Sustainability and Corporate Social Responsibility at Niantic | Comparably
Niantic Claimed Company
Niantic is the world’s leading augmented reality company with an initial focus on AR games. Originally formed at Google in 2011, we became an independent company with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and recently released third title, Harry Potter: Wizards Unite. read more
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Sustainability and Corporate Social Responsibility at Niantic

70% of Pokémon GO players feel motivated to walk more, and 47% of Pokémon GO players feel motivated to connect with others.
Billions of kilometers have been walked, 16.3 billion were walked by players in 2019 alone.
We provide ongoing support to hyper local nonprofits such as Young Women Empowered, delivering empowerment programs for diverse young women in the Seattle area.
In partnership with TechRow Fund we are designing programs that explore how AR technology can support teachers in the classroom and teach students how to be AR creators.

Environmental Sustainability

Through our annual Earth Day campaign, 17,000 players across 41 countries and 6 continents helped to pick up 145 tons of trash.
With Pure Earth, our players in the Philippines joined their community for an educational workshop creating eco-bricks out of trash to use as insulation and build durable walls.
Through our partnership with the National Park Foundation, our players have visited over 331 national parks, rivers, and trails.
We are partnering with the UNWTO to encourage global exploration and travel in a sustainable and universally accessible manner.

Community Impact and Philanthropy

90,000+ players participated in local community and charity events.
40,000 hours were volunteered by players around the world.
6,219 items were donated to community organizations.
$100,000 was raised for STEM programs in the communities where we have offices.

How Sustainability and CSR Efforts Impact Employees

AnswerPercent
Yes89%
No11%
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