Harley-Davidson Mission, Vision & Values
Harley-Davidson Mission Statement
Harley-Davidson’s mission statement is “We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.” The following are the components of Harley-Davidson’s mission statement: Fulfilling dreams through motorcycling An expanding line of products and services Selected market segments
Harley-Davidson Vision Statement
Harley-Davidson, Inc. is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government, and society). Harley-Davidson believes the key to success is to balance stakeholders interests through the empowerment of all employees to focus on value-added activities.
Harley-Davidson Values
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Harley-Davidson Employee Alignment
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
