Hootsuite FAQs
Hootsuite's Frequently Asked Questions page is a central hub where its customers can always go to with their most common questions. These are the 416 most popular questions Hootsuite receives.
Frequently Asked Questions About Hootsuite
Create and publish social content with confidence in the new Composer. Its full-screen compose experience displays a preview of your post on each social network while you’re crafting it.
Access the composer by clicking New Post in the top-right corner of the dashboard.Once the composer is open, click Minimize Personal and collaborative drafts at any time to visit other areas of the dashboard and resume your post later.
Publishing to Pinterest and YouTube are unique workflows, see these articles instead:
Publish pins to Pinterest
Publish a video to YouTube
If you're looking for the legacy composer, it can be found in the New Post drop-down menu. Click the green arrow, and then select Open Legacy Composer.
In this article:
Select social networks
Add text, mentions, and emojis
Include a link
Attach an image
Publish a video
Add your location (geotag)
Target the post
Add tags
Send or schedule the post
Select social networks
Click Select a social network, and then select the social profiles to publish your post to (only one Twitter profile can be selected per post).
Within the social network picker, social networks are organized by network type, team, and personal social networks. If you have a long list of social networks, you can search by social network, profile name, or team to surface the right profile(s).
Organization team members can select a team from the list. This selects all the social profiles managed by that team with one click.
If you often publish to the same social network(s), click the star next to a social network or team name to add it to your favorites. Favorites surface at the top of the list for quick access whenever you open the Composer.
The available social networks are dependent on the organization selected at the top of the composer. If you belong to more than one organization, ensure the correct one is selected.
Enterprise team members: Click Select campaign to associate your post with a current or future campaign. This will automatically apply the campaign’s link settings and tags to the post, to correctly categorize it for future analysis.
Click the arrowto close the window when you’re finished selecting profiles.
See Manage content campaigns (Enterprise) for more details.
Add text, mentions, and emojis
In the Text field, enter the text content of your post, including any links. The character count for each social network selected will display above the Text field.
To mention/tag a user or Page, enter @ followed by the user/Page name, and then select the username from the list that populates.Twitter, Instagram, Facebook Page and LinkedIn Page mentions are supported. Instagram mentions will remain in plain text, but will go live when the post is published.
To insert an emoji, click the smiley facein the bottom-left corner.
Instagram:Captions can contain a maximum of 30 hashtags.
See Mention a user or Page for more details.
Note that Hootsuite does not support creating Facebook events or polls, or Twitter polls.
Include a link
If a link is pasted in the Text field, a link preview for each social network will appear in the post preview on the right.Note that if your post contains a link preview, it must also contain text in the post body (the URL is sufficient) to be published successfully.
Link previews for Facebook event links are not supported when posted to Facebook, only the link can be included in the post.
To shorten a link, click Shorten with Ow.ly below the Text field. All included links will be shortened with one click. The full links will remain visible in the Text field, while the post preview on the right will display the shortened link(s).
Organization members can also click Add tracking and then Customize, to shorten with available vanity URLs or other external shorteners.
To shorten and/or add link tracking parameters, click Add tracking, and then customize the link's shortener, tracking parameters, or apply preset link settings. If a post contains more than one link, tracking parameters and link settings must be applied to each one individually.
See these articles for more details:
Shrink links and customize link previews
Apply link shorteners and UTM parameters (link settings)
Attach an image
Drag and drop files into the Media box or click select a file to upload to attach one or more images to your post.
Or, click Open Media Library to search free stock images or GIFs to include in your post.Click an image to attach it to your post.Click theFree Images drop-down, and then select GIPHY to insert an animated GIF in tweets or Facebook Page posts.
Media library apps from the app directory and content library images can also be accessed here to easily attach approved media assets to your social posts. Click the Free Images drop-down to access your installedmedia library apps and content library images.
Click CloseMedia Library in the top-right corner.
When multiple images are attached, drag-and-drop them within the list to reorder them in your posts.
Click Edit Image below each imageto crop it for a specific social network, add filters and text, or make otheradjustments to it in the image editor.Click Save and the edited imagewill appear in your post preview.
If a Twitter profile is selected, click Edit image details below an image to include alternative text with the image. Alt text describes an image's content to make it accessible for users who are visually impaired. Alt text is not supported for animated GIFs or videos.
Facebook: Images attached to a Page post are uploaded to the Timeline Photos album by default. Uploading multiple images to the Timeline results in one post containing all the images. Click Timeline Photos to select a different photo album to post them to.
Instagram: Stories and multi-image carousel posts are not supported by Instagram's API. If multiple images are attached, only the first one will post to Instagram. Learn more
See these articles for more details:
Attach and edit images
Publish content library assets
Install apps
Publish a video
Drag and drop files into the Media box or click select a file to upload to attach a video to your post. Video publishing is supported for Twitter, Facebook Pages and groups, LinkedIn Pages, and Instagram profiles.Note that IGTV videos are not supported.
See Publish a video for more details.
Add your location (geotag)
Add a physical location tag to Twitter, Instagram business, and Facebook Page posts. Click Add to the right of Location, search for a location, select it from the results, and then click Apply.
See Add your location to posts for more details.
Target the post
When a Facebook Page or LinkedIn Page is selected, click Add to the right of LinkedIn Page Audience or Facebook Audience Restrictions, select from the available targeting parameters, and then click Apply.
See Target Facebook and LinkedIn Page posts for more details.
Add tags (Business and Enterprise)
Tags are not visible on your posts, but they help you categorize them. Use tags to analyze the performance of your published content in Hootsuite Analytics. Click Edit to the right of Tags. Click Add Tag, select the tag(s) to add to your post, and then click Add Tags.
Organization admins can click Manage Tags to create new tags and manage existing ones in the tag library.
See these articles for more details:
Tag outbound posts
Manage post tags
Send or schedule the post
When you’re finished crafting your post, review how it will look on each social network with the per-network preview on the right. If the composer detects any issues with a post, you'll be alerted with a contextual error.
To publish the post right away, click Post Now in the bottom-right corner.To schedule the post, click Schedule for later.Select either a specific date and time to publish the post, or toggle AutoSchedule to On. Click Done, and then click Schedule.
To save the post as a draft, or if you want to remain in the Composer and continue sending or scheduling posts, click the drop-down arrow next to Post Now (or Schedule) and select one of the following options:
Save Draft.If you’re not ready to send or schedule the post, save it as a draft.
Post and Reuse Networks (or Schedule and Reuse Networks). Your current post is published or scheduled, and the Composer then resets all fields except the selected social networks for you to begin composing your next post.
Post and Duplicate(orSchedule and Duplicate). Your current post is published or scheduled, and the Composer then retains all elements of the previous post (except promoted ad spend) for you to easily modify and create a new, similar post, with a unique post ID.
Instagram: Posts to personal Instagram profiles, and to business profiles that are not enabled for direct publishing, will be published using the mobile notification workflow.
See these articles for more details:
Schedule posts
View ArticleHootsuite's 2-Step verification security feature uses the Google Authenticator mobile app to enhance the protection of your Hootsuite account. It requires you to sign in to your Hootsuite account with your username and password, as well as with the Google Authenticator code on your mobile device. Each code has a one-time use, and a new code will generate every 30 seconds.
2-step verification can be used every time you sign in to Hootsuite, or just when your sign in location changes, adding protection to your account along with Hootsuite’s login verificationsystem.
Setting up Google Authenticator and 2-step verification for your Hootsuite account requires you to first install the Google Authenticator app on your mobile device.
In this article:
To install Google Authenticator
To setup Google Authenticator in Hootsuite
To sign in with 2-step verification
To sign in without your Google Authenticator code
To revoke Google Authenticator Access
To install Google Authenticator
Follow Google's Install Google Authenticator guide to complete installation on your device.
To setup Google Authenticator in Hootsuite
Click your profile picture ( Not getting the email? by default) in the top-right corner of the dashboard, and then select Account & Settings.
Click the Security tab.
Click Get Started.
Open your Google Authenticator app, and scan Your secret code or manually enter it into the app.
Enter the 6-digit code from the app into the Code field in your Hootsuite dashboard and then click Submit.
Select whether to use 2-step verification on each login or just every time your login location changes.
To sign in with 2-step verification
Go to hootsuite.com/login.
Enter your Hootsuite username and password.
Open Google Authenticator on your mobile device, and then enter your 6-digit Google Authenticator code into the Hootsuite login page.
Click Sign in.
Note for Android users: If your Google Authenticator codes aren’t working, you may need to sync the app on your mobile device.
Open the main menu in the Google Authenticator app.
Tap Settings.
Tap Time correction for codes.
Tap Sync now.
To sign in without your Google Authenticator code
For those times when you don’t have your mobile device with you.
Go to hootsuite.com/login.
Enter your Hootsuite username and password.
Click Skip this step, and Hootsuite will send a confirmation email to your Hootsuite account email.
To revoke Google Authenticator Access
Disable 2-step verification on your account at any time.
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Account & Settings.
Click the Security tab.
Click Revoke access.
View ArticleCollaborate with your team on the go with the assignment and approval features available in the Hootsuite mobile app.
Assignments
Twitter content can be assigned to team members. Get assignments or delegate on the go with assignment functionality on your android device. Assignments created within the mobile app sync with the dashboard in real-time, and vice versa.
enable app notifications At this time the consolidated inbox view of all assignments made/received is only visible in Hootsuite’s web dashboard.
To assign a Tweet
A yellow banner indicates assigned Tweets. Assign a Tweet and see the assigned status and recipient right away.
In Streams, find a post you wish to use.
Tap more, and then tap Assign to.
Tap to select a team.
Tap to assign to All Team Members or a specific team member.
Optional: Tap Add note, and then enter notes or instructions.
Tap Assign.
To reassign an assignment
Tap more on the assigned tweet, and then tap Assign to.
Tap the team name to re-assign to a different team, or select a new team member.
Tap Assign.
The banner on the tweet will update to show the re-assignment.
To resolve an assignment
A green banner indicates resolved assignments. Resolve an assignment and see the update right away.
Tap more on the assigned tweet, and then tap Resolve.
Optional: Tap Add note, and then enter a contextual note.
Tap Resolve.
To reply to an assignment
Tweets with replies have blue banners. The Twitter profile must be added to a team via the web dashboard for reply banners to appear.
Locate and tap the assigned message (yellow banner).
Tap Write a comment (Twitter post) or reply (tweet).
Enter a message, and then tap Send .
Approvals
Business and Enterprise customers can view all pending posts in the Publisher for Twitter, Facebook, LinkedIn, and Instagram profiles. From here you can approve, edit or delete them.
All approval tiers are supported on mobile once the permissions are set up. All mobile approval rules and publishing permissions are set up in the Hootsuite web dashboard.
All the same social networks are supported on mobile for approvals, including Twitter and Facebook replies and comments. Multiple approval tiers are also supported on mobile.
Find Outbound posts pending approval in the Publisher section of the app under the Approvals tab.
Require My Approval View posts requiring approval, approve, reject, or edit posts before approving
Pending Approval View your posts awaiting approval, delete posts, or make edits.
Rejected View your posts that have been rejected by approvers. Tap a post to view notes from the approver. Delete posts, or make edits to re-send for approval.
If scheduled content is not approved before the scheduled time and date, the post will be moved into the Expired Approvals queue. This queue can be accessed from the Hootsuite web dashboard.
Approvers can for each social network they approve posts for. Tapping a push notification opens the post for you to review and approve.
Approvals for Twitter replies, private Twitter or Facebook messages, and comments are not supported at this time.
To approve, edit or delete a pending post
Tap Publisher on the bottom of the Android app.
Tap the Pending Approval tab.
Tap the post.
Tap Approve, Delete, or Edit to make edits and then send or schedule the post.
View ArticleIn this article:
Real-time Report
Brand Tracker
Real-time Report
The Real-time report in theCompetitors module compares social metrics across four social accounts at once. Enter your own social profiles and benchmark your numbers against three of your competitors. The real-time report averages social data from a profile's most recent 200 posts, from publicly available APIs. The last 90 days of competitor data is stored. Competitors’ spend data is not available.This module is not included in Impact Starter.
Compare data from public Facebook Pages, Twitter, Pinterest, YouTube channels, or Reddit. Discover what other handles are doing, their posting habits, and what is working best for them. The Competitor report cannot be exported.
Enter the social handles for the public accounts you want to evaluate side-by-side.
To create a competitor report
Under Real-time Report, enter the social handles for each account you want to compare data for. We recommend entering your own social handles into column 1.
Do not include @ before your Twitterhandle.
YouTube handles need to be user links (e.g. https://www.youtube.com/user/xyz) and not channel links (e.g. https://www.youtube.com/channel/xyz).
Click Run Competitor Report. It can take up to 30 seconds to populate.
Scroll down to view the report.
Edit the competitor handles as often as you like to see how different profiles’ social stats stack up against each other.
The Competitors real-time report is prone to being blocked by certain firewalls. If you click Run Competitor Report, but the report never loads, try switching to a different WiFi, or reach out to your IT team. Another reason the report won't load is when the @ symbol is included before a Twitter handle.
Brand Tracker
Dive into your competitors’ content with the Brand Tracker module. Take a closer look at other brands' top performing content and compare social strategies.
Brand Tracker displays social metrics for 5 of your competitors' Facebook Pages and Twitter profiles. View summaries of their fan metrics, engagement metrics, and content mix. Select a date range from the drop-down in the top-right corner to analyze the group’s social metrics. In the Competitor Content tab, filter by brand, platform or content type to view their actual posts.
The last 90 days of competitor data is stored. Note that depending on the most recent data pull from the social network’s API (within the last 12 hours), data for the last day in a date range may not be current.
Setting up Brand Tracker
Brand Tracker gets configured for each account on the backend. Contact your customer success manager with a list of brands you want to monitor and how you want to group them. For example, you may have a list of Airline brands, and another list of Auto brands. Similarly, to make any changes to your configured brands, please contact your customer success manager.
We’ll also need you to provide the URL of the Facebook page and Twitter handle that you want to monitor for each brand.
To purchase more than 5 brands for comparing relevant competitor groups, contact your customer success manager.
View ArticleBased on your social media goals, the Recommendations module will suggest a strategy to meet them. Use Recommendations for each social profile to optimize your content and ad spend strategies.This module is not included in Impact Starter.
Recommendations looks at two factors:
A/B testing - Impact might suggest one week to try a post topic that scores in second place, but might provide better results. Varying the themes of your posts can increaseROI.
Your historical data - Impact runs an optimization algorithm on your last 30 days of data. It analyzes the funnel leading up to the action or goal you are optimizing for, and determines what has given you the best results in the past.
Click Select Platform and then select a social networkat the top of the dashboard (organic or paid). Then click Select Connection and select a specific connection (social profile) from the drop-down menu. Content or spending recommendations will display for that profile.
Try testing out different recommendations for two-week periods for example, so that the Recommendations module can take that data into account when looking at what gives you the best ROI. Experiment with the following to find your most effective strategy:
Number of Posts
Is it more effective to post frequently or infrequently throughout the day? Experiment by posting twice one day and 5 times the next. You can slide the scale and then click Update on the Recommended Number of Posts tile to update the number of posts. The rest of the recommendation tiles will update accordingly.
Character Length
Publish long, narrative posts and shorter, pithier ones to see which perform better with your audience.
Time of Day
Is your audience more receptive to posts early in the morning or later at night? Schedule your posts for different times of day to see which are the most effective.
Day of the Week
Are posts over the weekend more effective than ones in the middle of the week? Try posting every day of the week and Impact will help identify your most successful day.
Content Mix
Publish a mix of link, photo and video posts and Impact will identify which are the most effective.
View ArticleThe Insights module looks at your social activity and analyzes it for you. It provides summaries and explanations for trends in your metrics for the current period as compared to the previous period.This module is not included in Impact Starter.
Insights uses full sentences to translate data into actionable goals that your whole team can understand. It’s like having your own data scientist informing your content strategies.
Insights displays data by profile (split by organic and paid).
For recommendations on how to optimize your social goals, use the Recommendations module.
To view Insights by profile
Click Select Platform and then select a social network at the top of the dashboard (organic or paid).
Click Select Connectionand then select an individual connection (social profile) from the drop-down menu.
Click Previous Period and Current Period to selectthe date ranges to compare against each other.
Click Update.
How does Impact Insights form its conclusions?
Insights uses different decision tree algorithms for each of your metrics to build explanations for them. It simulates a human analyzing your data to inform your content strategies.
For example, to explain growth in your impressions, Insights will consider various factors. Even though a brand's paid posts doubled from $10 to $20, that might be only part of the explanation.
First, Insights will determine if the growth is due to paid, organic, or viral content.
If paid, was it a function of the brand spending more money, a material drop in CPM, or both? Did boosted ads perform better, a single post do well, or were more campaigns run with A/B testing?
If organic, was increased reach due to content being more aligned with users, or more frequent posts than the previous period? Did a single post do well or was all the content much stronger?
If viral, was the absolute increase due to the volume or quality of content?
The tool will continue to follow decision trees and estimate the impact of each factor to the overall success of your metrics.
View ArticleThe Hot Posts metric Post Performance in the table is a metric provided by Facebook. You can change the columns displayed in the table to include or exclude this metric for Facebook Pages.
Hot Posts let you identify high-performing content at a glance. These trending posts are good recommendations for boosting.
Facebook’s definition for Hot Posts is ‘whether the post is currently hot (popular). Based on whether the total actions as a percentage of reach exceeds a certain threshold.’ In other words, Facebook looks at the average engagement rates for content on each Page, and then uses a standard deviation to flag the posts with relatively high engagement rates.
Once a post is flagged as hot, its status will not change over time.
View ArticleRespond to tweets from your Twitter streams with a reply, a retweet or a private direct message.
In this article:
Replies
Retweets
Direct messages
What is the difference between the retweet styles?
Replies
Replies are public tweets to one or more users. They display the other @usernames in the conversation above your tweet, so they are not included in the character count.
Learn more
To reply
Select Streamsfrom the launch menu.
Click the tab hosting the Twitter stream.
Click Reply below the post.
Enter your message, and then click Send.
Replies don't support composing features like content library access or link shortening. So Enterprise accounts use a different reply workflow by default. To enable the standard reply experience for your Enterprise organization, please contact your customer success manager.
Retweets
Retweeting allows youto re-share someone else's tweets to yourfollowers. You can retweet a message as-is, quote it to embed the original tweet as an image in your tweet, or edit or add to it before sending.
Retweeting or quoting your own tweets from Streams can also be useful for when you want to resurface prior tweets or quickly reuse already approved content.
To retweet
Select Streamsfrom the launch menu.
Click the tab hosting the Twitter stream.
Click Retweetbelow the post to retweet the message as-is, or click the retweet drop-down arrow and clickRetweet from to retweet from a different Twitter handle, click Quote to embed the original tweet as an image within your tweet, or click Edit to modify your tweet before sending, and then click Send Now.
If you do not see these options when you click Retweet, enable Twitter Web retweets in your Settings under Preferences.
Direct messages
Direct Messages can only be sent from people you follow unless you enable direct messages from anyone in your Twitter account settings.
Quoted tweets do not appear in Mentions or Retweets streams.
To direct message
Select Streamsfrom the launch menu.
Click the tab hosting the Twitter stream.
Click more below the tweet, and then click Direct Message.
Enter your message, and then click Send Now.
What is the difference between the retweet styles?
Clicking the arrow beside Retweetgives you three retweet options:Retweet, Quote and Edit.
Click Retweetto forward the tweet to your followers. Your name will show above the tweet as theretweeter.
Click Quote to add your own comments to the tweet you are sharing. The original tweet is essentially a link preview of a Twitter URL within your tweet. Because the quote is a link, it will reserve 23 characters in the tweet, and will appear with just the link in Scheduled streams and the Publisher. The preview image will appear once the tweet is published on Twitter.
Click Edit to modify the tweet before sending. The compose box will automatically populate with the original tweet, preceded by RT and the author’s @username to indicate a retweet. The RT and username are included in the character count.
If you do not see these options when you click retweet, enable Twitter Web retweets in your Settings under Preferences.
View ArticleSave time by planning, preparing, and scheduling your social content in advance. Select a specific date and time for your posts to go live, or let AutoSchedule select an optimal engagement time for you.
Free users can have up to 30 posts scheduled at one time. More details
To schedule many posts at once, try the bulk composer.
In this article:
Scheduled post limit for Free plans
Schedule posts manually
AutoSchedule posts
Manage scheduled posts
Daylight savings
Scheduling from the legacy composer
Scheduled post limit for Free plans
Free plan customers can schedule posts as usual up to the limit of 30. As soon as one of those scheduled posts is published (or deleted), you’ll be able to schedule another one. The legacy composer, Composer, Hootlet, and Publisher calendar display counters to help you keep track of what you have scheduled.
mobile notification workflow
Note that posts are counted per social profile. For example, if you schedule a post to three of your profiles, that counts as three scheduled posts.
Schedule posts manually
To schedule a post
In the Composer, click Schedule for later.
Select a date and time for the post to publish (12:00am is midnight, and 12:00pm is noon), and then click Done.
Click Schedule.
To remain in the Composer and continue scheduling posts, click the drop-down arrow next to Schedule and click Schedule and Reuse Networks. Your post will be scheduled, and the Composer will reset all fields except the selected social networks for you to begin composing your next post.
Instagram: Note that scheduling to personal profiles, and business profiles that don't have direct publishing enabled, will use the mobile notification workflow when it’s time for the post to publish.
AutoSchedule posts
AutoSchedule is available to Professional, Team, Business and Enterprise customers. The tool schedules content for you based on the following:
Your customized AutoSchedule settings (posts per day, time period, and days applicable)
Your already scheduled content for the selected social network
High engagement time periods for the social network generally (not specific to your own or your audience's habits)
AutoSchedule does not automate duplication of posts. It schedules each post once within the timeframe selected in your AutoSchedule settings.
AutoSchedule settings are applied per social network, so if AutoSchedule is set to schedule up to five posts throughout the week, it will schedule up to five posts on each social network. Different times may be selected for the same post depending on the network. For example, if AutoSchedule is used for a post bound for Twitter and Facebook, the Tweet could be scheduled for 11:30 A.M. and the Facebook post could be scheduled for noon.
To AutoSchedule a post
In the Composer, click Schedule for later.
Toggle AutoSchedule to On.
Click Done.
Click Schedule.
Once AutoSchedule is toggled on, it will remain on by default for all future posts.
To adjust AutoSchedule settings
In the Composer, click Schedule for later.
Toggle AutoSchedule to On.
Click Adjust Settings.
Select the number of posts per day that AutoSchedule can post to each social network, the preferred posting time period, and the preferred posting days.
Click Save Settings.
Manage scheduled posts in Planner
Once your posts are scheduled, Select Publisher from the launch menu to view your currently scheduled or past scheduled posts in the Hootsuite Planner. Here you can edit, reschedule or delete content. See Manage your schedule content for more details.
Did your scheduled post fail to send? See how to troubleshoot scheduled post failure.
Will my scheduled posts adjust to Daylight saving time?
Yes! Scheduled posts will automatically adjust for Daylight saving time (DST) according to the time zone selected in your dashboard settings.
If your selected time zone observes DST, Hootsuite will comply with that observance and adjust the dashboard time at 2am.
Things to note:
Fall (back): Since bulk scheduling files only allow one post per 5-minute time slot, you may see errors when trying to bulk schedule during the hour when DST jumps back and the hour repeats. The bulk scheduler might think you have two posts in the same time slot.
Spring (forward): Hootsuite won’t let you schedule for that lost hour when DST jumps ahead. So don’t worry, none of your content will be lost. The dashboard will automatically move your post ahead an hour when you save it.
Scheduling from the legacy composer
To schedule a post from the legacy composer
In the legacy composer, click Scheduling.
Select the date and time to publish the post (12:00am is midnight, and 12:00pm isnoon).
Optional: Check the box to receive an email when the post is sent (for Instagram posts the email is received when the push notification is sent for the ).
Optional: Click View date in Publisher to review other content scheduled for thatday.
Click Schedule.
To AutoSchedule a post from the legacy composer
In the legacy composer, click Scheduling.
Click the toggle button to turn AutoSchedule On, and then click AutoSchedule.
To adjust AutoSchedule settings
In the legacy composer, click Scheduling.
Click AutoSchedule Settings.
Click to adjust AutoSchedule settings. Select the number of posts per day that AutoSchedule can post to each social network, the preferred posting time period, and the preferred postingdays.
Click Save Settings.
View ArticleAre you experiencing unexpected behavior with the Hootsuite mobile app? Try each of these troubleshooting steps to resolve the issue.
In this article:
Install the latest app update
Clear cache in app settings
Uninstall and reinstall the app
Notification troubleshooting
Install the latest Hootsuite app update from Google Play
The latest version of the Hootsuite mobile app contains the most recent feature updates and bug fixes.
Note that the lowest officially supported version of the Android OS on the Hootsuite mobile app is 5.
How can you determine which version is running on your mobile device?
To check the mobile app version you are running
Click the 3 dots on the top-right corner in the Hootsuite app.
Click Version info.
Find the Hootsuite app Version pop up. This indicates theHootsuite app version on your mobile device.
Tip: You can alternatively find the Hootsuite app version by finding the app itself.
Find the Hootsuite app icon in the home screen or app list of your mobile device.
Press the icon and select App info.
Scroll down to the bottom.
Look for the app version. The numbers next to the version will indicate the version you are using. ie: Version 4.4.1
How can you determine which OS version you are currently running?
To check the OS version you are running
Tap the Settings app on your mobile device.
Scroll to the bottom.
Tap About phone.
Tap Software information.
Look for the Android version. The number in this section will indicate the Android OS version you are using. ie: 9
Clear cache in the app settings
Clearing the cache in your app erases all cached items and clears any Hootsuite history from your device that might be interfering with the app working as expected. Messages failing to send are often fixed by clearing cache. This also re-syncs all your account data from Hootsuite.com.
Tap Account contact us.
Tap the Settings tab.
Tap Clear cache.
Tap OK.
Uninstall and then reinstall the Hootsuite app
Removing and reinstalling apps is a common troubleshooting step to delete all data and start fresh to ensure the app is installed and works as expected. Loading issues, like a blank or black screen, are often fixed with these steps.
To uninstall the Hootsuite app
Tap the Android device Settings app.
Tap Apps & notifications.
Locate and tap the Hootsuite app.
Tap Uninstall.
Tap OK.
Note: Uninstalling the Hootsuite app does not delete your account. See this article for details.
To install the Hootsuite app
Tap the Play Store on your mobile device.
Tap Search in the top-right corner, enter Hootsuite in the search field, and then tap Search.
Tap Install on the Hootsuite app.
Once the app is reinstalled, re-enable notifications in the Hootsuite app and in your device settings.
Notification troubleshooting
If you have notifications enabled in the Hootsuite mobile app, but you aren’t receiving them, check for any device settings that might be blocking them.
Ensure notifications for the app are enabled in your Android device Settings as well, in the following locations:
Tap Notifications:
Tap App Notifications, scroll to find Hootsuite, and ensure notifications are toggled on.
Tap Advanced in the top-right corner, select the Hootsuite app, and ensure that Allow Notifications and Previews in pop-ups are enabled, and Hide on lock screen is disabled.
Tap Applications:
Tap Applications Manager, scroll to find Hootsuite, and ensure that notifications are Allowed.
Tap Applications Manager, scroll to find Hootsuite, tap Data and Usage, and ensure that Allow Background Data is enabled.
Do not disturb mode will block push notifications. Other energy-saving device settings or apps can also prevent notifications from being pushed out properly.
If you’re still not receiving notifications after checking your device settings, try resetting your notifications with the following steps:
Turn off each notification in the Hootsuite mobile app. Tap each toggle to turn it off.
Clear the cache in the app. Steps above
Sign out of the Hootsuite app and then sign back in.
Turn each notification back on. Tap each toggle to enable it.
If after completing these troubleshooting steps the app is still not working as expected, please with the following information:
your Hootsuite account email address;
your device model and operating system version;
whether your account was created using the Hootsuite website or the mobile app;
the name of the social network experiencing issues or not receiving notifications;
the actions that are resulting in the error or unexpected behaviour.
View ArticleThe list below provides solutions for common error messages.
Should the listed solution not resolve the issue at hand, please contact our support team.
Twitter
Action
Error Message
Solution
Action may vary.
“Something went wrong with Twitter. Please try again and if the problem persists, visit help.hootsuite.com."
“Twitter API is busy.”
Try reconnecting your social network. Should you continue to experience issues, please contact our support team.
Trying to interact with a suspended user.
“User has been suspended.”
Not available. Suspended users cannot complete actions.
Trying to use your Twitter account.
“Your account is suspended and is not permitted to access this feature.”
Not available. Twitter has suspended your Twitter account.
Attempting to use a number or symbol at the beginning of a Twitter list title.
“The list failed validation: A list's name must start with a letter.”
The first character of a Twitter list title must be a letter. While numbers can be included after the first letter, symbols should be avoided.
Attempting to access your Direct Message inbox.
“This application is not allowed to access or delete your direct messages.”
Reconnect your Twitter account.
Attempting to “favorite” a post in a stream.
“You have already favorited this post.”
Try refreshing your dashboard or clearing your cache.
Attempting to “send” or “reply to” a direct message.
“You cannot send messages to users who are not following you.”
Direct messages only work when the user is “following” you unless they have direct messages from anyone enabled in their Twitter account settings.
Clicking the “Send” button with an empty compose box.
“There was an error sending your message.: Your message cannot be blank.”
Add content (message, link, image or all three) to your compose box, before attempting to send.
Attempting to “follow” a Twitter user.
“You've already requested to follow (username)s.”
You are already “following” this user. Try refreshing your browser.
Turn on Instagram notifications Should the user have a protected profile, you must wait for their approval before you can view their content.
Attempting to “follow” a Twitter user.
“You are unable to follow more people at this time.”
Twitter technically allows you to follow up to 1,000 users per day. Check out, “Following rules and best practices” in Twitter’s Help Center for more information.
Attempting to “follow” a Twitter user.
“You have been blocked from following this account at the request of the user.”
Not available. When you are blocked from a user, you are prevented from communicating with them.
Clicking “View Conversation” in a Twitter stream.
“Sorry, you are not authorized to see this post.”
One of the users in the conversation has a protected profile. They must approve you as a follower before you can view their tweets.
Attempting to send multiple tweets.
“User is over daily status update limit.”
Try tweeting at a later time (minimum one hour).
Attempting to send a tweet longer than 280 characters.
“Your message is too long for Twitter”
Tweets can be up to 280 characters. Shorten your message and try again.
Attempting to post the same message more than once.
“Post is a duplicate.”
Not available. Twitter does not allow duplicate tweets at this time.
Attempting to post a message.
“Error creating post.”
This is a known issue affecting messages being created on Twitter. The Hootsuite development team is working diligently to provide a resolution.
Attempting to post a link.
“Missing or invalid url parameter.”
The link is missing or has invalid parameters. Try shrinking the link again.
Copy and paste the newly shortened link into a new browser window. This will allow you to confirm if the link is active.
Attempting to post a message very quickly, or image upload incomplete.
“This request looks like it might be automated. To protect our users from spam and other malicious activity, we can't complete this action right now. Please try again later.”
Ow.ly link displays as, ow.ly/i/****1.
Recreate your post, and allow a few seconds to pass before clicking “Send”.
Facebook
Action
Error Message
Solution
Action may vary.
“Facebook API is busy.”
Try reconnecting your social network. Should you continue to experience issues, please contact our support team.
Attempting to schedule a Facebook message.
“The user must be an administrator of the page in order to impersonate it.”
The user who originally connected the page has had their admin status changed. Reconnect the social network using updated credentials.
Attempting to schedule a Facebook message.
“(#368) The action attempted has been deemed abusive or is otherwise disallowed.”
“Warning: This Message Contains Blocked Content: Some content in this message has been reported as abusive by Facebook users.”
The URL in the scheduled message has been flagged by Facebook’s spam filter. Shorten the link again and reschedule the message.
LinkedIn
Action
Error Message
Solution
Attempting to post a message.
“There was an error sending to (username), please check and resend.”
Message exceeds LinkedIn character limit. Reduce message and resend.
LinkedIn personal profile comments: 700
LinkedIn pages: 1300
LinkedIn page comments: 700
Instagram
Action
Error Message
Solution
Posting a photo to Instagram.
“Device pairing required for Instagram profile (profile name)”
No users have Instagram notifications turned on for the profile on their mobile device. Turn on Instagram notifications in your Hootsuite app.
Schedulinga photo to Instagram.
“No subscriptions are available for Instagram. Please configure a network for publishing.”
No users have Instagram notifications turned on for the profile on their mobile device. in your Hootsuite app.
View ArticleThe ROI Analysis module provides you with a holistic summary of your KPIs on social. Here you can view ROI summary reports for individual platforms, or for all of your networks together. The ROI values shown are completely customizable and unique to you. This module is not included in Impact Starter.
Setting up your ROI Analysis dashboard
We’ll help you assign points to your social goals so you can visualize your return on investment. The custom ROI points system is designed for easier comparison across metrics and social networks. It gives you an accurate picture of which of your social efforts are driving your ROI.
To come up with your ROI values, start by examining what is important to you and what goals you are trying to achieve. How companies think about social ROI is dependent on industry and brand objectives. It should be brand-specific rather than channel-specific.
What is the purpose of your social media presence? Is it to:
Drive customers to your site to buy products?
Raise brand awareness?
Build an online following?
Next, based on the answer to the above, decide what metrics you would value most (impressions, new fans, clicks, site visits, social engagement, or Google Goals and ECommerce).
Finally, we’ll assign value to those social goals. If you know the monetary value of each of those actions and conversions, we can set up the ROI Analysis in dollars.
If at any time you want to re-evaluate your points system and adjust for new goals, please contact your customer success manager.
Viewing your ROI dashboard
Customize the date range for all the data displayed in the ROI dashboard with the calendar in the top-left corner.
To update the date range
Click the date in the top-left corner, and select a new date range from the calendars.
Click Update.
ROI Breakdown
The first section on this page shows your ROI performance broken down per platform, clearly displaying which platforms are driving your ROI. Organic and paid channels arecombined.
Click on each social network to see the events that have contributed to your ROI within the selected timeframe.The breakdowns per profile include the number of significant events (including Google Analytics goal completions and ecommerce revenue), the effective ROI attributed to each action, and the total ROI collected from those events during the selectedtimeframe.
Gross ROI
Below the per-platform breakdown is a graph of your ROI over time. Hover overthe graph’s plot points to viewthe social profilesthat contributed ROI on that date.
Click Show Connection Filters to change the accounts displayed in the graph.
Expenses
The second graph displays the expenses on your ad accounts during the selected timeframe.
Total Return
And finally, at the bottom of the ROI Analysis module is your Total Return summary report, which displays each of the social metrics important to you for each platform, and the ROI they contributed during the selected timeframe.
Click each platform filter at the top of the reportto change the accounts displayed in thereport.
Click Export and then Download as CSV to export the Total Return report in CSV format.
View ArticleEngage with your customers, and the messages you receive across social channels, in one view. Hootsuite Inbox displays them in threaded conversations, with full context around each message. So you can respond efficiently, while focusing on strengthening your relationships. Inbox is available on desktop and mobile, so you won't miss a thing.
Inbox currently supports:
Facebook Page private messages
Comments and replies on your public Facebook Page posts
Visitor posts to your Facebook Page, their comments, and replies
Twitter direct messages
Comments and replies on your LinkedIn Page and Showcase Page posts
Inbox is available to Professional, Team, Business, and Enterprise plans. Inbox assignments and filtering allow for easy collaboration between teams. Business and Enterprise customers can also tag Inbox messages. Enterprise customers can also create automated Inbox assignments, andmeasure message-handling efficiency with the team metrics in Hootsuite Analytics.
Inbox also supports the Facebook Messenger handover protocol, to enable chatbot integration in your Messenger conversations. Learn more about enabling Messenger bots
In this article:
Initial setup
Inbox permissions
Inbox notifications
Engage with messages in Inbox
Inbox for mobile
Message storage
Initial setup
Before Facebook Page private messages or LinkedIn comments will populate in Inbox it may be necessary for a Page admin to reconnect each Page in the web dashboard. Direct messages received by your connected Twitter accounts will appear in Inbox right away.
Inbox permissions
Inbox is available to all organization members, but only those with social network permissions to reply to your social networks can use it. Approvals are not currently supported so members with Limited permissions cannot reply to Inbox messages. If a member has custom social network permissions, "View Private Stream" is required to see Inbox messages, and "Publish Message" and "Comment and Reply" are required to reply.
Inbox notifications
New Inbox activity triggers a visual notification so you can work in other areas of the dashboard without missing a message. A red dot appears on the Inbox icon in the left navigation menu of the dashboard.
See the Inbox article for iOS
Inbox notifications are enabled by default for all users. To turn them off, click Settings in the bottom-left corner of Inbox, uncheck the notifications, and then click Save.
The following activity triggers the red dot:
A new thread (notifies everyone with permissions for the associated profile)
A reply to a resolved thread (notifies everyone with permissions for the associated profile)
A reply to an unassigned thread (notifies everyone with permissions for the associated profile)
A reply to an assigned thread (notifies the assigned user or team)
Inbox assignments also trigger email notifications.
Engage with messages in Inbox
Access Inbox from the launch menu. Customers in multiple organizations can select one from the drop-down in the top-right corner.
Note that assignment and tagging actions in Assignments Manager and Streams are independent from those in Inbox.
Monitor
Start by monitoring the Unassigned (orIncoming for Professional plans)queue. All new messages will appear here in chronological order with the newest at the top. Click the arrow at the top of the queue to reverse the sort order. Each message is labeled with the social network and profile that received it, as well as the time it was received.
Conversations in Inbox are maintained in threads unique to each user, so that prior interactions are visible for context with each new message. For LinkedIn and Facebook comments and replies, users will have a thread for each post they comment on, showing the conversation between your Page and that user below the ‘anchor post’.
At this time, comments and replies on anchor posts that contain videos will not appear in Inbox.
Click on a message in the list to open the full conversation thread on the right.
Open the customer context panel by clicking the customer’s name at the top of the thread. Here you’ll find additional profile information about the customer, depending on the social network. Facebook and LinkedIn support name and avatar, while Twitter profiles also contain bio, location, and account information. If a LinkedIn user has their Profile visibility off LinkedIn disabled in their LinkedIn settings, they will display in Inbox as “Private User”.
Enterprise customers can add internal notes below a customer’s profile. Up to 2000 characters, you can log additional context about your brand's interactions with the customer. All members within the same organization can view profile notes. Only the note creator can edit a note, while the creator and all admins can delete notes.
Enterprise customers also have an Interaction tab within the customer panel. It contains a conversation log between you and the customer/profile for the past six months. Interaction history includes Twitter direct mentions, @mentions, and replies, and Facebook Page visitor posts, and public comments and replies on a Page.
Filter
To view messages for specific social profiles only, click Filters, and then select the profile(s). Or filter by Private or Public message type. The Filter icon will remain blue while a filter is applied. Click Filters, and then Clear filter, to view messages in your queues from all profiles.
Reply, moderate, or dismiss
Click on a message in the list to open the full conversation thread on the right. If the message is a continuation of a prior conversation, you'll be able to see which team members have replied to the user.
Enter a reply at the bottom of the thread, and then click Send.
LinkedIn and Facebook Page activity will display the anchor post being commented on, for context. To delete offensive or spam comments from your Page posts, click the 3 dots to the right of the comment, and then click Delete.
Public Facebook comments from profiles (not Pages) can be transitioned to a private conversation from within the thread by clicking Message.
When a message has been replied to or doesn’t need to be actioned, click Dismiss, either in the top-right corner of the thread, or by hovering over the message in the list and clicking Dismiss there. This moves the threadinto theDone queue, reducing clutter so you can focus on the next message that needs action.
To dismiss messages in bulk, check the box at the top of the list to select all messages, or hover over the avatar on the left of each message and check the boxes to select messages individually. Then click Dismiss in the top-right corner of Inbox.
Tag
Business and Enterprise customers can click Add Tags under each individual message to classify them, for analysis later within Analytics.
When a tag has been applied at least 10 times, Inbox will learn to associate the tag with message text, and recommend it as a suggested tag when you click Add Tags.
Assign
To have someone else respond to a message, or if you want to come back to it later, click Assign in the top-right corner of the thread. Assign it to yourself, a team, or another team member (Team, Business, and Enterprise plans). Quickly assign messages to yourself byhovering over them in the message list and clicking Assign to me right there. Inbox assignments will trigger email notifications to assignees based on their notification settings.
You can include contextual notes with assignments, with guidance on how to handle the message, or for looking back on during future interactions with the same customer.These notes are only visible within Inbox, and appear in the message thread.
Assigned messages move from Unassigned into one of the other two queues, Assigned (assigned to any teams you are a member of) and Assigned to Me (assigned specifically to you).If your organization has automated assignments running, messages will appear in these queues automatically instead of in the Unassigned queue.
When an assigned message has been replied to, click Resolve in the top-right corner of the thread. This moves the thread out of Assigned and into Done.
Re-open
If a customer responds to a thread sitting in the Done queue, that thread will re-open and move from Done back intoUnassigned/Incoming.
If a message was accidentally dismissed you can also click Reopen on a dismissed message in the Done queue to return it to Unassigned/Incoming.
Inbox for mobile
Try Inbox on the Hootsuite mobile app and monitor your organization’s messages on the go. All the same functionality is available, except for the ability to add tags to a message. Inbox activity will sync between the desktop dashboard and the mobile apps.
Initial set up must be completed in the web dashboard first.
To view your mobile Inbox, tap the Inbox icon.
Message storage
Note that messages are only kept in Inbox for 6 weeks, with the exception of LinkedIn, which are removed after 2 weeks of inactivity on a thread.
Facebook private messages older than 6 weeks can still be viewed in Streams.
In order to provide this service it is necessary to temporarily store Twitter direct messages between you and your customers. Twitter direct messages are encrypted and temporarily stored for up to 6 weeks.
View ArticleHootsuite customers can publish single photos or videosdirectly to Instagram business profiles from the Hootsuite web dashboard and mobile apps!
Instagram has made direct publishing available to business profiles only. If you don’t have a business profile yet, but want to take advantage of publishing directly from Hootsuite, you can easily convert your personal profile to a business profile for free.
See Add an Instagram profile to learn more about the differences between personal and business profiles.
In this article:
Setup requirements
Why do I need to connect to a Facebook Page?
Convert a personal to a business profile and associate it with a Facebook Page
Add a business profile to Hootsuite and enable direct publishing
Check if you have direct publishing enabled
Enable direct publishing for an already connected profile
Publish directly to Instagram
Setup requirements
Direct publishing requires three things:
An Instagram business profile
A Facebook Page associated with that business profile (each business profile can only be associated with a single Facebook Page and vice versa)
Admin or Editor page role permissions for that Facebook Page
Why do I need to connect to a Facebook Page?
Since Facebook owns Instagram, they’ve made it easy to manage your business’ social presence by streamlining workflows between the two social networks. Facebook makes direct publishing to Instagram available to third parties (e.g. Hootsuite) through an Application Programming Interface, also known as an API. Connecting to a Facebook Page is a Facebook requirement for all third parties, and is required within Facebook's own native tools as well, which is why you need to have a Facebook Page associated with your Instagram business profile.
More benefits of associating a Facebook Page with an Instagram business profile.
Convert a personal profile into a business profile and associate it with a Facebook Page
Convert your personal profile, and connect it to a Facebook Page, from the Facebook Page itself. An Admin of the Page must complete these steps.
In Facebook, navigate to the Facebook Page you want to connect to Instagram. Note that only one Instagram profile can be connected to a Page.
Click Settings in the top-right corner of the Page.
Click Instagram in the list on the left.
Click Connect Account.
Publish a video
Enter your Instagram username and password, and then click Log In. Your Instagram account is now connected to the Facebook Page.
If your Instagram account is still a personal profile: Click Get Started.
Follow the prompts in the pop-up to complete the conversion to an Instagram business profile.
Add a business profile to Hootsuite and enable direct publishing
Adding a business profile to Hootsuite is a two-step process that must be completed by an Admin of the associated Facebook Page:
Connect with Instagram
Authorize the associated Facebook Page to enable direct publishing
Log out of Instagram natively in your browser before adding each new Instagram profile with the following steps.
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Manage Social Networks.
Click + Private Network in the bottom-left corner of the dashboard,or click Manage beside an organization name and then click Add a Social Network or Add a Shared Network to add this profile to an organization.
Select Instagram from the list, and then click Connect with Instagram.
Enter your Instagram credentials, and then click Log in, andAuthorize.
Now set up direct publishing by clicking Set Up Now, and thenAuthenticate with Facebook.
If your Instagram account is still a personal profile, convert it to business using the steps above, or see this article.
Enter your Facebook credentials, and then click Log in.
The Facebook user signing in must be an admin of the Page associated with the Instagram business profile.
Getting an error? See this troubleshooting article
You may be prompted to authorize access to your Instagram business profile. Click OK.
Click Done.
Check if you have direct publishing enabled
Click here to see whether your profile is personal or business, and if direct publishing still needs to be set up.
Alternatively, click New Post in the top-right corner of the dashboard to open the Composer, and find your Instagram profile in the social network picker. Business profiles say 'Business' next to the name, and indicate below themif direct publishing is enabled.
Enable direct publishing for an already connected profile
For business profiles, and recently converted personal profiles, that are already connected to Hootsuite.
Log out of Instagram natively in your browser before enabling each new Instagram profile with the following steps.
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select ManageSocial Networks.
Click the Instagram profile, and then click the Profile Settings tab. (Enterprise organizations: Click Social Networks under the organization name first, and then select the profile from the list on the left).
Click Connect with Instagram.
Enter your Instagram credentials, and then click Log in, andAuthorize.
Now set up direct publishing by clicking Set Up Now, and thenAuthenticate with Facebook.
If your Instagram account is still a personal profile, convert it to business using the steps above, or see this article.
Enter your Facebook credentials, and then click Log in.
The Facebook user signing in must be an admin of the Page associated with the Instagram business profile.
Getting an error? See this troubleshooting article
You may be prompted to authorize access to your Instagram business profile. Click OK.
Click Done.
To disable direct publishing for a business profile, follow the steps above to reconnect the profile. When you’re prompted to Authenticate with Facebook (step 5), click Exit setup, and then Exit setup again to confirm.
Publish directly to Instagram
Now that your business profile is enabled for direct publishing, you can schedule and publish single photos or videos directly to Instagram, just like you would for your other social networks.
See these articles to learn how:
Create and publish posts
Attach and edit images
Note that Instagram stories and multi-image carousel posts are not supported with direct publishing.
View ArticleChange an organization's name or profile image
Super admins can change their organization’s name or profile image.
To change an organization's name or profile image
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Manage under the organization name.
Click the gear icon next to the organization name, and then select Settings.
Enter the new name in the Organization Name field, or click Upload, select an image from your device and then click Open.
Click Save Changes.
Change a team name or profile image
Super admins, admins, or team admins can change a team name or profile image.
To change a team name or profile image
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Manageunder the organization name.
Click Teams under the organization name.
Select the team from the list on the left, and then click the Team Settings tab.
Enter the new Team Name, or click Upload, select an image from your device, and then click Open.
Click Save Changes.
View ArticleLink Settings become available in the Composer when a link is included in the body of a post. Within Link Settings, you can add shorteners and link tracking (UTM parameters) to the link. All Hootsuite users can apply these manually, but users in Team, Business, and Enterprise organizations can apply link settings with presets created by an organization admin.
In this article:
Shorten links
Apply UTM parameters to links
Admins: Manage link settings presets and shorteners
Shorten links
Shorten links to keep your posts looking tidy, and to save characters. All Hootsuite users have access to the Ow.ly link shortener. Team, Business, and Enterprise plan users can also set up custom vanity URLs to shorten their links. Enterprise admins can also enable additional external shorteners from Bit.ly.
To shorten a link
Paste a link into the Text field of the Composer.A link toolbar will appear below the field.
Click Shorten with Ow.ly.
Organization members: Shorten with Ow.ly,or click Add tracking to select a preset or Customize.
Apply UTM parameters to links
UTM parameters are tags that get added to links. They are a way of identifying a link, and the post that contains it. For example, UTMs can denote the link's source, or the post's overarching campaign. With UTMs you can later analyze campaign, link, or post performance, and how they drove traffic or web conversions on your websites.
This is what a URL looks like with UTMs added to it:
http://www.hootsuite.com/?utm_source=facebook&utm_campaign=Summer18
All Hootsuite users can add custom link tracking parameters, designed to work with any analytics system. Customers on paid plans can also add parameters specific to use with Google Analytics or Adobe Analytics.
To add custom link tracking parameters
Paste a link into the Text field of the Composer. A link toolbar will appear below the field.
Click Add tracking, and then click Customize.
Organization members: Select a preset, or click Customize.
Under Tracking, click No Trackingand then select Custom.
Enter a name and value for each parameter. Under Type, paid plan users can select Dynamic parameters, which auto-populate the Value based on the type selected:
Social Network: Updates the Value with the name of the social network being posted to (e.g. twitter, facebook).
Social Profile: Updates the Value to the name of the social profile being posted to (e.g. hootsuite_help).
Post ID: Updates the Value with a unique ID for each post on each social network.
Click Add parameter to add up to 100 custom parameters to each link.Free users can add one custom link parameter to each link.
Click Apply. The updated link will display in your post preview in the right half of the Composer.
To add Google Analytics parameters
Google Analytics uses five UTMs. They are listed by default in the Composer when Google Analytics is selected. Here is an example of how they could be used.
Paste a link into the Text field of the Composer. A link toolbar will appear below the field.
Click Add tracking, and then click Customize.
Organization members: Select a preset, or click Customize.
UnderTracking, click No Trackingand then select Google Analytics.
Select a Type (Custom or Dynamic) and enter one or more Values for each parameter. To remove a parameter, click the X to the left of it. Dynamic parameters auto-populate the Value based on the type selected:
Social Network: Updates the Value with the name of the social network being posted to (e.g. twitter, facebook).
Social Profile: Updates the Value to the name of the social profile being posted to (e.g. hootsuite_help).
Post ID: Updates the Value with a unique ID for each post on each social network.
Optional: Click Add multiple values to add up to 6 Values to each parameter.
Click Apply. The updated link will display in your post preview in the right half of the Composer.
To add Adobe Analytics parameters
Paste a link into the Text field of the Composer. A link toolbar will appear below the field.
Click Add tracking, and then click Customize.
Organization members: Select a preset, or click Customize.
Under Tracking, click No Trackingand then select Adobe Analytics.
Enter a Name, Type (Custom or Dynamic), and one or more Values for each parameter. Dynamic parameters auto-populate the Value based on the type selected:
Social Network: Updates the Value with the name of the social network being posted to (e.g. twitter, facebook).
Social Profile: Updates the Value to the name of the social profile being posted to (e.g. hootsuite_help).
Post ID: Updates the Value with a unique ID for each post on each social network.
Click Add parameter to add up to 100 parameters to each link.
Click Add multiple values to add up to 6 values to each parameter.
Admins: Manage link settings presets and shorteners
Organization admins and super admins in Team, Business, and Enterprise plans can create link setting presets for the rest of their organization members to use in the Composer.
Enterprise accounts with external shorteners enabled (Bit.ly) can also add those shorteners within link settings so that all organization members can access them in the Composer. Contact your customer success manager to have external shorteners enabled in your account.
To manage external shorteners (Enterprise)
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Manage under the organization name.
Click Link Settings under the organization name.
If external shorteners are enabled in your account, you will see a Bit.ly option in the left-hand menu. Select one and then click Authorize.
Enter a name for the shortener (we recommend this matches the branded shortener) and then click Add new shortener.
Sign in to your Bit.ly account and authorize the connection to Hootsuite.
The shortener should now appear in your list of shorteners, and in the Composer for the rest of your organization to use.
To create and manage presets
In the Composer, enter a link in the Text field, and then click Add tracking.
Click No Preset, and then select Manage link presets.
View all active and/or archived presets created for the organization.
Click a preset to view a summary of its settings.Click more to the right of a preset to edit it, make it the default for the organization, archive it, or remove it.
Click Create new link settings in the top-right corner to create a new preset.
Enter a name for the preset, and then select a link tracking system and/or shortener, if applicable.
Check Make default settings for all links to apply this preset by default to all links published from your organization. This can be overwritten manually in the Composer.
Note default link presets are not applied when posting through the mobile app.
Click Create new preset.
Business and Enterprise admins can also access the organization's link settings by clicking their profile picture ( by default) in the top-right corner of the dashboard, and selectingManage under the organization name, and then clickingLink Settings under the organization name.
View ArticleMetrics are the different types of data you can collect and display in your Analytics reports. The visualization of each metric can be configured in the metric's settings.
Data collection begins as soon as your social accounts are connected to the Hootsuite dashboard. Data is not collected retroactively, so your analytics will not pull information from before the connection date.All metrics are reported in Greenwich Mean Time (GMT).
Note that only data for public posts is retrieved in Hootsuite Analytics.Boosted posts are considered regular posts and are retrieved like any public post. The following are not supported in Hootsuite Analytics: Facebook unpublished or dark posts (ads), Promoted Tweets, and IGTV content.
Unless otherwise indicated, all metrics in this article are available to Team, Business, and Enterprise customers, who can customize their reports. Business and Enterprise customers can filter some metrics by tag, and Enterprise customers can filter some metrics by campaign.
See Analytics Overview reports for a list of metrics included in the Overview reports for Professional customers. Data is refreshed at least daily.
In this article:
Twitter metrics
Facebook Page metrics
Instagram metrics
LinkedIn Page metrics
LinkedIn profile metrics (available to Business and Enterprise plans)
Team metrics (available to Enterprise team admins)
Insights metrics (available to Enterprise users with Insights accounts)
Amplify metrics (available to Enterprise Amplify admins)
Twitter metrics
Ow.ly metrics are listed under the Twitter metrics in the metrics library, because the data is associated with the Twitter/Ow.ly account used to shorten the link. Set that Twitter account as the data source to view all associated ow.ly link data.
Metric
Description
Compare by
Filter by
Engagement
The sum of interactions (retweets, replies, and likes) received for the tweets published in the selected timeframe.
Account, Type
Account
Followers
The number of people following your Twitter accounts.
Account
Account
Net New Followers
The increase or decrease in the number of people who are following your Twitter accounts (the difference between the last day and the first day of the timeframe).
Account
Account
Inbound Messages
The sum of inbound messages (mentions and direct messages) received by your Twitter accounts.
Account, Country, Language, Gender, Topics, Type, Tag, Sentiment
Account, Tag
Inbound Messages Table
A list of every mention and direct message received by your Twitter accounts, including sentiment, location, gender and language data.
-
Account, Tag
Mentions
The number of tweets where your Twitter handles are specified. This includes @mentions, replies and old style (RT) retweets.
Account
Account
Post Likes
The number of likes received on all tweets published during the selected timeframe.
Account, Tag, Campaign
Account, Tag, Campaign
Post Replies
The number of replies to your tweets. Retweets and mentions are not part of this number.
Account, Tag, Campaign
Account, Tag, Campaign
Post Retweets
The number of retweets received on all tweets published during the selected timeframe.
Account, Tag, Campaign
Account, Tag, Campaign
Received DMs
The number of direct messages received by your Twitter accounts.
Account
Account
Tweets
The number of tweets published from your Twitter accounts. Includes replies.
Account, Tag, Campaign, Topics
Account, Tag, Campaign
Tweets Table
A list of tweets published by your Twitter accounts, with their engagement metrics (retweets, replies, likes).
-
Account, Tag, Campaign
Tweets with Ow.ly Clicks Table
A list of tweets published by your Twitter accounts, with their ow.ly link click metrics.
-
Account, Tag, Campaign
Top Tweets
A visual of your top 1 or 3 performing tweets and replies published from your Twitter accounts.
Likes, Retweets, Replies
Account, Tag, Campaign
Owly metrics
Shortened Links
The total number of Ow.ly links that were shortened using an Ow.ly account. A shortened link has to receive at least one click to be included in this number.
Account
Account
Total Clicks
The total number of clicks on all Ow.ly links created using your Twitter accounts.
Account, Referrer, Country
Account
Traffic
The total number of clicks on all Ow.ly links or vanity URLs posted to Twitter or Facebook.
Account
Account, Tag, Campaign
Facebook Page metrics
Most Facebook metrics come from Facebook Insights, which are only updated once daily, the same as on Facebook.com.
Facebook Pages require at least 30 likes before any analytics can be returned for them, the same as on Facebook.com.
Metric
Description
Compare by
Filter by
Check-ins
The number of times people checked in at your places.
Page
Page
Engagement
The total number of interactions (reactions, comments and shares) received by content associated with your Pages. Includes comments from the author of the post.
Page, Type
Page
Fans
The number of likes your Facebook Pages have at any moment.
Page, City, Language, Gender, Age, Country
Page
New Fans
The number of new likes of your Pages gathered over a period of time.
Page, Source
Page
Lost Fans
The number of unlikes of your Pages gathered over a period of time.
Page
Page
Inbound Messages
The sum of inbound messages received by all your Facebook Pages (comments, posts by others, PMs, and posts that tag your Page). Does not include comments from the author of the post.
Page, Language, Sentiment, Gender, Topics, Tag, Type
Page, Tag
Inbound Messages Table
A list of inbound messages received by your Pages (comments, posts by others, PMs, and posts that tag your Page), including sentiment, gender and language data. Does not include comments from the author of the post.
-
Page, Tag
Negative Actions
The number of hide, hide all, report as spam or unlike Page actions taken towards your Pages.
Page, Type
Page
Negative Feedback Rate
The daily percentage of people who took a negative action (hide, report as spam, unlike) on any Page content, out of the total number of people who saw it.
Page
Page
Page Views
The number of times each of your Pages' tabs (Timeline, About, Photos etc.) has been viewed.
-
Page
Page Content Clicks
The number of clicks on any of your Pages' posts (link clicks, photo views, video plays, clicks that generated stories).
Page, Type
Page
Page Engaged Users
The daily number of people who engaged with content from your Facebook Pages (clicked, liked, shared, or commented).
Page
Page
Page Engagement Rate
The daily percentage of people who clicked on any content from your Pages, out of the people who saw it.
Page
Page
Page Impressions
The number of times content associated with your Pages is displayed to a viewer (organic and paid).
Page, Origin
Page
Page Reactions
The number of reactions received by your Pages' posts during the selected timeframe.
Page, Type
Page
Page Story Comments
The number of comments received by content associated with your Pages (e.g. posts where the Page is tagged) during the selected timeframe.
Page
Page
Page Story Shares
The number of shares received by content associated with your Pages (e.g. posts where the Page is tagged) during the selected timeframe.
Page
Page
Received PMs
The number of private messages received by your Facebook Pages.
Page
Page
Referral Traffic
The daily traffic from the top referring external domains that send visitors to your Facebook Pages.
-
Page
Total Reach
The daily number of unique Facebook users who have seen any content associated with your Pages (posts, posts to your Page, Page like ads, mentions, check-ins).
Page, Country, Age, Gender
Page
Virality Rate
The percentage of the total impressions which were viral. How many times content from your Pages was displayed due to your audience's reactions, comments, and shares.
Page
Page
Page Video Views
The number of times your Pages' videos have been viewed for longer than 3 seconds.
Page, Manual and Auto Play, Unique and Repeat, Organic and Paid
Page
Page 30-Second Video Views
The number of times your Pages' videos have been viewed for longer than 30 seconds (or to the end if shorter).
Page, Manual and Auto Play, Unique and Repeat, Organic and Paid
Page
Traffic
The total number of clicks on all Ow.ly links posted.
Page
Page, Tag, Campaign
Posts
The number of posts that have been published to a Facebook page over the selected period.
Page, Tag, Campaign, Topics
Page, Tag, Campaign
Post Clicks
The number of clicks inside your posts (link clicks, photo views, video plays, not including clicks that generate stories)
Page, Tag, Campaign
Page, Tag, Campaign
Posts Table
A list of posts published by your Facebook Pages and all of their lifetime engagement metrics (reactions, comments, shares).
-
Page, Tag, Campaign
Posts with Ow.ly Clicks Table
A list of posts published by your Facebook Pages with their Ow.ly link click metrics.
-
Page, Tag, Campaign
Post Engaged Fans
The total number of Page fans who engaged with your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Engaged Users
The total number of people who clicked, liked, shared or commented on your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Impressions
The total number of impressions for your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Organic Impressions
The total number of impressions of your posts in people's newsfeed, or on your Page's Timeline.
Page, Tag, Campaign
Page, Tag, Campaign
Post Paid Impressions
The total number of impressions of your posts in a sponsored story.
Page, Tag, Campaign
Page, Tag, Campaign
Post Viral Impressions
The total number of impressions of your posts in a story published by a friend.
Page, Tag, Campaign
Page, Tag, Campaign
Post Likes
The total number of unique people who liked your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Link Clicks
The total number of times people clicked on links from your posts without generating a story.
Page, Tag, Campaign
Page, Tag, Campaign
Post Comments
The total number of unique comments on your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Other Actions
The total number of times people performed an action inside your posts, without generating a story (e.g. hover)
Page, Tag, Campaign
Page, Tag, Campaign
Post Photo Views
The total number of times people viewed photos from your posts without generating a story.
Page, Tag, Campaign
Page, Tag, Campaign
Post Reach
The total number of people who have seen your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Organic Reach
The total number of people who have seen your posts in their newsfeed, or on your Page's Timeline.
Page, Tag, Campaign
Page, Tag, Campaign
Post Paid Reach
The total number of people who have seen your posts in a sponsored story.
Page, Tag, Campaign
Page, Tag, Campaign
Post Viral Reach
The total number of people who have seen your posts in a story generated by a friend.
Page, Tag, Campaign
Page, Tag, Campaign
Post Shares
The total number of unique shares of your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Reactions
The total number of unique people who reacted to your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Reactions: Anger
The total number of "Anger" reactions for your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Reactions: Haha
The total number of "Haha" reactions for your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Reactions: Like
The total number of "Like" reactions for your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Reactions: Love
The total number of "Love" reactions for your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Reactions: Other
The total number of other types of reactions for your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Reactions: Sorry
The total number of "Sorry" reactions for your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Reactions: Wow
The total number of "Wow" reactions for your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Video Length
The total length of your video posts (in milliseconds).
Page, Tag, Campaign
Page, Tag, Campaign
Post Video Plays
The total number of times people played videos from your posts without generating a story.
Page, Tag, Campaign
Page, Tag, Campaign
Post Video Reach
The total number of people who have seen your videos at least once.
Page, Tag, Campaign
Page, Tag, Campaign
Post Video Views
The total number of times your videos have been viewed for more than 3 seconds.
Page, Tag, Campaign
Page, Tag, Campaign
Post Video Views (auto-play)
The total number of times your videos have been viewed for more than 3 seconds, after they started playing automatically.
Page, Tag, Campaign
Page, Tag, Campaign
Post Video Views (click-to-play)
The total number of times your videos have been viewed for more than 3 seconds, after people clicked to play them.
Page, Tag, Campaign
Page, Tag, Campaign
Post Video Views (sound-on)
The total number of times your videos have been viewed for more than 3 seconds with the sound on.
Page, Tag, Campaign
Page, Tag, Campaign
Post Video Watch Duration
The total time your videos have been watched, including replays and views less than 3 seconds (in milliseconds).
Page, Tag, Campaign
Page, Tag, Campaign
Post 10-Seconds Video Views
The total number of times your videos have been viewed for more than 10 seconds.
Page, Tag, Campaign
Page, Tag, Campaign
Post 10-Seconds Organic Video Views
The total number of times your videos have been viewed for more than 10 seconds, without paid promotion.
Page, Tag, Campaign
Page, Tag, Campaign
Post 10-Seconds Paid Video Views
The total number of times your videos have been viewed for more than 10 seconds, with paid promotion.
Page, Tag, Campaign
Page, Tag, Campaign
Post 10-Seconds Video Reach
The total number of people who have seen your videos for more than 10 seconds.
Page, Tag, Campaign
Page, Tag, Campaign
Post 10-Seconds Video Views (auto-play)
The total number of times your videos have been viewed for more than 10 seconds, after they started playing automatically.
Page, Tag, Campaign
Page, Tag, Campaign
Post 10-Seconds Video Views (click-to-play)
The total number of times your videos have been viewed for more than 10 seconds, after people clicked to play them.
Page, Tag, Campaign
Page, Tag, Campaign
Post 10-Seconds Video Views (sound-on)
The total number of times your videos have been viewed for more than 10 seconds with the sound on.
Page, Tag, Campaign
Page, Tag, Campaign
Post 30-Seconds Organic Video Views
The total number of times your videos have been viewed for more than 30 seconds, without paid promotion.
Page, Tag, Campaign
Page, Tag, Campaign
Post 30-Seconds Paid Video Views
The total number of times your videos have been viewed for more than 30 seconds, with paid promotion.
Page, Tag, Campaign
Page, Tag, Campaign
Post 30-Seconds Video Reach
The total number of people who have seen your videos for more than 30 seconds.
Page, Tag, Campaign
Page, Tag, Campaign
Post 30-Seconds Video Views (auto-play)
The total number of times your videos have been viewed for more than 30 seconds, after they started playing automatically.
Page, Tag, Campaign
Page, Tag, Campaign
Post 30-Seconds Video Views (click-to-play)
The total number of times your videos have been viewed for more than 30 seconds, after people clicked to play them.
Page, Tag, Campaign
Page, Tag, Campaign
Post Organic Video Reach
The total number of people who have seen your videos for more than 3 seconds.
Page, Tag, Campaign
Page, Tag, Campaign
Post Organic Video Views
The total number of times your videos have been viewed for more than 95\% of their length, without paid promotion.
Page, Tag, Campaign
Page, Tag, Campaign
Post Organic Video Watch Duration
The total time your videos have been watched, without paid promotion (in milliseconds).
Page, Tag, Campaign
Page, Tag, Campaign
Post Complete Organic Video Reach
The total number of people who have seen your videos for more than 95\% of their length, without paid promotion.
Page, Tag, Campaign
Page, Tag, Campaign
Post Complete Organic Video Views
The total number of times your videos have been viewed for more than 95\% of their length, without paid promotion.
Page, Tag, Campaign
Page, Tag, Campaign
Post Paid Video Reach
The total number of people who have seen your videos at least once.
Page, Tag, Campaign
Page, Tag, Campaign
Post Paid Video Views
The total number of times your videos have been viewed for more than 3 seconds, with paid promotion.
Page, Tag, Campaign
Page, Tag, Campaign
Post Complete Paid Video Reach
The total number of people who have seen your videos for more than 95\% of their length, with paid promotion.
Page, Tag, Campaign
Page, Tag, Campaign
Post Complete Paid Video Views
The total number of times your videos have been viewed for more than 95\% of their length, with paid promotion.
Page, Tag, Campaign
Page, Tag, Campaign
Video Views Table
A summary of view metrics for all videos uploaded to your Facebook Pages.
-
Page, Tag, Campaign
Top Posts
A visual of your top-performing Facebook Page posts.
Link Clicks, Reactions, Likes, Shares, Other Actions, Reach, Comments, Clicks, Photo Views, Engaged Fans, Engaged Users, Impressions, Engagement Rate, Video Views
Page, Tag, Campaign
Instagram metrics
Note that likes and comments for business profiles with direct publishing only include organic engagement after January 1, 2020. Both organic and paid are included for other business profiles and personal profiles.
Metric
Description
Compare by
Filter by
Engagement
The sum of likes and comments received by all your Instagram posts.
Account, Type
Account
Followers
The number of people following your Instagram accounts.
Account
Account
Inbound Messages
The sum of inbound messages (comments from others) received by your Instagram accounts.
Account, Sentiment, Language, Gender, Topics
Account
Inbound Messages Table
A list of comments received by your Instagram accounts, analyzed by sentiment, gender and language.
-
Account
Posts
The total number of posts published to your Instagram accounts.
Account, Campaign, Topics, Tag, Type
Account, Tag, Campaign
Post Comments
The total number of comments on posts published in the selected timeframe.
Account, Campaign, Tag, Type
Account, Tag, Campaign
Post Likes
The total number of likes received on posts published in the selected timeframe.
Account, Campaign, Tag, Type
Account, Tag, Campaign
Posts Table
A list of posts published to your Instagram accounts with engagement stats: Likes and comments.
-
Account, Tag, Campaign
Top Posts
A visual of your top-performing Instagram posts.
Likes, Comments, Video Views
Account, Tag, Campaign
LinkedIn Page metrics
Metric
Description
Compare by
Filter by
Engagement
The sum of likes, comments and shares received by content associated with your Pages (for the selected timeframe)
Page, Type
Page
Followers
The number of followers for your Pages (lifetime values).
Page
Page
Page Clicks
The number of clicks on any of your Page's posts in the selected timeframe.
Page
Page
Page Comments
The total number of comments received by your Pages' posts in the selected timeframe.
Page
Page
Page Engagement Rate
The total number of clicks, likes, comments, and shares on your Page's content, and followers acquired from Sponsored updates, divided by the number of impressions.
Page
Page
Page Impressions
The total number of times your Pages' posts were shown to LinkedIn members.
Page
Page
Page Reactions
The number of reactions received by your Pages' posts in the selected timeframe.
Page
Page
Page Reach
The number of unique LinkedIn users who have seen your Pages' posts.
Page
Page
Page Shares
The total number of shares received by your Pages' posts in the selected timeframe.
Page
Page
Posts
The total number of posts that have been published by your Pages.
Page, Tag, Campaign
Page, Tag, Campaign
Post Clicks
The total number of clicks on your Page's posts that were published during the selected timeframe.
Page, Tag, Campaign
Page, Tag, Campaign
Post Comments
The total number of comments on your Pages' posts in the selected timeframe.
Page, Tag, Campaign
Page, Tag, Campaign
Post Engagement Rate
The total number of clicks, likes, comments, and shares on your content, and followers acquired from Sponsored updates, divided by the number of impressions.
Page, Tag, Campaign
Page, Tag, Campaign
Post Impressions
The number of impressions for your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Post Reactions
The total number of reactions received by your Pages' posts in the selected timeframe.
Page, Tag, Campaign
Page, Tag, Campaign
Post Shares
The number of times people shared your posts.
Page, Tag, Campaign
Page, Tag, Campaign
Posts Table
A list of posts published by a Page with all of their engagement metrics (lifetime values).
-
Page, Tag, Campaign
Posts with Ow.ly Clicks Table
A list of posts published by a Page with their Ow.ly link click metrics.
-
Page, Tag, Campaign
Top Posts
A visual of your top-performing LinkedIn Page posts.
Reactions, Comments, Shares, Clicks, Impressions, Engagement Rate
Page, Tag, Campaign
LinkedIn profile metrics (available to Business and Enterprise plans)
Metric
Description
Compare by
Filter by
Post Comments
The total number of comments and replies received by your profiles' posts in the selected timeframe.
Profile, Tag, Campaign
Profile, Tag, Campaign
Post Reactions
The total number of reactions received by your profiles' posts in the selected timeframe.
Profile, Tag, Campaign
Profile, Tag, Campaign
Posts
The total number of posts that have been published by your profiles.
Profile, Tag, Campaign
Profile, Tag, Campaign
Posts Table
The list of posts published by your profiles, with their engagement metrics (lifetime values).
-
Profile, Tag, Campaign
Posts with Ow.ly Clicks Table
The list of posts published by your profiles, with their Ow.ly link click metrics.
-
Profile, Tag, Campaign
Top Posts
A visual of your top-performing LinkedIn profile posts
Reactions, Comments
Profile, Tag, Campaign
Team metrics (available to Enterprise team admins)
Metric
Description
Compare by
Filter by
Assignments Created
The total number of assignments created on messages published in the selected timeframe.
Social Account, Member, Tag, Team, Message Type
Team, Team Account, Member, Message Type, Network Type, Tag
Assignments Resolved
The total number of resolved assignments on messages published in the selected timeframe.
Social Account, Member, Tag, Team, Message Type
Team, Team Account, Member, Message Type, Network Type, Tag
Conversation Threads
The total number of conversations carried out by the teams you manage (a conversation is a thread of messages).
Social Account, Member, Tag, Team, Message Type
Team, Team Account, Member, Message Type, Network Type, Tag
First Response Time
The average time for your teams to send a first reply for all social messages (with or without assignment).
Social Account, Member, Tag, Team, Message Type
Team, Team Account, Member, Message Type, Network Type, Tag
First Responses Table
The list of conversations replied to by the teams you manage, with details about the first reply that was sent out (with or without assignments).
-
Team, Team Account, Member, Message Type, Network Type, Tag
Handling Time
The average time for an assignment to be closed, from the time it is opened.
Social Account, Member, Tag, Team, Message Type
Team, Team Account, Member, Message Type, Network Type, Tag
Overall Response Time
Average time for your teams to send a reply for all social messages (with or without assignment).
Social Account, Member, Tag, Team, Message Type
Team, Team Account, Member, Message Type, Network Type, Tag
Overall Responses Table
The list of all replies sent by the teams you manage, with details about the response time of each one (with or without assignments).
-
Team, Team Account, Member, Message Type, Network Type, Tag
Pickup Time
The average time taken to create an assignment from Hootsuite Streams. Returns one single value for all assignments
Social Account, Member, Tag, Team, Message Type
Team, Team Account, Member, Message Type, Network Type, Tag
Published Messages
The total number of social messages (public and private) sent through Hootsuite by the teams you manage.
Social Account, Member, Tag, Team, Message Type
Team, Team Account, Member, Message Type, Network Type, Tag
Resolution Time
The average time it takes to close an assignment based on the publishing date of the assigned message.
Social Account, Member, Tag, Team, Message Type
Team, Team Account, Member, Message Type, Network Type, Tag
Resolved Assignments Table
A table of every resolved assignment created in the selected timeframe, including pickup, handling and resolution times.
-
Team, Team Account, Member, Message Type, Network Type, Tag
Insights metrics (available to Enterprise users with Insights accounts)
Metric
Description
Compare by
Filter by
Exposure
The possible number of impressions that the mentions in your search streams could receive. Estimated based on the total number of Twitter and YouTube followers that are in the networks of the authors that generated the mentions.
Search stream
Search stream, Gender, Sentiment, Language, Platform, Location, Reach
Facebook Reactions
The total number of reactions received by posts about the topic in your search stream. This is an indicator of how engaging the topic is on Facebook.
Search stream
Search stream, Gender, Sentiment, Language, Platform, Location, Reach
Facebook Shares
The total number of shares received by posts about the topic in your search stream. This is an indicator of how viral the topic is on Facebook.
Search stream
Search stream, Gender, Sentiment, Language, Platform, Location, Reach
Mentions
The total number of mentions that match your search.
Search stream, Country, Gender, Language, Platform, Reach, Sentiment, Topics
Search stream, Gender, Sentiment, Language, Platform, Location, Reach
Mentions Table
The list of mentions that match your search, analyzed by sentiment, location, gender, reach, and language.
-
Search stream, Gender, Sentiment, Language, Platform, Location, Reach
Twitter Retweets
The total number of retweets received by posts about the topic in your search stream. This is an indicator of how viral the topic is on Twitter.
Search stream
Search stream, Gender, Sentiment, Language, Platform, Location, Reach
Amplify metrics (available to Enterprise Amplify admins)
Metric
Description
Compare by
Filter by
Active Users Last Week
The number of users (unique) in the last week selected.
-
Team
Adoption Rate (\%)
The number of Amplify accounts compared to sign ups (cannot be filtered by team).
-
-
Facebook Comments
The number of comments on all Facebook shares.
Member, Topic name
Team
Facebook Reactions
The number of reactions on all Facebook shares.
Member, Topic name
Team
Facebook Shares on Amplify
The number of times posts are shared on Amplify to Facebook.
Member, Topic name
Team
LinkedIn Comments
The number of comments on all LinkedIn shares.
Member, Topic name
Team
LinkedIn Likes
The number of likes on all LinkedIn shares.
Member, Topic name
Team
LinkedIn Shares on Amplify
The number of times posts are shared on Amplify to LinkedIn.
Member, Topic name
Team
Ow.ly Clicks
The number of clicks you got on all the Ow.ly links shared.
-
Team
Posts Published
The total number of posts you published (cannot be filtered by team).
-
-
Reach
The total number of people that posts shared are able to reach (potential reach).
Member, Topic name, Network type
Team
Reads
The number of times posts are read.
Member, Topic name
Team
Shares
The number of times posts are shared.
Member, Topic name, Network type
Team
Sharers Last Week
The number of users who shared a post in the last week selected.
-
Team
Top Posts by Reach
Get an overview of your most popular posts sorted by reach.
-
Team
Top Posts by Facebook Engagement
Get an overview of your most popular posts by Facebook Engagement.
-
Team
Top Posts by LinkedIn Engagement
Get an overview of your most popular posts by LinkedIn Engagement.
-
Team
Top Posts by Twitter Engagement
Get an overview of your most popular posts by Twitter Engagement.
-
Team
Twitter Likes
The number of likes on all Twitter shares.
Member, Topic name
Team
Twitter Replies
The number of replies on all Twitter shares.
Member, Topic name
Team
Twitter Retweets
The number of retweets on all Twitter shares.
Member, Topic name
Team
Twitter Shares on Amplify
The number of times posts are shared on Amplify to Twitter.
Member, Topic name
Team
Users Invited
The number of users with an Amplify account (cannot be filtered by team).
-
-
Users Signed Up
The number of users who have logged into Amplify at least once (cannot be filtered by team).
-
-
View ArticleThe Overview reports in Hootsuite Analytics provide a streamlined reporting experience. These templates display a collection of metrics for Twitter, Facebook, Instagram, Linkedin, or Ow.ly traffic. The Mixed Overview offers a combined view of all four social networks.
Track your social performance with these convenient reports. Create as many of each overview as needed, or delete the ones you don’t use. You can also export them, or schedule them for automatic delivery to your inbox.
Team, Business, and Enterprise plan customers can also create custom reports, as well as customize the data within the Overviews, like any other report. More details on custom reports
In this article:
Report contents
Configure an Overview report
Create an Overview report
Export a report
Report contents
Learn more about each metric in the metrics library.
Facebook Overview
Posts, Fans, Engagement, Traffic, Posts by Page, Fans by Page, Engagement by Type, Traffic by Page, Inbound Messages by Sentiment, Posts Table, Video Views Table
Twitter Overview
Tweets, Followers, Engagement, Traffic, Tweets by Account, Followers by Account, Engagement by Type, Traffic by Account, Inbound Messages by Sentiment, Tweets Table
Instagram Overview
Posts, Followers, Engagement, Post Video Views, Posts by Account, Followers by Account, Engagement by Type, Inbound Messages by Sentiment, Posts Table, Video Views Table
LinkedIn Overview
Posts, Followers, Engagement, Page Clicks, Posts by Page, Followers by Page, Engagement by Type, Page Clicks by Page, Posts Table
Mixed Overview
Facebook Fans, Twitter Followers, Instagram Followers, LinkedIn Followers;
Facebook Posts, Tweets, Instagram Posts, LinkedIn Posts;
Facebook Engagement, Twitter Engagement, Instagram Engagement, LinkedIn Engagement;
Facebook Engagement by Type, Twitter Engagement by Type, Instagram Engagement by Type, LinkedIn Engagement by Type;
Facebook Traffic, Twitter Traffic, Facebook Traffic by Page, Twitter Traffic by Account, Facebook Page Content Clicks, Facebook Post Clicks, LinkedIn Page Clicks, LinkedIn Post Clicks, Facebook Referral Traffic, Twitter Clicks by Referrer, Twitter Clicks by Country;
Facebook Inbound Messages by Sentiment, Facebook Posts Table, Twitter Inbound Messages by Sentiment, Tweets Table, Instagram Inbound Messages by Sentiment, Instagram Posts Table, LinkedIn Posts Table
Ow.ly Traffic Overview
Ow.ly Shortened Links, Ow.ly Total Clicks, Ow.ly Traffic for Facebook, Ow.ly Traffic for Twitter, Facebook Per-Post Ow.ly Clicks, Twitter Per-Tweet Ow.ly Clicks, LinkedIn Pages Per-Post Ow.ly Clicks
To configure an Overview report
Click on the title in the top-left corner of the report to edit it.
To modify the time frame displayed, click the date range in the top-right corner, select a new time frame, and then click Set. Track performance trends over time by comparing two time frames, or click the X to remove the comparison.
Finally, click Schedule exports Social Networksto select which of your connected profiles will display in the report. Display one profile per report, or aggregate your metrics across social profiles.
Hover your mouse over each widget and then click to learn more about the data being displayed.
Re-sort table tiles (except Ow.ly click tables) by clicking on each column heading.
To create an Overview report
There is no limit to the number of Overview reports you can create. Choose from the Facebook, Twitter, Instagram, LinkedIn, or Mixed Overviews.
Click the arrows to open the left-hand Analytics panel.
Click New Report.
Under the Getting Started tab, click Create Report below the desired Overview template.
Click Delete Reportat the top of the report to remove those you no longer need.
To export a report
Click Export asPDF in the top-right corner, or click the drop-down arrow to select a different format.
See to learn how to schedule an email export of an Overview report.
View ArticleSign in to your Hootsuite dashboard with:
The email address and password associated with your Hootsuite account;
Single sign-on credentials already connected to your Hootsuite account; or
Social network (Twitter, Facebook or Google) credentials for a personal social network that has already been added to your Hootsuite dashboard.
Social networks in an organization can't be used for social sign-in, and Hootsuite organization owners may choose to disable the social sign-in options.
Unable to sign in? Click here
To sign in to Hootsuite with your email address
Visit https://hootsuite.com, and then click Login in the top-right corner of the page.
Enter your email address and password, and then click Sign In.
To sign in to Hootsuite with your Twitter account
Visit https://hootsuite.com, and then click Sign in with Twitter.
Enter your Twitter username or email and password, and then click Authorize app.
The first time you sign in with a connected Twitter profile, you must enter your Hootsuite account email and password to authorize the social sign-in as an authentication method going forward.
Note: Users already signed in to Twitter natively will not be asked to enter their credentials.
To sign in to Hootsuite with your Facebook account
Visit https://hootsuite.com, and then click Sign in with Facebook.
Enter your Facebook email or phone and password, and then click Log In.
The first time you sign in with a connected Facebook account, you must enter your Hootsuite account email and password to authorize the social sign-in as an authentication method going forward.
Note: Users already signed in to Facebook natively will not be asked to enter their credentials.
To sign in to Hootsuite with your Google account
Visit https://hootsuite.com, and then click Sign in with Google.
Enter your Google account email and password.
Note: Users already signed in to Google natively will not be asked to enter their credentials.
To sign in to Hootsuite with single sign-on
Visit https://hootsuite.com, and then click Login in the top-right corner of the page.
Click Sign in here at the bottom of the page.
Enter the email address associated with your single sign-on, and then click Single Sign-On.
To sign out of Hootsuite
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Sign out.
View ArticleSocial networks already connected to Hootsuite can be used to sign in.
To sign in to Hootsuite
TapHootsuite app.
Tapthe network to use for sign in (Twitter, Facebook, Google or email).
Enter your credentials and authorize sign in.
To sign out of Hootsuite
Tapthe main menu in the top-left corner.
TapSettings.
TapSign out.
TapOK.
View ArticleWith this publishing workflow, posts need to be manually published on a mobile device. You’ll need the Instagram app and the latest version of the Hootsuite app installed on your device.
Open your Hootsuite mobile app.
Tap Account mobile notification workflow.
Tap the Settings tab, and then tap Notifications.
Tap to select your connected Instagram profile from the list.
Toggle Instagram publishing notifications to ON.
If applicable: Tap Back and then repeat steps 4 and 5 for every Instagram profile you'll be publishing to.
If notification permissions for the Hootsuite app are not yet enabled in your mobile device settings, follow the prompts to turn them on too.
You’re all set!
All team members who will be publishing posts for this Instagram profile from their own mobile devices need to complete these steps. Everyone with notifications turned on will receive a reminder notification when a post is ready to be published to Instagram.
Learn more about publishing to Instagram with the .
View ArticleInstagram offers two different APIs for partner use. The legacy Instagram API, and the newer Instagram Graph API, which is actively developed and maintained.
Before January 1, 2020, Hootsuite Analytics retrieved data for both business and personal profiles from the legacy API. To start the new year, we’ve updated the data source for Instagram business profiles that have direct publishing enabled. Now we’re pulling data for those business profiles from the Graph API.
Because the Graph API does not support personal profiles, personal profile analytics,and analytics for business profiles without direct publishing enabled, continue to pull from the legacy Instagram API.
What this means for you
Changing the data source for business profiles with direct publishing will ensure the best and most accurate analytics experience. These profile connections will be more reliable. It also allows us to be more agile in the future, with the potential to develop new metrics for business profiles.
But, the new Graph API doesn't provide all the same information as the legacy API. So this change means some immediate impacts to Instagram analytics:
Metrics for business profiles with direct publishing will include only organic likes and comments
Likes and comments are displayed in the Post Performance section, and in the following metrics in analytics reports: Post Likes, Post Comments, Engagement, Post Tables, and Top Posts.
Reports will continue to show both organic and paid data before January 1, while data going forward will only include organic engagement.
Note that Instagram displays both organic and paid data for business profiles natively, so their likes and comments will no longer match Hootsuite.
The Post Video Views and Video Views Table metrics have been deprecated
These metrics have been deprecated for all Instagram profiles. They will still display data collected before January 1, 2020 in existing reports, but can no longer be added to new reports.
The ability to compare by Instagram filter will be deprecated
Until now, the following metrics could be compared by Filter: Inbound Messages, Posts, Post Comments, Post Likes, and Post Video Views. As of January 17, 2020, this option will be removed for all Instagram profiles, and any existing reports comparing by Filter have been set to ‘Compare by Account’ by default.
View ArticleBefore cancelling your account, settleany overdue balances by updating your billing information. Accounts with overdue balances are suspended after 15 days and cannot be cancelled until the balance is settled.
Note that cancellation will take effect immediately and accounts are not recoverable.
Alternatively, you can submit a downgrade request at any time, and the downgrade will take effect at the end of thecurrent paid service period, so that you continue to benefit from the features of your subscription until the end of your commitment.
Google Play To confirm your next billing date, check the end of the paid period listed on your last invoice. Cancel before then to avoid unwanted charges.
In this article:
Cancel your Hootsuite account
Cancel your account as an organization super admin
To cancel your Hootsuite account
Sign in to your Hootsuite dashboard https://hootsuite.com/login
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Account & Settings.
Scroll down to the bottom of the Profile tab, and then click Account Removal.
If you do not see "Account Removal", your account balance may exceed $0.
Enter your reason for cancelling, and then click Remove Account.
If you have an organization created in your account, or you are a super admin, the organization has to be deleted before the account can be cancelled.
Note that deleting an organization is permanent. When an organization is deleted, all its content is also deleted. This includes teams, social networks, scheduled messages and vanity URLs. Organization members will also lose their collaboration access.
To cancel your account as an organization super admin
Sign in to your Hootsuite dashboard https://hootsuite.com/login
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Manageunder the organization name.
Click the gear icon next to the organization name, and then select DeleteOrganization.
Click Delete Organizationand Yes, Delete, to confirm.
Click your profile picture again, and then select Account & Settings.
Scroll down to the bottom of the Profile tab, and then click Account Removal.
If you do not see Account Removal, your account balance may exceed $0.
Enter your reason for cancelling, and then click Remove Account.
Please note that accounts cannot be cancelled from the Hootsuite mobile app. Cancellation must be completed through the web dashboard, though mobile payment subscriptions must be cancelled with either the Apple or app stores.
*Hootsuite Enterprise customers - please contact your customer success manager to close your Hootsuite account.
View ArticleAdd your social networks to Hootsuite and save time managing your social media. Instead of signing into your profiles individually, you can monitor them all in one place.
See also our dedicated help articles for:
Adding a Facebook Page or group
Adding an Instagram profile
In this article:
Supported social networks
Adding a social network
Notes on adding social networks
Supported social networks
Connect the following social networks to your dashboard to manage them in Hootsuite:
YouTube account settings page Twitter profiles
Facebook profiles (publishing not supported; streams only)
Facebook Pages
Facebook groups
Instagram business profiles
Instagram personal profiles
YouTube channels
LinkedIn profiles
LinkedIn Pages
Pinterest profiles (publishing only)
To add a social network not listed here, check if it’s available through our App Directory.
Adding a social network
Each Hootsuite plan type has a limit to the number of social networks that can be added to the dashboard. If you hit the limit, remove a social network to be able to add a new one.
Have you hit a limit even though your plan type supports more? If you’re a team member, make sure you’re adding social networks to the organization. If you’ve recently upgraded to a Business plan, your account will be provisioned with your additional features once you’ve received the first email from the Hootsuite customer success team.
Before adding a Facebook Page or group: Ensure you have the adequate permissions, and that Hootsuite has been authorized within the group's settings on Facebook. See this dedicated help article for adding a Facebook Page or group.
To add more than one profile of the same social network, add the first profile, log out of the social network natively, and then add the second profile.
To add a social network
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Manage Social Networks.
Click+ PrivateNetworkin the bottom-left corner of the dashboard.
Selectthe social network from the list, and then click Connect with (social network).
Enter your social network credentials and then click to sign in.
Facebook and YouTube: Accept the additional permission prompts (click Allow for YouTubeor OKfor Facebook).
Facebook and LinkedIn: Select the accounts (Pages, groups, andprofiles) to add to your dashboard, and then click Add Selected Accounts.
Optional: If a selected Facebook or LinkedIn Page has access to an ad account, check the box beside the ad accounts you want to add to the dashboard, and then click Done.
To add a social network to an organization
Super admins, admins, and those with custom organization permissions to Add Social Networks can add social networks to organizations.
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Manageunder the organization name.
ClickManage again beside the organization name.
ClickAdd a Social Networkor Add a Shared Network.
Selectthe social network from the list, and then click Connect with (social network).
Enter your social network credentials and then click to sign in.
Facebook and YouTube: Accept the additional permission prompts (click Allow for YouTubeor OKfor Facebook).
Facebook and LinkedIn: Select the accounts (Pages, groups, andprofiles) to add to your dashboard, and then click Add Selected Accounts.
Optional: If a selected Facebook or LinkedIn Page has access to an ad account, check the box beside the ad accounts you want to add to the dashboard, and then click Done.
To add your social networks to teams, click here.
Notes on adding social networks
Facebook and LinkedIn: The same set of Facebook or LinkedIn credentials (username and password) cannot be used to add social networks to more than one Hootsuiteaccount.For example, using the same Facebook username and password to connect a Facebook profile to one Hootsuite account and a Facebook group to another will cause a disconnection in one or both Hootsuite accounts.
Give another Facebook or LinkedIn user access to the profile, group or page so they can connect it to their own Hootsuite account using their own social network credentials.
LinkedIn: LinkedIn Showcase and University pages are supported in Hootsuite. They will be listed as regular Pages and work the same way as a regular Page in Hootsuite.Each LinkedIn account can connect up to 100 Pages.
Pinterest: If you're seeing the error "e.loginUser is not a function" when entering your account credentials, sign into your Pinterest account natively in another browser tab before following the steps above.
YouTube: To manage a YouTube channel in Hootsuite, connect the Google account that owns your YouTube channel.To verify whether your Google account owns a YouTube channel, sign in to your. Your YouTube channel will be listed there, or you will see Create a channel if you don't have one yet.
View ArticleAdd a Facebook Page or group to your Hootsuite dashboard for individual use, or to an organization, so multiple users can collaborate on managing them through their Hootsuiteaccounts.
Hootsuite accesses your Pages and groups through a personal Facebook profile associated with each, but you are not required to add those personal profiles to the dashboard.
To add a Facebook Page
The Facebook user must have a Page Role permission of Admin or Editor.
To add a location Page, the user must have a Page Role on the location page itself. Role permissions inherited from the parent page are not recognized in Hootsuite due to a Facebook API limitation.
To add a Facebook group
The Facebook user must be an Admin of the group.
Before adding a group to Hootsuite, a group admin needs to add Hootsuite to the group as an authorized app within the group’s settings in Facebook.
See how to add an app to a group
To add a Facebook Page/group
More details on adding social networks To ensure this process works successfully, log out of Facebook.com natively before youbegin.
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Manage Social Networks.
Click + Private Network in the bottom-left corner of the dashboard.
To add the Page/group to an organization, click Manage beside the organization name, and then click Add a Social Network in the bottom-right corner of the dashboard.
Select Facebook from the list, and then click Connect with Facebook.
Enter your Facebook credentials (email and password), and then click Log in.
You will be prompted to Continue as [your Facebook profile name].This does not add your profile to Hootsuite, but authorizes the dashboard to access any Pages or groups associated with it.
Click OK in the bottom-right corner of the following permission prompt. This gives Hootsuite access to your profile, Page(s), group(s), and ads, and enables the ability to post to them. Don’t worry, you haven’t imported anything yet!
Check the box beside the Page(s), group(s) or profile you want to add to your dashboard, and then click Done.
If your Page isn't appearing: You may not have clicked OK when prompted to do so in step 5. Log out of Facebook natively and start the process over.
If your Page is greyed out: You do not have adequate Admin or Editor Page permissions to add it to Hootsuite. Click Ensure you have adequate permissions to confirm and resolve your permissions issue.
If your group is greyed out:The Hootsuite app likely hasn’t been added to the group yet in Facebook natively.
Optional: If the Page selected has access to an ad account, check the box beside the ad accounts you want to add to the dashboard, and then click Done. Add your ad accounts to promote posts with Hootsuite’s boosting feature.
Learn more about Facebook group or Facebook Page permissions
Add your Facebook Page to a team
View ArticleWhy was I double-billed?
Suspended accounts are reinstated when the payment method is updated and any outstanding balance is settled. This also resets the billing cycle, resulting in a secondary charge for the new month (old charges + new charge = two charges).
Alternatively, when two people have unknowingly created two accounts using the same payment information, it can seem like you’re being double-billed (two accounts = two charges).
Account and Billing articles Contact our support team to help locate and close the secondary account.
What is annual billing?
Annual billing is a one-year commitment allowing you to pay one discounted and non-refundable payment rather than monthly payments for Hootsuite Pro, add-ons, Professional or Team plans.
Annual plans can be downgraded or cancelled at any time. Downgraded plans will retain access to their plan features until the expiration of the one-year commitment; cancelled plans will be closed immediately and no proration or partial refund will be applied.
Should you add an add-on mid-cycle, you will be charged and invoiced pro rata (from the sign up date until the end of the one-year commitment); Add-ons removed mid-cycle will remain active until the end of the one-year commitment, with no proration or partial refund applied.
Monthly billing is payable at the beginning of each monthly billing cycle. Monthly billing is not a discounted rate, but gives you the flexibility to modify your plan at any time. One change can be made per billing cycle, including switching to annual billing, which would take effect at the end of the monthly billing cycle, or upgrading or downgrading your plantype.
Why was my Hootsuite account automatically renewed?
Hootsuite services are purchased as subscriptions that are billed in advance on a monthly or yearly basis (depending on your selected billing preference) and renew automatically.
As per our terms of service ( Free and Pro ) ( Professional and Team ), Hootsuite will process the form of payment on the account on each renewal term on the calendar day corresponding to the first day you subscribed to a paidsubscription.
To avoid having your account automatically renewed, downgrade or cancel it before your renewal date.
What should I do if I haven't received my invoice?
Invoices, or billing history, can be accessed from your Hootsuite dashboard.
If you have a Hootsuite Enterprise account, you will need to contact your customer success manager to request an invoice.
What methods of payment does Hootsuite accept?
Hootsuite accepts Visa, Mastercard, American Express, Discover, JCB and Paypal instant payments as methodsofpayment.
To make payments from a bank account, connect the bank account to PayPal, and use PayPal as your primary method of payment.
We do not accept payment by check, debit, prepaid cards, wire transfers, or PaypaleCheck.
Does Hootsuite offer discounts for non profit organizations?
A discount is available for non profit organizations with a Professional or Team plan that meet specific criteria. Applications are currently being accepted and reviewed for consideration. Applyhere
Why am I receiving an invoice after downgrading?
When an account isdowngraded, a final invoice (or Settlement of Accounts) is automatically sent to the email address associated with the Hootsuite account.
It may appear that the account has been charged again, but the final invoice is generated to provide the account holder with:
a record of any final transactions that may have occurred after the downgrade and within the last 30 days, such as late payments;
and confirmation that the account has been settled and has a $0 balance.
What should I do if my transaction is declined?
Should your payment transaction be declined but your payment method (credit card, for example) is in good standing, you may want to reach out to your credit card company by calling the toll-free phone number listed on the back of your card.
Alternatively, your Hootsuite billing information can be updated to process a new form ofpayment.
Is my Hootsuite account subject to tax?
Paying Hootsuite accounts are charged the following taxes in the areas indicated, based on the account’s billing address:
Sales Tax (Canada)
All provinces and territories of Canada are subject to the applicable sales tax.
The tax registration numbers for Canadian companies and professionals are:
PST 1013-0924
GST 84250-7261
QST 1221199690
These numbers appear on Hootsuite invoices.
Sales Tax (USA)
Arizona, Connecticut, District of Columbia, Hawaii, Indiana, Massachusetts, New York, Ohio, Pennsylvania, Rhode Island, South Carolina, South Dakota, Texas, Utah, and Washington are subject to the applicable state sales tax.
Hootsuite is an Incorporated company based out of Canada, so the W-8BEN form should be used with the IRS, instead of the W9 form.
American individuals or companies requiring a W-8BEN form should download the attached file:
W-8BEN-E 2017
Sales Tax (Australia, New Zealand, Singapore)
All states, regions, and territories of Australia, New Zealand, and Singapore are subject to the applicable sales tax.
VAT (EU, Norway, South Africa, Switzerland)
The local standard Value-Added Tax (VAT) rate is applied in all European Union countries, and in Norway, South Africa, and Switzerland.
Hootsuite’s Simplified Scheme Reference Number (in lieu of a VAT number), is EU826021784.
Hootsuite's VAT number in Norway is 2018934.
Enter your own VAT number through your dashboard to have VAT excluded from futureinvoices.
Tax will be applied as a separate line item on your Hootsuite invoice. View your invoices.
Note: Sales tax legislation, as well as our requirements to collect sales tax as a vendor, are subject to periodic change. As a result, Hootsuite regularly reviews its sales tax compliance obligations and may modify its application of sales tax to customer invoices from time to time as required by law and in accordance with the Terms of Service.
Our organization has a tax-exempt number. How do I update our invoice?
At this time there is no way to manually update accounts with tax-exempt numbers. Please reach out to our support team with your tax-exempt number and we will update your account for you.
How can I get help resolving a billing issue?
Please reach out to us here with your Hootsuite account email and a description of the billing issue you are experiencing.
What if I don’t know the account email?
If you do not know the email address associated with the Hootsuite account being charged, please provide as many of the following as you can (if applicable) when you reach out to us. This will help us locate the account and help you resolve the issue as quickly as possible.
PayPal Billing AgreementID, charge amount and date
Credit card type, charge amount and date
Hootsuite invoice number
Email address(es) that may have been used to create the account, or the email domain (for example @social.com)
Full name of the account owner
Do you still have questions? See our other for more information.
View ArticleOn March 2, 2020, Instagram will complete the deprecation of its Legacy API (application programming interface), which currently supports Instagram personal profiles in Hootsuite. Personal profiles will be migrated onto the replacement Basic Display API. This new API does not provide the same level of functionality for personal profiles, and requires a reconnection.
What does this mean for me?
Instagram business profiles authenticated with Facebook during connection have unlocked full Instagram functionality within Hootsuite. This includes Instagram analytics, the ability to publish directly, and being able to engage within your streams.
If your business profile is already connected to Hootsuite and authenticated with Facebook, you are not impacted by this change and are good to go.
If you have a personal Instagram profile, consider converting to a business profile. If you choose to stay with a personal profile, the API migration will require you to reconnect on February 28. After this date, any posts scheduled to publish will fail to send notifications until the profile is reconnected. See below for a full list of reduced functionality for personal profiles in Hootsuite’s products.
How to convert a personal Instagram profile into a business profile
Personal profiles using the Hootsuite mobile app for iOS should also update to the latest version of the app.
If you have a business profile connected to Hootsuite, but it’s not authenticated with Facebook, you will need to reconnect on February 28. If you don't authenticate with Facebook, your profile will be subject to the same limitations as personal profiles.
How to connect an Instagram business account to a Facebook Page
Reconnect now and complete the Facebook authentication step to avoid any loss of Instagram functionality.
Personal profile support after February 28
The reduced capabilities of the new API will result in the following changes for personal profiles in Hootsuite’s products:
Hootsuite dashboard and mobile app
Instagram avatars and usernames will no longer be available. Wherever you select, view, and manage your profile within the dashboard, it will be identifiable only by its Instagram handle.
Hootsuite Analytics will no longer be available for personal Instagram profiles.
The My Posts stream will no longer show post locations, comments, or like and comment counts. To view engagement on personal profile posts, they will have to be opened in Instagram from the stream.
Inbound tagging will no longer be supported for personal Instagram posts.
Personal profiles will no longer be included in the weekly account activity email.
Hootsuite Amplify
Shares from Amplify will no longer be tracked for Instagram personal profiles.
Hootsuite Impact
Personal Instagram profiles will no longer be supported in Impact.
View ArticleUse the dashboard quickly and effectively with this overview. This article highlights different sections of the dashboard for common tasks. You will also see related articles if you wish to explore each topic more deeply.
In this article:
Manage your account
Get help and support
Publish and schedule posts
Set up and use tabs and streams
Manage your messages
See your scheduled content
Measure your social impact
Export or schedule exports of analytics data
1. Manage your account
Make changes to your account, billing, and social networks by clicking the profile icon at the top right hand of your dashboard.
Connect your social profiles when you clickCollaborate with others or Manage Social Networks. Manage up to three social networks with a Free plan, ten with a Professional plan and twenty with a Team plan. If you have a Team plan and want to manage between personal and shared social networks, you can create an organization.
Make changes to your account and Hootsuite dashboard settings by clickingAccount & Settings. Here you can change your email, password, dashboard language, or cancel your account.
Make billing-related changes to your Hootsuite account by clicking Billing & Plan Changes. Find all of your billing history and view your invoices here. You can also update your billing information or change your billing cycle to annual or monthly.
For more details, take a look here:
Add a social network
Quick start guide: Team/Pro organizations
Cancel your Hootsuite account
Billing FAQ
2. Get help and support
Find easy access to help avenues through the Help dropdown in the left-hand menu. Tweet the Hootsuite help team directly by clickingTweet for Support. Click on Send Feedback to give us great ideas.
See your history of product announcements from Hootsuite when clicking on Product Help. Scroll down to access the Help Center, Hootsuite Academy Training, and What’s New.
For more details, take a look here:
Help Center
Hootsuite Academy Training
What's New
3. Publish and schedule posts
Publish or schedule posts to one or multiple social networks in this section. Not ready to post or schedule? You can save as a draft.
Create pins using Pinterest by using the dropdown menu to the right of the New Post feature and clicking New Pin.
Post to Youtube by using the dropdown menu to the right of the New Post feature. You will then clickOpen Legacy Composer, select Youtube as your social network when creating the post.
For more details, take a look here:
Create and publish posts
Publish pins to Pinterest
Publish or schedule a video to YouTube
4. Set up and use tabs and streams
Monitor what is being said across all of your social media channels. You can also retweet, like and comment on posts, and use tabs to organize these streams into groups. Use search streams for finding activity around specific pages, hashtags or keywords.
For more details, take a look here:
Add a stream
Add a search stream
Assign messages from Streams
5. Manage your messages
See all of your messages in one place in the Hootsuite Inbox. You can reply or assign them to others on your team. Messages will be marked as replied or resolved.
For more details, take a look here:
Hootsuite Inbox
6. See your scheduled content
Review, organize and promote your drafts, as well as past, present, and future posts in this section.
For more details, take a look here:
View, edit or delete scheduled content
Manage your scheduled content - Planner
7. Measure your social impact
Measure analytics from social networks to gauge your ROI, engagement, reach, and other social measurements.
Choose to view analytics as per social network by selecting this option at the top left of the page. Use quick access to overview analytics for convenience. Depending on your plan, create analytics reports and export them.
For more details, take a look here:
Analytics Overview reports
*Analytics FAQ,
Create, configure or delete an analytics report
View ArticleConnect your Instagram profile to the Hootsuite dashboard to manage it alongside your other social networks. Before you begin, it's important to understand that depending on whether you have a personal profile or a business profile, different Instagram functionality is available to you. What is a business profile?
Most notably, there are two different ways to publish a post to Instagram. The type of profile you have will determine which one you can use, and the unique setup steps you must complete:
Direct publishing lets business profiles send and schedule posts automatically, just like to other social networks. Direct publishing is supported in the dashboard and mobile apps.
Mobile notification workflow sends a reminder notification to your Hootsuite mobile app when it’s time for a post to be published. From there you can then open and publish the post via the Instagram app.
Instagram requires personal profiles to use this workflow. Users with business profiles may opt to use this workflow if they want to post stories via Instagram.
The following table outlines the Instagram functionality available to each profile type in Hootsuite:
Profile type
Business profile
Business profile
Personal profile
Publishing method
Direct publishing
Mobile notification workflow
Mobile notification workflow
Content
Publish single images or videos.
Carousels and stories are not supported by the Instagram API.
Publish single images or videos.
Workaround available for publishing stories (and carousels on iOS) manually via the Instagram app.
Learn more
Publish single images or videos.
Workaround available for publishing stories (and carousels on iOS) manually via the Instagram app.
Learn more
Required setup
Enable direct publishing by connecting your Instagram profile, and then connecting its associated Facebook Page.
If you opt out of direct publishing, turn on Instagram notifications in the Hootsuite app to enable the mobile notification workflow.
Turn on Instagram notifications in the Hootsuite app to enable the mobile notification workflow.
Available streams
My Posts
Engage with and moderate comments on your own posts.
Hashtag search
Monitor hashtags relevant to your business.
Scheduled
View the scheduled posts for the profile.
Scheduled
View the scheduled posts for the profile.
My Posts
Monitor comments on your own posts.
Scheduled
View the scheduled posts for the profile.
What is a business profile?
Instagram business profiles are just like personal profiles, with a few added benefits to help you achieve business goals:
Promote your posts directly from the Instagram app
Track post performance and audience demographics with Instagram Insights
Add business contact information so customers can reach you through Instagram
Note that business profiles can’t be private, and are different from verified profiles. Personal profiles can also be verified.
Anyone can convert their personal profile to a business profile for free. Having a business is not required.
To connect a business profile for direct publishing
See Direct publishing to business profiles to:
Convert a personal profile into a business profile
Connect a business profile to Hootsuite for direct publishing
Enable direct publishing
To connect a personal profile or business profile for mobile notification publishing
Publishing with the mobile notification workflow is different from publishing to your other social networks, because these posts need to be published manually via the Instagram app on a mobile device.
Instagram requires personal profiles to use this workflow. Users with business profiles may opt to use this workflow if they want to post stories (and carousels on iOS) via Instagram.
Learn how to use the mobile notification publishing workflow.
Click your profile picture ( More on adding social networks by default) in the top-right corner of the dashboard, and then select Manage Social Networks.
Click + Private Network in the bottom-left corner of the dashboard to add Instagram for personal use. Or click Manage beside an organization name and then click Add a Social Network or Add a Shared Network to add this profile to an organization.
Select Instagram from the list, and then click Connect with Instagram.
Enter your Instagram credentials (username and password) and then click Log In. Hootsuite will detect whether your profile is personal or business.
Personal: Click Continue. You'll be prompted to set up the mobile notification workflow.
Business: Click Exit setup, and then click Exit setup again to confirm.You’ll be prompted to set up the mobile notification workflow.
Click Setup now!
Ensure you have the latest version of the Hootsuite mobile app installed on your device, and then click Next step.
Open your Hootsuite app.
Tap Account.
Tap the Settings tab.
Tap Notifications.
Toggle Instagram publishing push notifications to ON. A green toggle means enabled.
*Ensure that notifications for the Hootsuite app are also enabled in your mobile device settings.
Now you’re ready to start publishing with the mobile notification workflow !
View ArticleIf you receive a notification that one of your scheduled posts failed to send, sign in to your Hootsuite account to review the failed post.
Select Publisher support team from the launch menu.
Locate the failed post in its scheduled time slot in the Planner. Failed posts are red.
Click the failed post to view the reason for the failure.If the reason for failure is not specific, review our suggested solutions below before proceeding to step 4.
Take steps to remedy the error. Click Editin the top-right corner of the post if changes to the post are necessary. Then reschedule the post, or remove scheduling by clicking the X and click SendNow.
Why did my scheduled post fail to send?
If the reason for failure was not clear in step 3 above, the solutions to the most common publishing issues are listed below:
The social network is disconnected from Hootsuite
Social networks can disconnect from Hootsuite due to updates made on the native social network platform. A disconnected social network won’t publish scheduled content.
Solution:
Reconnect the social network to Hootsuite.
The post is a duplicate
When a post is sent to a single social network more than once, the social network API will flag the duplicate content as spam. Duplicate posts also violate Twitter and Facebook’s terms of service.
Solution:
Ensure that your content is unique by editing the scheduled post. Change as little as a single word for each repost.
The post was sent to multiple social networks at once
Social network APIs may flag content as spam if you schedule a post to many social networks at once.
Solution:
Try publishing to groups of no more than 3-5 social networks at a time.
Wait 24hrs before publishing the same post to groups of different social networks.
Change as little as a single word of the post for each social network you are publishingto.
If you are trying to advertise your business on Facebook, consider starting a dedicated Facebook Page for this content.
The post contains abusive content
Social networks can reject posts if they flag content as abusive. If you are not sure why your content is being rejected, read the social network terms of service. You can also test the post in the native social network platform to review their messaging.
Solution:
If your post has been incorrectly identified as abuse, contact the social network's help desk to request that your content be approved.
Appeal Facebook banned content
Appeal Twitter link block
Appeal Twitter account suspensions
Appeal Instagram copyright infringement
If you still have questions about why your post failed to send, please reach out to our .
View ArticleAs of March 4, 2019, our legacy analytics solution will no longer be available.
Few customers were taking advantage of the analytics solutionand when we asked why, a vast majority of customers reported that its features weren’t easy to use and lacked key metrics needed to prove success.
We’re committed to helping our customers succeed with social. So we’re retiring our legacy analytics solution as of March 4, 2019.
We encourage customers to access and export any reports before March 4, and you can find out how to export your reports here.
For customers impacted there are alternative options available. We have more robust, intuitive analytics, with improved customization options, more of the metrics customers need, and the ability to track performance trends over time available today in our Professional, Team, Business, and Enterprise plans. You can access the upgraded Analytics here, and you can get an overview of all the features in our video playlist.
View ArticleThese first steps will help you get started successfully managing your social networks in the Hootsuite dashboard.
Step 1: Create a Hootsuite account
Open https://hootsuite.com and click Sign Up in the top-right corner.
Click to selectthe plan type that fits your needs.
Enter your information and follow the prompts as we walk you through connecting social networks, adding streams and publishing posts.
Step 2: Add social networks
Connect your social profiles to publish and schedule content, and monitor engagement, all from your Hootsuite dashboard. You can manage up to three social networks with HootsuiteFree.
In the Hootsuite dashboard, select Streams free online courses from the launch menu.
Click Add Social Network, select a social network from the list, click Connect and authorize your accounts to connect to the dashboard.
See Add social networks for more details.
Step 3: Set up tabs and streams
Now that you’ve added social networks to your dashboard, set up streams for each one to monitor conversations and engage with customers. Each social network offers unique stream types. Search streams are especially valuable for finding social activity around specific Pages, hashtags, or keywords. Use tabs to organize your streams into groups.
Select Streams from the launch menu.
Click Add Tab in the top-left corner, give it a name, and then press ENTER.
Inside each tab, click Add Stream.
Select a social network from the list on the left, and then select a profile from the drop-down list.
Click the streams you want to add for that profile.
See Add tabs, Add streams, and Add search streams for more details.
Step 4: Publish posts
Engage your audience and grow your following by regularly publishing posts. Save time by scheduling a single post to multiple social networks at once.
Click New Post in the top-right corner of the dashboard to build, schedule, and send your posts from the Composer.
See Publish posts for more details.
Step 5: Install apps
The Hootsuite App Directory is a library of free and paid third-party apps developed to extendthe functionality of the Hootsuite dashboard.
Select App Directory from the launch menu.
Click Install App beside the app.
Click Finish.
See Install Apps for more details.
Step 6: Download Hootlet
This free browser extension for Chrome lets you quickly share content to your social networks from anywhere on the web. Get it here. Learn more about using it here.
Step 7: Download Hootsuite mobile
Manage your social media on the go with the Hootsuite mobile apps for Android and iPhone, iPad & iPod Touch. These can be downloaded from your device's app store.
Step 8 (Team Plan): Collaborate with team members
Invite team members, share social network access with them, and start collaborating. Check out our quick start guide for teams to learn how.
Bonus: Hootsuite Academy
Check out these to learn the best practices for setting up and using your dashboard.
View ArticleHow long are analytics stored?
Numbered analytics data(e.g., numbers of replies, comments, likes) is stored indefinitely. However, numbers stop updating for posts older than 1 month, even if new clicks or comments are made on a post.
Post analytics data (the posts themselves) is stored with the following limits:
Inbound posts - stored for 13 months, starting March 1, 2018.
Outbound posts - stored indefinitely since October, 2017.
Tables of posts display the last 13 months of data.
Can I share a report with multiple people at the same time?
There is no limit to the number of users who can share a report. However, at this time, there is no way to grant access to a selected group of users. The report must be shared with each userindividually.
How often is data refreshed?
If a report is left open, it will automatically refresh every few minutes to reflect any new data that has come in.
Note: Some Facebook metrics will only be updated once per day, as Facebook refreshes certain metrics only once every 24 hours.
See Metrics Library for more details on how often each metric is refreshed.
What happens to my data if my social account is disconnected?
All data is kept indefinitely. If the account is reconnected, the old data will be accessible again, however, data is not collected during the period that the social network was disconnected and will not be available.
Why don’t I see any data for my Facebook Page?
Facebook Pages require at least 30 likes before any analytics can be returned for them, the same as on Facebook.com.
When does data begin being collected?
Analytics data begins collecting as soon as a social profile is connected to the Hootsuite dashboard, forProfessional, Team, Business and Enterprise accounts.Note that only data for public posts is retrieved in Hootsuite Analytics. Unpublished, or dark posts, are not supported in Analytics. Data is not collected retroactively.
How does Hootsuite Analytics determine gender?
The majority of Hootsuite Analytics data comes from the native social network APIs. On top of this raw data, our own system does some extra processing with a simple algorithm to determine posts' authors' gender.
The algorithm compares the author’s name to a database of names classified with common patterns. If a name is commonly found to be a male or female name, the gender will be indicated as ‘unknown’.
What's the difference between Post metrics and Page metrics?
Hootsuite Analytics pulls Facebook and LinkedIn metrics from post-level and Page-level data sources.
Post-level metrics attribute data to specific posts, and the day each post was published. Metrics are reported on all posts published during the selected timeframe.
Page-level metrics attribute data to the Page, and the day each engagement occurred. Metrics are reported on all engagements that occurred during the selected timeframe. These are aggregate metrics for all the Page’s posts, regardless of when the posts were published.
For example, let’s say you’re looking at your Facebook Page analytics reports for April as compared to March. How did Page Impressions go up if Post Impressions went down?
Remember that Post Impressions is showing the impressions for just the posts that were published in March and April. Page Impressions is showing impressions for all posts on the Page, regardless of when they were published. Page Impressions might have gone up overall in April, because February’s posts were still getting good engagement, in addition to March’s and April’s posts.
What does ‘Incomplete data’ mean?
You may see this warning icon and the message “Incomplete data” appear whenever a social profile is disconnected or reconnected within the selected time frame. Data collection stops when a social profile is disconnected, so they indicate the possibility that data might be incomplete during that time. If the disconnection was very brief, however, there may not be any data missing.
Click the icon to view the specific account(s) with incomplete data, and for which timeperiod.
Remember that reports can show data from the selected time frame as compared to the equivalent previous time frame, so the warning might be referring to the previous time frame.
View ArticleShare content you find in your Instagram, YouTube, or Facebook streams to your own social networks. To share Twitter content, see Twitter replies and retweets
In this article:
Reshare Instagram posts
Share YouTube videos to other social networks
Share Facebook content
Reshare Instagram posts
Instagram business profiles with direct publishing enabled can reshare others' Instagram posts from the hashtag search stream to their own Twitter, Facebook or Instagram accounts. Always credit the original poster's @username when resharing someone else's Instagram content.
Note that due to an API limitation, only 1 image can be published per Instagram post, so resharing a post with multiple images will only publish the first image.
To reshare an Instagram post
Select Streams publishing a video to YouTube from the launch menu.
Click the tab hosting the Instagram stream and locate the post you want to reshare.
Click View on Instagram to copy the poster's @username from Instagram natively.
In the Hootsuite stream, click Resharebelow the post. The post's image and caption will be populated in the composer.
Enter the @username in the caption to give photo credit to the original poster before sending or scheduling.
Share YouTube videos to other social networks
Share your own videos or other videos from your streams to the rest of your social networks. After a pop-up appears from which you can click Share via Hootsuite to add the video URL into the compose message box. This can also be done at any time from yourstreams.
To share a YouTube video to other social networks
Select Streams from the launch menu.
Click the tab hosting the YouTube stream.
Click more below the video, and then click Share. The composer will open with the video URL already in the Text field of the post.
Proceed to complete and send the post as usual.
Share Facebook content
Share Facebook content from your streams to your own Facebook Pages or groups.
To share Facebook content
Select Streams from the launch menu.
Click the tab hosting the Facebook stream.
Click Share below the post.
Select the Page or group that will share the post from the drop-down menu.
Optional: Click Say something about this and enter a comment above the shared content.
Click Share.
The number of times a post is shared will display below the post; the number updates upon browser refresh.
Note: Private posts cannot be shared to a different page/group. This includes posts from private or secret groups.
Note: Facebook does not allow scraping of Facebook-centric links, such as events when publishing through third-party platforms like Hootsuite. These link previews may cause intermittent social network disconnection.
View ArticleWhen connecting an Instagram business profile to Hootsuite for direct publishing, you may encounter one of the following errors.
In this article:
Facebook Page permission error
Not connected to a Facebook Page error
Refresh your Instagram/Facebook connection
Facebook Page permission error
“Sorry, you need to be an Admin or Editor of the connected Facebook page”
this link
To resolve this issue
Confirm that you have logged into the correct Facebook account.
Confirm that your Facebook account is set as an Admin or Editor of the Facebook Page associated with the Instagram business profile you are trying to add to Hootsuite:
In Facebook, navigate to the Facebook Page.
Click Settings in the top-right corner of the Page.
Click Page Roles in the list on the left.
Scroll down to Existing Page Roles to see a list of Facebook users who have permissions to manage some part of the Page, and what their role is. The role must be Admin or Editor to successfully enable direct publishing in Hootsuite. Only Admins can update Page roles.
Learn more about Page roles
Not connected to a Facebook Page error
“It looks like this account isn't connected to a Facebook page”
To resolve this issue
Confirm that you have logged into the correct Facebook account associated with the Instagram business profile.
In Facebook, navigate to the Facebook Page.
Click Settings in the top-right corner of the Page.
Click Instagram in the list on the left to confirm the connected Instagram profile.
Only one business profile can be associated with a single Facebook Page and vice versa.
Refresh your Instagram/Facebook connection
If you’ve confirmed which Facebook Page is associated with the Instagram business profile you’re adding to Hootsuite ( see above ), and confirmed that the Facebook user you’re authenticating with in Hootsuite is an Admin or Editor of that Page ( see above ), there is likely an issue with the connection between your Instagram account and Facebook Page.
Follow these steps to refresh the connection:
This procedure will disconnect from Hootsuite all Facebook profiles, groups, and Pages authenticated with the same credentials. It will require reconnecting each one.
Click this link to navigate to the Business Integrations page in your Facebook account settings.
Or click the downward arrow in the top-right corner of your Facebook account, select Settings, and then Business Integrations.
Check the box next to Hootsuite and then click Remove.
Click Remove again to confirm.
Now navigate to the Facebook Page that should be associated with your Instagram business profile.
Click Settings in the top-right corner of the Page.
Click Instagram in the list on the left.
Scroll to the bottom of the page, and click Disconnect.
Click Disconnect again to confirm.
Remain on the same page and click Connect Account to reconnect the Instagram business profile to the Facebook Page.
Enter your Instagram username and password, and then click Log In.
If your Instagram business profile is not currently added to Hootsuite: Retry adding it now.
If your Instagram business profile is added to Hootsuite: Use to retry enabling direct publishing.
View ArticleView all your scheduled content in a list view by clickingPublisher click here on the launch menu, and then clicking the Content tab. Then selectScheduled from the list on the left.
To manage your scheduled content from Planner, see this help article.
In this article:
Viewing scheduled content
Editing scheduled content
To edit scheduledcontent
To delete a single scheduled post
To delete multiple scheduled posts
Viewing scheduled content
Under Scheduled or Past Scheduled, display your content with one of the views in the top-right corner (list, day, week, or month). Free Hootsuite accounts have access to the Scheduled list view, and the Past Scheduled weekly view.
A maximum of 150 scheduled posts will display at once, so filter content by profile, or view by day or week to see all your scheduled posts.
The colors in the Publisher calendars indicate the status of a post:
Scheduled:
Blue - scheduled post
Brown - scheduled by AutoSchedule
Pink - requires approval
Past Scheduled:
Green - published successfully
Red - failed to send More details
Editing scheduled content
Editing a scheduled post can includeadding or removing social profiles used to publish, editing text and images, modifying the scheduled time/date; as well as modifying tags, location, or targeting.
Editing a scheduled YouTube video can include editing the title, description, tags and category of the video, or changing the privacy setting or scheduled publish time/date. Video details on scheduled Facebook posts (video title and category) cannot be edited.
Edits to scheduled content must be completed at least 5 minutes before the initial scheduled time and date. Posts that contain video must be edited 15 minutes before the scheduled time and date. Incomplete edits will post as the original post.
Remove the scheduling settings on a scheduled post to publish it right away.
Scheduled posts can be deleted individually or in groups. Deleted posts cannot beretrieved.
To edit scheduledcontent
Select Publisher from the launch menu.
Click the Content tab.
Click Scheduled, from the list on the left.
Hover your mouse over the post or video, and then clickEdit.
Modify the post, and then click Save Edits.
When a scheduled post is edited in the Publisher, the edit will apply to each social network publishing the post. However, when a post is edited from a Scheduled Stream for a specific social network, only the post being published to that social network will be changed.
To delete a single scheduled post
Select Publisher from the launch menu.
Click the Content tab.
ClickScheduled,from the list on the left.
Hover your mouse over the scheduled post, and then clickDelete.
ClickOK.
To delete multiple scheduled posts
Select Publisher from the launch menu.
Click the Content tab.
Click Scheduled, from the list on the left.
Check the box on the left side of the posts to delete, or select all by checking the box at the top of the list, and then clickDeleteat the top of the dashboard.
ClickOK.
To export scheduled or past scheduled posts, .
View ArticleManage your Pinterest publishing in Hootsuite alongside the rest of your social networks. Create and publish, or schedule pins to public or secret Pinterest boards. Save time by publishing a pin to multiple boards across multiple Pinterest accounts.
Organizations collaborating with Pinterest accounts can grant different social network permissions for those accounts to each team member. Enterprise teams can also set up publishing approval workflows to review pins before they get published.
To get started, connect your Pinterest account to Hootsuite.
Sign in to Pinterest natively in a different browser tab.
In Hootsuite, click your profile picture ( scheduled content by default) in the top-right corner of the dashboard, and then select Manage Social Networks.
For private use: Click (Add) + Private Network in the bottom-left corner of the dashboard.
For use within an organization: Click Manage beside the org name, and then click Add a Social Network.
Select Pinterest from the list on the left, and then click Connect with Pinterest.
Pinterest should recognize that you are already signed in. Click Authorize App.
More details on adding social networks.
When a Pinterest account is added to Hootsuite, Pinterest publishing becomes available in the Composer.
To publish a pin to Pinterest
Click the drop-down arrow next to New Post, and then click New Pin.
Click Select board(s), and then select the boards you want to add your pin to.
Scroll to the bottom of the list and click Create new board to add a new board to your Pinterest account(s).
Under Image, drag and drop a file from your desktop, or click select files to upload. The maximum file size for uploaded images is 5MB.
Or, click Open Media Library to add a free stock image or animated GIF to your pin, or an image from an installed media library app. Only one image can be attached per pin. Videos are not supported.
Click Close Media Library in the top-right corner.
Optional: Click Edit Imageto crop it to a size specific to Pinterest, add filters and text, or make other adjustments to it. Click Save and the edited image will appear in your pin preview.
Enter the Website URL that the pin will link to. Pinterest requires a full, valid website link here; shortened URLs are not supported.
In the Description field, enter a description for your pin. Add emojis by clicking the smiley face in the bottom-left corner.
Review your pin(s) in the preview on the right, and then post or schedule!
To publish the pin right away: Click Post Now in the bottom-right corner.
To schedule the pin: Click Schedule for later,select a date and time to publish the pin, click Done, and then click Schedule.
View and edit scheduled pins alongside your other in the Publisher section of the dashboard.
Note that Hootsuite’s Pinterest integration is for publishing only, and is only available on desktop at this time.
View ArticleThis guide will walk you through some best practices and overall concepts before you create your first campaign.
When you're ready to create your first campaign, these help articles will guide you through creating each campaign type.
In this article:
Campaign split testing
What and how much to test
How much to spend on your campaign
Hootsuite Ads videos
Campaign split testing
One of the most effective ways to optimize your advertising is through testing.
To be successful with your advertising you need to test multiple designs and target different demographics to find the right message for the right audience. This can be a time consuming process, but with Hootsuite Ads you can create and test hundreds of ads with a few clicks.
On the Ads Design step (2) of campaign creation, click the Hootsuite Ads educational videos icon to add a new design variation to test. You can test multiple headlines, text, links, images, calls to action, andmore.
On the Audience step (3), click to add more demographics or interest groups to test. When you click Proceed, you’ll be prompted to select the elements you want to test.
The total number of ads that Hootsuite Ads will create as a result of your selections will display to the right.
For example, if you're testing:
2 Headlines
3 Images
2 Genders
4 Countries
Hootsuite Ads will create 2x3x2x4 = 48 ads
Learn how to measure the results of your split tests after they've been running for a while.
What and how much to test
The most common error is to create too many experiments right off the bat, which can easily lead to unreliable data. The more testing variations you create, the more data Hootsuite Ads needs to provide you with relevant results. Start slow and progressively test more elements.
A good initial test setup could be:
2 Images
2 Post Texts
2 Genders
This will create 8 ads; low enough to give you some relevant results quickly and reliably, even on a low budget. Generally we don’t recommend testing more than 20 ads in your first campaign. As you get more experienced you can set up much bigger campaigns.
What to test depends on the kind of business you're advertising, but here's a brief list in order of the most relevant elements to test.
Design
Image
Post Text
Landing Page (this has no impact on the ad CTR but it can make a difference in terms of cost per conversion)
Headline
Targeting
Country
Gender
Placement (where your ads are displayed)
Interests
Age
Custom Audiences
Relationship Status
Purchase Behaviors
Education Level
With time you'll be able to test all of these elements.
How much to spend on your campaign
This is a tough question and there's no one-size-fits-all answer. It depends on the performance of your ads and what you are promoting. Ads for very consumable products can get cheap conversions and you'll be able to generate enough data to analyze your experiments on a low budget. Ads for more expensive products will likely need a biggerbudget.
As a general rule, try to allocate at least $5 to $10 daily for each experiment you're running. So for 10 different ads, a budget between $50 and $100 daily would be recommended to get you reliable results within about a week. Lower budgets will require more time to collect reliable results.
Overall, the more experiments you run at once, the more budget and time you'll need.
Note that Facebook can also reject campaigns for insufficient funding. For example, creating 150 ads with a budget of $10 daily would only allocate 15 cents to each add. Even if this were approved, the campaign would likely not get enough clicks, impressions and conversions to collect enough reliable data to act on.
Budget minimums
Facebook has minimum daily budget values for certain actions, or billing events. These are minimum amounts per adset, and differ depending on whether autobid is used.
See Facebook’s documentation for the current budget minimums.
Note that the minimum budget values listed are in USD. These amounts are doubled for certain other currencies, listed below the table. Budgets in non-USD currencies not listed are converted and validated upon ad set creation.
If your campaign's budget does not meet Facebook’s requirements and fails to publish, edit the budget and republish the campaign.
To edit your campaign budget
Click Your campaigns on the main navigation bar, click Select a campaign, and then select Go to campaigns list from the drop-down menu.
Under Campaign Status, check the Failed box and then click Filter.
Locate the failed campaign, and click on its name. You should see an error explaining the reason for failure.
Click Edit campaign.
On the Budget & Bidding step (4), increase the budget and/or reduce the length of the campaign.
Add a Spend Cap to your campaign’s budget to prevent overspending. Ads are turned off when the Spend Cap is reached.
Hootsuite Ads videos
Watch our YouTube playlist of to learn more.
View ArticleTabs provide an organizational structure for your streams, much like tabs on filing folders. Up to 20 tabs can be added per dashboard, and each tab can hold up to 10 streams.
Name and rename tabs according to their stream content to help you stay organized. You can also move tabs with drag-and-drop to change the layout of your dashboard.
Deleting a tab permanently removes the tab and its contents from your Hootsuite dashboard.
add streams
To add a tab
Select Streamsfrom the launch menu.
Click Add Tab on the right of the tabs bar.
Enter a tab name, and then press ENTER.
Now you're ready to to your tabs.
To rename a tab
Select Streamsfrom the launch menu.
Click the tab name, enter a new name, and then press ENTER.
To move a tab
Select Streamsfrom the launch menu.
Click and hold the tab name, drag it to a new location along the tab bar, and thenrelease.
To delete a tab
Select Streamsfrom the launch menu.
Click Delete (X) beside the tab name.
Click OK.
Deleted tabs and their contents cannot be retrieved, only recreated.
View ArticleOn October 7, 2019, we are removing the native WordPress integration from the Hootsuite dashboard.
We made this decision because the advantages of maintaining native integration no longer outweigh the costs to Hootsuite and our customers. WordPress uses a non-standard authentication system, so maintaining the integration negatively affects our ability to react quickly to changes in other platforms. By removing it, we can strengthen our authentication infrastructure and stay focused on work that delivers more value to our customers.
WordPress.org users can continue to create and edit pages and posts, moderate comments, and share posts to social networks from within Hootsuite Streams by downloading the free WordPress.org app from the Hootsuite App directory.
WordPress.com users will no longer be able to publish posts and blogs to their WordPress accounts, or monitor their WordPress posts through Hootsuite.
View ArticleHootsuite issues invoices for immediate settlement, based on the account's subscription and its term commitment. Services are purchased as subscriptions that are billed in advance on a monthly or yearly basis.
Find all your invoices, and review your billing history in detail, on the Billing page of your Hootsuite account. Billing history is available in the dashboard for all Hootsuite accounts that currently use, or have previously used, billable services.
Hootsuite invoices are emailed to the organization owner’s account email. To have a secondary email address also receive invoices for the account, add the email in the account settings. See Modify your invoices for details.
If you have a Hootsuite Enterprise account, you will need to contact your customer success manager to request an invoice.
In this article:
Receipts
To access and download invoices
Reading Hootsuite invoices
Final invoices
Receipts
Hootsuite invoices can be used for receipt purposes, as they include corresponding payment line items for each charge. The payment is either listed on the current invoice, if payment collection was successful when the invoice was issued, or reflected on the next invoice if payment was late.
To access and download invoices
Sign in to your Hootsuite account, click your profile picture ( support team by default) in the top-right corner of the dashboard, and then select Account & Settings.
Click the Billingtab, and then click View billing history.
Click View Invoice to see your individual invoices in detail.
To download an invoice, right-click on it, select Print, selectthe PDF menu, and then clickSave as PDF!
Reading Hootsuite invoices
Your account name and email is automatically added to every invoice. To add additional information to past and future invoices, such as a business address, tax numbers, or PO number, see Modify your invoices.
Invoices are generated and billed in advance of the billing period they cover.
Hootsuite’s tax numbers are listed at the bottom of every invoice.
Invoice date, account number, invoice number, and amount paid are listed in the top-right corner of each invoice.
Most invoices list a Balance Forward of $0.00, meaning that the prior billing period’s invoice was settled successfully.
If the previous invoice was not settled successfully, that amount will be listed as the Balance Forward on the current invoice.
If the previous invoice was settled successfully but the payment was late, the Balance Forward, and payment for that balance, will be listed on the current invoice.
Each invoice lists separate line items for the new and renewing billable services for the current billing period, any applicable tax, receipt of payment for this invoice if successfully collected, and then the final total.
The final total will either say Amount Paid if payment was successful, or Amount Due, if payment collection was unsuccessful.
Enter your own VAT number through your dashboard to have VAT excluded from future invoices.
At this time there is no way to update accounts with your own tax-exempt number. Please reach out to our support team.
Final invoices
When an account is downgraded, a final invoice (or Settlement of Accounts) is automatically sent to the email address associated with the Hootsuite account.
It may appear that the account has been charged again, but the final invoice is generated to provide the account holder with:
a record of any final transactions that may have occurred after the downgrade and within the last 30 days, such as late payments;
and confirmation that the account has been settled and has a $0 balance.
Not seeing any billing history in your account? Please reach out to our .
View ArticleWhy can’t I post to my Facebook Page?
Trouble posting to your Facebook Page often stems from Page permissions.
When your dashboard displays the message, “The user that last authorized this Facebook Page in Hootsuite does not have post permissions for this page,” the Facebook Page admin must change your Page role to admin or editor. These settings can only be modified by the Facebook Page admin from Facebook.com.
Why can’t I post to my LinkedIn Page?
Those wanting to post to a LinkedIn Page need LinkedIn Administrator rights to do so. The page creator or an existing Page Administrator can assign this permission from LinkedIn.
View ArticleChange your Hootsuite profile information at any time. This includes your profile image, full name (Hootsuite username), email address or password.
Periodically updating your Hootsuite password will help keep your account secure. We recommend updating it at least every six months. Updating your password does not affect how your Hootsuite account connects with your social networks.
Forgot your password?
Passwords must include:
8 characters (no more than 64);
1 upper-case letter; and
1 lower-case letter.
Only one Hootsuite account can be associated with each email address. To use an email address in your account that is associated with another Hootsuite account, the other account email must first be updated.
To change your password, email or profile info
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Account & Settings.
Scroll through the profile fields and apply your changes.
To change your email address: Click Change Email Address, enter the new email, and then enter your account password to confirm.
To change your password: Under Change Password, enter your old (current) and newpasswords.
Click Save Account Info.
View ArticleUpgrade or downgrade your Hootsuite plan at any time to a plan type that best suits your needs on social.
If you’re upgrading to a paid plan for the first time and haven’t had a trial before, the Hootsuite 30-day trial gives you access to all the benefits of the Professional or Team plan for 30 days for free. Billing information is required to register for a trial. If you have already had a trial, upgrading your account's plan will take effect immediately.
About free trials
Only one trial is available for either the Professional or the Team plan. You can change from one plan to the other during the 30-day trial period but the trial will not restart. Attempting to register for another free trial will upgrade your plan (without the free trial). You can always view your billing history from your Hootsuite dashboard.
Free trials transition to Hootsuite subscriptions at the end of the 30 days. They are billed monthly or annually depending on your selection when you registered for the trial. Accounts are billed at the beginning of a billing cycle; ensure a smooth transition by keeping your billing information up-to-date. To avoid unwanted charges, downgrade your trial to the free plan before the trial expires.
In this article:
To change your plan type
To change plans from a Legacy Pro plan
To upgrade to a Hootsuite Enterprise plan
To change your plan type
https://hootsuite.com/plans/enterprise Note that if you're moving to a lower plan type, any features not supported on that plan type will be removed from your dashboard. This can include team members, additional social profiles, and their scheduled content.
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Billing & Plan Changes.
Click Change my plan.
Click Compare Plans.
Click Downgrade orUpgradeon the new plan type you would like to switch to.
Review the changes to your plan, confirm your billing information, and then click Downgrade/Upgrade My Account.
Upgrades take effect immediately. Downgrades take effect at the end of the current paid period so you can continue to benefit from all the features of your current plan until the end of the period.
To change plans from a Legacy Pro plan
Free trials for Professional and Team are not available to Legacy Pro plans.
See the Evolution of the Hootsuite Pro plan
Click Upgrade my plan, in the top-right corner of your dashboard.
Click Upgrade now on the new plan type you want to upgrade to.
Confirm your billing information and billing cycle, and then click Change to Professional/Team Plan Now.
If account management is required, you’ll be prompted to select the team members or additional social networks to keep with your new plan.
Click Confirm plan change.
To upgrade to a Hootsuite Enterprise plan
Visit, and then click Request a Demo.
One of our customer success managers will assist you with upgrading and onboarding into Hootsuite Enterprise.
View ArticleIntegrate your website analytics into Impact to get the full picture of your social ROI. Along with your social metrics, you'll be able to see the web conversions driven by your social efforts.
Conversions are actions (or business goals) completed by customers on your website. For example, visits, pageviews, purchases, or subscriptions. Analytics tools like Google Analytics (GA) track the journey from interaction on social media, to visiting a site, to completing a conversion.
These steps will help you prove the contribution of social to your conversions and business goals.
1: Create a Google Analytics account and add the tracking code to your website.
2: Create Google Goals for each web conversion event you want to track from social media.
If you sell products on your site, enable e-commerce tracking.
3: Optional: Assign a monetary value ( Goal Value ) to each Google goal.
Then you can measure the impact of goal completions on your site from social media.
4: Set up a UTM parameter system for your social posts and ads.
Then add these tags to the links in your posts to allow GA to track the traffic and site activity coming from those links. You can add UTMs manually or through a builder like Hootsuite's composer. Learn how to set up and apply UTMs
5: Run reports in GA on the new website data you're now capturing.
Track the traffic and goal conversions from each social network and link posted on social.
In Google Analytics, select Acquisition, from the menu on the left.
Under All Traffic, select Source/Medium.
The Primary Dimension should be Source / Medium. Set a Secondary dimension as Campaign. This will display your UTMs. You can sort by goal to analyze results.
6: Connect your Google Analytics account to Hootsuite Impact.
You will need to authorize the Google account that has access to the Google Analytics profile you want to add.
After connecting (or changing your Google Goals), the account still needs to be configured on the backend. Please contact your customer success associate/manager to begin this process.
7: View your analytics data throughout Impact.
Data from your Google Analytics connection will appear in the Total Return summary report under the Intent column. This data is at the network level, showing the ROI each Page or profile drove as a whole. Website data at the network level is also included in the Filter Content reports.
If you applied unique UTM parameters to each of your social posts, you can view conversion metrics per post in the Browse Content module. Click on a post in the table to open its post analysis view. Web analytics data is displayed under the Intent tab.
this video Learn more about the benefits of using unique UTMs in this article: Measure web conversions at the post level
Data discrepancies
If you're seeing analytics data discrepancies between your Google Analytics and Impact accounts, check the filtering that's in use. Hootsuite Impact only displays conversion metrics that can be explicitly tied back to a post, and therefore applies filtering logic for any domain that contains 'facebook', 't.co', 'twitter.com', 'pinterest', or 'linkedin'.
Web analytics integration is also available for Adobe Analytics to Hootsuite Impact customers at an additional cost. To learn more about the value and benefits of Adobe Analytics check out . To connect an Adobe Analytics account, please contact your customer success manager. Adobe Analytics is not available with Impact Starter.
View ArticleHootsuite supports the latest versions of the following browsers, excluding beta versions. Download the latest versions from these links:
Google Chrome
Mozilla Firefox
Apple Safari
Microsoft Edge
Microsoft Internet Explorer 11 **
**Hootsuite Insights, powered by Brandwatch is not supported on Internet Explorer. Use a different browser to access the product.
Install updates to your browser regularly to maintain its security and reliability. Supported browser versions protect devices from viruses and malicious software.
Using an outdated browser version with Hootsuite will likely result in a slower, less than optimal experience. Access to Hootsuite products will even be denied for non-secure versions of certain browsers or mobile operating systems. We also don't test compatibility of new features with older browserversions.
Advantages of current browsers
Disadvantages of dated browsers
Security: Protection against the latest viruses, spyware, malware, and other security threats.
Speed: Every new browser generation improves speed and has faster pageloads.
Compatibility: Support for new web technologies and extra features that improve webbrowsing.
User experience: Active designer and developer community working to continuously improve user experience on theWeb.
Security risks: Insecure, much more vulnerable to viruses, spyware, malware, and other securityattacks.
Stability risks: Less stable, slow and likely tocrash.
Functionality limitations: New, modern web technologies used by most websites notsupported.
View ArticleAre you experiencing unexpected behavior with the Hootsuite mobile app? Try each of these troubleshooting steps to resolve the issue.
In this article:
Install the latest app update
Clear memory in app settings
Uninstall and reinstall the app
Notification troubleshooting
Install the latest Hootsuite app update from the app store
The latest version of the Hootsuite mobile app contains the most recent feature updates and bug fixes.
Note that the lowest officially supported version of iOS on the Hootsuite mobile app is 11.
How can you determine which version is running on your mobile device?
To check which mobile app version you are running
In the Hootsuite app Tap Account.
Tap the Settings tab.
Look for a number in the bottom right corner. This is the Hootsuite app version on your mobile device. ie: v4.4.0
How can you determine which OS version you are currently running?
To check the OS version you are running
Tap the Settings app on your mobile device.
Tap General.
Tap About.
Look for a number next to the version. This is the iOs version on your mobile device.
Clear memory in the app settings
Clearing the memory in your app erases all cached items and clears any Hootsuite history from your device that might be interfering with the app working as expected.
Tap Account contact us.
Tap the Settings tab.
Tap Clear Memory.
Uninstall and then reinstall the Hootsuite app
Removing and reinstalling apps is a common troubleshooting step to delete all data and start fresh to ensure the app is installed and works as expected. Loading issues, like a blank or black screen, are often fixed with these steps.
To uninstall the Hootsuite app
Touch-and-hold the Hootsuite App.
Tap Delete (x icon).
Tap Delete to confirm.
Press the Home button on your device to exit delete mode.
Note: Uninstalling the Hootsuite app does not delete your account. See this article for details.
To install the Hootsuite app
Tap App Store on your mobile device.
Tap search (magnifying glass icon), enter Hootsuite in the search field, and then tap Search.
Tap Install on the Hootsuite app.
Tap Open.
Once the app is reinstalled, re-enable notifications in the Hootsuite app and in your device settings.
Notification troubleshooting
If you have notifications enabled in the Hootsuite mobile app, but you aren’t receiving them, check for any device settings that might be blocking them.
Ensure notifications for the app are enabled in your device settings as well.
Ensure notifications are not set to hidden on your lock screen.
In your device Settings.
Tap Notifications.
Tap Show Previews.
Select Always.
If Cellular Data is not enabled for the Hootsuite app, this could be affecting your notification delivery.
Do not disturb mode will block push notifications. Other energy-saving device settings or apps can also prevent notifications from being pushed out properly.
If you’re still not receiving notifications after checking your device settings, try resetting your notifications with the following steps:
Turn off each notification in the Hootsuite mobile app. Tap each toggle to turn it off.
Clear the message memory in the app. Steps above
Sign out of the Hootsuite app and then sign back in.
Turn each notification back on. Tap each toggle to enable it.
If after completing these troubleshooting steps the app is still not working as expected, please with the following information:
your Hootsuite account email address;
your device model and operating system version;
whether your account was created using the Hootsuite website or the mobile app;
the name of the social network experiencing issues or not receiving notifications;
the actions that are resulting in the error or unexpected behaviour.
View ArticleSubmit downgrade requests for both trials and paid plans at any time. All downgrades take effect at the end of the trial or current paid service period, so you can continue benefiting from the features of your current plan until the end of the period. To avoid unwanted charges, downgrade to the free plan before your billing date by cancelling your Hootsuite paid subscription.
https://hootsuite.com/login Check the end of the paid period listed on your last invoice to confirm your next billing date.
Accounts with overdue balances cannot be downgraded or cancelled until the balance is settled. Update your billing information to continue with cancelling your subscription.
Note:If you upgraded to Professional through the mobile app, you need to downgrade your plan and cancel your mobile subscription through mobile.
Downgrade on iOS
Downgrade on Android
To cancel your subscription and downgrade to free
Downgrading to free removes any premium features from your dashboard that are not supported on the free plan. This includes team members, additional social profiles, and their scheduled content.
Sign in to your Hootsuite dashboard
Click your profile picture ( by default) in the top-right corner of the dashboard, and then select Billing & Plan Changes.
Click Cancel my subscription.
Click Cancel subscription again to confirm.
Review the features you will no longer have access to, and then click Confirm downgrade.
Your plan downgrade to free will take effect at the end of your current trial or paid period.
View ArticleCustom audiences are targeting options that let you find people on Facebook who are already familiar with your business. Custom audiences can be included or excluded along with the rest of a campaign’s defined audience during campaign creation.
Audiences are associated and available to use with specific ad accounts, and are imported automatically from Facebook. Custom audiences can't be copied between ad accounts. If you create a new custom audience on Facebook, sync your ad accountto import it immediately into Hootsuite Ads, otherwise it will import with the next automatic account sync. Custom audiences are found in the Asset Manager.
To create and use a custom audience, your ad account needs to accept Facebook's Custom Audience Terms of Service here and here. Check these links to make sure the ad account you're using has accepted these terms. The terms must be accepted while being signed into Facebook as the same Facebook user who imported the ad account.
Custom audiences can be created from one of the following:
Traffic to your website (requires a pixel installed in your website)
Engagement with your Facebook Page
Engagement with one of your videos
A CSV file upload of data you already have
A lookalike audience
User lists from a CRM(requires a data sync )
And then loaded during campaign creation to include or exclude with the rest of your target.
The maximum number of custom audiences that can be created per account varies by audience type.
To create a custom audience
Create a custom audience in Hootsuite Ads that retargets users who have visited a specific or any page on your website, who have shown interest in your Facebook Page's video content, or who have visited or engaged with your Page.
Click Tools on the main navigation bar, and then click Asset Manager.
Select the correct ad account folder and subfolder from the list on the left.
Click New Asset in the top-right corner, and then select Custom Audience.
Click Custom Audience, select a source for your custom audience, and then click Next.
Enter a name for the custom audience, complete the rest of the configuration fields, and then click Create.
The maximum number of website custom audiences that can be created per account is 10,000.
To create a custom audience from a CSV data file
Upload a CSV file (Google Sheets and Excel support .csv format) of either customer email addresses or phone numbers. Format each file with a single column list, one email/phone number per row, and without a heading. Ensure there is no leading or ending whitespace, and that all characters are lowercase. For phone numbers, ensure there are no symbols, letters, or leading zeros. E.g. 15559876543
Click Tools on the main navigation bar, and then select Asset Manager.
Select the correct ad account folder and subfolder from the list on the left.
Click New Asset in the top-right corner, and then select Custom Audience.
Click Custom Audience, select From Data File, and then click Next.
Enter a name and description for the audience, and then select the Data origin and Type.
Click Choose a file, select your .csv file from your computer, and then click Open.
Click Create.
There is no limit to the number of users in a custom audience, but only 10,000 can be uploaded in a single file. Continue adding to your audience with multiple uploads.
The maximum number of email or phone number audiences that can be created per account is 500.
To create a lookalike audience
Lookalike audiences are people identified by Facebook who are like an existing source audience based on commonalities like demographics or interests. Create a lookalike audience that’s like the people who have liked your Facebook Page, or that's like any of your existing custom audiences. Sources must contain at least 100 people from the same country to be used to create a lookalike audience.
Click Tools on the main navigation bar, and then select Asset Manager.
Select the correct ad account folder and subfolder from the list on the left.
Click New Asset in the top-right corner, and then select Custom Audience.
Click Lookalike Audience, select From Page Likes or From Existing Audience, and then click Next.
From Existing Audience: Click Search an existing custom audience, enter the name of an existing audience, and then select it from the list.
Enter a name for the lookalike audience, complete the remaining configuration fields, and then click Create.
You can also create a lookalike from any custom audience in your Asset Manager list by clicking Actions, and then Create Lookalike.
It can take some time for your lookalike audience to be created and ready to use in a new campaign. The maximum number of lookalike audiences that can be created per account is 500.
Use a custom audience in a campaign
Include a custom audience as part of the whole audience targeted with a campaign. Custom audiences can’t be used in campaign targeting until they contain at least 1000 users.
On the Audience step (3), scroll down to the Custom Audiences section.
Search for the name of a custom audience associated with the ad account you’re using to create the campaign.
You can choose to Include or Exclude multiple custom audiences from your campaign’s target audience.
View ArticleGenerate a PDF report on the performance of a Facebook or Google campaign with just a few clicks. Quick reports are meaningful reports that you can easily create and share without having to build them yourself. There are several report types to choose from.
Create quick reports from the campaign dashboard, right below the main graph. They can be created for imported campaigns as well as those created in Hootsuite Ads.
Quick reports are available for campaigns that are at least one day old, and have generated some data during the time period selected.
To create a quick report
Navigate to a campaign’s dashboard.
report generator tool
Click Create New Report below the main graph.
Select a report time range, template, and if using the Facebook Conversion Reporting template, choose a main conversion.
Click Report Generator. When the report is complete, a Download button will appear. The report will also be sent to your email address.
Quick reports use the same default theme as that selected in the .
Only one quick report at a time can be created per campaign. If a new one is generated, the previous report will be overwritten. Quick reports expire after 30 days.
View Article
