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Anonymously Rate Your Experience & Make Work BetterWorking at KidKraft is rated below average by 4 employees, across various culture dimensions. KidKraft employees rate CEO Rating highest among all categories, and think that Retention and Outlook have the most room for improvement, putting KidKraft’s culture in the Bottom 40% compared to similar sized companies on Comparably and in the Bottom 40% compared to other companies in Dallas. See below in detail how working at KidKraft was rated by employees.
Overall Company Culture at KidKraft is rated C
Last updated months ago
KidKraft ranks in the Bottom 40% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score
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Anonymously Rate Your Experience & Make Work BetterOut of 3 KidKraft employee reviews, 33% were positive. The remaining 67% were constructive reviews with the goal of helping KidKraft improve their work culture.
| Positive Reviews | 33% |
|---|---|
| Constructive Feedback | 67% |
What makes you most happy at work?That I was able to help even though I like to work alone I was there for who ever needed it my help .
What does the leadership team need to get better at?To be honest there is a lot of things but it's sad but all issues come from people who s been with the company for years they just think new people will take their jobs.
Live, Learn, Play!
| Headquarter | 4630 Olin Road Dallas, TX 75244 United States of America |
|---|---|
| Website | www.kidkraft.com/ |
| Founding Date | 1968 |
| Tel | 19723850277 |
| Company Status | Private |
KidKraft competitors include Melissa & Doug, Little Tikes, and Hayneedle. KidKraft ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how KidKraft compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
4 employees at KidKraft have reviewed KidKraft across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 4 KidKraft employees give their leadership a grade of C+, or Top 50% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Overall, the employees at KidKraft are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from Comparably users in Dallas about their company is that it was prepared on their first day. Dallas employees concluded that their overall onboarding experience was positive. 72% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At this moment no KidKraft employees have provided insight into whether or not they clearly understand KidKraft's KPIs and OKRs.
Steven’s approval rate is in the Top 15% of all CEOs of similar-sized companies on Comparably, and in the Top 20% compared to the CEOs of all other companies in Dallas. Compared to KidKraft’s competitors, Steven Lampert ranks right above Melissa & Doug CEO Fernando Mercé. Under Lampert’s leadership, KidKraft employee respondents are most happy about their Leadership and the company’s Work Culture. Retention is one area, according to respondents, where KidKraft could stand to see real improvement.
Steven Lampert CEO / President
Steven Lampert serves as the CEO / President of KidKraft.
Debra Berman Chief Marketing Officer
Debra Berman serves as the Chief Marketing Officer of KidKraft Toys and Furniture. Debra started at KidKraft Toys and... read more
Chris Light Executive Vice President Sales
Chris Light serves as the Executive Vice President Sales of KidKraft Toys and Furniture. Chris started at KidKraft Toys... read more
Jonathan Hawkins Vice President & General Counsel
Jonathan Hawkins serves as the Vice President & General Counsel of KidKraft Toys and Furniture. Jonathan started at... read more
Wayne Toit VP Product Development
Wayne Toit serves as the VP Product Development of KidKraft.
David Barr Executive Vice President Global Procurement/Supply Chain
David Barr serves as the Executive Vice President Global Procurement/Supply Chain of KidKraft Toys and Furniture. David... read more
Reisa Krumin Vice President Data & Insights
Reisa Krumin serves as the Vice President Data & Insights of KidKraft Toys and Furniture. Reisa currently resides in the... read more
Kiyomi Haverly Vice President, Creative
Kiyomi Haverly serves as the Vice President, Creative of KidKraft Toys and Furniture. Kiyomi currently resides in the... read more
Josh Ganet Vice President North America Sales
Josh Ganet serves as the Vice President North America Sales of KidKraft Toys and Furniture. Josh currently resides in... read more
How much do people at KidKraft get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at KidKraft is $125,728, or $60 per hour, while the estimated median salary is $143,430, or $68 per hour.
At KidKraft, the highest paid job is a General Counsel at $273,944 annually and the lowest is a CS Rep at $43,103 annually. Average KidKraft salaries by department include: Business Development at $126,560, Legal at $273,944, Product at $154,525, and IT at $94,461. Half of KidKraft salaries are above $143,430.
2 employees at KidKraft rank their Compensation in the Bottom 20% of similar sized companies in the US (based on 6 ratings) while 2 employees at KidKraft rank their Perks And Benefits in the Bottom 20% of similar sized companies in the US (based on 2 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $75k | $75k | 1st Percentile |
17th Percentile $107k | $107k | 17th Percentile |
33rd Percentile $143k | $143k | 33rd Percentile |
50th Percentile $175k | $175k | 50th Percentile |
67th Percentile $221k | $221k | 67th Percentile |
83rd Percentile $260k | $260k | 83rd Percentile |
100th Percentile $270k | $270k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at KidKraft across various culture dimensions.
KidKraft PTO policy is a critical component of the benefits package offered to employees.

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What is KidKraft address?
KidKraft location is at 4630 Olin Road
Who is the CEO of KidKraft?
KidKraft CEO is Steven Lampert, their score by employees is 77
What is KidKraft eNPS?
The eNPS for KidKraft is -100
What is the salary for Recruiter in KidKraft?
Recruiter average salary in the US is 84k
What are the salaries in the Legal in KidKraft?
The average salaries for Legal in KidKraft is 274k