Goodwill Mission, Vision & Values
Goodwill Mission Statement
Goodwill® works to enhance the dignity and quality of life of individuals and families by strengthening communities, eliminating barriers to opportunity, and helping people in need reach their full potential through learning and the power of work.
Goodwill Vision Statement
Every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life.
Goodwill Values
- Respect
- Stewardship
- Ethics
- Learning
- Innovation
Goodwill Employee Alignment
Goodwill's mission, vision & values motivate 62% of Goodwill employees. Besides getting paid, the “company mission” is the most important thing about their work for 8% of employees at Goodwill. 38% of employees say that the main reason they stay at Goodwill is because of the Goodwill company mission. When asked to whom they feel the most loyal at work, 25% of employees said Goodwill's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
