Comparably Awards

Best Company Work-Life Balance 2025 (Large Companies)

When it comes to delivering quality and value on family essentials in a convenient location, Family Dollar is THE place to shop. Our stores are conveniently located in neighborhoods, and often in "food deserts" where other stores choose not to locate, providing a convenient, close-to-home option where customers can shop for essentials. By locating stores in places where others won’t, Family Dollar is improving the affordability and availability of essential goods. We're saving our customers time and money and helping them do more, even on a tight budget. read more

EMPLOYEE PARTICIPANTS: 2843

TOTAL RATINGS: 26475

CEO: Duncan MacNaughton

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Family Dollar Stores Director of Marketing Salary

The average Family Dollar Stores Director of Marketing earns an estimated $198,179 annually, which includes an estimated base salary of $163,799 with a $34,381 bonus. Family Dollar Stores' Director of Marketing compensation is $51,948 more than the US average for a Director of Marketing. Director of Marketing salaries at Family Dollar Stores can range from $85,000 - $334,000.

The Marketing Department at Family Dollar Stores earns $5,277 more on average than the IT Department.

Last updated a month ago.

$66

$48k

$94k

$140k

$250k

$360k

$468k

$198,179

Average Compensation

$163,799: avg. base

$34,381: avg. bonus

Director of Marketing Salaries at Family Dollar Stores

Directors of Marketing earn $3,198 more than Directors of Marketing.

Director of Marketing

$195k*

Senior Marketing Manager

$161k*

Brand Manager

$117k*

Marketing Manager

$112k*

Marketing Operations

$109k*

Content Strategist

$101k*

Event Planner

$92k*

Data Analyst

$91k*

Business Analyst

$89k*

Content Manager

$88k*

SEM Manager

$82k*

Copywriter

$80k*

Email Marketer

$80k*

Community Manager

$78k*

Social Media Manager

$76k*

Marketing Associate

$75k*

SEO Specialist

$75k*

* estimated salary

Compensation at Family Dollar Stores by Department

The Marketing Department averages $5,277 more than the IT Department, and $11,530 less than the HR Department

$110,137 Avg. total comp.

+$12k

Marketing

$98,607 Avg. total comp.

$93,330 Avg. total comp.

-$5k

Director of Marketing Compensation by Gender (All Companies)

The average female Director of Marketing at companies similar size to Family Dollar Stores reported making $189,407, while the average male Director of Marketing at similar sized companies reported making $200,398.

Director of Marketing Compensation by Ethnicity (All Companies)

The average Asian or Pacific Islander Director of Marketing at companies similar size to Family Dollar Stores reported making $212,319, while the average Caucasian Director of Marketing at similar sized companies reported making $185,770.

How Directors of Marketing at Family Dollar Stores Rate Their Compensation

The majority of Directors of Marketing at Family Dollar Stores believe they're not compensated fairly. 44% of Directors of Marketing at Family Dollar Stores say they receive annual bonuses, and the majority (32%) are not satisfied with their benefits. See more compensation ratings at Family Dollar Stores

Do you believe you're paid fairly?

34% Yes

Does your company give annual bonuses?

44% Yes

Are you satisfied with your Benefits?

32% Yes

See Family Dollar Stores Director of Marketing Salaries by City

Director of Marketing Salaries at Similar Size Companies

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