


We build products for your dog to live their best life. Our team is full of experienced, passionate people from Nest, Square, Google, and Uber who all care deeply about their dogs. Together, we’re bringing a digital revolution to the dog space. Today’s collars and leashes are relics from the past; nothing has changed since the ’80s. We’re using technology to innovate the dog space and impact the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can’t tell you when something is wrong. Fi aims to change that; even by knowing what their ‘normal’ day of activity looks like, we’re already learning so much more about our dogs than we ever could before. And we’re not stopping there. We’re looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, “impossible” means “let me find a way”.
Fi was founded in 2017 and its current CEO is Jonathan Bensamoun. Since its inception 9 years ago, Fi has grown to 58 employees.
To bring technology innovation to the 100 million dogs living in the US and the humans that love them.
| Headquarter | 419 Lafayette Street New York City, NY 10003 United States of America |
|---|---|
| Website | www.tryfi.com/ |
| Founding Date | 2017 |
| Company Status | Private |
| Social Sites |
Fi competitors include Whistle. Fi ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Fi compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.










Fi has 58 employees. 1 employee at Fi has reviewed Fi across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

The prevailing opinion from Comparably users in New York about their company is that it was very prepared on their first day. New York employees concluded that their overall onboarding experience was positive. 74% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Employees’ understanding of Fi's KPIs and OKRs is essential for its success. Out of 1 Fi employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.

Jonathan Bensamoun CEO / President
CEO @Fi - ex. Product @Square / @Handy HQ / CEO @Pins (acq. by Square)

Loren Kirkby CTO & Co-Founder
Co-Founder and CTO at Fi. Previously employee #1 at Dropcam (acquired by Nest/Google in 2014) and U.S. Digital Service...

Katie Amos Head of Product
Product @Fi | Previously: @quip. @littleBits

Ginji Wang VP, Finance & Ops
Finance + Ops @tryfi. Formerly Strategic Finance @artsy, @jcrew

Brian Olney VP, Marketing
VP Marketing @tryfi. Previously worked at @vita-coco, @unilever • Studied at @babson-college

Bob Blake VP, Hardware & Ops
Product and operations expert with 10+ years of engineering, design, and manufacturing experience. Dartmouth EE,...

Barbara Moreira Head of Customer Success
Barbara Moreira serves as the Head of Customer Success of Fi.
Leading members of the Fi Human Resources Team include Gamal Aly.

Gamal Aly Head of Talent & People
Gamal Aly serves as the Head of Talent & People of Fi.
How much do people at Fi get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Fi is $85,159, or $40 per hour, while the estimated median salary is $125,740, or $60 per hour.
At Fi, the highest paid job is a Sales Manager at $125,740 annually and the lowest is a Receptionist at $36,277 annually. Average Fi salaries by department include: HR at $100,672, Business Development at $111,879, Finance at $63,517, and Sales at $113,461. Half of Fi salaries are above $125,740.
1 employee at Fi ranks their Compensation in the Top 5% of similar sized companies in the US (based on 3 ratings) while 1 employee at Fi ranks their Perks And Benefits in the Top 5% of similar sized companies in the US (based on 1 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $54k | $54k | 1st Percentile |
20th Percentile $84k | $84k | 20th Percentile |
40th Percentile $112k | $112k | 40th Percentile |
60th Percentile $188k | $188k | 60th Percentile |
80th Percentile $204k | $204k | 80th Percentile |
100th Percentile $324k | $324k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
| Summary | Department | Average Salary |
|---|---|---|
Admin $42,618 | Admin | $42,618 |
Business Development $111,879 | Business Development | $111,879 |
Customer Support $67,424 | Customer Support | $67,424 |
Finance $63,517 | Finance | $63,517 |
HR $100,672 | HR | $100,672 |
Marketing $82,429 | Marketing | $82,429 |
Operations $81,413 | Operations | $81,413 |
Sales $113,461 | Sales | $113,461 |

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What is Fi address?
Fi location is at 419 Lafayette Street
Who is the CEO of Fi?
Fi CEO is Jonathan Bensamoun, their score by employees is 100
What is Fi eNPS?
The eNPS for Fi is 100
What is the salary for Recruiter in Fi?
Recruiter average salary in the US is 105k
What are the salaries in the Marketing in Fi?
The average salaries for Marketing in Fi is 82k