Connector and find that leads from BrightTALK are missing in your HubSpot instance, please follow the below steps to resolve:

Step 1: Check your HubSpot Lists

Step 2: Run a Historical Sync

Step 3: Check for Errors

Step 4: Identify Missing Leads

Step 1: Are your BrightTALK Webinars Tracked using HubSpot Lists?

While there are a number of ways to track BrightTALK leads and webinars in HubSpot, we recommend using either "Active" or "Static" Lists. Both of these methods will allow you to maintain a history and accurate count of all leads that have registered or attended your events. For information on how to set up these lists, please see our HubSpot Best Practices

Step 2: Have you tried running a historical sync?

Ifyou'vealready separated your webinars into Lists and youre still missing leads, its possible that you may need to run a historical sync. For more information on how to do this, please this article: What is a Historical Sync

Step 3: Are you seeing any errors in the Job History?

If after running a historical sync you are still seeing missing leads, please check whether or not there are errors on your Connector by going to the Job History page on your Connector:

[email protected]

If you see red Error messages or you see numbers populated next to "Records Failed" in the Job History, there may be an issue you need to resolve in order to get the Connector working again. Most HubSpot errors fall into one of two categories:

Authentication Errors: These are errors that occur when BrightTALK's connection with HubSpot has failed. This often happens when the HubSpot admin that originally authorize the connection leaves your company (and has their account deleted) or has their permissions in HubSpot adjusted.

To fix these errors, please have your HubSpot admin "Re-Authenticate" your Connector from the "Setup" tab:

Field Mapping Errors: If you are attempting to map a BrightTALK field to a HubSpot field that uses a menu of drop-down or picklists values, you may need to either adjust your HubSpot list to accommodate the BrightTALK values or work with our support team to align BrightTALK's values with your values.

A common example of this is the Country field- BrightTALK sends Countries through using their full name- i.e. "United Kingdom." If you are using Country Codes (i.e. "UK"), our country value will be rejected by HubSpot, causing the lead to fail to sync.

If you need BrightTALK Support to adjust our values, please make fill in this document by either downloading it or making a copy of it in Google Sheets. Once completed, email [email protected] with the completed sheet and your Channel Name and asked them for assistance with transforming these values.

Step 4: Can you identify which leads are missing?

If you've completed Steps 1-3 and you're still missing leads in HubSpot, we'll need to identify an example of at least one lead that failed to sync. To do this, we recommend comparing what you see in HubSpot with what you see in either your BrightTALK webinar reports or channel reports.

Once you've done that, please contact and let them know the email addresses of the leads you're not seeing and that you've already completed steps 1-3 in this guide.

The BrightTALK Connector for Salesforce automatically sets a default Lead Source for leads created by the Channels you connect. That default value is:

"BrightTALK Channel - [ID of the Channel you Connected]"

If you wish to change this value, you can do this in the "Setup" area of your Salesforce instance:

1. Under "Build" select "Customize"

2. Then select "Leads"

3. Below Leads, Select "Fields"

4. Find the field called "Lead Source" and click on it (note: click directly on the field name, not "edit" or "replace")

5. In the picklist options, find the value(s) for your Connected BrightTALK Channels and click "edit" next to the ones you wish to change

6. Change the "Label" to whatever you want it to be and click Save.Note: do not change the "API Name" value, otherwise the Connector will not be able to update this field.

Note: You'll need to make this change for each BrightTALK Channel you connect.

Note: For most use cases, we recommend using our dedicated Pardot Connector which you can find here. This is an alternative option in case that Connector does not meet your use case.

BrightTALK can automatically pass leads to a Pardot form handler using our POST Connector. Please follow the below steps in order to get set up.

Establishing a Connection

Mapping Your Fields

Adding Custom Value Fields (optional)

Determining a Sync Schedule

Establishing a Connection

To set up the integration you'll first need to create a form handler in Pardot for BrightTALK to connect to. This can be done by following the steps in this guide.

In addition to including basic contact fields (email, first name, etc.), we also recommend adding the following fields to your form:

Field Name

Description

BrightTALK User ID

Unique ID for each BrightTALK user

Activity Message

Passes through a unique string for each webinar activity. The output format is "Registered for [Webinar Title]", "Viewed [Webinar Title" On-Demand, or "Viewed [Webinar Title] Live"

Once you've built your form handler, look for the field titled "Endpoint URL" and copy down that link:

Note: We support both http and https- so that parameter is entirely up to you. To understand the difference between those two options, please see this article.

Once you have the URL, please also make sure you also copy down the name of your form handler fields (on the left hand side). You'll need those to complete the setup:

Once you have that information, return to BrightTALK to finish the setup. From the Connectors page of your Demand Central account, click "Connect" on the Channel you wish to use and select "Connect" under the box labelled "POST Connector." Then enter your credentials as shown below and click "Continue Setup":

Note:The third option "Sync only paid leads" is optional- when selected, this Connector will only pass leads from your paid lead Campaigns (excluding all Organic and Direct traffic).

Mapping Your Fields

Once you've established a Connection, you can begin identifying the fields you need BrightTALK to update. Select the BrightTALK field you need on the left, and enter the name of your Pardot form field on the right. For a full list of available BrightTALK fields, please see this Field Glossary

Adding Custom Value Fields (optional)

Custom Value Fields are hard-coded fields that you can include in your sync. For instance, if you have a field called "Lead Source" and you need every lead BrightTALK sends to include that field with the custom value "BrightTALK," you can set that up like this:

Determining a Sync Schedule

Once you've saved your field mappings, you will see an option to select a preferred sync schedule (either hourly, daily, or weekly). Select one of these options, determine how far back you'd like to sync data and click "Activate Sync."

Once that's activated, data will begin syncing to your Pardot form handler based on your selected schedule. If you need to make adjustments to this Connector, you can do so at any time from your BrightTALK Demand Central Account.

BrightTALK can automatically pass leads to your Integrate Source using an HTTP POST URL. Please follow the below steps in order to get set up:

Establishing a Connection

Mapping Your Fields

Adding Custom Value Fields (optional)

Determining a Sync Schedule

Establishing a Connection

In order to establish a connection between BrightTALK and Integrate, you'll first need to go into Integrate and find the unique POST URL for your Source. This can be found under the "Delivery" section:

Copy down your POST URL and return to BrightTALK. From the Connectors page of your Demand Central account, click "Connect" on the Channel you wish to use and select "Connect" under the box labeled "POST Connector." Then enter your credentials as shown below and click "Continue Setup."

Note:The third option "Sync only paid leads" is optional- when selected, this Connector will only pass leads from your paid lead Campaigns (excluding all Organic and Direct traffic).

Mapping Your Fields

Once you've established a Connection, you can begin identifying the fields you need BrightTALK to update. Select the BrightTALK field you need on the left, and enter the name of your Integrate field on the right. For a full list of available BrightTALK fields, please see this Field Glossary

Note 1:In addition to mapping Email, we highly recommend mapping BrightTALK User ID, Activity Type, and Webcast ID as these are critical fields for tracking your BrightTALK webinar performance. If you have not created them in Integrate yet, please do so in order to complete this step.

Note2: The values on the right (your Integrate field names) should use the values under the "Field" column in your Integrate Source:

Adding Custom Value Fields (optional)

Custom Value Fields are hard-coded fields that you can include in your sync. For instance, if you have a field called "Lead Source" and you need every lead BrightTALK sends to include that field with the custom value "BrightTALK," you can set that up like this:

Determining a Sync Schedule

Once you've saved your field mappings, you will see an option to select a preferred sync schedule (either hourly, daily, or weekly). Select one of these options, determine how far back you'd like to sync data, and click "Activate Sync."

Once that's activated, data will begin syncing to Integrate based on your selected schedule. If you need to make adjustments to this Connector, you can do so at any time from your BrightTALK Demand Central Account.

The maximum duration that can be booked for your webinar is 240 minutes. Every webinar allows for a 4 minute over-run, regardless of scheduled duration. Note that if you start a webinar late, your webinar will only continue for the remaining scheduled time (plus the overrun).

Please contact your Customer Success Manager if you'd like to discuss your options for all day events.

Note: For most use cases, we recommend using our dedicated HubSpot Connector which you can find here. This is an alternative option in case that Connector does not meet your use case.

BrightTALK can automatically pass leads to a HubSpot form using our P OST Connector. Please follow the below steps in order to get set up.

Establishing a Connection

Mapping Your Fields

Adding Custom Value Fields (optional)

Determining a Sync Schedule

Establishing a Connection

To set up the integration you'll first need to create a form in HubSpot for us to connect to. This can be done by following the steps in this guide .

In addition to including basic contact fields (email, first name, etc.), we also recommend adding the following fields to your form:

Field Name

Description

BrightTALK User ID

Unique ID for each BrightTALK user

Activity Message

Passes through a unique string for each webinar activity. The output format is "Registered for [Webinar Title]", "Viewed [Webinar Title" On-Demand, or "Viewed [Webinar Title] Live"

Once you've built your form, you'll need to find your "Hub ID" and your "Form ID." This are typically in the URL for your form:

Once you have those two ids, please also make sure you copy down the "Contact property name" for each of your fields. This can be found by clicking on a field in the form and looking on the left hand side of the screen:

Once you have that information, return to BrightTALK to finish the setup. From the Connectors page of your Demand Central account, click "Connect" on the Channel you wish to use and select "Connect" under the box labelled "POST Connector." For the box labelled POST URL, please enter the URL in this form (using the two id parameters you captured earlier):https://forms.hubspot.com/uploads/form/v2/[HubID]/[Form ID]

ex.https://forms.hubspot.com/uploads/form/v2/61315/78c2892f-ebed-47c0-bd94-15c012bbbfbf

Then complete the rest of the form as shown in this screenshot:

Note:The third option "Sync only paid leads" is optional- when selected, this Connector will only pass leads from your paid lead Campaigns (excluding all Organic and Direct traffic).

Mapping Your Fields

Once you've established a Connection, you can begin identifying the fields you need BrightTALK to update. Select the BrightTALK field you need on the left, and enter the name of your HubSpot property on the right. For a full list of available BrightTALK fields, please see this Field Glossary

Adding Custom Value Fields (optional)

Custom Value Fields are hard-coded fields that you can include in your sync. For instance, if you have a field called "Lead Source" and you need every lead BrightTALK sends to include that field with the custom value "BrightTALK," you can set that up like this:

Determining a Sync Schedule

Once you've saved your field mappings, you will see an option to select a preferred sync schedule (either hourly, daily, or weekly). Select one of these options, determine how far back you'd like to sync data and click "Activate Sync."

Once that's activated, data will begin syncing to your HubSpot form based on your selected schedule. If you need to make adjustments to this Connector, you can do so at any time from your BrightTALK Demand Central Account.

BrightTALK Enterprise Channel owners now have full control over who can manage their content, and access channel reporting, by granting individual users manager access to their channel. This feature gives channel owners removes the need to share credentials across multiple users.

- Once a user is added as a channel manager, they will have full access to your channel and be able to create content and see full audience reporting.

- You can now add up to five users as channel managers. Contact your Customer Success Manager if you require additional channel managers.

- Channel managers will see all channels they have manager access to in the "Channels I own" section of the My BrightTALK page.

- You can grant and revoke access at any time.

To take advantage of this feature, please talk to your Customer Success Manager about upgrading to an Enterprise Channel today.

If you attempt to access a webinar and get stuck on a page with a spinning circle beside the webinar description, you may have been blocked from accessing that piece of content. Please contact the channel owner to request access to thecontent.

The "already in use" message means that you are attempting to register an account, but there is already one registered using your email address. To log in, use the "Log in" button highlighted in the attached screenshot. If you've forgotten your password, there is a link on the login page with instructions to follow, or you can reset it here.

Our Smart BrightTALK registration form is designed to adapt to each user in an intelligent manner.

[email protected]

When a new user creates a BrightTALK account, we request personal details such as Country and Email address. If that user subsequently attends another webinar, they will only be asked to provide information that has not already been collected.

This prevents users being repeatedly asked to provide the same information.

Please contact if you have any further questions.

Yes. In fact, we strongly encourage you to. All forms of marketing will help you build the number of subscribers who attend your upcoming webinars. Once an attendee has registered, the BrightTALK email service automatically does the reminder emailing. You should also consider continuing to market the event once it is completed since the on-demand version can attract 3-4 times the size of the live day audience

Here's some tips on where and when to promote your content. If you'd like more information, please contact your Customer Success Manager.

Need expert help running your webinar program? BrightTALK Webinar Services can help. From scheduling webinars or uploading outside content to optimizing your content, coordinating speaker trainings and much more. BrightTALK offers program management services that serve as an extension of your team. Our BrightTALK Webinar Services team are here to help you save time and resource so you can focus on your strategic marketing goals. Visit https://business.brighttalk.com/webinar-services/ to learn more!

*Conditions apply: Program Management services offered at certain thresholds. Additional charges will apply.

BrightTALK can help localize your content by producing professional translations in most major languages. BrightTALK can also add subtitles to your event so that it is accessible to audiences who speak different languages.

Localizing content is a great way to expand your reach without having to use multiple teams to reproduce content in different languages. Its important that your translations are made professionally, and BrightTALK works with industry leading translation services to make sure your audiences hear you correctly.

Contact [email protected] to request translation services and to receive timeline and price estimates. This will be dependent on language and durations of content.

Transcripts can be requested for any BrightTALK event. Videos up to 60 minutes in length can have a transcript created within 2-3 business days. Contact [email protected] with a link to your webinar to start the process.

Additional charges will apply.

Live transcription is now available for most BrightTALK events as an add-on service. Live transcription allows users to read along with the audio of your presentation in real time on live events, allowing your content to meet accessibility compliance legislation that may apply to your content, and improve engagement with your audience.

Live transcripts appear beneath the video window inside the Presenter to Audience Announcement and can also be added as an attachment on a presentation. Users can click the attachment and open the transcript in a separate browser window.

You can see a sample of a live transcript in action here:

https://www.brighttalk.com/webcast/16129/370510?utm_source=BrightTALK&utm_medium=brighttalk&utm_campaign=370510

Contact [email protected] to request live transcription.

Live transcripts can either be added onto a Managed Webinar along with a live technician assisting you on an event, or it can be added as a standalone service.

BrightTALKs live transcripts are generated by professional stenographers, listening to your event in real time, for the best possible quality. While some services provide free machine translations, BrightTALKs team of professional stenographers are industry leading to ensure your live transcript is as accurate as possible.

Contact [email protected] to request adding live transcription.

Additional charges will apply. Currently only available for US based webinars.

Captioning videos is a great way to make your content more accessible and to meet any accessibility legislation that may apply to your industry. BrightTALK can create transcripts of your presentations audio, and then add as captions onto your video.

Captioning requires a transcript to be produced and captions to be timed then overlaid onto the video. The turnaround time for the service is 4-5 business days.

Additional charges will apply.

Currently we are not able to add custom graphics to your self-service Talk. However, our Webinar Services Team does offer an additional paid for service. With a Managed Webinar w/ Live Video Stream, we can include webcams, screen share and video playback. This can be combined with a custom Graphics Package to add branding to your content.

Contact [email protected] to request further details and pricing estimates.

If you have content from outside of the BrightTALK platform that you need uploaded, we can help.

For example, if you have MP4 files, videos from another webinar platform or if you want to upload content so you can schedule it to replay at a later date, we have just the thing for you.

BrightTALK offers a bulk Content Upload Service to import and optimize your outside content into your BrightTALK channel. We can also help you syndicate existing content across channels. Don't get bogged down with the tedium of bulk uploads - let us help! Visit https://business.brighttalk.com/webinar-services/ to learn more!

Additional charges will apply.

If you cancel an upcoming webinar it will be removed from your public channel listing. You will still have access to any reporting data contained within the cancelled webinar.

If you have enabled the email service for your channel, an automatic cancellation notification will be emailed to those subscribers that have pre-registered to attend this webinar.

Yes. Live webinars are available on-demand in your channel automatically within just a few minutes of their conclusion.

Syndication allows a channel owner to create a webinar in one channel and then duplicate it in to one or more other channels. The channel that is creating the webinar is referred to asthe "originating" channel. While the webinar is available for registration as well as live and on-demand viewing in the receiving channels, the content can only be created in the originating channel. If the originating channel owner decides to unpublish the content or cancel the webinar, the webinar will be removed from the other channels as well.

If you are the channel owner/manager of multiple channels then syndication can be carried out self-service via the 'Syndicate into this channel' option under 'Add content'.

[email protected]

Both channel owners need to approve the syndication for it to be public in the receiving channel. If someone owns both channels, they do not have to go through this approval process or wait for confirmation.

A channel owner can not self-syndicate content that they do not own. To achieve this, youmust send a syndication request to.

Syndication allow channel owners to spread their webinars across many channels therefore allowing increased chances for people to see and grow an interest in your company. We dub these as "Organic Views"; views that open a pipeline for more audience convergence.

Note:Each Syndicated webinar generates its own report and statistics independent to the channel they are in. In other words, the original webinar owner will not have access to viewer reports should other viewers view their webinar on a different channel.

You can see engagement numbers such as pre-registrants, viewers and total viewing time. You can not see who each of these users are or their registration information (first name, last name, email, etc).

Each syndicated webinar generates its own report for the respective channel. Contact your Customer Success Manager for further details.

A syndicated webinar will not be active in either channels until both channel owners approve it. You can deny approval during the initial syndication request or withdraw it at any time in the future.

If syndication is waiting for approval, you'll see the word 'approve' in red.

If you have approved and you are waiting for the other channel owner to approve, in IN / OUT will be grey.

If both channels have approved and the syndication is active, the IN / OUT will be green.

You can withdraw at any time by clicking on IN/ OUT > Syndication > Withdraw approval.

As a channel owner, you own the content you create. You can keep your webinars available for as long as you want. You can un-publish or re-publish your webinars at your own discretion in the manage area of the webinar.

If you wish, you can also set an un-publish date.

Whether you want to get more out of your existing content or create live events across different time zones BrightTALK makes it easy for you to replay content out to your professional audience.

A replay can only be scheduled from a recorded pro webinar or video upload. Our replay feature is an automated playout and as such any questions asked by your audience should be responded to via email. We also advise not to replay content that contains votes as these will not be supported in your replay. To schedule a replay with live Q&A or votes please contact our Webinar Services team.The replay functionality is available for two content types on BrightTALK, Pro Webinar and Video upload. To replay either of these two content types click manage on the recorded piece of content you would like to replay.

You will then be taken to the Prepare and preview page for a video upload or the Prepare and present page for a Pro Webinar. In the top right of the page,you will see a Schedule replay button. Click this button to begin scheduling your replay.

When scheduling your replay, details such as the Title, Description, Presenter, Duration, Timezone and Tags will all be filled in with the details of the original Pro Webinar or Video upload that you are replaying. You are always able to change any of these details when or if you need to. If the original Pro Webinar or Video upload you are replaying has a survey or attachments then these assets will be copied to your replay when it is created.

Once youre happy with the details of your replay and are ready to schedule it then click proceed at the bottom right of the page.You will then be taken to the Prepare and promote page for your upcoming replay confirming the details of when it is scheduled for. You are able to add or remove a survey and attachments at any time and can also see the details of any registrants and viewer by visiting the webcast reports.

How do I join my replay?Your replay will be automatically played out to your audience at the scheduled start date.How do I cancel my replay?To cancel your replay please visit the edit booking page and click the cancel booking button.

Learn how to become one of the many thought leaders actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the technologies that BrightTALK has created.

These BrightTALK platform training videos will teach you how to easily set-up a Pro webinar, present live, share your screen for an interactive demo, download exciting audience analytics from your channel and much more.

If you have any additional questions please reach out to your Customer Success Manager or click on the green intercom icon located at the bottom right of the page and a member of our Support team will assist you.

Access the training videos here: https://www.brighttalk.com/channel/15013/brighttalk-video-tutorials

All webinars that are intended for public consumption should be booked as a "Public webcast".

https://support.brighttalk.com/entries/21936810-What-is-deep-linking-and-how-do-I-use-it-

Webinars booked as "Practice (Private)" are intended to be used as rehearsals or dry runs. "Practice (Private)" webinars have the following limitations:

You will not be able to generate embeds for this piece of content

Only accessiblethrough a direct link and will not show up in your channel

Deep-linking is not available *

Links in emails may be incorrect if you are deep-linking *

* Further information on deep-linking ()

Title: 80

Description: 2,000

Presenter: 125

Tags: Up to 10

Yes, you can change any of the details for the upcoming webinar. If you make changes to the date or time for an upcoming webinar, the pre-registrants will receive an email notification of this change (if this email service is enabled in your channel promotion emails). Please refer to this article for additional information about rescheduling webinars.

Pro Webinar - you can upload your slides at any time from within the presenter screen. If you've already uploaded slides, you'll need to remove them in order to upload a different set of slides.

If you have more than one presenter for your webinar, you'll need to combine your slide into one file, before uploading to the presenter screen.

Yes, every slide deck you upload will replace the previous one. If you have two slide decks to upload, you need to merge them into one single deck using PowerPoint, then upload the presentation via the presenter screen.