Nativo Claimed Company
At Nativo, we enable brands to unlock the power of content to engage and influence their audiences. Our patented technology leverages machine learning and artificial intelligence to automate the distribution of content in a non-interruptive, fully integrated experience within trusted environments. Our mission at Nativo is to solve the mid-funnel and drive consideration by making content as easy to execute, scale, and measure as advertising.
Founded by Justin Choi in 2010, Nativo is an Asian American-owned technology company—certified by NMSDC as a Minority Business Enterprise—holding more than a dozen patents in its proprietary technology and working with more than 7,000 premium publisher websites around the globe. Learn more at www.nativo.com. read more
Nativo Company Culture
Nativo Culture
This score is derived from employee ratings & reviews4.5/5
Nativo's Overall Culture is rated A-
Top Rated Culture Dimensions
CEO Rating
A+Compensation
A+Executive Team
A+Happiness
A+Manager
A+Nativo CEO
Top 5%Top 5% of Similar Size Companies on Comparably
Justin Choi
87 /100
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Diversity at Nativo
Top 25%Top 25% of Similar Size Companies on Comparably
B
Diverse employees at Nativo have rated Team, Executive Team, and Happiness as the highest categories they have scored
Women at Nativo
Top 30%Top 30% of Similar Size Companies on Comparably
B
Women at Nativo have rated Team, Happiness, and Compensation as the highest categories they have scored
Nativo eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 20%Top 20% of Similar Size Companies on Comparably
Recommend to a Friend?
65
Nativo employees are 65% more likely to recommend Nativo as a great place to work
| 70% | Promoters |
|---|---|
| 25% | Passives |
| 5% | Detractors |
Working at Nativo
Working at Nativo is rated highly by 77 employees, across various culture dimensions. Nativo employees are most satisfied about CEO Rating, Compensation, and Executive Team categories, putting Nativo’s culture in the Top 15% compared to similar sized companies on Comparably and in the Top 5% compared to other companies in Los Angeles. See below in detail how working at Nativo was rated by employees.
Overall Company Culture at Nativo
A-
Overall Company Culture at Nativo is rated A-
Last updated months ago
Top
15%
Nativo ranks in the Top 15% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score
Nativo Employee Reviews
Out of 349 Nativo employee reviews, 96% were positive. The remaining 4% were constructive reviews with the goal of helping Nativo improve their work culture.
| Positive Reviews | 96% |
|---|---|
| Constructive Feedback | 4% |
Positive Reviews From Nativo Employees
- What do you like best about the leadership team?The leadership at Nativo is highly engaged and deeply concerned about the employee experience. They are actively inclusive and open to feedback.
- What is the best part about your compensation package?The base salary is competitive and the fact that every employee is an equity shareholder is a real plus.
- What are some of the best things about your team?Everyone at Nativo encourages and amplifies each other's voices. We hold each other accountable and we are all working towards a common goal. Everyone is genuinely curious, compassionate, and has a good sense of humor.
Nativo Company Information
Nativo Company Overview
At Nativo, we enable brands to unlock the power of content to engage and influence their audiences. Our patented technology leverages machine learning and artificial intelligence to automate the distribution of content in a non-interruptive, fully integrated experience within trusted environments. Our mission at Nativo is to solve the mid-funnel and drive consideration by making content as easy to execute, scale, and measure as advertising. Founded by Justin Choi in 2010, Nativo is an Asian American-owned technology company—certified by NMSDC as a Minority Business Enterprise—holding more than a dozen patents in its proprietary technology and working with more than 7,000 premium publisher websites around the globe. Learn more at www.nativo.com.
Nativo was founded in 2010 and its current CEO is Justin Choi. Since its inception 16 years ago, Nativo has grown to 125 employees.
Nativo Mission, Vision & Values
Nativo Mission Statement
Nativo’s mission is to solve the mid-funnel and drive consideration by making content as easy to execute, scale, and measure as advertising.
Nativo Vision Statement
Elevate advertising by enabling brands to unlock the power of content to engage and influence their audiences.
Nativo Values
- We succeed together
- We choose speed
- We improve everything we touch
- We are strengthened by our differences
- We are passionate about extraordinary service
| Headquarter | 222 N Pacific Coast Hwy, 10th Floor El Segundo, CA 90245 United States of America |
|---|---|
| Website | www.nativo.com |
| Founding Date | 2010 |
| Tel | 3106585221 |
| Company Status | Private |
| Jobs | www.nativo.com/careers-and-culture |
| Social Sites |
Culture Video
Nativo Employees
Nativo has 125 employees. 77 employees at Nativo have reviewed Nativo across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 77 Nativo employees give their leadership a grade of A, or Top 10% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Nativo are extremely happy with their total compensation at Nativo, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Nativo are extremely happy with their team. 77 Participants grade the quality of their coworkers an A+. The majority believe the meetings at Nativo are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Nativo believe the environment at Nativo is positive. Most Participants believe the pace of work at Nativo is comfortably fast. About 73% of the employees at Nativo work 8 hours or less, while 3% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Nativo are extremely happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
A Day in the Life
A Day in the Life
Nativo employees generally work 8.6 hrs a day
Work Hours
A Day in the Life
Employees at Nativo report the work pace is comfortably fast
Work Pace
A Day in the Life
97% of Nativo employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Nativo employees most often take unlimited paid vacation and sick days each year
Perks & Benefits
A Day in the Life
93% of Nativo employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Nativo employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
99% of Nativo employees call their work environment positive
Environment
Joining Nativo - Employee Onboarding
The prevailing opinion from Comparably users in Los Angeles about their company is that it was very prepared on their first day. Los Angeles employees concluded that their overall onboarding experience was positive. 74% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Nativo KPIs and OKRs
At Nativo 100% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Nativo's KPIs and OKRs is essential for its success. Out of 71 Nativo employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 65 have said yes.
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Featured Press for Nativo
Nativo CEO & Leadership
87 /100
Nativo CEO Awards and Recognitions
Nativo’s CEO Justin Choi started in this role in 2010. Justin’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in Los Angeles. With a high CEO score, Justin Choi has won the Best CEOs in 2023. Nativo’s CEO is highly regarded especially by Hispanic or Latino employees, African American/Black employees, and employees in the Engineering department. However, employees identified with Other ethnicities, Female employees, and employees with Over 10 Years experience have a less favorable view of the CEO and believe there is room for improvement. Compared to Nativo’s competitors, Justin Choi ranks right above NextRoll CEO Roli Saxena. Under Choi’s leadership, Nativo employee respondents are most happy about their Compensation and the company’s Executive Team. Gender and Diversity are two areas, according to respondents, where Nativo could stand to see real improvement.
Nativo Leadership
The Nativo Executive Team is rated an “A+” and led by CEO Justin Choi, Chief Revenue Officer Sam Amiri, and Chief People Officer Mark Putrus
Justin Choi CEO / President
Justin Choi is a serial entrepreneur, digital inventor, founder of 3 ventures, and CEO of Nativo. With 13 patents, the... read more
Sam Amiri Chief Revenue Officer
Sam Amiri serves as the Chief Revenue Officer of Nativo.
Mark Putrus Chief People Officer
Mark Putrus serves as the Chief People Officer of Nativo.
Justin Choi Chief Executive Officer
Justin Choi serves as the Chief Executive Officer of Nativo.
Marcus Chan Head of Finance
Marcus Chan serves as the Head of Finance of Nativo.
Marcelo Muniz Head of Engineering
Marcelo Muniz serves as the Head of Engineering of Nativo.
Michael Lehman President
Michael Lehman serves as the President of Nativo.
Nativo Salaries
How much does Nativo pay?
How much do people at Nativo get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Nativo is $103,944, or $49 per hour, while the estimated median salary is $110,429, or $53 per hour.
At Nativo, the highest paid job is a Director of Engineering at $166,894 annually and the lowest is a CS Rep at $43,832 annually. Average Nativo salaries by department include: HR at $86,135, Design at $85,514, IT at $90,160, and Sales at $217,296. Half of Nativo salaries are above $110,429.
75 employees at Nativo rank their Compensation in the Top 5% of similar sized companies in the US (based on 155 ratings) while 74 employees at Nativo rank their Perks And Benefits in the Top 10% of similar sized companies in the US (based on 145 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $65k | $65k | 1st Percentile |
20th Percentile $83k | $83k | 20th Percentile |
40th Percentile $109k | $109k | 40th Percentile |
60th Percentile $178k | $178k | 60th Percentile |
80th Percentile $229k | $229k | 80th Percentile |
100th Percentile $314k | $314k | 100th Percentile |
$103,944*
Average Compensation
$110,429*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Nativo Salaries by Department
Diversity & Inclusion at Nativo
Diverse employees at Nativo score the company 87/100 across various culture categories, placing Nativo in the Top 25% of companies on Comparably with 51-200 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Nativo across various culture dimensions.
At Nativo, the diverse communities in which we live and work inspire our commitment. Creating an inclusive workplace where everyone belongs starts with leadership. Nativo’s founder & CEO, an Asian American serial entrepreneur, understands that architecting the future of advertising requires a range of perspectives.,,With more than 50% representation from underrepresented groups—Asian, Black, LGBTQ+, Multiracial, Women—the executive team, board of directors, and investors bring diverse voices and backgrounds together for a shared goal: making more meaningful connections,with today’s digital consumers.
Ranked Culture the Highest
Ranked Culture the Lowest
Nativo Perks & Benefits
Unlimited Vacation / Summer Fridays / Year-end Paid Winter Break All Remote, Fully Distributed Workforce Wellness Program Home Office Budget Team Lunches / Outings / Annual Retreats Offices (for when you want one) Discounts & Perks
Health & Wellness
- Dental Insurance
- Vision Insurance
- Health Insurance
- Life Insurance
- Gym Membership / Reimbursement
Paid Time Off
- PTO / Vacation Policy
- Paid Holidays
- Maternity / Paternity Leave
Financial Benefits
- 401K / Retirement Plan
- Performance Bonus
- Employee Stock Purchase Plan
Office Perks
- Company Social Outings
- Legal Assistance
- Work From Home Policy
Nativo PTO
Nativo's PTO and Vacation policy typically gives unlimited days off a year with 0% of employees expected to be work free while out of office. Nativo's benefits and PTO Package averages to represent a $1500 - $2500 cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
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Frequently Asked Questions regarding Nativo
What is Nativo address?
Nativo location is at 222 N Pacific Coast Hwy, 10th Floor
Who is the CEO of Nativo?
Nativo CEO is Justin Choi, their score by employees is 87
What is Nativo eNPS?
The eNPS for Nativo is 65
What is the salary for CS Rep in Nativo?
CS Rep average salary in the US is 44k
What are the salaries in the Sales in Nativo?
The average salaries for Sales in Nativo is 217k
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