-72
NPS
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Horizon Blue Cross Blue Shield of New Jersey
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About Horizon Blue Cross Blue Shield of New Jersey's Brand
Led by Chairman, President and CEO, Robert A. Marino, Horizon Blue Cross Blue Shield of New Jersey is the state’s largest and leading health insurance company. Among its major competitors, Horizon Blue Cross Blue Shield of New Jersey is ranked in 3rd place for NPS while UnitedHealth Group is 1st, and Aetna is 2nd.
Brand at a Glance
56%
Customer Loyalty
1.5/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service
Horizon Blue Cross Blue Shield of New Jersey Ranking
- #3 / 4 of its competitors
Horizon Blue Cross Blue Shield of New Jersey NPS
Horizon Blue Cross Blue Shield of New Jersey's Net Promoter Score (NPS) is a -72 with 14% Promoters, 0% Passives, and 86% Detractors. Net Promoter Score tracks whether Horizon Blue Cross Blue Shield of New Jersey's customers would recommend using the product based on a scale of -100 to 100.
Horizon Blue Cross Blue Shield of New Jersey Overall NPS
| 14% | Promoters |
|---|---|
| 0% | Passives |
| 86% | Detractors |
Horizon Blue Cross Blue Shield of New Jersey NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 -67 | Apr 2023 | -67 |
Jun 2023 -75 | Jun 2023 | -75 |
Oct 2023 -80 | Oct 2023 | -80 |
Feb 2024 -83 | Feb 2024 | -83 |
Mar 2024 -85 | Mar 2024 | -85 |
Apr 2024 -75 | Apr 2024 | -75 |
May 2024 -77 | May 2024 | -77 |
Jul 2024 -77 | Jul 2024 | -77 |
Oct 2024 -79 | Oct 2024 | -79 |
Nov 2024 -70 | Nov 2024 | -70 |
Apr 2025 -71 | Apr 2025 | -71 |
Dec 2025 -73 | Dec 2025 | -73 |
How Other Brands Compare
Horizon Blue Cross Blue Shield of New Jersey is ranked third for NPS among its competitors. UnitedHealth Group and Aetna come in first and second, with Cigna HealthSpring coming in at #4.
Horizon Blue Cross Blue Shield of New Jersey |  UnitedHealth Group |  Aetna |  Cigna HealthSpring | |
| Global Ranking | #- | #198 | #- | #- |
| NPS | -72 | -13 | -68 | -76 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $344.29B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Horizon Blue Cross Blue Shield of New Jersey NPS by Gender
Horizon Blue Cross Blue Shield of New Jersey's NPS was rated -72 by both Female and Male customers on Comparably.
Male
-72
Horizon Blue Cross Blue Shield of New Jersey's NPS was rated -72 by Male customers on Comparably.
14%
Promoters
0%
Passives
86%
Detractors
Female
-72
Horizon Blue Cross Blue Shield of New Jersey's NPS was rated -72 by Female customers on Comparably.
14%
Promoters
0%
Passives
86%
Detractors
Horizon Blue Cross Blue Shield of New Jersey NPS by Ethnicity
Horizon Blue Cross Blue Shield of New Jersey's NPS was rated -64 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -64 | Caucasian | -64 |
Horizon Blue Cross Blue Shield of New Jersey NPS by Age
Horizon Blue Cross Blue Shield of New Jersey's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
Horizon Blue Cross Blue Shield of New Jersey NPS by Usage
Horizon Blue Cross Blue Shield of New Jersey's NPS was rated the highest by customers who have used Horizon Blue Cross Blue Shield of New Jersey's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -72 | 5 to 10 Years | -72 |
Horizon Blue Cross Blue Shield of New Jersey NPS vs. Competitors
Compared to its competitors, Horizon Blue Cross Blue Shield of New Jersey's NPS is rated right above Cigna HealthSpring, and is preceded by Aetna.
| COMPANY | NPS Score | |
|---|---|---|
| UnitedHealth Group | -13 |
| Aetna | -68 |
| Horizon Blue Cross Blue Shield of New Jersey | -72 |
| Cigna HealthSpring | -76 |
Horizon Blue Cross Blue Shield of New Jersey Customer Reviews
Out of the 2 Horizon Blue Cross Blue Shield of New Jersey customer reviews 1 was positive and 1 was constructive. Horizon Blue Cross Blue Shield of New Jersey customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Horizon Blue Cross Blue Shield of New Jersey Customer Loyalty
56%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
56% of Horizon Blue Cross Blue Shield of New Jersey users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Horizon Blue Cross Blue Shield of New Jersey Customer Loyalty Score by Gender
Female customers rated Horizon Blue Cross Blue Shield of New Jersey's Customer Loyalty score 38% higher than Male customers.
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Male
49%
Yes
Female
87%
Yes
Horizon Blue Cross Blue Shield of New Jersey Customer Loyalty Score by Ethnicity
Horizon Blue Cross Blue Shield of New Jersey's Customer Loyalty score was rated 84% by Caucasian customers on Comparably.
% who answered "Yes"
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84
out of 100
Caucasian
Horizon Blue Cross Blue Shield of New Jersey Customer Loyalty Score by Age
Horizon Blue Cross Blue Shield of New Jersey's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 40% | 51-55 | 40% |
56-60 100% | 56-60 | 100% |
Horizon Blue Cross Blue Shield of New Jersey Customer Loyalty Score by Usage
Horizon Blue Cross Blue Shield of New Jersey's Customer Loyalty score was rated the highest by customers who have used Horizon Blue Cross Blue Shield of New Jersey's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Horizon Blue Cross Blue Shield of New Jersey Customer Loyalty vs. Competitors
Compared to its competitors, Horizon Blue Cross Blue Shield of New Jersey's Customer Loyalty score is rated right below Aetna.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Cigna HealthSpring | 72% |
| UnitedHealth Group | 69% |
| Aetna | 62% |
| Horizon Blue Cross Blue Shield of New Jersey | 56% |
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Horizon Blue Cross Blue Shield of New Jersey Product Quality
1.5/5
Horizon Blue Cross Blue Shield of New Jersey has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Horizon Blue Cross Blue Shield of New Jersey Product Information
Horizon Blue Cross Blue Shield of New Jersey’s product quality score is a 1.5 out of 5 as rated by its users and customers.
- Website
- http://www.horizonblue.com
- Company Size
- 5,001-10,000 Employees
Industry
Insurance
Quick Insights into Horizon Blue Cross Blue Shield of New Jersey Product Quality
Horizon Blue Cross Blue Shield of New Jersey's Product Quality score was rated highest by customers who have used Horizon Blue Cross Blue Shield of New Jersey's products/services for 2 to 5 Years, and rated lowest by Male customers.
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Ranked Horizon Blue Cross Blue Shield of New Jersey Product Quality the Highest
Ranked Horizon Blue Cross Blue Shield of New Jersey Product Quality the Lowest
Horizon Blue Cross Blue Shield of New Jersey Product Quality Score by Gender
Horizon Blue Cross Blue Shield of New Jersey's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Horizon Blue Cross Blue Shield of New Jersey.
Male
1.5/5
Female
1.5/5
Horizon Blue Cross Blue Shield of New Jersey Product Quality Score by Ethnicity
Horizon Blue Cross Blue Shield of New Jersey's Product Quality score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Horizon Blue Cross Blue Shield of New Jersey.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Horizon Blue Cross Blue Shield of New Jersey Product Quality Score by Age
Horizon Blue Cross Blue Shield of New Jersey's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
56-60 1.9 | 56-60 | 1.9 |
Horizon Blue Cross Blue Shield of New Jersey Product Quality Score by Usage
Horizon Blue Cross Blue Shield of New Jersey's Product Quality score was rated the highest by customers who have used Horizon Blue Cross Blue Shield of New Jersey's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Horizon Blue Cross Blue Shield of New Jersey Product Quality vs. Competitors
Compared to its competitors, Horizon Blue Cross Blue Shield of New Jersey's Product Quality score is rated right below Cigna HealthSpring.
| COMPANY | Product Quality Score | |
|---|---|---|
| UnitedHealth Group | 2.9/5 |
| Aetna | 1.6/5 |
| Cigna HealthSpring | 1.6/5 |
| Horizon Blue Cross Blue Shield of New Jersey | 1.5/5 |
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Horizon Blue Cross Blue Shield of New Jersey Pricing
Horizon Blue Cross Blue Shield of New Jersey ROI & Value For Money
1.5/5
Horizon Blue Cross Blue Shield of New Jersey has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Quick Insights into Horizon Blue Cross Blue Shield of New Jersey ROI
Horizon Blue Cross Blue Shield of New Jersey's ROI score was rated highest by customers who have used Horizon Blue Cross Blue Shield of New Jersey's products/services for 2 to 5 Years, and rated lowest by Male customers.
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Ranked Horizon Blue Cross Blue Shield of New Jersey ROI the Highest
Ranked Horizon Blue Cross Blue Shield of New Jersey ROI the Lowest
Horizon Blue Cross Blue Shield of New Jersey ROI Score by Gender
Horizon Blue Cross Blue Shield of New Jersey's ROI score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Horizon Blue Cross Blue Shield of New Jersey ROI Score by Ethnicity
Horizon Blue Cross Blue Shield of New Jersey's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Horizon Blue Cross Blue Shield of New Jersey.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Horizon Blue Cross Blue Shield of New Jersey ROI Score by Age
Horizon Blue Cross Blue Shield of New Jersey's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Horizon Blue Cross Blue Shield of New Jersey.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
Horizon Blue Cross Blue Shield of New Jersey ROI Score by Usage
Horizon Blue Cross Blue Shield of New Jersey's ROI score was rated the highest by customers who have used Horizon Blue Cross Blue Shield of New Jersey's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Horizon Blue Cross Blue Shield of New Jersey Pricing vs. Competitors
Compared to its competitors, Horizon Blue Cross Blue Shield of New Jersey's ROI score is rated right above Cigna HealthSpring, and is preceded by Aetna.
| COMPANY | Pricing Score | |
|---|---|---|
| UnitedHealth Group | 2.9/5 |
| Aetna | 1.5/5 |
| Horizon Blue Cross Blue Shield of New Jersey | 1.5/5 |
| Cigna HealthSpring | 1.5/5 |
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Horizon Blue Cross Blue Shield of New Jersey Customer Satisfaction (CSAT)
Horizon Blue Cross Blue Shield of New Jersey Customer Satisfaction (CSAT) Score
17 / 100
Horizon Blue Cross Blue Shield of New Jersey has an overall Customer Satisfaction score of 17 rated by its users and customers.
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Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
5%
Very Dissatisfied
78%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Horizon Blue Cross Blue Shield of New Jersey Customer Satisfaction
Horizon Blue Cross Blue Shield of New Jersey's Customer Satisfaction score was rated highest by customers who have used Horizon Blue Cross Blue Shield of New Jersey's products/services for 2 to 5 Years, and rated lowest by Male customers.
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Ranked Horizon Blue Cross Blue Shield of New Jersey Customer Satisfaction the Highest
Ranked Horizon Blue Cross Blue Shield of New Jersey Customer Satisfaction the Lowest
Horizon Blue Cross Blue Shield of New Jersey Customer Satisfaction Score by Gender
Horizon Blue Cross Blue Shield of New Jersey's Customer Satisfaction score was rated 14 by both Female and Male customers on Comparably.
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14 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 86% |
14 / 100
FemaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 72% |
Horizon Blue Cross Blue Shield of New Jersey Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Horizon Blue Cross Blue Shield of New Jersey's Customer Satisfaction (CSAT) score was rated 18% according to Caucasian users and customers.
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18 / 100
Very Satisfied
18%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
73%
Horizon Blue Cross Blue Shield of New Jersey Customer Satisfaction Score by Age
Horizon Blue Cross Blue Shield of New Jersey's Customer Satisfaction score was rated 25 points by customers ages 56-60 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 25% |
Horizon Blue Cross Blue Shield of New Jersey Customer Satisfaction Score by Usage
Horizon Blue Cross Blue Shield of New Jersey's Customer Satisfaction score was rated the highest by customers who have used Horizon Blue Cross Blue Shield of New Jersey's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Horizon Blue Cross Blue Shield of New Jersey Customer Satisfaction vs. Competitors
Compared to its competitors, Horizon Blue Cross Blue Shield of New Jersey's Customer Satisfaction score is rated right above Aetna, and is preceded by UnitedHealth Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| UnitedHealth Group | 49% |
| Horizon Blue Cross Blue Shield of New Jersey | 17% |
| Aetna | 14% |
| Cigna HealthSpring | 10% |
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Horizon Blue Cross Blue Shield of New Jersey Customer Service
1.5/5
Horizon Blue Cross Blue Shield of New Jersey has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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About Horizon Blue Cross Blue Shield of New Jersey's Customer Service
Address
3 Penn Plaza East, Newark, NJ 07105
Website
http://www.horizonblue.com
Horizon Blue Cross Blue Shield of New Jersey's Social Links
Quick Insights into Horizon Blue Cross Blue Shield of New Jersey Customer Service
Horizon Blue Cross Blue Shield of New Jersey's Customer Service score was rated highest by customers who have used Horizon Blue Cross Blue Shield of New Jersey's products/services for 2 to 5 Years, and rated lowest by Male customers.
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Ranked Horizon Blue Cross Blue Shield of New Jersey Customer Service the Highest
Ranked Horizon Blue Cross Blue Shield of New Jersey Customer Service the Lowest
Horizon Blue Cross Blue Shield of New Jersey Customer Service Score by Gender
Horizon Blue Cross Blue Shield of New Jersey's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Horizon Blue Cross Blue Shield of New Jersey Customer Service Score by Ethnicity
Horizon Blue Cross Blue Shield of New Jersey's Customer Service score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Horizon Blue Cross Blue Shield of New Jersey.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Horizon Blue Cross Blue Shield of New Jersey Customer Service Score by Age
Horizon Blue Cross Blue Shield of New Jersey's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
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0
20
40
60
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| Summary | Age | Customer Service Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
Horizon Blue Cross Blue Shield of New Jersey Customer Service Score by Usage
Horizon Blue Cross Blue Shield of New Jersey's Customer Service score was rated the highest by customers who have used Horizon Blue Cross Blue Shield of New Jersey's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Horizon Blue Cross Blue Shield of New Jersey Customer Service vs. Competitors
Compared to its competitors, Horizon Blue Cross Blue Shield of New Jersey's Customer Service score is rated right below Aetna.
| COMPANY | Customer Service Score | |
|---|---|---|
| UnitedHealth Group | 2.9/5 |
| Cigna HealthSpring | 1.5/5 |
| Aetna | 1.5/5 |
| Horizon Blue Cross Blue Shield of New Jersey | 1.5/5 |
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Horizon Blue Cross Blue Shield of New Jersey as an Employer
2.2/5
Horizon Blue Cross Blue Shield of New Jersey has a 2.2/5 stars for its overall company culture rated by their employees
bottom
5%
CEO of Horizon Blue Cross Blue Shield of New Jersey
In the Bottom 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Horizon Blue Cross Blue Shield of New Jersey scored a -72 for Net Promoter Score and a -55 for Employee Net Promoter Score. NPS gauges how likely a customer of Horizon Blue Cross Blue Shield of New Jersey would recommend the brand to a friend. ENPS measures how likely Horizon Blue Cross Blue Shield of New Jersey employees would recommend working at Horizon Blue Cross Blue Shield of New Jersey to a friend.
Net Promoter Score
-72
NPS Score
| 14% | Promoters |
|---|---|
| 0% | Passive |
| 86% | Detractors |
Employee Net Promoter Score
-55
eNPS Score
| 19% | Promoters |
|---|---|
| 7% | Passive |
| 74% | Detractors |
