Burger King Mission, Vision & Values
Burger King Mission Statement
Burger King’s mission statement is to “offer reasonably priced quality food, served quickly, in attractive, clean surroundings.” This mission statement indicates the kind of outputs expectable from the organization. With regard to Burger King’s business, this mission statement has the following main points: Reasonable prices Quality food Quick service Attractive, clean surroundings
Burger King Vision Statement
To be the most profitable QSR business, through a strong franchise system and great people, serving the best burgers in the world.
Burger King Values
- Teamwork and family
- Excellence
- Respect
Burger King Employee Alignment
Burger King's mission, vision & values motivate 57% of Burger King employees. Besides getting paid, the “company mission” is the most important thing about their work for 2% of employees at Burger King. 1% of employees say that the main reason they stay at Burger King is because of the Burger King company mission. When asked to whom they feel the most loyal at work, 11% of employees said Burger King's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
