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a vision to build long-term sustainable growth and modernize all aspects of the company. Carrigan, with support from the executive leadership team, is leading that vision with a far-reaching brand modernization that will be implemented within Dun & Bradstreet's products and solutions, content delivery, go-to-market strategy, internal employee programs and all external positioning beginning today.
Dun & Bradstreet's mission, vision & values motivate 67% of Dun & Bradstreet employees. 10% of employees say that the main reason they stay at Dun & Bradstreet is because of the Dun & Bradstreet company mission. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.