

In the Bottom 5% of 2035 Similar Sized Companies on Comparably
In the Bottom 5% of 403 Nearby Companies in Los Angeles
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Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a leading B2B and enterprise search marketing agency headquartered in Irvine, California. Mehrguth, fascinated by the role search marketing plays in empowering companies and people to connect, has dedicated the past five years toward that passion.
Since its establishment in 2014, Mehrguth has led Directive in its expansion of four new locations in Los Angeles, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300% and now boasts a team of more than 50 people over 9 nationalities from its headquarters and home of operations in Orange County. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25% of Directive’s leadership team is comprised of women.
As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Digital Summit, State of Search, General Assembly, MozCon, etc.
Additionally, he has been a guest speaker on the following podcasts: The B2B Growth Show, Salesforce, The Actionable Marketing Podcast, The Growth TL;DR, Edge of the Web and more.
He earned a bachelor's degree, with honors, from Azusa Pacific University and an MBA. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his wife.
The CEO score provides an understanding of how employees feel about the CEO’s leadership style and effectiveness at Directive.
Overall, the CEO score has remained stable over the last 90 days.
Directive ranks in the Bottom 5% of other companies on Comparably with 51-200 Employees for CEO Rating Score.
Directive ranks in the Bottom 5% of other companies in Los Angeles for CEO Rating Score.
