NextRoll FAQs

To activate your AdRoll Pixel:

Log in to your Miva Merchant Store Admin.

On the left side column, select the link with your stores name on it.

Select the Global Footer Tab.

Insert your AdRollPixel in the Global Footer.

Enhanced conversion tracking

Assuming that default store variables have not been altered (consult your developer), you can use the following code to dynamically track order values.

To implement the script:

Log in to your Miva Merchant Store Admin.

Select Pages on the left hand column.

Search INVC to find your Invoice template, and select Edit.

On the following page, scroll to the bottom and place the custom conversioncode as well as the custom conversion audience. Make sure to copy and paste the exact code and place before the closing </body> tag.

Note: You'll need to reach out to AdRoll Customer Support or your AdRoll Account Manager to create this custom conversion audience.

Afteryou'veinputted the code, select Update.

To place the AdRoll Pixel in the 3dcart System:

Log in to your 3dcart page and navigate to the Admin page.

Locate the column on the left side of the page and select Settings> Design> Header & Footer.

Inthe Global Footer box, paste the AdRoll Pixel at the end of the existing code on a new line.

Save.

To add the AdRoll Pixel to your self-hosted WordPress page, go to WordPress and select Appearance >Editor. From there, you can view your Templates, followed by php files. Select the footer.php, scroll down to the closing body tag, and place the AdRollPixel directly above it.

First log on to http://www.yoursite.com/administrator. In the top menu, select Extensions > Template Manager. Select the default template and click Edit > Edit HTML.Once in your templates HTML, scroll down to the bottom of the code. On the second to the bottom line, you should see the tag </body>. Paste your AdRoll Pixeljust before the tag andSave.

To add the AdRoll Pixel to your Vendio store, login to Vendio and open the Template Editor. Once you have loaded the preview of your store, click the Advanced menu and select Enable Advanced Mode. Then select the Edit HTML submenu and edit the__pagetpl.html file. When the code appears, scroll to the bottom and find the closing </body> tag. Paste your AdRollPixel immediately before this tag andSave.

PixelPal is a Chrome extension that helps validate a website's NextRoll Pixel implementation.

Install PixelPal

Install PixelPal in your Chrome browser by following the steps from the Chrome Web Store.

Once installed, the extensions iconwill be available next to your address bar.

Activate PixelPal by clicking the icon to review and confirm the End User License Agreement (EULA).

How to Use PixelPal

View Modes

Icon Popup

Access this view by clicking the extensions icon next to the address bar.

Detached

The detached view displays pixel results of the currently focused browser tab in a separate browser window.

To open the detached view:

Click the extensions icon next to the address bar.

In the popup, click the detach icon Learn more.

Embedded

The embedded view displays pixel results within a pages content.

When a pixel is detected, a button will be embedded on the bottom left of the window and will expand the pixel details on click. Please note, the expanded or minimize state is persistent across all tabs and page refreshes.

To enable embedded view:

Click the extensions icon next to the address bar.

In the popup, click the Settings cog .

ClickEmbed to page.

Request Parameters and Payload

In addition to various information, each request line may contain the following sub sections:

Params

Describes any additional parameters, such as segment or conversion values, being sent for tracking.

Payload

The requests response details, which may contain various information regarding the request such as an audience match.

Verify the Base Pixel

When a pixel is detected, the PixelPal icon will display a badge containing a green check mark.

The details of the results will be displayed by clicking the icon.

A green status indicates the pixel is properly tracking.

A yellow status indicates items to take into consideration.

Verify Product ID

When there's a product ID set up on a product page, the product ID will display with the match for it within the system. The green circle indicates that the pixel is tracking product views per ID correctly. The ID captured under data is the ID that is defined on the advertisers website, and under the adroll_custom_data object, meant to be sent to AdRoll.

The information sent to AdRoll is matched by what is tracking within AdRoll for a certain product. The information returned includes the product ID, title, price, and the time the product was last updated.

Troubleshooting

No pixel detected: This error message indicates that there is no pixel found on the site. Learn more.

Product not found in system:This error indicates that the product ID passing back to AdRoll is not passing back correctly. Help center article for more information..

Emails not tracking: This error occurs when the advertisable is not opted into email collection. Log into your advertisable, click on settings, and then select opt in to email collection. To test this, one can also do a test transaction and see if the email is shown in the params section of PixelPal.

Event audience troubleshooting: To check if an event pixel is capturing audiences properly, complete a test completion. PixelPal will display the event audience EID and any associated rules.

URL audience troubleshooting:To check if a URL audience is populating correctly, visit the URL intended for the audience. PixelPal will display the rule (URL), display name, EID, and name. A green circle and the rule matching the URL entered in AdRoll indicated a successful cookie match to the right audience.

Need more help setting up your pixel?

Check out this video on installing your pixel.

AdRoll Brand Awareness campaigns helps you identify the right audience, launch cross-channel campaigns to Google, Facebook, Instagram and more, and measure your results from a full-funnel perspective. This includes helping you identify high-intent audiences that you may not know already know about on Facebook and Instagram.

When launching a Facebook lookalike campaign, you are reaching new people who are likely to be interested in your business because they have similar attributes to your best performing existing customers.

Set Up Your Campaign

Make sure you've opted in.

Go to Create Campaignin yourAd Campaigns tab.

Go to the Ad Campaigns tab in the left navigation menu.

Click Create Campaign.

Select Drive Brand Awareness on Socialfrom the drop-down menu.

Under Campaign Type, select eitherLookalike,Demographic & Interest, or Contextual Targeting.

Set your campaign name, budget, optimization strategy, and dates. Under Advanced Options, you have the option to create AdGroups, set up day parting, or set frequency caps.

For a Demographic & Interest campaign, you must select at least one source audience.

Create a New Audience

Select your source audience.

You may select either a site audience or a CRM audience as the source for audience creation. We recommend using your conversion audience.

The minimum source audience size is 100 users.

Select your audience country. Facebook requires each audience to be assigned to a specific country.

You can geotarget from the Locationssection of your campaign set up.

Example: If you want to geotarget NY, you must create a US lookalike segment and then geotarget to NY. If you want to target more than one country, you must create a lookalike audience per country.

Select Audience Size.

Optimize for similarity: This will give you the smallest audience, but it will be most similar to your source audience (1% deviance from source audience).

Optimize for reach: This will give you a large audience that may not be as similar to your source audience (5% deviance from source audience).

Optimize for similarity vs. reach (recommended): This will allow you to customize how you want to create the audience on a scale from 1 to 20. The closer you get to 1, the smaller/more similar the audience will be, and the larger, more broad audience is closer to 20.

Add budget and bid strategies.

You're now ready to launch!

Billing accounts can be suspended for any of the following reasons:

Billing issues

Insufficient funds

Insertion order issue

Past-due invoices

Policy Issues

Insufficient site privacy policy

Missing campaign or ad elements

Ads or website didn't meetour policy standards

Suspended Due to Billing

Pre-paid and post-paid billing accounts

To activate your suspended account:

Navigate to theSettingsgear icon in the left navigation menu.

ClickBilling History under Billing.

Click into the posted invoice.

Select Payment Method.

Click Pay.

Learn more about how to update or remove a payment method. Once all invoices are paid, your account suspension will lift automatically within 90 minutes.

Post-paid billing accounts

Please contact your Account Manager to resolve billing issues related to Insertion Orders.

Quick Links:

Web Video Ads

Create Web Video Ads

Social Video Ads

Create Social Video Ads

Web Video Ads

Use video ads throughout your entire customer journey to:

Reconnect with current and potential customers by adding AdRoll Video Ads to your retargeting campaigns.

Connect with new audiences by adding AdRoll Video Ads to your Brand Awareness campaigns.

Deepen connections with increased brand awareness and understanding of your products.

You can launch videos within existing campaigns or launch new ones.

Note: You cannot add video ads to campaigns also running dynamic ads.

Example

In-Stream

edit an existing campaign

Out-Stream

Placements

There are two types of video ads for the general web:in-streamandout-stream.In-stream video adsappear within the context of the streaming video.Out-stream video adsappear outside of any streaming content, similar to standard display ads.

Format Guidelines

Supported File Types & Codecs

MP4 recommended.MOV also supported.

H.264 Video Codec is required.

File Size

Up to 1GB

Ad Copy

Destination URL w/UTM Params(required):Up to 1024 characters, no redirecting URLs and cannot lead directly to a payment processor (e.g. PayPal) or video (e.g. YouTube)

Length and Aspect Ratio

Recommended Length:Under 30 seconds

Min Length:1 second

Max Length: 30 minutes

Aspect Ratio: 16:9 or 1:1

(Video) Pixel Aspect Ratio: 1:1 (or 1)

Additional Considerations

Video Sound: Recommended

Thumbnail: Defaults to the first frame, and can be edited

Autoplay:

For in-stream placements, autoplay is automatically enabled.

For out-stream placements, autoplay is enabled when the user scrolls over the ad.

Use this tool to verify if your video ad meets our requirements.

Characters such as @ > # $ % ^ & () < are not permitted in your text

Video Assets will need to be hosted with AdRoll andcan'tbe served from a third-party/tag manager

Create Web Video Ads

Create a new campaign or edit an existing campaign.

On theAdsstep, clickUpload.

Drag and drop your MP4 or MOV file into the dropzone.

Choose your thumbnail using the arrows on the video preview. We recommend a thumbnail image with minimal text.

Fill in the destination URL.

ClickUpload.

Review andLauncha new campaign, orSavean existing campaign.

Social Video Ads

Video ads on Facebook and Instagram areout-stream video ads, which means they appear outside of any streaming content, similar to standard display ads.

Your ads can appear in the following Facebook placements:

Newsfeed

Mobile Newsfeed

Instagram

Facebook Audience Network

Example

Facebook

Instagram

Format Guidelines

Supported File Types & Codecs

MP4 recommended.MOV also supported.

H.264 Video Codec is required.

File Size

Up to 1GB

Ad Copy

Title(required): Up to 25 characters recommended, including spaces

Description(required): Up to 125 characters recommended, including spaces

Destination URL w/UTM Params(required):Up to 1024 characters, no redirecting URLs and cannot lead directly to a payment processor (e.g. PayPal) or video (e.g. YouTube)

Call-to-Action(required): Defaults to Learn More

Link Description(optional): Up to 25 characters recommended, including spaces

Display Link(optional): Up to 1024 characters

Length and Aspect Ratio

Recommended Length:Under 30 seconds

Min Length:1 second

Max Length: 30 minutes

Aspect Ratio: 16:9 or 1:1

(Video) Pixel Aspect Ratio: 1:1 (or 1)

Additional Considerations

Video Sound: Recommended

Thumbnail: Defaults to the first frame, and can be edited

Autoplay is dependent on the users Facebook settings

Note: Videos over 60 seconds cannot run on Instagram placements

Use this tool to verify if your video ad meets our requirements.

Facebook allows the above fields to be longer than recommended but if longer than recommended, the textmay be truncatedwhen displayed as an ad.

Characters such as @ > # $ % ^ & () < are not permitted in your text

Your display URL is how your URL will appear on your ad. It automatically pulls from the profile name you entered when signing up with AdRoll. To edit, on your dashboard checkSettings > Advertiser Profiles.

Create Social Video Ads

Create a new campaign or.

ChooseSend People to Your Websiteas the campaign objective.

When you get to theAdsstep, clickUpload.

Drag and drop your MP4 or MOV file into the dropzone.

Choose your thumbnail using the arrows on the video preview. We recommend a thumbnail image with minimal text.

Fill in any copy as needed.

ClickUpload.

Review andLauncha new campaign, orSavean existing campaign.

Set Up Your Campaign

Go to your Campaigns tab.

Create Campaign in the upper right.

Select Websites & Apps from the drop-down menu.

Under Campaign Type, select either Lookalike,Demographic & Interest, or Contextual Targeting.

Set your campaign name, budget, optimization strategy, and dates. Under Advanced Options, you have the option to create AdGroups, set up day parting, or set frequency caps.

For a Demographic & Interest campaign, you must select at least one source audience.

Define Your Audience

Under Audience, we recommend that you keep the default Automatic setting, which looks at your entire site audience and algorithmically chooses the best, or you can choose Manual to define a set audience (must contain at least 100 cookies).

You may select either a site audience or a CRM audience as the source for audience creation.

Define Location Targeting

Setting a location target is required for Brand Awareness campaigns. You can include or exclude up to 10,000 countries, states, cities, or zip codes, but you must positively target at least one location.

Attach Ads

We recommend using branding and lifestyle images to draw in people who may not be familiar with your brand.

Click Upload to upload static web ads, video assets, and to create a video ad (Recommended).

Click Create to make Native ads (Recommended).

If you need help making ads, click Request Ads to have our team make a set for you.

Launch

Choose a billing method or input a new billing method, then clickLaunch.

The California Consumer Privacy Act of 2018 (CCPA) is a law that addresses the privacy rights of California consumers. If you do business in California, including operating a website that's accessible to California residents, you may need to comply with the CCPA by January 1, 2020.

This law extends specific notice, disclosure, and opt-out rights to California consumers for personal information. This includes information that a business collects, discloses for a business purpose, and/or sells to a third party, as well as specific access to this information, and a right to request deletion of the personal information held by a business.

Quick Facts

The CCPA defines personal information and sale to cover a wide range of information and activities.

If your business sells the personal information of a California consumer (as defined by the CCPA), you must include a link on your website that states Do Not Sell My Personal Information to allow California residents the right to opt-out of the sale of personal information.

The Do Not Sell My Personal Information link is sometimes referred to as a DNS link.

Plan on posting a DNS link on your website? Let us know! We want to ensure we do not collect any personal information your customer may have opted out of.

This law was passed at the end of June 2018 and finalized by the California State Legislature on September 13, 2019. It goes into effect on January 1, 2020.

Who This Applies To

The CCPA is a law for California consumers that certain for-profit businesses must comply with. Check if your business qualifies:

A business that meets all of the following criteria:

A for-profit business

Does business in California

Collects consumer information,

Determines how to use the consumer information.

And meetsany of these criteria:

Has an annual gross revenue of >25M.

Buys, sells, or shares PI of at least 50k California people, households, or devices annually.

Gets 50% or more of its annual income from selling PI.

If your business is not required to comply with CCPA, let your consumers know and disclose NextRoll as a business within the scope of the CCPA, along with a link to NextRolls CCPA-mandated notices and disclosures.

How NextRoll Will Comply

We will comply with the January 1, 2020 law by:

Updating our privacy notice to have all CCPA-required notices and disclosures.

Continuing to honor end-users choice to opt out of interest-based advertising, regardless of how the definition of "sale" is applied to the disclosure of personal information for advertising, marketing, and analytics.

Requiring our customers to disclose in their Privacy Notice a section addressing California Residents and linking to our California Residents PN section (to be available sometime in October).

How You Can Comply

You know your business better than we do, but here are some tips for how you can ensure that you comply with this new privacy law.

NextRolls Terms of Service require our customers to update the Privacy Notice on their website to provide notice to California residents and a link to the CCPA portion of NextRolls Privacy Notice by or before January 1, 2020.

To discuss the service provider exception to the CCPA, describe the functionality of any Do Not Sell My Personal Information link, and to ensure that NextRoll can honor the opt-out you provide, please reach out to our support team.

We strongly advise that you consult with an attorney or privacy professional to understand whether (and how) to comply with CCPA.

We take our advertising policies seriously and aim to ensure that ads which run via our platform are useful, appropriate, engaging, and safe for our customers and those that are served our ads.

Examples are outlined below of prohibited content and practices in relation to abusing the ad network.

Circumventing the Ad Review Process

Any ads designed with the intent to circumvent the ad review process are prohibited from running via NextRoll. Examples include:

Ads which try to conceal the actual content on the ad or landing page

Ads which contain unicode characters or symbols in an attempt to obscure specific words

Creating a new account after the Policy Ad Review team prohibits an existing account from running ads due to infringement of our advertising policies

Cryptocurrency Mining

Cryptocurrency mining using browser CPUs from unsuspecting website visitors is prohibited in line with our Advertising Policies. Examples include:

Any service which offers JavaScript which has the ability to mine for cryptocurrency without knowledge or consent from the user

Any technique whereby a JavaScript tag is inputted into a website's code to use the visitor's CPU to mine for cryptocurrency

Malware

NextRoll does not condone the use of Malware. Any content which is deemed malicious or tries to bypass the ad review process is not eligible to run via NextRoll. Malware is considered to be any type of software in which the purpose is designed to harm, infiltrate, or damage a computer. Malware may access sensitive information from a computer without receiving consent to do so. Types of prohibited malware include:

Viruses

Worms

Spyware

Adware

Ransomware

Trojan horse

Any malicious programs or apps

Cloaking or utilizing any tool to mask the final destination which users are directed to

Spam Tactics

Spam or deceptive tactics distract visitors without providing value. The following tactics are prohibited:

Excessive use of punctuation, fonts, or font formatting

Any strategy that interferes with browser functionality

Strategies that mimic system functions to trick visitors into completing an action

Websites that prompt users to download additional software in order to display website elements

Malicious activity aimed at acquiring traffic

Artificially increasing clicks

Unwanted/Unclear Software

NextRoll will not approve content in which unclear software applications are promoted. This includes:

Unclear terms of services surrounding a software download or installation

Terms of Services are not easily located, or not available

Software which has the ability to make system updates or changes without gaining consent from the user

Unclear instructions, or no instructions, for the user to uninstall the software if they wish to do so

>Websites should not collect, or use, data for ambiguous purposes. Similarly, websites should ensure that necessary security provisions are in place if collecting data.

Insufficient Data Security

Websites should contain sufficient data security measures for data collection purposes. Websites which are lacking appropriate data security measures for data collection purposes are not eligible to run. This relates specifically to the collection of personal data via an unsecured page which is not SSL protected or certified, including:

sensitive personal information Financial Details, e.g., credit card number

National Identity numbers

Healthcare information

Drivers License

Social Security Numbers

Passport Numbers

Tax Information

Pension Information

How to Fix: Insufficient Data Security

Review the ad to make sure that it is not collecting personal data via an unsecured page or non SSL protected page.

Edit the ad to make sure that the ad links to a website which collects personal data via a secured or SSL protected page.

Create a new ad if you need to upload a new image

Add the updated ad destination landing page

Any edits made to an edit will resubmit the ad and its edits for policy review

Review the website to make sure personal information is collected via a secure SSL page, or personal information is not collected from the user if it cannot be obtained via a secure SSL page.

Any collection of personal data should be via a secure page or SSL compliant page. With SSL, the webpage URL will appear with https:// instead of http://.

Update the website to make sure that personal information is collected via a secure SSL page or no personal data is collected.

Add or remove the specified information to the landing page destination

Update the landing page destination on the ad, if you cannot fix the current ad landing page destination directly

Policy Team will review the updates to ensure the relevant changes have been made.

Generally, ads will be reviewed by the Policy team within 24-48 hours. In certain cases, ads may take longer to be reviewed if a more comprehensive review is required.

Personal Information Misuse

Websites or advertisers should not use personal information of a customer in any unauthorized manner. This includes:

Imagery of users in ads without proper consent

Users contact information or details being re-sold without consent

Use of ads targeting an individual based off of personal information, e.g., name or job title

Any ads which targets an individual based of of, e.g., financial or health status

Collection of data for ambiguous or unclear purposes

How to Fix: Personal Information Misuse

Review the ad to make sure that it is not using personal data of a customer without their consent or targeting an individual based off of personal information.

Edit the ad to make sure that the ad links to a website that is not collecting personal information in an unauthorized manner, or targeting an individual based off of sensitive information.

Create a new ad if you need to upload a new image

Add the updated ad destination landing page

Any edits made to an edit will resubmit the ad and its edits for policy review

Review the website to make sure personal information is collected via a secure SSL page, and any personal data is not being used in an unauthorized manner.

Any collection of personal data should be via a secure page or SSL compliant page. With SSL, the webpage URL will appear with https:// instead of http://.

Update the website to make sure that personal information is collected via a secure SSL page, and that personal data of a customer is not being used without their consent.

Add or remove the specified information to the landing page destination

Update the landing page destination on the ad, if you cannot fix the current ad landing page destination directly

Policy Team will review the updates to ensure the relevant changes have been made.

Generally, ads will be reviewed by the Policy team within 24-48 hours. In certain cases, ads may take longer to be reviewed if a more comprehensive review is required.

NextRoll does not promote services or products that are intended to advertise dishonest behavior or practices.

Counterfeit Products

NextRoll will not approve products or websites promoting counterfeit goods. Counterfeit goods generally contain a trademark or logo of another brand without consent from the brand owner. Counterfeit products generally replicate the product as made by the actual brand owner or infringe upon the trademark of the brand owner.

This includes:

Replica products

Imitation Products

Fake Products

Cloned Products

Counterfeit documents, including passports or degrees

Misleading Products

NextRoll will not approve content in which products used to mislead or confuse others are promoted. This includes:

Creation of false or fake official government/state documents, such as passports

False Diplomas, Degrees, or equivalent education qualifications

Academic or exam answer guides

Artificial examination scores

Academic aid providers, e.g., essay writing services

Drug Test aids

Programs that claim to teach individuals how to make money

Selling user activity that has been falsified such as invalid clicks or reviews

Products which Enable Unauthorized Changes

NextRoll will not approve content in which products or services enable a user to gain access or make changes to systems, property, or devices without authorization. This includes:

Hacking services

Radar jammers

Changing traffic signals

Phone tapping

Laptop tapping

Cable Stealing

Products or Services to Artificially Inflate Traffic

NextRoll will not approve content in which customers may purchase or download services to artificially increase traffic to a website or ad. This includes:

Buying likes, e.g., facebook likes

Buying followers, e.g., twitter followers

Buying viewers, e.g., youtube views

Buying artificial page traffic

Ads must not display, facilitate, or promote illegal products or services. We take our advertising policies very seriously and aim to ensure that ads which run via our platform are legal, age-appropriate, and safe for our customers and those that are served our ads.

Examples are outlined below of prohibited content and practices in relation to illegal products and services.

Drug Accessories

NextRoll will not approve any drug related accessories. Ads must not promote the sale or use of illegal, prescription, or recreational drugs. Examples include:

Pipes

Bongs

Rolling Papers

Ads with imagery of smoking related accessories (such as bongs or pipes)

Drug Related Services

NextRoll will not approve any drug related products or activities. Ads must not promote the sale or use of illegal, prescription, or recreational drugs. Examples include:

Any service facilitating or promoting recreational drug use

Cannabis coffee Shops

Drug Rehabilitation Programs

Drug Support Groups

CBD Oils

CBD Capsules

Marijuana products

Products associated with THC

Facilitating the distribution, use, or cultivation of substances which are deemed illegal

Facilitating the distribution, use, or cultivation of substances which are of questionable legality

Facilitating the distribution, use, or cultivation of substances geared towards mind alteration

Blogs or forums offering information on recreational drug use

Blogs or forums offering tips on recreational drugs or related services

Medicinal marijuana dispensaries

Marijuana delivery services

Facilitating the distribution of drug paraphernalia

Cosmetic products containing Hemp or CBD

Recreational Drugs

NextRoll will not approve any recreational drugs or associated products or activities. Ads must not promote the sale or use of illegal, prescription, or recreational drugs. Examples include:

Any substances which alters mental states

Cocaine or cocaine substitutes

Heroin

Crystal Meth

Kratom Powder

Mephedrone

Legal Highs

Marijuana

Medicinal marijuana

Ads with imagery that imply the use of a recreational drug

Ads with imagery of recreational or medical marijuana

Ads must not display, facilitate, or promote inappropriate content. We take our advertising policies very seriously and aim to ensure that ads which run via our platform are appropriate, respectful to others, non-offensive, and safe for our customers and those that are served our ads. Ads which promote shocking, violent, or discriminatory content are not eligible to run.

Examples are outlined below of prohibited content and practices in relation to inappropriate content.

Animal Cruelty

Ads should not contain any upsetting or shocking content against animals or promoting cruelty towards any animal. This includes:

Advocating towards animal cruelty for entertainment value, e.g., dog fighting

Any event which promotes cruelty towards animals

Selling or promoting products obtained from threatened species, e.g., elephant ivory

Blogs or forums offering information on how to obtain products from threatened species

Discriminatory Practices

NextRoll will not approve any ads that support or encourage discrimination of any kind. Any treatment of a person, group, or concept as insignificant or peripheral or ads that promote marginalization are not eligible to run. Discrimination against an individual or group based on the below is strictly prohibited:

Racial or ethnic origin

Age

Nationality

Religion

Disability

Veteran status

Political status

Gender

Gender identity

Sexual orientation

Further examples of discriminatory content include:

Hate groups

Hate group paraphernalia

Content that intimidates another individual or group of individuals

Content that threatens harm or exploitation to others

Content that supports harming oneself or exploitation others

Content promoting any type of self-harm, such as: suicide or anorexia

Content that promotes violence against another individual or group of individuals

Content that promotes blackmail

Sensitive Events

Ads should not contain shocking content in relation to sensitive events that may have occurred. The below types of content is prohibited:

Lacking remorse or sensitivity towards a shocking or tragic event

Lacking remorse or sensitivity towards a natural disaster

Lacking remorse or sensitivity towards a death

Trying to profit or gain from a shocking event with no distinguishable advantage to the victims

Shocking Content

Ads should not contain shocking, excessively violent, or sensational content. Any ads with imagery that may shock or scare an individual is prohibited. This includes ads and themes related to:

Gory Content, e.g., a car crash

Sensational Content

Violence, e.g., an ad with a gun pointed at the user

Threats of Violence

Violent or offensive language

Variations and misspellings of offensive language

Physical Trauma

Crime Scene or Accident Photos

Imagery of needles or injections

Excessive use of blood

Human or Animal Waste

Content that suggests an individual may be at risk of harm or in danger

Content that suggests an individual may be infected with a disease

Content that suggests an individual may be the victim of a conspiracy

Ads must not display, facilitate, or promote misleading or misrepresentative content. All content should be relevant, accurate, informative, and up to date and the website must be able to stand by or support its claims. Ads or websites which intend to deceive users through misleading or irrelevant information about services, products, or businesses are prohibited. This includes:

Lead Generation

NextRoll will not promote lead generation websites. This is defined as websites that have a primary purpose to collect personal information from visitors. Dedicated landing pages that contain a form for visitors to fill out can be approved, but only if it is associated with a business that offers more than lead generation. Any information collected should be necessary for your businesss operations. For example to:

Financial Services Fulfill a request or provide customer support

Complete a transaction

Create an account

Enroll the visitor in an opt-in newsletter program

Missing Information

We will not promote websites that intentionally misrepresent their business or use any tactic to falsely enhance the reputation of the business by omitting information or leaving information off of the website intentionally. This includes:

Not disclosing the payment model or method

Not disclosing full fees associated with a product, e.g., shipping costs or billing related charges

Not disclosing interest rates

Not disclosing late payment fines

Not disclosing automatic subscription costs

Not disclosing necessary information when advocating for donations to charities, e.g., not highlighting the charity or tax exemption number for donations to charity

Not disclosing necessary information when advocating for political donations, e.g., not indicating if a political donation is tax exempt or not

Not disclosing legitimate contact information (i.e. genuine contact information such as a brick and mortar address) or associated fees for a financial services company

Further Provisions: Missing Information

See policy requirements for .

How to Fix: Missing Information

Review the ad to make sure that there is no missing or misleading information

All claims on the ad should be easily verifiable and substantiated

There should be no staged reviews or testimonials

There should be no inaccurate claims of certification

Edit the ad to make sure that there is no missing or misleading information

Create a new ad if you need to upload a new image

Add required missing information

Any edits made to an edit will resubmit the ad and its edits for policy review

Review the website to make sure that there is no missing or misleading information

All claims on the website should be easily verifiable and substantiated

There should be no staged reviews or testimonials

There should be no inaccurate claims of certification

The website should have a valid payment model and be clear on how the billing system will work

The website should have sufficient billing information and the user is aware of the exact amount that is being expensed

Update the website to make sure that there is no missing or misleading information

Add the required information to the landing page destination

Update the landing page destination on the ad, if you cannot fix the current ad landing page destination directly

Policy Team will review the updates to ensure the relevant changes have been made.

Generally, ads will be reviewed by the Policy team within 24-48 hours. In certain cases, ads may take longer to be reviewed if a more comprehensive review is required.

Misleading Content

We will not promote websites that intentionally misrepresent their business or use any misleading tactic to promote their business or product. This includes:

Making unverifiable or false claims in ads or landing pages with regard to products, programs, or offers

Exercise or diet programs which claim to speed up or enhance weight loss results

Get rich quick financial programs

Medical products which claim to cure ailments without any verifiable information

Unverifiable claims in relation to qualifications held, e.g., someone offering medical information claiming to be a qualified doctor when they are not

Ads are not permitted to mimic system dialogs or imitate other functions to entice a user to click on the ad, e.g., ads that pose as video players, ads which include features that do not work, or ads which depict an X close button that does not work

Ads or landing page which imply a false affiliation with a product, service, or individual

How to Fix: Misleading Content

Review the ad to make sure that there is no misleading information

All claims on the ad should be easily verifiable and substantiated

There should be no staged reviews or testimonials

There should be no inaccurate claims of certification

There should be no false claims in ads

There should be no unverifiable claims in the ads

There should be no before or after imagery in the ads if related to health products

Edit the ad to make sure that there is no missing or misleading information

Create a new ad if you need to upload a new image

Add required missing information

Any edits made to an edit will resubmit the ad and its edits for policy review

Review the website to make sure that there is no missing, misleading, false, or unverifiable information

All claims on the website should be easily verifiable and substantiated

There should be no staged reviews or testimonials. If there are testimonials on the website, these should include a disclaimer advising that specific results or outcomes cannot be guaranteed

Update the website to make sure that there is no misleading or unverifiable information

Add the required information to the landing page destination

Update the landing page destination on the ad, if you cannot fix the current ad landing page destination directly

Policy Team will review the updates to ensure the relevant changes have been made.

Generally, ads will be reviewed by the Policy team within 24-48 hours. In certain cases, ads may take longer to be reviewed if a more comprehensive review is required.

Promoting Inaccessible Offers

Ads which promote or highlight products or offers that are not readily available from the landing page are not eligible to run. This includes:

Advertising a deal or offer which is no longer available

Advertising a product which has an incorrect price

Advertising a product that is no longer stocked or knowingly out of stock

How to Fix: Promoting Inaccessible Offers

Review the ad to make sure that there is no missing or misleading information in relation to deals or offers

All claims on the ad should be easily verifiable and substantiated

There should be no staged reviews or testimonials

There should be no inaccurate claims of deals or prices of a product

Edit the ad to make sure that there is no missing or misleading information in relation to deals or offers

Create a new ad if you need to upload a new image

Add required missing information or remove the misleading content

Any edits made to an edit will resubmit the ad and its edits for policy review

Review the website to make sure that there is no missing or misleading information in relation to deals or offers of a product

Deals or offers advertised in ads should be readily available on the landing page

Deals or offers with prices advertisers in ads should be readily available and accurately reflected on the landing page

Deals or offers advertised in ads should be in stock and available on the landing page

All claims on the website should be easily verifiable and substantiated

Update the website to make sure that there is no missing or misleading information and any information of deals or offers on the ad is outlined accurately on the landing page

Add the required information to the landing page destination

Update the landing page destination on the ad, if you cannot fix the current ad landing page destination directly

Policy Team will review the updates to ensure the relevant changes have been made

Generally, ads will be reviewed by the Policy team within 24-48 hours. In certain cases, ads may take longer to be reviewed if a more comprehensive review is required.

Websites which advertise and sell tobacco are not eligible to run via NextRoll. Please see a thorough breakdown below.

Tobacco Products

Any products or websites which contain tobacco, or promote the use of tobacco, are not eligible. This includes:

Tobacco

Tobacco filters

Cigarette sales

Chewing tobacco

Rolling tobacco

Pipe tobacco

Cigarette branding

CBD oils

Products or services facilitating drug use

Marijuana

Rolling papers

Tobacco Related Products

Tobacco related products are not eligible to run via NextRoll. This includes:

E-cigarettes

Vaporizers

Cigars

E-juice

Hookah lounges

Cigar bars

Smoking rehabilitation programs or facilities

Tobacco accessories

Vaporizer accessories

Copyright is essentially a legal right which aims to protect the authors of original works. Copyrighted content is not allowed to run via NextRoll and ads, landing page, or websites which contain such content will not be approved. The below content is not allowed to run via NextRoll.

Copyright Content

Websites or software enabling streaming which is unauthorized

Websites or software enabling downloading of copyrighted content

Websites or software enabling sharing of copyrighted content

Websites or software enabling copying and online or offline distributing of copyrighted content

How to Fix: Copyright Content

Review the ad to make sure that there copyrighted content is not portrayed or promoted

Edit the ad to make sure that there is no reference to copyrighted content

Create a new ad if you need to upload a new image

Remove any copyrighted related content

Any edits made to an edit will resubmit the ad and its edits for policy review

Review the website to make sure that there is copyrighted content

Websites should not promote streaming which is unauthorized

Websites should not enable downloading of copyrighted content

Websites should not enable sharing of copyrighted content

Websites should not enable copying and online or offline distributing of copyrighted content

Update the website to make sure that there is no copyrighted content as outlined above

Update the landing page destination on the ad, if you cannot fix the current ad landing page destination directly

Policy Team will review the updates to ensure the relevant changes have been made

Generally, ads will be reviewed by the Policy team within 24-48 hours. In certain cases, ads may take longer to be reviewed if a more comprehensive review is required.

It is the aim of NextRoll to help promote a positive advertising experience for both our customers and those that are served our ads. Additionally, in line with the policies of our partner ad networks we strive to help ensure people are safe both online and offline. NextRoll will not approve ads that promote or facilitate any products, services, activities, or content that may be deemed illegal, dangerous, or which may cause serious harm or injury.

Examples are outlined below of restricted content and practices in relation to dangerous or illegal products and services.

Explosives

Any ads designed with the intent to promote explosives are prohibited from running via NextRoll. This includes:

Ads that promote the sale or use of explosives

Any product which may cause damage to people or buildings

Products which provide instructions on how to make bombs or explosives

Blogs or forums dedicated to making explosives

Nail bombs

Chemical bombs

Grenades

Firecrackers

Fireworks

Guns

Guns are considered weapons designed to cause injury or harm and are not eligible to run. Ads, landing pages, or websites containing any of the following products or services are not allowed to run:

Any device that discharges a projectile at high velocity with the potential to injure

Sporting guns that have the potential to incur serious injury

Recreational guns that have the potential to incur serious injury

Self-defense guns that have the potential to incur serious injury

Combat devices that have the potential to incur serious injury

Any type of firearms

Handguns

Rifles

Hunting guns

Shotguns

BB guns

Blowguns

Antique guns which are still functioning

Ammunition

Silencers

Ammunition belts

Ammunition clips

Shooting ranges

Gunsmiths

Paintball guns

Airsoft guns

Gun or weapon-related publications may run on limited inventory and are subject to further review:

Gun holsters

Gun safes

Gun locks

Gun scopes

Gun or weapon-related books

Gun or weapon-related magazines

Gun or weapon-related lifestyle websites

Knives

Knives which are not intended for tactical or combat purposes may be eligible to run ads via NextRoll. This includes:

Kitchen knives

Utility knives

Ads for knives which are not intended for culinary use are prohibited from running via NextRoll. The below products are not eligible to run:

Any type of disguised knife, e.g., a blade or sharp point hidden inside what appears to be an everyday object such as a phone, brush or lipstick

Fighting or combat knives

Self-defense knives

Switchblades (flick knives)

Gravity knives

Military knives

Hunting knives

Sword canes

Swords

Push daggers

Butterfly knives

Other Weapons

Any other products which are designed to cause injury or harm to an individual are not eligible to run. This includes self-defense, combat, or sport products.

Push daggers

Throwing axes

Throwing stars

Brass knuckles

Tasers

Pepper spray

Samurai swords

Batons

Nunchucks

Truncheons

Hand or foot-claws

Knuckle dusters

Financial services will be closely reviewed for credibility, user safety, and accuracy of claims. State and local regulations must be adhered to when advertising financial services and products and it is up to the advertiser that they ensure they meet these requirements. Content should focus on the financial tools being offered, not on potential returns. The terms of the offers should be clearly laid out to guide visitors through the full extent of financial considerations, and any request for sensitive personal information should be completed on secure processing servers (https://).

Ads and landing pages should never target anyone based off of a negative financial status or imply that an individual is in financial difficulty or needs financial assistance.

The below policies are enforced on a global level and do not vary country by country at this time. Given the ever evolving nature of advertising regulations and guidelines, especially relevant to financial service products, NextRoll reserve the right to update or add additional guidelines to the below policies.

Financial Disclosure Requirements

Given the complexity of financial products and services, it is imperative that financial websites are fully transparent with regards to the nature of the website and the financial products being promoted. Disclosures provide consumers with the necessary information in order to try and make informed choices. Financial websites may be deemed ineligible from running for the following reasons:

Brick and mortar address not present

Legitimate contact details are not readily available, e.g., PO box address (this does not substitute as a brick and mortar address)

Contact form in lieu of a brick and mortar address

Failure to disclose associated fees on the landing page

Failure to include links to third-party accreditation or endorsement if an affiliation is listed, e.g., third party rating service

Verification of performance claims are not easily accessible

Financial Advice

Stock or other financial advice programs that guarantee success or exaggerate potential returns will not be approved, even if this is only a portion of the offering on the website

Advising where to invest money or currencies on ad, landing page, or website

Negative targeting of an individual with financial advice based off of sensitive financial information

Exaggerating financial returns from specific investments

Ads implying an individual is bankrupt

Financial Information

Requesting sensitive or confidential financial information without explicit permission, e.g., bank account details, credit or debit card details, income information, credit scores, or debt information

Lead ad forms requesting confidential financial information without explicit permission

Lead ad forms requesting information regarding bankruptcy status

Ads calling out that an individual is in debt, has personal debt, or alludes to the amount of debt a person is in

Personal Loans

Websites advertising personal loans must maintain full transparency and include all relevant financial disclosure information in order for the customer to make fully informed choices. The below content related to personal loans is not eligible to run:

Cash loans

Payday loans

Title loans

Pawnshops

Ads implying a negative financial status

Ads alluding to a customer needing financial help

Ads implying an individual is bankrupt

Website not adhering to Financial Disclosures requirements

Exaggerating financial returns

Repayment details not visible, present, or clear enough

Annual Percentage Rate (APR) information not visible, present, or clear enough

Failure to show the customer an example of the total cost of the loan inclusive of additional fees or charges

Binary Options and Related Products

Websites advertising binary options and related content must maintain full transparency and include all relevant financial disclosure information in order for the customer to make fully informed choices. The below content related to binary option websites are not eligible to run.

Unverifiable claims, e.g., How to get rich quick

Deceptive promotional practices, e.g., Begin binary options trading now, and get 100 bonus trades risk-free

Landing page or websites with insufficient navigational links in order to ascertain the true nature of the website

Not compliant with state or local regulations

Failure to disclose associated fees on the landing page

Website not adhering to Financial Disclosures Requirements

Further Provisions: Binary Options & Related Products

Limited Inventory: Given the sensitive nature of these types of campaigns, they are not eligible to run with all of our exchange partners, hence performance may be affected.

Bitcoin

Websites advertising bitcoin and related content must maintain full transparency and include all relevant financial disclosure information in order for the customer to make fully informed choices. The below content related to binary option websites are not eligible to run.

Unverifiable claims, e.g., Become a millionaire selling bitcoin!

Deceptive promotional practices, e.g., Buy and sell bitcoin for free, sign up now!

Landing page or websites with insufficient navigational links in order to ascertain the true nature of the website

Not compliant with state or local regulations

Failure to disclose associated fees on the landing page

Website not adhering to Financial Disclosures Requirements

Further Provisions: Bitcoin

Limited Inventory: Given the sensitive nature of these types of campaigns, they are not eligible to run with all of our exchange partners, hence performance may be affected.

Cryptocurrencies & Related Content

Websites advertising cryptocurrencies and related content, e.g., initial coin offerings (ICO), cryptocurrency exchanges, cryptocurrency trading tools and advice, cryptocurrency wallets, rolling spot forex, contracts for difference, and binary options, must maintain full transparency and include all relevant financial disclosure information in order for the customer to make fully informed choices. The below content related to cryptocurrency websites are not eligible to run.

Unverifiable claims, e.g., How to get rich quick

Deceptive promotional or join-up practices

Landing page or websites with insufficient navigational links in order to ascertain the true nature of the website

Not compliant with state or local regulations

Failure to disclose associated fees on the landing page

Website not adhering to Financial Disclosures Requirements

Further Provisions: Cryptocurrencies & Related Content

Limited Inventory: Given the sensitive nature of these types of campaigns, they are not eligible to run with all of our exchange partners, hence performance may be affected.

Websites in which the majority of products display gambling-related content, or in which the core product or service offering is of a gambling nature, are not eligible to run campaigns with NextRoll. Further details are outlined below.

Offline Gambling

Brick-and-mortar casinos (gambling establishments)

Physical establishments promoting gambling

Poker tournaments

Online Gambling

Online, real money gambling or gaming

Free or paid casino games

Games of chance or skill that involve monetary wagers or rewards

Gambling-related promotional products, e.g., vouchers or gambling credit

Gambling software or programs

Gambling-related strategy, advice, or information

Government-sponsored lotteries

Any internet-based game in which real money or prizes are exchanged or wagered depending on the result of a game are prohibited from running campaigns via AdRoll

Paid gaming sites

Paid fantasy sports

Sports betting

Unlicensed or illegal gaming

Scratch card purchases

Gambling or games with virtual currencies

Aggregator or affiliate gambling related websites

Penny auctions or related websites which require a non-refundable fee in order to place a bid on any item or service

Gambling Related Content

Advertising irresponsible gambling behavior

Promoting gambling activity to minors

Financial spread betting

Competitions/Sweepstakes

Offline gambling accessories

Social Casinos

Online simulated social casino games whereby the user can win monetary prizes or rewards

Websites which advertise health and medical related products are subject to strict review to ensure that they adhere to our partner ad networks advertising requirements and that we do not infringe upon the confidentiality of any user by targeting them with a sensitive health product.

Clinical Trials

geo-targets Clinical trial recruitment

Ads, landing pages, or websites promoting partaking in clinical trials

Misleading content related to clinical trials

Unverifiable claims related to clinical trials

Cosmetic or Plastic Surgery

Wholesome and generic cosmetic surgery website

Invasive cosmetic surgery procedures

Ads should not highlight a specific procedure

Ads should not focus on a specific body part

Before and after imagery in ads

Nude images on ads, landing pages, or websites

Further Provisions: Cosmetic or Plastic Surgery

Geo-Targeting: The advertisement of cosmetic surgery is not eligible in Canada. Please ensure that are set up properly, when creating a campaign.

Hair Transplant Surgery

Wholesome and generic hair transplant surgery website

Invasive hair transplant surgery procedures

Ads should not highlight a specific procedure

Ads should not call out that a customer is in need of a hair transplant

Ads should not focus on a specific body part, e.g., zoomed in image of the scalp

Before & after imagery in ads

Nude images on ads, landing pages, or websites

Further Provisions: Hair Transplant Surgery

Limited Inventory: Given the sensitive nature of these types of campaigns, they are not eligible to run with all of our exchange partners, hence performance may be affected.

Health Supplements

Supplements are diet additives that synthesize natural ingredients in order to fulfill a desired result. Due to questionable legality and verification of claims, NextRoll cannot promote certain types of health supplements. Non-supplementary weight loss and bodybuilding products and services (e.g., nutrition systems or exercise programs) will be closely reviewed for verifiable claims and must have a proven record of user safety, before they are approved. Further details are outlined below.

Basic vitamins

Health supplements which are deemed safe and no unverifiable claims are made

Non-prescription supplements which are deemed safe and no unverifiable claims are made in relation to the product

Supplements which are designed for physical enhancement and make unverifiable claims with regard to such enhancements, e.g., weight loss, bodybuilding, or rejuvenation

Supplements which claim to be as effective as (or a suitable replacement for) medicines

Supplements which claim to cure a specific disease

Ephedra, Human Growth Hormone (HGH), DHEA, anabolic steroids, testosterone boosters in ads or landing pages are not eligible

Claim benefits that cannot be easily verified

Website dedicated to ephedra products

Website dedicated to human chorionic gonadotropin (hCG) products in relation to weight loss

Website dedicated to sexual supplements for sexual arousal, increasing libido, or enhancing performance

Health supplements which require a prescription

Health supplements or products that have received a regulatory warning

Health supplement or product that is positioned as a prescription medication

Health supplement or product with ingredients that are deemed unsafe or dangerous

Ads containing before and after imagery

Ads which focus unnecessarily on a body part

Ads, landing pages, or websites which use language that calls our perceived imperfections through language, e.g., Are you fat? or Are you losing your hair?

Medical Conditions

Generic medical conditions, e.g., cholesterol management, joint pain, allergies, or the flu

Sensitive physical or mental health conditions, including diseases, chronic conditions and sexual health

Sensitive health related services or procedures

Health issues in association with intimate body parts or functions, including genital, bowel or urinary functions

Medical procedures that would be deemed invasive in nature and aimed towards a sensitive medical condition

Medical Devices and Tests

Websites with an abundance of medical supplies or specialized medical devices catered toward businesses (B2B) are eligible

Websites with an abundance of medical supplies or specialized medical devices catered toward the user or patient are not eligible to run

Websites promoting sensitive medical devices

Targeting patients with a specific condition,e.g., CPAP equipment for sleep apnea

HIV home tests

STD related home tests

STD testing

Medical Facilities and Services

Generic doctors & institutions not specialized in a specific disorder

Doctors specialized in a specific type of treatment or in a specific disorder that would be deemed of a sensitive nature, e.g., oncology or multiple sclerosis

Institutions specialized in a specific type of treatment or in a specific disorder that would be deemed of a sensitive nature, e.g., sexually transmitted disease clinic or a drug rehabilitation facility

Abortion Clinics

Fertility Products or services

Infertility products or services

IVF treatments

Birth Control products

Online Pharmacies & Prescription Medication

Online pharmacies and prescription medications cannot be promoted via NextRoll in line with the advertising guidelines of our partner ad networks and legal regulations, even if they comply with local regulations. This is because laws differ from country to country and because of the potentially sensitive information implied by a customer's purchase. Examples of content that we cannot run include:

Prescription medications

Prescription medication aggregators or affiliates in which there is a link to the sale of prescription medications

Coupon aggregators (that relate to prescriptions)

Online pharmacies

Pharmaceutical manufacturers

Pharmaceuticals for pets

Birth control prescription

All advertisers are expected to implement and be compliant with local laws for the countries in which their ads target. We cannot provide services in certain locations due to regulatory requirements.

Trade Sanctions Violation

NextRollmust comply with sanctions imposed by the United States Office of Foreign Assets Control (OFAC). As a result, AdRoll is unable to serve ads for advertisers that are located in - or provide services to customers - in the following countries or territories:

Crimea

Cuba

Iran

North Korea

Venezuela

Syria

Political and election related ads, landing pages, and websites are not compliant to run via NextRoll.

Political Content

Political content which focuses on the merits of an individual candidate or politician

Political content which focuses on overall political organization

Political content which focuses on overall political party

Political content which focuses on fundraising advocacy

Ads promoting an election

Election related content

Political content which focuses on an individual candidate or politician in a negative light

Derogatory content

Political content targeting political interests, political affiliations, or political groups

Political content implying unverifiable or negative affiliations

Ads should not highlight controversial political issues for commercial purposes

Negative messaging against any third party, individual, group, organization, or ideology

Ads, landing pages, and websites should not ask for information about political affiliation of a user without their explicit consent

Lead ads in reference to how a person will vote

In order to protect the privacy of users, NextRoll will not retarget customers with ads based off of implied or explicit knowledge of a users personal circumstances.

Please see further provisions below of what type of sensitive interest content would not be eligible to run.

Criminal Record: Sensitive Interest Content

Implying an individual has a criminal charge

Implying an individual has committed crimes

Implying an individual has a criminal record

Lawyers specializing in criminal defense

Bail bonds services

Driving under the influence legal counsel

Lead ad forms requesting information regarding criminal history or conviction status

Gender Identity: Sensitive Interest Content

Website dedicated to individuals that may be questioning their sexual identity

Gender transitioning information

Gender identity information

Discrimination lawyers dedicated to gender identity

Health: Sensitive Interest Content

Health issues that are deemed sensitive or confidential in nature cannot be included in ads or called out in landing pages. Please see guidelines below.

Targeting pregnant women with ads based off of this information

Pregnancy and fertility-related products

Mental health conditions, e.g., depression or anxiety

Health services or procedures related to sensitive health information

Health issues in relation to intimate body parts, e.g., bowel, genital, or urinary issues

Ads targeted towards an individual with a disability

Physical health conditions of a sensitive nature, e.g., sexually transmitted disease

Products to treat sensitive health conditions, e.g., over the counter tablet for depression

Medical devices aimed towards sensitive health conditions, e.g., CPAP machines, insulin devices

Health issues in relation to sexual functioning

Legal Services: Sensitive Interest Content

Immigration Legal Counsel

Victim advocate services

Car accident settlement

Family legal services, e.g., divorce, adoption

Legal services targeted towards refugees

Personal injury lawyers or services

Personal injury claims

Negative Financial Status: Sensitive Interest Content

Ads and landing pages should never target anyone based off of a negative financial status or imply that an individual is in financial difficulty or needs financial assistance.

Ads implying a negative financial status

Ads alluding to a customer needing financial help

Ads implying an individual is bankrupt

Lead ad forms requesting information regarding bankruptcy status

Ads calling out that an individual is in debt, has personal debt, or alludes to the amount of debt a person is in

Negative targeting of an individual with financial advice based off of sensitive financial information

Ads implying an individual is unemployed

Welfare services

Homeless shelters

Lending products of a predatory nature

Personal Hardship: Sensitive Interest Content

NextRoll does not wish for customers to be targeted based off of personal hardships that they may have experienced and may be deemed confidential or sensitive.

Ads aimed towards a victim of a crime

Ads aimed towards a victim of abuse

Ads aimed towards a victim of a traumatic event

Victim advocate information

Domestic abuse services

Political Content: Sensitive Interest Content

Political content targeting sensitive interests or groups

Lead ads targeting a specific political party

Race and Ethnicity: Sensitive Interest Content

Ads aimed towards ethnic dating

Ads implying the race or ethnicity of an individual

Relationship Content: Sensitive Interest Content

Family Counseling Services, e.g., adoption counseling

Bereavement Services

Ads or landing page dedicated to information about coping with a divorce

Ads or landing page dedicated to information about coping with a bereavement

Personal hardship with family member or friends that would be deemed of a sensitive nature

Religious or Philosophical Content: Sensitive Interest Content

Religious beliefs of a personal nature

Religious guidance

Unverifiable claims with regard to religious beliefs

Sexual Orientation or Sexual Behavior: Sensitive Interest Content

Advertisers that wish to run ads targeting users based on their sexual orientation, behavior, interests, or experiences are not eligible to run. Sexual orientation and interests may be considered confidential or private information by an individual and, for this reason, NextRoll will not serve an ad to a customer based off of this information.

Sexual behavior

Sexual Identity

Sexual orientation, including gay, lesbian, bisexual, heterosexual, or questioning orientation

Information about sexual orientation and revealing such information

Dating websites aimed towards a specific sexual orientation

Travel websites aimed towards a specific sexual orientation

Trade Union Membership Status: Sensitive Interest Content

Ads should not ask for information from a customer in relation to their trade union membership status.

Trade union memberships

Ads which highlight or imply knowledge of an individual's trade union membership

Ads aimed towards members of a specific trade union

Trade union blogs

Overall website dedicated to a specific trade union

Work dispute trade union related support or information websites

Lead ad form fields requesting information if a person is a trade union member

Lead ad form fields requesting information about which trade union an individual is part of

Any products, ads, or websites which contain trademarked or copyrighted content must have the appropriate rights to do so. NextRoll takes allegations of intellectual property infringement very seriously. If you find any ads that are promoted, or content on our site to be in violation, please reach out to us. For more information, please check out our infringement policy. NextRoll will respond to allegations of copyright violations in accordance with the Digital Millennium Copyright Act (DMCA) and other applicable laws. If the owner of a specific trademark makes a complaint to NextRoll with regard to the usage of their trademarked content unlawfully, NextRoll will follow up accordingly and the content in question may be suspended.

Trademarked Content

Trademarked content may only be used in ads, landing pages, or websites provided that the advertiser has the appropriate rights and authorization to do so.

Ads may refer to products or services which do not correspond to a specific trademark

Ads that have the right to display trademarked content

The AdRoll Measure Basic dashboard gives you the building blocks they need to start thinking more deeply about the cross-channel customer experience. Leveraging the data we gather via our onsite pixel, UTM-tagged marketing channels are captured and brought together into this unified reporting experience. Marketers can take a big step forward into understanding how their channels work together and give them a glimpse into what measurement can do to help them curate the most successful customer journeys.

You'll be able to:

Bring all your UTM-sourced campaigns into a single view and identify contributions to Attributed Conversions, Assisted Conversions, and Attributed Revenue.

View and analyze customer journey paths by Average Order Value, Revenue, and Path Length to understand the channels effectively working together and influencing visitor behavior.

Compare and apply unified multi-touch attribution models to help you capture the entire customer journey and assign credit based on your individual business needs.

Learn More About:

Trend Lines & Channel Overview

Conversion Trails

Legal requirements, industry self-regulation guidelines, and platform partner rules prohibit promotion of certain websites and content. Customer safety has always been taken seriously at NextRoll and any advertiser action that jeopardizes this may ultimately lead to a profile suspension.

What Happens When a Profile is Suspended

When a profile is suspended, the advertiser will receive an email notifying them as to why their account has been suspended. A suspension alert will also be present on the dashboard.

Depending on the type of suspension, a profile may have limited actions such as:

Suspended campaigns that will not serve

New campaigns cannot be launched

NextRoll pixel will not collect any data or may be limited to collect only non-EU data

Advertisers will still have access to their profile to view the suspension reason(s).

What to Do if Your Profile has Been Suspended

If your profile has been suspended and you require further information, please make sure to read all the information below and relevant Help Center articles. To speak to a member of our team, reach out to your Account Manager or [email protected].

Suspension Reasons

There are a number of different reasons as to why a NextRoll profile may be suspended.

Violations of NextRoll Advertising Policies

Profiles may be suspended if NextRoll does not approve the content or products being promoted on a website or in ads. NextRoll Advertising Policies have more information on what types of content is eligible to run and what is prohibited from running.

No Privacy Policy on the Advertiser Website

As noted in NextRolls Terms of Service, every website needs to have a privacy policy that provides visitors adequate notice and choice about NextRolls data collection activity on the site. This is also required by various applicable laws aimed at the collection and processing of personal data or personal information, as well as regulatory agencies that govern digital advertising. NextRoll cannot work with advertisers who do not have a required privacy policy posted. More information can be found here on Privacy Policy Requirements and what you need to have in your privacy policy in order to be compliant.

GDPR Non-Compliance

Every advertiser that uses a third party cookie consent tool to meet the standards required by the General Data Protection Regulation (GDPR) and ePrivacy Directive will have this consent tool reviewed by the NextRoll Policy team. If the custom banner is deemed insufficient for NextRoll Group then the advertiser profile will be suspended. More information on how to make sure the custom consent banner is compliant can be found here on the Cookie Consent Banner Best Practices Help Center article.

Billing and Payment Issues

Billing accounts can be suspended for any of the following reasons:

Insufficient funds

Insertion order issue

Past-due invoices

More information can be found on our Billing Help Center pages if you have a profile that is suspended due to billing issues.

NextRoll, Inc. reserves the right to suspend any profile that it deems, in its sole discretion, to fail to meet required legal, policy, or privacy standards.

What is AdRoll Growth?

AdRoll Growth is a Software-as-a-Service subscription built to help you outpace your competition by providing advanced measurement and attribution to maximize customer lifetime value (CLTV), guide your marketing strategy and grow your brand faster.

AdRoll Growth enables you to:

Unify your data, and unify your journey Turn touchpoints from siloed data into one comprehensive view of your marketing activities and performance. See how channels work in aggregate and function together.

See the interactions truly influencing customers Start testing and applying a unified multi-touch attribution model across all your channels, and stop worrying about duplicate conversion values in your revenue numbers.

Get granular, actionable insights you can share Compare key metrics like Spend, CPA, Attributed Conversions, Assisted Conversions, and Revenue across all channels. Export raw granular conversion paths you can view anywhere.

Construct a clearer picture of the path to purchase Go beyond UTMs and your top six UTM-sourced channels. Our unique click and view tags take all touchpoints and aggregate those interactions into a single dashboard.

How much does it cost? How is it billed?

The AdRoll Growth plan can be billed monthly at $799/mo or yearly at $650/mo.

Whats included?

Measure

Dashboard with cross-channel data and channel performance across top-line metrics and views on how channels work on an aggregate level and how they function together

Proprietary Click & Impression Tracking (Tag-Based)

Automatically generated custom view and click trackers

Unlimited Channel Integrations (Subject to Availability)

Channel Trendlines & Metric Comparisons

Performance Metrics:

Attributed Conversions

Assisted Conversions

Revenue

Spend

CPA

Performance by Day Table Breakout

Filter Conversion Trails: Channel, Campaign, Ad Group, Ad

Sort Conversion Trail By: Top Path, Path Length, First/Last Touch, Revenue, AOV

Cross-Channel Conversion Trails

Deliveries Data (Clicks vs. Views)

Annotated Notes

Export Granular Conversion Report

Performance Insights Summary

Export Tag Discrepancy Report

6 Rule-Based Model Comparison

Dedicated onboarding specialist

Audiences and Targeting

Targeting (Behavioral, Demographic, Interest), Retargeting, CRM Targeting / Exclusion, CRM / Connected Audiences (list import and match), Cross-Device Tracking & Insights, Custom Audience and Segment Creation, Contextual Targeting, Blacklisting

Ads

Web Ads (Native, Rich Media, 3rd Party, Video), Social Ads (FB & IG Image, Carousel, Video), Dynamic Ads (Web, Native, Social)

Email

Exit Intent Email Capture, Site / Browse Abandonment Campaigns, Cart Abandonment Campaigns, Loyalty Campaigns, Custom Behavior-Based Campaigns

Onsite Personalization

Product Feed Generation, Top Products Recommendation Carousel, AI-Driven Product Recommendation Carousel

Integrations

eCommerce Platform API, Marketing Automation API, Email Audiences, Reporting API

FAQ

How do I get it? Upgrade path

Thats the easy part! Everything is accessible from your AdRoll navigation. The most important step in the process is understanding what youll get when you subscribe to AdRoll Growth. Any questions? Reach out to our team and well help you understand how you and AdRoll Growth can, well, help you grow.

1. Navigate to your Measure Dashboard page

[email protected]

2. Click Upgrade

3. Read through the features to understand what value AdRoll Growth can provide you and your business.

4. Select Upgrade and confirm your subscription.

5. Now you are ready to get set up! Youll walk through the onboarding steps to track all of your marketing activity. Dont worry, youll have help along the way.

What happens after I subscribe?

Once you subscribe, one of our dedicated Measure Onboarding Specialists will help get you up and running by connecting and tagging your channels.

What does Beta mean?

AdRoll Growth is currently a Beta Version. Read more about Beta Versions, in our Terms of Service.

Can I cancel?

If you cancel during a billing cycle, your cancellation will not be effective until the end of that billing cycle, and you will still be charged for that entire billing cycle. To cancel or inquire about your subscription, reach out to .

How many channels can I connect?

You can connect unlimited channels, subject to availability.

What payment methods are accepted?

We accept all major credit card providers: VISA, MasterCard, Discover, and American Express, or, if you have a PayPal account, you can use it as your payment method. Invoices may also be postpaid (I/O).

Can I give additional users access to AdRoll Growth?

Yes, you may add unlimited users to your AdRoll Growth plan.

What is attribution modeling?

Attribution modeling is a set of rules that determines how much credit different marketing tactics receive for the sale or conversion. The goal of attribution modeling is to help you better understand how different marketing campaigns and channels all work together to influence shopper conversions.

If otherswill be managing your campaigns with you, we recommend adding them to your account as an additional user rather than sharing a login. This minimizes the need to share passwords byemail and also allows for better event logging, which can be useful in case a change is made that you did not authorize.

Give an Additional User Account Access

Click theSettingsgear icon in the left navigation menu

Click Users Permissions under Company.

Click Add.

Enter the email address you would like to add.

Determine the level of access you wish to provide to the user being added. Under User Role, specify either General User or Administrator.

Under Profile Access, specify the profiles that the user can access, or select All Advertiser Profiles to provide full access.

(Optional) If needed, General Users can also be granted access to billing tools. Note:Administrators are automatically provided with this level of access.

The new user will then receive an email with a confirmation link and instructions to complete the access request.

User Permissions

Setting a user role as either Administrator or General User will determine their access level.

Administrators have the same accessas the main account holder, including the abilityto manage billing and additional users onthe account.

Adding aGeneral User allows you to have greater control over access to specific profiles and to billing, as needed.When provided with full access, aGeneral User can perform all the functions that anAdministrator can, except for managingadditional users on the account.

What is AdRoll Measure (Premium)?

Engage your most valuable shoppers and make smarter decisions about ad spend, with a holistic view of all the marketing touchpoints that influence shoppers behavior. AdRoll Measure helps you break out of your data silos by bringing all of your cross-channel campaign performance into one platform. Know which channels and activities drive conversions and see their impact on bottom-line business metrics, such as revenue.

Measure helps you:

Apply multi-touch attribution models to your campaigns and assign credit across the entire customer journey.

View and analyze customer journey paths to understand how your channels work together and influencing shoppers behavior.

Make smarter budgeting decisions with side-by-side channel performance comparisons.

Fueled by proprietary click and impression tags, AdRoll Measure looks at your different touchpoints and allows you to apply a sophisticated multi-touch attribution model, so you capture the entire customer journey and can accurately assign credit.

How to Get Started

We'll confirm that your pixel is firing.

Define your conversion audience.

We recommend revenue tracking, but you have flexibility to define what a conversion is to you.

Connect your marketing channels.

We ingest cost and delivery data for select channels, which allows us to directly pull in spend metrics and highlight any discrepancy issues between partner vendors and performance reported in AdRoll Measure.

Tag campaigns to start tracking cross-channel performance.

Take our generated click and view tags and append them to your campaigns so we can track your unified customer journey.

>>> Let's Get Started! >>>

AdRoll makes it easy for you to launch campaigns, place your ads where theyll make the most impact, personalize your customer experience, and take action from your AdRoll insights.

How AdRoll Enables Growth

Consolidated marketing

Advertise on multiple channels all from a single platform.

Seamless integrations

Streamline your workflow through AdRoll Connect.

Advanced ad technology

Our platform leverages 34 million+ signals and makes about 2.5 million predictions per second.

Wide reach

Reach customers across sites, social media, and devices, with access to our 1,000+ private marketplace deals and 500+ ad exchanges (including Facebook and Google).

Campaign measurement

Our attribution dashboard gives insight into your ad impact, campaign trends, and more.

Clear and shareable reports

Create, schedule, and download custom reports to view your progress and share results with collaborators.

Before You Start

There are a few things you should know and do to ensure youre set up for success.

Read our Ad Guidelines

Our Ad Content Guidelines ensure that you comply with our ad network partners. Heres an overview of ad content to avoid:

tutorial Adult content

Alcohol

Body images

Other companies' branding

Content intended to shock

Misleading content

Overly distracting images

Messaging that implies knowledge of an individual's personal circumstances

Violence and weapons

Connect Your E-commerce Platform

We provide a streamlined setup if you connect through your supported e-commerce platform. Well make it easier to get started and unlock features such as dynamic ads.

Place the AdRoll Pixel

Your AdRoll Pixel isa JavaScript code snippet that connects your site to AdRoll. It's easy to place and won't affect your site's load time. Check out this video for more information

Here's how to activate your AdRoll Pixel if you're not connecting through an e-commerce platform:

Go to your Audience Tab > AdRoll Pixel >View Pixel.

Copy your unique Pixel ID.

Paste the code snippet in your site HTML, directly before the end </body> tag, or in the global footer.

The AdRoll Pixel is the bridge between our hundreds of advertising partners and advertisers. You may see additional network requests from inventory partners. These partners expand your access to ad inventory to help connect you to the right person at the right time.

Connect with Our Support Team

Need additional support? Reach out to our Customer Support Platform Specialists available 24/7 at [email protected], 24/5 (Monday-Friday, 24 hours a day) on LiveChat. If you don't see the LiveChat widget, you can reach our team via email.

Getting Started Checklist

When you first sign up for your AdRoll account, we'll walk you through setting up your first campaign. Use this checklist to follow along.

Getting to Know Your Business

The more we know about your business and goals, the better we can help you.

Connect Google Analytics

Google Analytics collects basic data from your website. By connecting your account to AdRoll, well quickly be able to better understand your audience and automatically design a campaign plan based on this information.

We'll have read-only access to your website data, which allows us to learn from your site traffic, recommend optimizations, and evaluate how you measure success. Read-only data is data that can be viewed, but not modified or deleted.

Dont have a Google Analytics account? Over time, well make recommendations based on what we learn from your website traffic and campaigns.

Track Your Conversions

To understand the impact of your ads, let us knowwhat you want your visitors to do when they come to your site. For example, this can be completing a purchase, signing up for a newsletter, downloading a piece of content, or submitting a form.

Create a Campaign

Choose a Campaign Plan

Your target audienceisn'ton just one digital channel your ads shouldnt be either. We recommend serving ads across social and general web so that you can always be top-of-mindno matter where your audience is.

Based on your site traffic, well recommend a plan for you that you can modify if needed. You can select or deselect channels based on your preferences and integrations.

If you havent connected Google Analytics, youll see our general recommendations for success.

Set Your Budget

You'll need to set an average daily budget for your campaign. This is how much on average you want to spend on ad impressions each day. Your spend is how much of your budget we actually spend. We require a minimum daily budget of $10.

When you set your average, well aim to spend as close to your set budget as possible. There may be certain days that have better opportunities than others to get you better results. On those days, we may spend up to 20% over your daily budget, but will never exceed your weekly budget.

The following factors influence spend:

Your target audience size

Variety of ad sizes

Bid amount for ad space

Check out our budget tips and recommendations.

Set Your Campaign Schedule

We recommend that your campaigns run continuously, with No End Date. This allows for you to serve ads 24/7. We require each campaign to run for a minimum of 5 days.

To set specific times to run ads throughout the day, learn more about dayparting.

Generally, ads will be reviewed by our policy team within 24-48 hours. In certain cases, ads may take longer to be approved if a more comprehensive review is required. Learn more about our review process.

Define Success

We automatically optimize for maximum conversions at the lowest cost. You can either leave these default settings, or you can define your specific metric of success.

Your campaign goal could be to maximize total conversions, clicks, or impressions. Alternatively, you can set a target cost-per-acquisition (CPA), cost-per-click (CPC), or cost-per-1,000-impressions (CPM).

For more information, check out these articles:

Your Campaign Strategy

Bid Strategies

Maximize Spend and Performance Goals

Bid IQ: Optimization Made Easy

Connect Facebook and Instagram Accounts

To give you access to audiences on social, youll need to connect your businesss Facebook and Instagram accounts:

Connect Your Facebook Business Page

Connect Your Instagram Account

Choose Ads

When creating your first campaign, you can create new ads, upload ads, and request a free set of ads from us. Learn more about different ad types and options:

Ad Format Overview

Get Free Ads

Web Ads

Social Ads

Creative Best Practices

Billing and Payment Methods

Youll be charged weekly for ad spend over the previous week. We will not go outside your weekly budget, but your daily spend will vary. Before launching your campaign, well place a temporary authorization hold on your account to ensure you have sufficient funds. Here are some billing and payment resources:

Our Billing Styles

AdRoll Pricing

Paying by Credit Card

Billing FAQs

Before You Launch

To deliver ads in Europe, you'll need to comply with various privacy laws. This means showing an approved consent banner to all site visitors in the EU if your company is based outside of the EU, and to all site visitors if your company is based in the EU. Learn more about cookie consent tools.

Make sure your AdRoll pixel is active

After You Launch

Get to Know Your AdRoll Dashboard

Check out our video tutorial.

General Policy Compliance

To ensure youre in compliance with our ad network partners, check out the articles below. Well also notify you if we have any concerns as we review your site:

Editorial Guidelines and Practices

Creative Guidelines

Privacy Compliance: General Data Protection Regulation (GDPR) and ePrivacy Directive

Privacy Notice Requirements

Well send you an email once your campaign has been approved or if it requires modifications.

What to Expect When You Launch

It takes our technology about 4 weeks to begin to understand the behavior of target audiences on your website and across the web.

Within these four weeks, well learn:

About your site visitor behavior.

Which ads work the best across marketing channels.

How to apply these insights to target high-intent audiences.

Your Dashboard

Get to Know Your AdRoll Dashboard

Reporting

To schedule a report:

Navigate to your Reports tab.

Choose the report you want.

Click Actions >Schedule

You can schedule reports based on frequency, as well as share these reports with other stakeholders. Learn more about Reports.

Your attribution dashboard helps you learn more about how your converters behave and interact with your site. There are three key sections of your attribution dashboard:

The Total Converters section of your attribution dashboard shows how your converters behave on your site.

The Cross-Channel section allows you to see which channels are the main drivers of your customer journey.

The AdRoll section highlights the key takeaways and granular paths to conversion for your AdRoll attributed and touched conversions.

To learn more about how to get started check out this Getting Started.

AdRoll Retargeting helps you reach people whointeract with your business online.

Use retargeting to:

Bring back visitors who didn't convert.

Run promotions.

Let existing customers know what's new.

How it Works

It all starts with a cookie. Think of a website that youhave an account with for example, AdRoll. Have you ever noticed that onceyou'vesigned in, youdon'thave to sign in again the next time you visit on that same browser? That'sall thanks tothe magic of cookies: tiny data packets stored in your browser that turn the Internet into yourInternet.

Thats how retargeting works. When someone visits your website, your AdRollPixel places a cookie in their browser. As long as that cookie remains in their browser, well recognize that theyve been to your website and help you reconnect.

Note: For retargeting campaigns to run smoothly, the minimum amount of visitors per targeted Audience segment is 100 (the number of visitors per segment can be checked in your Dashboard > Audience tab). The time required to collect this number depends on your website traffic.

Where Your Ads Appear

You decide where you want to serve your ads: on the GeneralWeb, Facebook, or Email. Learn more aboutour bidding technology:BidIQ.

Getting Retargeted by Your Own Ads

If you wantto get retargeted by your own ads to see themin action, check out these tips.

Most advertisers prefer to save their adsfor their potential customers. Learn more about IP address exclusion to limit who sees your ads.

We showyour ads on sites where they have the best chance of engaging yourvisitors. There are several factors that contribute to where ads are served, including, but not limited to, industry, time of day, seasonality, intent of the user, bid-win rates, and more. Because of the in-depth algorithms that dictate ad placement, it's difficult to predict where you'll be able to see your ads.

See Your Ad in Action

Use an incognito window to start with a cleanbrowser history, so you don't get retargeted by other brandsyou'verecently engaged with.

Visit your website.

Click around your site to view different pages and products.

Open a new tab in the same browser.

Browse other websites to see your ads.

Additional Considerations

Make sure that your browsers cookies are enabled.

Allow AdRoll and our other partner exchanges to target you. You can verify or adjust settings here.

Disable any adblocking software.

Ad Campaigns,Ad Library, and Audienceare the main sections of your account.You can navigate to each of these sections from thetop navigation bar.

Campaigns

Launch campaigns

Pause or complete campaigns

Check campaign performance

See how ads within eachcampaign are performing

Pull performance reports

Ads

View uploaded ads

Upload newads

Monitor individual ad performance

Bulk edit or delete ads

Audiences

Organize your website visitors into different rule-defined audiences

Upload your CRM lists

Adjust audience duration

Edit or deleteexisting audiences

Attribution

Understand key drivers to conversion

Explore six rule-based attribution models

View cross-channel conversion paths

Connect AdRoll and Google Analytics data

Reports

Choose from a variety of reports or create a custom report.

View high-level overviews as well as granular metrics.

Customize and schedule reports to share and to further understand campaign performance.

Settings

All other controls can be found in Settings (the gear icon):

Update user or account information

Set up billing

Manage who hasaccess to your account

Activate third-party platform integrations

Change your attribution settings

Brand Awareness campaigns identify the right audience, launch cross-channel campaigns to Google, Facebook, Instagram and more, and measure your results from a full-funnel perspective. Unlike Retargeting campaigns, these users have not been to your site before, but they have been identified as high-potential prospects for your business.

Setting Up a Campaign

Brand Awareness for Web

Brand Awareness for Facebook and Instagram

Creative Guidance

Just like retargeting campaigns, we recommend that you have all of the recommended creative sizes.

Native ads appear natively on a site or in a feed, can be particularly effective for driving new traffic to your site.

Video ads are also a great way to familiarize new customers with your brand.

For Brand Awareness campaigns, it's a good idea to use high-level branding and lifestyle imagery to entice new customers who may not be familiar with your brand yet. Keep in mind, these ads are meant to introduce customers to your brand and encourage them to learn more, whereas Retargeting campaigns encourage conversions.

Requirements

In order to run an AdRoll Brand Awareness campaign, you need to opt in to our data co-op.We never transfer cookies from one advertiser to another. Additionally, we do not allow other advertisers to explicitly target your audience.

Unlike in Retargeting campaigns, a positive location target is also required when setting up the campaign. This can be a country, state, city, or zip code. You can include up to 10,000 included or excluded locations.

Metrics

AdRoll Brand Awareness campaigns target people who havent been to your site and likely are unfamiliar with your brand.

These campaigns typically drive fewer direct (last-touch) conversions than retargeting campaigns. Their main goal is to bring high quality new customers to the site, who can then be reached by your retargeting campaigns.

Weve introduced some new metrics into our reporting to help you evaluate the value of your Brand Awareness campaigns.

New Visitors: Number of new users people who came to your site after clicking an ad, who had never been to your site before.

Engaged Visitors: Number of visitors who viewed at least 3 pages after clicking an ad.

For smaller websites

If you have low site traffic, you can still run AdRoll Brand Awareness campaigns. What's important is that we have enough information about your high-intent visitors. Your AdRoll Retargeting campaign provides the insight we need to build a strong AdRoll Brand Awareness audience.

BidIQ is theartificial intelligence that powers AdRoll. The technology helps achieve the best ROAS possible by finding you the right visitor, at the right time, at the optimal price.BidIQ is active by default for allcampaigns.

BidIQ finds your audience across web, social, native, and mobile devices. By processing millions of data points, it helps you select the right user forthe best price. You show ads that deliver results, and BidIQ incorporates the learnings into future campaigns.

The Benefits

Scale: Artificial Intelligence is only as intelligent as the volume of quality data it processes, and BidIQ consumes two times more data than the New York Stock Exchange.

Quality: BidIQ has optimized digital marketing strategies for clients of every size and vertical, from small businesses to Fortune 500 enterprises.

Flexibility: BidIQ performs everything from bidding to product recommendations, and learns new digital campaign strategies every day.

Full-Funnel: With BidIQ you can make informed decisions across the entire customer journey and get even smarter with every action taken.

How it Works

BidIQ drives performance by bidding uniquely for every impression, submitting high bids for high-quality impressions and high-intent users and bidding lower for low-quality impressions. The average of these bids determines your CPM (cost per thousand impressions). Since we do not want to keep your campaign from going after visitors that are really likely to convert, we do not impose a maximum CPM.

What does this mean for you?

It's important to take into consideration all cost metrics when evaluating your campaign performance: CPM, CPC (cost per click), and CPA (cost per acquisition). CPM is a measure of your operating costs, while CPC and CPA are better measures of the value that your campaign is driving.

If we're buying fewer impressions with your budget (increased CPM), but ultimately driving more clicks and conversions with these impressions (decreased CPC or CPA), this means that we're hitting the right impressions to help drive optimal performance. In other words, you get quality over quantity.

That being said, if you have a CPM target, you can set itby updating your campaign's bid strategy.

Set a Target CPC or CPM

Learn more about bid strategies and performance targets.

Geotargeting and BidIQ

BidIQ will automatically adjust bids to factor in location and time of day. If your product or service is only available in certain regions, use the broadest geotargets possible so that BidIQ can optimize across all possible locations.

Campaign Optimizations

Note: For help, reach out to [email protected].

AdRoll reads signals from over 1.2 billion digital profiles every day. The IntentMap data set is one of the largest intent-based data sets available. Brand Awareness campaigns tap into this intent data to find potential customers who not only look like your current customers, but alsoact like them.

Here are some examples of the types of data theIntentMapcan use when you opt in:

Advertiser domain

Visitors browsing and shopping activity on the advertiser site

Vertical category of the advertiser site

Geography via IP addresses (in the U.S., this includes zip codes).

Note: The IntentMap only uses data from opted-in websites.

Opt In

To opt in:

Go toSettings > Opt-Ins.

Check the box next toFind new visitors who behave just like converters on your site.

ClickSave.

Once opted in, AdRoll uses intent signals from your site visitors and other opted-in advertisers' site visitors. Thiscreates an audience of new users that act like your existing customers and are likely to be interested in your products.

How We Protect Your Audiences

We don't transfer cookies or reveal your campaign performance to other advertisers. Brand Awareness analyzes digital profiles individually across sites. We don't offer competitor targeting or website-level audiences.

Collected Data

AdRoll collects the same information for Brand Awareness as we do for Retargeting. This includes the content that your visitorviews, the date and time that shevisits, the products shepurchases, and location information associated with theIP addresses.

Brand Awareness doesn't use explicit personal information such as name, phone number, physical address, ordate of birth.

Opt Out

You can opt out at any time. If you opt out,AdRoll will no longer contribute your information to the data set.

Note: You must be opted in to run any Brand Awareness campaigns. If you opt out while running a Brand Awareness campaign, your campaign will be paused until you opt in.

Opt In on a Client's Behalf

If you're an agency and want to opt in on your client's behalf, you must have login access to the clients AdRoll campaigns in order to opt in.

AdRoll gives you the opportunity to take advantage of display, social, and email ads within one platform. This way, you can use combine efforts across channels to reach your larger business goal.

For example, when your display and email ads share a common budget and goal, it's possible to move budget between the two to find the perfect ratio to drive the best results. The impact becomes even greater as you add more channels into the mix.

How cross-inventory campaigns boost results

We make each channel work as effectively as possible by:

Finding you the right customer at the best price.

Learning about what inventory works best for your specific business.

Testing your ads and product recommendations (dynamic ads only).

Refining your audiences to the most likely users to be engaged.

We find the right balance of spend across each channel to get the best result by:

Shifting budget to the top performing channels.

Tuning those budgets as we improve each channel to boost results over time.

By running campaigns with AdRoll, you receive these automatic improvements 24/7 by software that learns more about your business and customers every day.

Tour your AdRoll dashboard to learn how to navigate your campaigns and succeed in your marketing efforts.

Advertising on Facebook and Instagram allows you to be where your shoppers are spending a lot of time. Social ads can be still image or carousel ads. We offer a number of placements for you ads including Facebook Desktop, Facebook Mobile, Facebook News Feed, Right Hand Side, Facebook Audience Network, and Instagram.

Single-Image Ads

Carousel Ads

Video Ads

Single-Image Ads

Single-image ads are the most common format on Facebook and Instagram. They consist of a single file, an image with less than 20% text, one landing page, and a call-to-action. These ads types also require descriptive text, which includes a title, description, link description, and display link. We recommend using these ads along with your web ads to ensure cross-channel reach.

Carousel ads let you showcase up to 5 images within a single ad, and each image can have its own link. Use carousel ads to display multiple products or tell a story about your brand through images.

At AdRoll, we make it easy for you to reach shoppers on Facebook and Instagram with a single creative, optimized for every placement across the two sites.

Examples

Facebook

Learn how to create static ads here

Instagram

Format Guidelines

Supported Sizes & File Types

1:1 aspect ratio, 600x600 or1200x1200 1.91:1 aspect ratio, 600x315, 1200x628, or greaterJPG, PNG (non-animated), and GIF (up to 30 seconds, 15-20fps, no looping)

File Size

recommended maximum is 150KB

Ad Copy

Title (required): Up to 25 characters recommended, including spaces

Description (required): Up to 125 characters recommended, including spaces

Destination URL w/UTM Params(required):Up to 1024 characters, no redirecting URLs and cannot lead directly to a payment processor (e.g. PayPal) or video (e.g. YouTube)

Link Description (optional): Up to 25 characters

Display Link (optional): Up to 1024 characters

Call-to-Action (optional): defaults to Learn More

Additional Considerations

Facebook allows the above fields to be longer than recommended but if longer than recommended, the text may be truncated when displayed as an ad.

Characters such as @ > # $ % ^ & () < are not permitted in your text

Your display URL is how your URL will appear on your ad. It automatically pulls from the profile name you entered when signing up with AdRoll. To edit, on your dashboard check Settings > Advertiser Profiles.

Ensure that no more than 20% of your image is text.

Carousel Ads

Facebook carousel ads let you showcase up to five images within a single ad, and each image can have its own link. Use carousel ads to display multiple products or tell a story about your brand through images.

To create carousel ads, please contact your Account Manager or the Customer Support Team ( [email protected] or via Live Chats).

Sizes

Facebook, 460x460

Instagram, 600x600

Examples

Facebook

Instagram

Video Ads

Video ads on Facebook and Instagram are out-stream video ads, which means they appear outside of any streaming content, similar to standard display ads.

Your ads can appear in the following Facebook placements:

Newsfeed

Mobile Newsfeed

Instagram

Facebook Audience Network

Examples

Facebook

Instagram

Format Guidelines

Supported File Types & Codecs

MP4 recommended. MOV also supported.

H.264 Video Codec is required.

File Size

Up to 1GB

Ad Copy

Title (required): Up to 25 characters recommended, including spaces

Description (required): Up to 125 characters recommended, including spaces

Destination URL w/UTM Params(required):Up to 1024 characters, no redirecting URLs and cannot lead directly to a payment processor (e.g. PayPal) or video (e.g. YouTube)

Call-to-Action(required): Defaults to Learn More

Link Description (optional): Up to 25 characters recommended, including spaces

Display Link (optional): Up to 1024 characters

Length and Aspect Ratio

Recommended Length: Less than 30 seconds

Min Length: 1 second

Max Length: 2 minutes (120 seconds)

Aspect Ratio: 16:9 or 1:1

(Video) Pixel Aspect Ratio: 1:1 (or 1)

Additional Considerations

Video Sound: Recommended

Thumbnail: Defaults to the first frame, and can be edited

Autoplay is dependent on the users Facebook settings

Note: Videos over 60 seconds cannot run on Instagram placements

Use this tool to verify if your video ad meets our requirements.

Facebook allows the above fields to be longer than recommended but if longer than recommended, the text may be truncated when displayed as an ad.

Characters such as @ > # $ % ^ & () < are not permitted in your text

Your display URL is how your URL will appear on your ad. It automatically pulls from the profile name you entered when signing up with AdRoll. To edit, on your dashboard check Settings > Advertiser Profiles.

Best Practices

Your first-party data is the key to engaging your visitors on one of the largest ad inventory sources on the web. As a leading Facebook partner, here are tips to help you get more from your campaigns.

Test different ads:Change fonts, colors, images, and calls to action to find what works best. Test ads by changing one aspect per test, such as CTA, and run the ad for about 10,000 impressions.

Rotate ads: Keep your ads fresh by switching ads every twoto three weeks. The rotation window may vary depending on your frequency caps and the number of users in your user list.

Test promotions:Promote products, offer a discount, or promote a loyalty programs to drive additional social engagementand sales.

Choose colors wisely:Choose images and colors that look vivid against Facebooks blue and white.

Test landing pages: Use landing pagesfrom different stages of your sales funnel to see which lead to more conversions.

Social ads show up as Sponsored posts on timelines. Users can interact with those ads and you can see their responses by using Ad Permalinks. View the ad as a post to check responses and reactions.

Find your Ad Permalink:

Navigate to the Campaigns tab.

Click on the Social Campaign and select the Columns > Customize columns.

Select the Ad Permalink option and Save.

Want to update existing ads based on the recommendations above? Learn more about your Ads Tab for instructions on bulk editing ads to make these changes faster.

Create Static Ads

.

2-step verification adds another layer of security for your account. If turned on, you will need to retrieve a six-digit verification code fromyour phone every time you sign in to your account. You can set this up through SMS or with an authentication app.

2-Step through SMS

Navigate toSettings > Password and Security.

Under2-Step Verification, click the toggle that saysText message verification disabled.

Enter your phone number and clickContinue.

Enter the verification code you receive through SMS.

ClickConfirm.

2-Step through Authentication App

Download an authentication app. We recommend Authy or Google Authenticator.

Navigate to Settings > Password and Security.

Under2-Step Verification, click the toggle that saysMobile app verification disabled.

Follow the four steps toSet Up Mobile App Authentication and clickConfirm.

Make sure your product feed is connected to AdRoll before you continue with the following steps.

Prepare Your Product Feed

If you already have a product feed we can most likely use it. Here are some 3rd party providers that produce feeds:

GoDataFeed

Mercent

Channel Advisor

Amazon

Shopify

Bing Shopping

Google Merchant Center

Feed structure guidelines

Yourfeed should be product-level and contains one entry per product rather thanone entry for every product variation (size, color, etc.). Content appears in the ad exactly as it appears in the feed.

Required:

Product IDs

Titles

Image URLs

Landing page URLs

Prices (often included)

Sale Price

Optional:

Descriptions

Product Categories

Taglines

Additional Fields (contact your Account Manager or our Customer Support team)

Accepted file types:

TXT* (tab or pipe delimited)

CSV

XML

*Tab delimited files are the preferred format

TXT example tab delimited

CSV example - comma separated value

XML example

Maintain Your Product Feed

If you update your product inventory, you'll need to update your feed files as well. Dynamic ads can onlyshow content from the feed provided.

For SFTP / FTP: Well provide you credentials to our FTP server and youll upload each time the Product Feed changes.

For HTTP: Well provide you with a URL and youll upload your feed by making POST requests with the Basic Authentication using the credentials we provide.

Host Your Own Feed

If youd prefer to host your own feed, please make sure it is accessible to our web servers. Access can be provided in one of two ways:

HTTP address (http://www.companyname.com/feed.txt)

External FTP site (ftp://ftp.companyname.com/feed.txt)

Please provide any credentials needed to access your product feed including username, password and port, as needed. You may need towhitelist our IP address so we can access the feed.

ForSFTP / FTP: Well periodically download the files from your FTP server using the credentials you provide.

For HTTP:Well periodically crawl the URLs you provide. You can also provide HTTP Basic Authentication credentials if youdon'twant the URLs publicly accessible.

Important Product Feed Notes

Unique product IDs:In order for us to match the products a customer has viewed to product information in the feed, all feeds must have a unique identifier for each product in the feed. This unique identifier must exist on each product page explicitly set with the AdRoll Pixel.

Changing the feed structure or file type:Changing the feed structure, rearranging fields or changing the format of individual fields after weve configured for dynamic ads can result in poor ad performance or even complete failure to serve. If the feed structure changes, please let us know immediately to avoid any fluctuations in performance.

One feed:The entire product feed must be contained within a single file.

Field formatting:Dynamic fields in creative will be displayed exactly as they are set in the feed, please format the fields accordingly.

To show ads to site visitors in the EU, you have to install a cookie consent tool. Weve made this easy for you with our NextRoll Cookie Consent Tool, but you can also use outside consent tools. If you choose to submit an external consent tool, youll need to wait a few days for NextRoll to approve.

While wedon'tcurrently endorse any specific tool, we want to provide guidance on how best to set up these tools to work with our services.

Legal Disclaimer:Wecan'ttell you exactly what to write or how to present it to your users - it will depend on the vendors and services you work with and the choices you wish to present to users navigating your site. What follows are recommendations that we consider to be appropriate to work with NextRoll. As therearen'tclear regulations around cookie consent tools, these guidelines may change over time to reflect updated best practices. This is not legal advice and you should check with your own internal teams and your lawyers to on your overall cookie consent solution.

Install the Silktide consent tool

Visit the cookie consent site for the code and to customize your banner. Here are our recommended NextRoll-compliant settings:

Position: Banner bottom

Layout: Block

Palette: (Optional) Color scheme

Learn more link: Link to your own policy or type in your policy URL

Compliance type: (Advanced) Let users opt out of cookies (Advanced)

Custom text:

Recommended message: We and our trusted partners on this site to improve your website experience and provide you with personalised advertising from this site and other trusted advertisers. By clicking "Allow" you accept the placement and use of these cookies for those purposes.

Dismiss button text: Allow

Policy link text: Learn more

Deny button text: Decline

Click Copy code.

Add the code to the header of your website, just before the </head> tag.

Create a trigger / logic on your website that does not fire the NextRoll Pixel until a user clicks Allow on the banner.

There is no specific way of doing this. The important thing is that the NextRoll Pixel should only fire AFTER a user has clicked Accept. Learn more about disabling cookies using a callback hook.

Alternative approach: This doesn't disable/enable cookies on the website, and is an example of one way an enabling/disabling the pixel fire based on the user decision. This is AdRoll-specific andshould be placed just before the closing tag of your universal footer:

Testing on Chrome

Clear your browser cookies/cache or view in an incognito window.

Open your site and do not click anywhere or navigate.

Go to Inspect > Application > Storage > Cookies.

You should NOT see __adroll as a cookie name.

First, click Decline and refresh the page. The banner will no longer be displayed. You should see a cookie named cookieconsent_status and a value of deny.

Now, clear your cookies for this page by right-clicking on the website link and select clear.

This should clear out your cookies. Refresh the page and you should see the banner again.

This time select Allow. Refresh the page.

The banner will no longer be displayed. You will see cookieconsent_status of dismiss, and you will also see the AdRoll cookie __adroll as well as some other cookies we place.

Content on all websites advertising via NextRoll should be family safe and age appropriate. Ads, landing pages, and websites cannot contain nudity, adult products, mature concepts, violent themes, or vulgar language. The Childrens Online Privacy Protection Act, (COPPA) governs websites and ad content targeted to audiences 13 years old or younger. In order to comply with COPPA, NextRoll does not provide its services to websites that are intended for such audiences. NextRollwill not approve ads that promote or facilitate any products, services, activities, or content that may be deemed of an adult nature.

Examples are outlined below of restricted content and practices in relation to adult content and services.

Adult Products or Services

Websites which are centered upon adult products or services are not eligible to run via NextRoll in line with our partner ad networks, and given the sensitive nature of such content. This includes:

Contraceptive products

Sex toys

Sexual enhancement products

Lubricants

Aphrodisiacs

Websites focused purely on sexual enhancement vitamins or pills

Erotic novels

Erotic movies

Erotic magazines

Astrology Content

Ads which promote or highlight products, offers, or content related to astrology or psychics must be verifiable in nature and not guarantee specific results.

Astrology websites verifiable in nature

Astrology websites not making claims which guarantee specific results or outcomes

False claims

Guaranteeing miracle results

Staged testimonials regarding a psychic

Lingerie

Websites promoting lingerie, online or offline, can be advertised provided that the products in the ads, landing pages, and throughout the website are age appropriate and do not contain nudity. In order to deem if a website is appropriate or contains nudity, please ensure that any areas that would be covered by an opaque two-piece swimsuit are not exposed.

Lingerie websites provided there is no nudity

Bikini websites provided there is no nudity

Ads, landing pages, or websites which contain nudity

Ads, landing pages, or websites which contain sexually suggestive content of an adult nature

Ads, landing pages, or websites which contain imagery nipples

Ads, landing pages, or websites which contain visible genitalia

Ads, landing pages, or websites which contain body parts of a sexual nature

Ads, landing pages, or websites which contain models posing provocatively

Sexually Explicit Content

Websites promoting content which would be deemed sexually explicit are not eligible to run via NextRoll. This includes:

Pornography

Cartoon porn

Hentai

Content promoting any type of sexual act

Content promoting any type of illegal sexual theme, concept, or act

Sexually explicit dating websites

Underage dating

Dating websites promoting flings or casual hook-ups

Dating websites promoting infidelity, affairs, or cheating

Escort services

Strip clubs

Adult themed parties or cruises

Prostitution

Mail order bride services

Explicit or implicit references to adult activities

Images focused on individual body parts, such as abs, buttocks or chest, even if not explicitly sexual in nature

Sex-related entertainment websites

Explicit or implicit references to adult activities

Images focused on individual body parts, such as abs, buttocks or chest, even if not explicitly sexual in nature

Images containing poses which would be deemed sexually suggestive or explicit

Cosmetic surgery focused on breast or genitalia reconstruction or augmentation

Websites in which the majority of products display alcohol related content, or in which the core product or service offering is of an alcohol nature, are not eligible to run campaigns with NextRoll. If the website does not sell alcohol or is a small part of the business offering, please make sure that there is no content which could be interpreted as alcohol in the marketing content. Restrictions are outlined in further detail below.

Alcohol Content

Restaurants in which there is no sale of alcohol online

Delivery services in which there is no sale of alcohol online

Venues or events that sell alcohol legally, but are not promoting alcohol, can be promoted provided that ads are age appropriate and are not promoting alcohol or alcohol related activities.

Wine and beer educational classes provided there are no alcohol sales on the website

Information websites about vineyards & breweries provided there are no alcohol sales on the website

Nightclubs, Restaurants, & Entertainment resorts, provided there are no alcohol sales on the website

Non Alcoholic Wine

Wine, beer, and liquor accessories

Landing pages, or websites which contain the sale of alcohol

Landing pages, or websites which contain imagery supporting and/or promoting alcohol consumption

Ads promoting alcohol beverages

Ads promoting the consumption of alcohol

Ads, landing pages, or websites promoting alcohol branding

Ads, landing pages, or websites aimed towards alcohol promotions

Ads, landing pages, or websites aimed towards minors or individuals below the legal drinking age

Ads, landing pages, or websites which are predominantly alcohol related or promote the consumption of alcohol

Beer making kits

Wine making kits

Alcohol branding

How to Fix: Alcohol Content

Review the ad to make sure that there is no alcohol image or portrayal of alcohol

There should be no imagery of alcohol in the ad

There should be no text related to alcohol

There should be no alcohol branding in the ad

There should be no individual consuming alcohol in the ad

Edit the ad to make sure that there is no reference to alcohol or alcohol consumption

Create a new ad if you need to upload a new image

Remove any alcohol related content

Any edits made to an edit will resubmit the ad and its edits for policy review

Review the website to make sure that there is no alcohol on the website or alcohol branding

Websites should not promote the consumption of alcohol

Websites should not contain the sale of alcohol

Alcohol branding should not be promoted

Alcohol related promotions should not be portrayed

Update the website to make sure that there is no alcohol references as outlined above

Update the landing page destination on the ad, if you cannot fix the current ad landing page destination directly

Policy Team will review the updates to ensure the relevant changes have been made

Generally, ads will be reviewed by the Policy team within 24-48 hours. In certain cases, ads may take longer to be reviewed if a more comprehensive review is required.

In light of regulations such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Childrens Online Privacy Protection Act, (COPPA), AdRoll does not provide its services to websites intended for individuals under the age of 16or serve personalized or retargeted advertising to individuals who are under the age of 16. While COPPA governs websites and ad content targeted to children under the age of 13, the GDPR requires parental consent to process the personal data of an individual under the age of 16. In addition, under the CCPA (effective Jan. 1, 2020), individuals between the ages of 13 and 16 must opt-in to the collection of personal information, and the NAI 2020 Code of Conduct raises the minimum age for targeting audiences from 13 to 16. For these reasons, AdRoll cannot provide its services to websites intended for individuals under the age of 16.

Collecting personal information from children under 16

Targeting interest content to children under the age of 16

On ads served by AdRoll for our advertisers, look for an AdChoices logo (the blue triangle) in the corner of the ad. Click the logo to learn more about interest-based advertising, who served the ad, and manage your ad options. You can also opt out of seeing personalized ads from AdRoll (and other companies) using the NAI opt out tool here. Please note you will still see ads even if you opt out, but they will not be personalized by AdRoll. For more information please see our privacy notice here.

In order to grow a loyal customer base, you need to serve the right messages and designs to the right audiences. Use these ad creative best practices for each stage in the customer lifecycle to create repeat customers and grow revenue.

Before diving into the lifecycle-specific best practices, make sure your ads have:

Eye-catching images. You have one second or less to get your message across. Use visually compelling faces, colors, and products to grab attention. Use fonts and colors that match your website aesthetic.

Clear and simple text. Dont clutter your ad with text. Say one message per ad.

Strong call to action. Make sure shoppers know whatthey'redoing when they click an ad.

Attract New Customers with a Compelling First Impression

Entice new, high-intent shoppers with general branding ads that teach them about your brand and get them to visit your website.

Use lifestyle images that convey your core offering.

Focus on why people love shopping at your store or buying your products.

Show why customers choose you over others.

Skip the hard sell.

Promote your brand and generate name recognition.

Creative Tips

Try calls to action like Learn More or Explore Now.

Choose lifestyle images that help people imagine owning your product.

Feature top-selling products.

For native ads: define your offering and its benefit in the headline.

Engage Potential Buyers by Staying Top-of-Mind

Remind potential buyers why they visited your site.

Include your logo and a direct call to revisit your site.

Steer buyers toward products they haven't yet seen.

Make it easy for shoppers to take the next step. Consider highlighting new items, sales, or seasonal pushes, all of which appeal to a broader audience.

Creative Tips

Use strong calls to action: Shop Now!, Buy Now!, Pre-Order!, Buy Today!

Use incentives like promos, sales, discount codes, and special deals for first-time buyers (e.g., Flash SaleLimited Time, 10% Off First Three Orders).

Feature lifestyle images to help potential buyers see the product in use.

For native adsincorporate a stat that supports your advertised benefit.

Convert Interested Shoppers with a Highly Personalized Ad Experience

Use dynamic ads to push your highest-intent buyers to convert.

Set up product feedbased dynamic ads, featuring one or multiple products.

Completely customize the look and experience of your AdRoll dynamic adsat no additional cost.

Choose to feature top-viewed, top-selling, or recently browsed products.

Showcase items similar to the onesthey'remost interested in.

Give shopping cart abandoners an opportunity to check out by testing different buying incentives, such as free shipping or a 10% discount.

Creative Tips

Test recommendation engines, top-selling items, and recently viewed products.

If there's no feedor there are few itemstest static images of top-selling products.

Use strong calls to action like Buy Now or Click Here to Buy.

For native adsrefresh the message to avoid ad fatigue.

Cultivate Repeat Customers by Rewarding Loyalty

Extend your customers lifetime value by re-engaging them.

These users are familiar with your brand, so keeping brand aesthetic consistent is important for loyalty ads.

You can show appreciation for valuable customers by providing unique calls to action that drive them to purchase more of what they like.

Repeat customers always like to be rewarded for their loyalty, so include additional promotions if available, or drive people to on-site rewards programs.

Creative Tips

Use calls to action like You might like these, Complete The Look, and Complete The Set.

Try encouraging buyers to refill orders automatically or stock up on items people often buy again.

Include information about rewards programs.

For native ads: present the rest of your offerings to your customers.