Dollar General Mission, Vision & Values | Comparably
Dollar General Claimed Company
Dollar General stands for convenience, quality brands and low prices. Dollar General's successful prototype makes shopping a truly hassle-free experience. read more
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Dollar General Mission, Vision & Values

Dollar General Mission Statement

Building a culture that respects the dignity and differences in others is driving our success. Our commitment to diversity and inclusion is supported through our actions, decisions, and initiatives. At Dollar General our mission of Serving Others includes everyone!

Dollar General Vision Statement

No one has added Dollar General's vision statement yet.

Dollar General Values

  • Convenience, Quality & Great Prices
  • Respect & Opportunity
  • A Superior Return
  • A Better Life

Dollar General Employee Alignment

Dollar General's mission, vision & values motivate 45% of Dollar General employees. Besides getting paid, the “company mission” is the most important thing about their work for 6% of employees at Dollar General. 8% of employees say that the main reason they stay at Dollar General is because of the Dollar General company mission. When asked to whom they feel the most loyal at work, 14% of employees said Dollar General's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.

AnswerPercent
Yes50%
No50%
Are you proud to be a part of your company?
AnswerPercent
Yes45%
No55%
Are you motivated by your company's mission, vision, & values?
AnswerPercent
Very Important19%
Important22%
Neutral34%
Less Important11%
Not Important14%
How important was your Company's mission while job searching?
AnswerPercent
Yes50%
No50%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Career Advancement Opportunities24%
Work Life Balance37%
Company Mission6%
Healthcare & Benefits20%
Culture & Environment13%
Besides your Salary, what's most important to you about work?
AnswerPercent
Boss or Manager14%
Coworkers24%
Direct Reports19%
Company Mission/Vision14%
No One29%
To whom do you feel most loyal at work?
AnswerPercent
Company Mission8%
Comp & Benefits14%
Co-Workers21%
Comfort & Familiarity42%
Career Advancement Opportunities15%
What's the main reason you stay at your current company?
AnswerPercent
Transparency & Integrity27%
Teamwork & Winning39%
Speed & Innovation7%
Fun & Passionate18%
Diversity & Inclusion9%
Which of the following set of Company Values is most meaningful to you?

Dollar General Culture at a Glance

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