

Navy Federal Credit Union is the world's largest credit union with over 10 million members, over $146 billion in assets and over 23,000 employees. As a credit union, we have members, not customers. At our campuses in Vienna, VA, Pensacola, FL and Winchester, VA, and in our more than 345 branches, we serve the men and women of the Armed Forces, Department of Defense, veterans and their families. We deliver world-class service, rooted in the belief that it is an honor and privilege to serve our members. We are committed to providing our members outstanding financial products and services. Navy Federal offers a career, not just a job. We are proud of the robust Total Rewards package we offer to our employees, including competitive salaries, incentive programs, comprehensive medical, dental and vision benefits, retirement plans with employer match, award-winning training programs, professional development programs, tuition assistance, paid leave, and work/life programs. Among its major competitors, Navy Federal Credit Union is ranked in 4th place for NPS while USAA is 1st, and Movement Mortgage is 2nd. Overall, Navy Federal Credit Union has a neutral social sentiment, when analyzing social media channels and online mentions.
Navy Federal Credit Union's Net Promoter Score (NPS) is a -24 with 34% Promoters, 8% Passives, and 58% Detractors. Net Promoter Score tracks whether Navy Federal Credit Union's customers would recommend using the product based on a scale of -100 to 100.
| 34% | Promoters |
|---|---|
| 8% | Passives |
| 58% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2025 -25 | Jul 2025 | -25 |
Aug 2025 -25 | Aug 2025 | -25 |
Sep 2025 -24 | Sep 2025 | -24 |
Oct 2025 -24 | Oct 2025 | -24 |
Nov 2025 -24 | Nov 2025 | -24 |
Dec 2025 -24 | Dec 2025 | -24 |
Jan 2026 -24 | Jan 2026 | -24 |
Feb 2026 -24 | Feb 2026 | -24 |
Mar 2026 -24 | Mar 2026 | -24 |
Apr 2026 -24 | Apr 2026 | -24 |
May 2026 -24 | May 2026 | -24 |
Jun 2026 -24 | Jun 2026 | -24 |
Navy Federal Credit Union is ranked #4 for NPS among its competitors. USAA and Movement Mortgage come in first and second, with Alliant Credit Union coming in at third.
![]() Navy Federal Credit Union | ![]() USAA | ![]() Movement Mortgage | ![]() Alliant Credit Union | |
| Global Ranking | #- | #70 | #- | #- |
| NPS | -24 | 7 | 0 | -15 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Navy Federal Credit Union's NPS 6 points higher than Male customers.
Navy Federal Credit Union's NPS was rated -42 by Male customers on Comparably.
Navy Federal Credit Union's NPS was rated -36 by Female customers on Comparably.
Navy Federal Credit Union's NPS was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Hispanic or Latino -17 | Hispanic or Latino | -17 |
African American/Black -36 | African American/Black | -36 |
Asian or Pacific Islander -20 | Asian or Pacific Islander | -20 |
Native American 11 | Native American | 11 |
Other -61 | Other | -61 |
Navy Federal Credit Union's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Navy Federal Credit Union's NPS was rated the highest by customers who have used Navy Federal Credit Union's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -52 | Less than 1 Year | -52 |
1 to 2 Years -42 | 1 to 2 Years | -42 |
2 to 5 Years -39 | 2 to 5 Years | -39 |
5 to 10 Years -19 | 5 to 10 Years | -19 |
Over 10 Years -43 | Over 10 Years | -43 |
Compared to its competitors, Navy Federal Credit Union's NPS is rated right above Allied Federal Credit Union, and is preceded by Alliant Credit Union.
| COMPANY | NPS Score | |
|---|---|---|
![]() | USAA | 7 |
![]() | Movement Mortgage | 0 |
![]() | Freedom Credit Union | N/A |
![]() | Alliant Credit Union | -15 |
![]() | Navy Federal Credit Union | -24 |
![]() | Allied Federal Credit Union | -100 |
Out of the 115 Navy Federal Credit Union customer reviews 45 were positive and 70 were constructive. Navy Federal Credit Union customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Navy Federal Credit Union users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Navy Federal Credit Union's Customer Loyalty score 4% higher than Male customers.
Navy Federal Credit Union's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Navy Federal Credit Union's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 78% | 26-30 | 78% |
31-35 91% | 31-35 | 91% |
36-40 83% | 36-40 | 83% |
41-45 84% | 41-45 | 84% |
46-50 91% | 46-50 | 91% |
51-55 90% | 51-55 | 90% |
56-60 81% | 56-60 | 81% |
61-65 92% | 61-65 | 92% |
66+ 84% | 66+ | 84% |
Navy Federal Credit Union's Customer Loyalty score was rated the highest by customers who have used Navy Federal Credit Union's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Navy Federal Credit Union's Customer Loyalty score was rated the highest by Consulting industry customers, and the lowest by Telecommunications industry customers.
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Compared to its competitors, Navy Federal Credit Union's Customer Loyalty score is rated right above Allied Federal Credit Union, and is preceded by USAA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Movement Mortgage | 100% |
![]() | Alliant Credit Union | 89% |
![]() | USAA | 87% |
![]() | Navy Federal Credit Union | 85% |
![]() | Allied Federal Credit Union | N/A |
![]() | Freedom Credit Union | N/A |
Navy Federal Credit Union has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Navy Federal Credit Union’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated Navy Federal Credit Union's product the highest. Reviewers from the Banking and Financial Services industry rated Navy Federal Credit Union the lowest at 2.9.
Navy Federal Credit Union's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Real Estate industry.
Female customers rated Navy Federal Credit Union's Product Quality score 0.1 stars higher than Male customers.
Navy Federal Credit Union's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Native American 3.1 | Native American | 3.1 |
Other 1.9 | Other | 1.9 |
Navy Federal Credit Union's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.4 | 26-30 | 3.4 |
31-35 2.5 | 31-35 | 2.5 |
36-40 2.5 | 36-40 | 2.5 |
41-45 1.9 | 41-45 | 1.9 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2.2 | 61-65 | 2.2 |
66+ 2.1 | 66+ | 2.1 |
Navy Federal Credit Union's Product Quality score was rated the highest by customers who have used Navy Federal Credit Union's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Navy Federal Credit Union's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Navy Federal Credit Union's Product Quality score is rated right above Alliant Credit Union, and is preceded by USAA.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Movement Mortgage | 5/5 |
![]() | USAA | 3.3/5 |
![]() | Navy Federal Credit Union | 2.6/5 |
![]() | Alliant Credit Union | 2.4/5 |
![]() | Allied Federal Credit Union | N/A |
![]() | Freedom Credit Union | N/A |
Navy Federal Credit Union has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Hospitality industry think that they had the lowest ROI from Navy Federal Credit Union.
Navy Federal Credit Union's ROI score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Hospitality industry.
Male customers rated Navy Federal Credit Union's ROI score 0.1 stars higher than Female customers.
Navy Federal Credit Union's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Native American 3 | Native American | 3 |
Other 2.1 | Other | 2.1 |
Navy Federal Credit Union's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.3 | 26-30 | 3.3 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2 | 51-55 | 2 |
56-60 2.3 | 56-60 | 2.3 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.4 | 66+ | 2.4 |
Navy Federal Credit Union's ROI score was rated the highest by customers who have used Navy Federal Credit Union's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Navy Federal Credit Union's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, Navy Federal Credit Union's ROI score is rated right above Alliant Credit Union, and is preceded by USAA.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Movement Mortgage | 5/5 |
![]() | USAA | 3.2/5 |
![]() | Navy Federal Credit Union | 2.6/5 |
![]() | Alliant Credit Union | 2.5/5 |
![]() | Allied Federal Credit Union | N/A |
![]() | Freedom Credit Union | N/A |
Navy Federal Credit Union has an overall Customer Satisfaction score of 38 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Navy Federal Credit Union's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Insurance industry.
Female customers rated Navy Federal Credit Union's Customer Satisfaction score 2 points higher than Male customers.
Very Satisfied | 23% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 19% | |
Very Dissatisfied | 44% |
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 13% | |
Very Dissatisfied | 48% |
Navy Federal Credit Union's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Navy Federal Credit Union's Customer Satisfaction (CSAT) score was rated 45% according to Hispanic or Latino users and customers.
Navy Federal Credit Union's Customer Satisfaction (CSAT) score was rated 30% according to African American/Black users and customers.
Navy Federal Credit Union's Customer Satisfaction (CSAT) score was rated 42% according to Asian or Pacific Islander users and customers.
Navy Federal Credit Union's Customer Satisfaction (CSAT) score was rated 56% according to Native American users and customers.
Navy Federal Credit Union's Customer Satisfaction (CSAT) score was rated 21% according to Other users and customers.
Navy Federal Credit Union's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 77% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 36-40 | 35% | |||||||||||||||
| 41-45 | 28% | |||||||||||||||
| 46-50 | 43% | |||||||||||||||
| 51-55 | 22% | |||||||||||||||
| 56-60 | 29% | |||||||||||||||
| 61-65 | 24% | |||||||||||||||
| 66+ | 24% |
Navy Federal Credit Union's Customer Satisfaction score was rated the highest by customers who have used Navy Federal Credit Union's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Navy Federal Credit Union's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Insurance industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Accounting",
"groupId": 495,
"score": 32,
"stars": 0,
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"groupId": 496,
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"groupId": 498,
"score": 60,
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"groupId": 500,
"score": 33,
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"scoreClassName": "",
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"label": "Banking and Financial Services",
"groupId": 501,
"score": 48,
"stars": 0,
"csatScore": 48,
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"label": "Business and Consumer Services",
"groupId": 504,
"score": 50,
"stars": 0,
"csatScore": 50,
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"groupId": 509,
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"stars": 0,
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{
"label": "Construction",
"groupId": 510,
"score": 46,
"stars": 0,
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"label": "Consulting",
"groupId": 511,
"score": 27,
"stars": 0,
"csatScore": 27,
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{
"label": "Consumer Goods",
"groupId": 513,
"score": 25,
"stars": 0,
"csatScore": 25,
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{
"label": "Education",
"groupId": 515,
"score": 41,
"stars": 0,
"csatScore": 41,
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"scoreClassName": "",
"scoreLabel": 41
},
{
"label": "Environmental Services",
"groupId": 516,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 31,
"stars": 0,
"csatScore": 31,
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"scoreClassName": "",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 37,
"stars": 0,
"csatScore": 37,
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"scoreClassName": "",
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{
"label": "Hospitality",
"groupId": 523,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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{
"label": "Insurance",
"groupId": 526,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Legal",
"groupId": 529,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 34,
"stars": 0,
"csatScore": 34,
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"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Marine",
"groupId": 534,
"score": 34,
"stars": 0,
"csatScore": 34,
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{
"label": "Military and Defense",
"groupId": 538,
"score": 31,
"stars": 0,
"csatScore": 31,
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"scoreClassName": "",
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"label": "Non-Profit",
"groupId": 540,
"score": 50,
"stars": 0,
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{
"label": "Energy and Manufacturing",
"groupId": 541,
"score": 25,
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"label": "Real Estate",
"groupId": 554,
"score": 11,
"stars": 0,
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"groupId": 556,
"score": 20,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Restaurants",
"groupId": 558,
"score": 33,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Retail",
"groupId": 559,
"score": 40,
"stars": 0,
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"scoreClassName": "",
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"label": "Transportation",
"groupId": 567,
"score": 22,
"stars": 0,
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}Compared to its competitors, Navy Federal Credit Union's Customer Satisfaction score is rated right above USAA, and is preceded by Alliant Credit Union.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Movement Mortgage | 100% |
![]() | Alliant Credit Union | 46% |
![]() | Navy Federal Credit Union | 38% |
![]() | USAA | 31% |
![]() | Allied Federal Credit Union | 0% |
![]() | Freedom Credit Union | 0% |
Navy Federal Credit Union has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Navy Federal Credit Union's overall Customer Service score rated by its users and customers.
820 Follin Lane SE, Vienna, VA 22180
http://www.navyfederal.org
(888) 842-6328
Navy Federal Credit Union's Customer Service score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Telecommunications industry.
Navy Federal Credit Union's Customer Service score was rated 2.3 by both Female and Male customers on Comparably.
Navy Federal Credit Union's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Native American 3.1 | Native American | 3.1 |
Other 1.8 | Other | 1.8 |
Navy Federal Credit Union's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.3 | 26-30 | 3.3 |
31-35 2.3 | 31-35 | 2.3 |
36-40 2.3 | 36-40 | 2.3 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.8 | 46-50 | 2.8 |
51-55 1.9 | 51-55 | 1.9 |
56-60 2.3 | 56-60 | 2.3 |
61-65 2.2 | 61-65 | 2.2 |
66+ 1.9 | 66+ | 1.9 |
Navy Federal Credit Union's Customer Service score was rated the highest by customers who have used Navy Federal Credit Union's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Navy Federal Credit Union's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Telecommunications industry customers.
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Compared to its competitors, Navy Federal Credit Union's Customer Service score is rated right above Alliant Credit Union, and is preceded by USAA.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Movement Mortgage | 5/5 |
![]() | USAA | 3.3/5 |
![]() | Navy Federal Credit Union | 2.5/5 |
![]() | Alliant Credit Union | 2.4/5 |
![]() | Allied Federal Credit Union | N/A |
![]() | Freedom Credit Union | N/A |
Navy Federal Credit Union has a 4.1/5 stars for its overall company culture rated by their employees

In the Top 15% of Similar Sized Companies on Comparably.
Navy Federal Credit Union scored a -24 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Navy Federal Credit Union would recommend the brand to a friend. ENPS measures how likely Navy Federal Credit Union employees would recommend working at Navy Federal Credit Union to a friend.
| 34% | Promoters |
|---|---|
| 8% | Passive |
| 58% | Detractors |
| 55% | Promoters |
|---|---|
| 15% | Passive |
| 30% | Detractors |