Deserve Mission, Vision & Values

Deserve Mission Statement

At Deserve, we are committed to providing deserving but underserved people access to fair credit. When it comes to credit, most young people are caught in a catch-22: you don’t qualify for credit because you lack credit history, and to build a credit history you first need to get credit. Deserve is different. Where traditional lenders see risk, Deserve sees potential. Instead of just looking at credit history, we measure each applicant’s credit potential by looking at factors such as education, current financial health, and future employability and earnings potential. Ultimately, we believe credit and lending should be a win-win-win. Helping our customers be successful with credit and become financially independent is good for them, our business, and society, overall.