"We have always known that our success comes from our people, but to put it through this lens, we want all our associates to look left and right and see themselves, knowing that Guitar Center is a place where hard work, good ideas, and culture thrive. What they hear from leadership needs to reflect this vision. That means a diverse collection of men, women of all backgrounds and experiences at all levels of our organization. As candidates consider Guitar Center, we want them to know this is who we are and they will feel welcomed here. That’s how we will continue to stick around for another 40, 50, 60 years."? - Ron Japinga, CEO, Guitar Center read more

EMPLOYEE PARTICIPANTS: 349

TOTAL RATINGS: 3167

CEO: Ron Japinga

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Guitar Center Director of Marketing Salaries in Lansing, MI

The average Guitar Center Director of Marketing in Lansing, MI earns an estimated $192,310 annually, which includes an estimated base salary of $157,929 with a $34,381 bonus. Guitar Center's Director of Marketing compensation is $46,079 more than the US average for a Director of Marketing. Director of Marketing salaries at Guitar Center in Lansing, MI can range from $85,000 - $334,000.

In Lansing, MI, The Marketing Department at Guitar Center earns $8,229 more on average than the Operations Department.

Last updated 2 months ago.

$66

$48k

$94k

$140k

$250k

$360k

$468k

$192,310

Average Compensation

$157,929: avg. base

$34,381: avg. bonus

Director of Marketing Salaries at Guitar Center

In Lansing, MI, Directors of Marketing earn $3,772 more than Directors of Marketing.

Director of Marketing

$189k*

Senior Marketing Manager

$157k*

Marketing Manager

$115k*

Brand Manager

$113k*

Marketing Operations

$106k*

Content Strategist

$97k*

Event Planner

$94k*

Business Analyst

$91k*

Data Analyst

$88k*

Content Manager

$85k*

Copywriter

$82k*

SEM Manager

$78k

Email Marketer

$77k*

SEO Specialist

$76k*

Community Manager

$76k*

Social Media Manager

$73k*

Marketing Associate

$72k*

* estimated salary

Compensation at Guitar Center by Department

In Lansing, MI, The Marketing Department averages $8,229 more than the Operations Department, and $322 less than the IT Department

$99,046 Avg. total comp.

+$322

Marketing

$98,724 Avg. total comp.

Operations

$90,495 Avg. total comp.

-$8k

Director of Marketing Compensation by Gender (All Companies)

The average female Director of Marketing at companies similar size to Guitar Center reported making $189,407, while the average male Director of Marketing at similar sized companies reported making $200,398.

Director of Marketing Compensation by Ethnicity (All Companies)

The average Asian or Pacific Islander Director of Marketing at companies similar size to Guitar Center reported making $212,319, while the average Caucasian Director of Marketing at similar sized companies reported making $185,770.

How Directors of Marketing at Guitar Center Rate Their Compensation

The majority of Directors of Marketing at Guitar Center believe they're not compensated fairly. 56% of Directors of Marketing at Guitar Center say they receive annual bonuses, and the majority (44%) are not satisfied with their benefits. See more compensation ratings at Guitar Center

Do you believe you're paid fairly?

26% Yes

Does your company give annual bonuses?

56% Yes

Are you satisfied with your Benefits?

44% Yes

See Guitar Center Director of Marketing Salaries in Other Cities

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