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Fresh Direct Claimed Company
FreshDirect is an online grocer that delivers fresh food to residences and offices in the NY metropolitan area. read more
Fresh Direct Company Culture
Fresh Direct Culture
This score is derived from employee ratings & reviews3.2/5
Fresh Direct's Overall Culture is rated C
Top Rated Culture Dimensions
Office Culture
B+Environment
BDiversity
BCEO Rating
C+Gender
C+Fresh Direct CEO
Top 50%Top 50% of Similar Size Companies on Comparably
David McInerney
66 /100
See More
Diversity at Fresh Direct
Top 30%Top 30% of Similar Size Companies on Comparably
B
Diverse employees at Fresh Direct have rated Manager, Environment, and Outlook as the highest categories they have scored
Women at Fresh Direct
Top 50%Top 50% of Similar Size Companies on Comparably
C+
Women at Fresh Direct have rated Manager, Outlook, and Team as the highest categories they have scored
Fresh Direct eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 50%Top 50% of Similar Size Companies on Comparably
Recommend to a Friend?
-7
Fresh Direct employees are -7% more likely to recommend Fresh Direct as a great place to work
| 35% | Promoters |
|---|---|
| 23% | Passives |
| 42% | Detractors |
Working at Fresh Direct
Working at Fresh Direct is rated below average by 84 employees, across various culture dimensions. Fresh Direct employees rate Office Culture highest among all categories, and think that Perks And Benefits and Compensation have the most room for improvement, putting Fresh Direct’s culture in the Bottom 40% compared to similar sized companies on Comparably and in the Bottom 30% compared to other companies in New York. See below in detail how working at Fresh Direct was rated by employees.
Overall Company Culture at Fresh Direct
C
Overall Company Culture at Fresh Direct is rated C
Last updated months ago
Bottom
40%
Fresh Direct ranks in the Bottom 40% of other companies on Comparably with 5,001-10,000 Employees for Overall Company Culture Score
Fresh Direct Employee Reviews
Out of 71 Fresh Direct employee reviews, 73% were positive. The remaining 27% were constructive reviews with the goal of helping Fresh Direct improve their work culture.
| Positive Reviews | 73% |
|---|---|
| Constructive Feedback | 27% |
Positive Reviews From Fresh Direct Employees
- What do you like best about the leadership team?The leader does all he can to help
- What do you like best about the leadership team?Seem pretty happy and cheerful
- What is most positive about the culture and environment at your company?No judgement policy protects from all sorts of harassment
Constructive Feedback From Fresh Direct Employees
- What would you improve about your company's interview process?Stop hiring canidates who come dressed in sweatpants and sneakers.
- What's going wrong and how can it be improved?Everyone seems to have a title or in a position of power but when someone asks a supervisor or manager they don't have an answer.
- What needs to change to make the company culture better?Bring in professional management that knows what needs to be done.
Fresh Direct Company Information
Fresh Direct Company Overview
FreshDirect is an online grocer that delivers fresh food to residences and offices in the NY metropolitan area.
Fresh Direct Mission, Vision & Values
Fresh Direct Mission & Values
We're on a mission to deliver quality beyond question and convenience that adds something great to your day.
| Headquarter | Long Island City, NY United States of America |
|---|---|
| Website | freshdirect.com |
| Founding Date | 2002 |
| Tel | 718.928.1811 |
| Company Status | Private |
Fresh Direct Competitors
Fresh Direct competitors include Instacart, Innit, Good Eggs, and Peapod. Fresh Direct ranks 4th in Overall Culture Score on Comparably vs its competitors. See below how Fresh Direct compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
Fresh Direct Employees
84 employees at Fresh Direct have reviewed Fresh Direct across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 84 Fresh Direct employees give their leadership a grade of C, or Bottom 45% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Fresh Direct are mostly dissatisfied with their total compensation at Fresh Direct, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Fresh Direct are generally satisfied with their team. 84 Participants grade the quality of their coworkers a C-. The majority believe the meetings at Fresh Direct are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Fresh Direct believe the environment at Fresh Direct is positive. Most Participants believe the pace of work at Fresh Direct is comfortably fast. About 69% of the employees at Fresh Direct work 8 hours or less, while 12% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Fresh Direct are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
Joining Fresh Direct - Employee Onboarding
The prevailing opinion from employees about joining Fresh Direct is that the company was unprepared on their first day. Fresh Direct employees concluded that their overall onboarding experience was positive. 50% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Fresh Direct KPIs and OKRs
Employees’ understanding of Fresh Direct's KPIs and OKRs is essential for its success. Out of 3 Fresh Direct employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
Fresh Direct CEO & Leadership
Fresh Direct CEO - David McInerney
66 /100
Fresh Direct’s CEO David McInerney started in this role in 2018. David’s approval rate is just above average, putting David in the Top 50% of all CEOs of similar-sized companies on Comparably, and in the Bottom 40% compared to the CEOs of all other companies in New York. David McInerney is well regarded by employees for the Office Culture Fresh Direct offers, and ranks among the Top 20% of CEOs by employees in that category. David is most liked by Male employees and employees with Entry Level experience. However, employees in the Operations department have a slightly unfavorable view of the CEO. When compared to Fresh Direct’s competitors, David McInerney ranks just above Innit’s CEO Kevin Brown. With David’s leadership, Fresh Direct employee respondents are most happy about their Office Culture and Environment. David was rated slightly below average for Perks And Benefits.
Fresh Direct Leadership
The Fresh Direct Executive Team is rated a “C” and led by CEO David McInerney, Chief Marketing & Strategy Officer Monica Woo, and Senior Vice President Operations Timothy Knoll
David McInerney CEO / President
David McInerney serves as the CEO / President of Fresh Direct.
Monica Woo Chief Marketing & Strategy Officer
Monica Woo serves as the Chief Marketing & Strategy Officer of Fresh Direct.
Timothy Knoll Senior Vice President Operations
Timothy Knoll serves as the Senior Vice President Operations of FreshDirect. Timothy started at FreshDirect in January... read more
Michael Brizel Executive Vice President & Chief Administrative Officer
Michael Brizel serves as the Executive Vice President & Chief Administrative Officer of FreshDirect. Michael started at... read more
Gaurav Garg Senior Vice President, Merchandising
Gaurav Garg serves as the Senior Vice President, Merchandising of FreshDirect. Gaurav started at FreshDirect in June of... read more
David Weber SENIOR VICE PRESIDENT
David Weber serves as the SENIOR VICE PRESIDENT of Fresh Direct.
Greg Ismach Vice President of Finance - Merchandising & Operations
Greg Ismach serves as the Vice President of Finance - Merchandising & Operations of FreshDirect. Greg started at... read more
Luis Campbell Vice President - Supply Chain Operations
Luis Campbell serves as the Vice President - Supply Chain Operations of FreshDirect. Luis started at FreshDirect in... read more
Chris Asmis SVP Finance
Chris Asmis serves as the SVP Finance of FreshDirect. Chris started at FreshDirect in July of 2017. Chris currently... read more
Fresh Direct Salaries
How much does Fresh Direct pay?
How much do people at Fresh Direct get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Fresh Direct is $120,381, or $57 per hour, while the estimated median salary is $112,992, or $54 per hour.
At Fresh Direct, the highest paid job is a Senior Designer at $242,000 annually and the lowest is an Admin Assistant at $45,008 annually. Average Fresh Direct salaries by department include: HR at $169,676, Sales at $185,351, Finance at $95,641, and Admin at $51,599. Half of Fresh Direct salaries are above $112,992.
33 employees at Fresh Direct rank their Compensation in the Bottom 20% of similar sized companies in the US (based on 99 ratings) while 32 employees at Fresh Direct rank their Perks And Benefits in the Bottom 15% of similar sized companies in the US (based on 34 ratings).
Salaries contributed from Fresh Direct employees include job titles like Senior Designer and Operations Manager. Comparably data has a total of 1 salary records from Fresh Direct employees.
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $65k | $65k | 1st Percentile |
17th Percentile $89k | $89k | 17th Percentile |
33rd Percentile $110k | $110k | 33rd Percentile |
50th Percentile $177k | $177k | 50th Percentile |
67th Percentile $242k | $242k | 67th Percentile |
83rd Percentile $275k | $275k | 83rd Percentile |
100th Percentile $308k | $308k | 100th Percentile |
$120,381*
Average Compensation
$112,992*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Fresh Direct Salaries by City
Fresh Direct Salaries by Department
Diversity & Inclusion at Fresh Direct
Diverse employees at Fresh Direct score the company 71/100 across various culture categories, placing Fresh Direct in the Top 30% of companies on Comparably with 5,001-10,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Fresh Direct across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
Fresh Direct Perks & Benefits
Health & Wellness
- Dental Insurance
- Vision Insurance
- Health Insurance
Paid Time Off
- PTO / Vacation Policy
- Paid Holidays
Financial Benefits
- 401K / Retirement Plan
- Employee Stock Purchase Plan
Office Perks
- Unique Office Space
Fresh Direct PTO
Fresh Direct's PTO and Vacation policy typically gives 15-20 days off a year. Paid Time Off is Fresh Direct's most important benefit besides Healthcare when ranked by employees, with 100% of employees saying it is the most important benefit. Fresh Direct's benefits and PTO Package averages to represent a $1500 - $2500 cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
Fresh Direct Careers
Fresh Direct Jobs
No Recent Jobs found for Fresh Direct on Comparably
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H1B Visa
In 2019, Fresh Direct applied for 30 H1B visas. Of the work permits applied for, 87% were approved.
An in-depth look at ‘Certified-withdrawn’ H1B applications at Fresh Direct unveil that one approved work permit application was withdrawn before the employee’s start date.
Work Permit Application Outcome
30
Total Applied
H1B Applications Outcome
- 87% Granted (26 out of 30)
- 3% Denied (1 out of 30)
- 10% Withdrawn Application was withdrawn by the employer before approval/rejection (3 out of 30)
- 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 30)
This data was calculated using publicly sourced data from OFLC Performance Data
Let Fresh Direct Know You Want To Work There
Overview of Candidates Interested in Fresh Direct on Comparably
Candidates By Department
All Industries | 29% | |
|---|---|---|
Marketing | 24% | |
Operations | 18% | |
Admin | 6% | |
Engineering | 6% | |
Other | 18% |
Candidates By Location
New York City | 65% | |
|---|---|---|
Long Island City | 12% | |
Glendale | 6% | |
Brooklyn | 6% | |
Spring | 6% | |
Other | 6% |
Frequently Asked Questions regarding Fresh Direct
Who is the CEO of Fresh Direct?
Fresh Direct CEO is David McInerney, their score by employees is 66
What is Fresh Direct eNPS?
The eNPS for Fresh Direct is -7
What is the salary for Marketing Manager in Fresh Direct?
Marketing Manager average salary in the US is 96k
What are the salaries in the Business Development in Fresh Direct?
The average salaries for Business Development in Fresh Direct is 103k
Who are Fresh Direct competitors?
Fresh Direct main competitors are Instacart, Innit, Good Eggs, Peapod
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