
Since 1837, John Deere Company has seen a great many changes in its business, its products, its services. Change always comes with opportunity. And Deere has always been ready and willing to embrace it. Yet, through it all, John Deere is still dedicated to those who are linked to the land – farmers and ranchers, landowners, builders. And Deere has never outgrown, nor forgotten, its founder's original core values: integrity, quality, commitment and innovation. Those values determine the way we work, the quality we offer, and the unsurpassed treatment you get as a customer, investor, employee.
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John Deere's mission, vision & values motivate 43% of John Deere employees. Besides getting paid, the “company mission” is the most important thing about their work for 25% of employees at John Deere. 9% of employees say that the main reason they stay at John Deere is because of the John Deere company mission. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.