Niantic Culture | Comparably
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Niantic Claimed Company
Niantic is the world’s leading augmented reality company with an initial focus on AR games. Originally formed at Google in 2011, we became an independent company with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and recently released third title, Harry Potter: Wizards Unite. read more
EMPLOYEE
PARTICIPANTS
87
TOTAL
RATINGS
1300

Niantic Company Culture

Niantic Culture

This score is derived from employee ratings & reviews
4.4/5
Niantic's Overall Culture is rated A-

Top Rated Culture Dimensions

Niantic CEO

Top 30%Top 30% of Similar Size Companies on Comparably
John Hanke Niantic's CEO
John Hanke
71 /100

Diversity at Niantic

Top 25%Top 25% of Similar Size Companies on Comparably
B

Diverse employees at Niantic have rated Outlook, Team, and Work Culture as the highest categories they have scored

Women at Niantic

Top 30%Top 30% of Similar Size Companies on Comparably
B

Women at Niantic have rated Team, Perks And Benefits, and Happiness as the highest categories they have scored

Niantic eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 35%Top 35% of Similar Size Companies on Comparably

Recommend to a Friend?

17

Niantic employees are 17% more likely to recommend Niantic as a great place to work

52%Promoters
13%Passives
35%Detractors

Working at Niantic

Working at Niantic is rated highly by 87 employees, across various culture dimensions. Niantic employees are most satisfied about Environment, Happiness, and Office Culture categories, putting Niantic’s culture in the Top 15% compared to similar sized companies on Comparably and in the Top 30% compared to other companies in San Francisco. See below in detail how working at Niantic was rated by employees.

Overall Company Culture at Niantic

A-

Overall Company Culture at Niantic is rated A-

Last updated months ago

Top
15%

Niantic ranks in the Top 15% of other companies on Comparably with 501-1,000 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 87 Employees

View Results
0
20
40
60
80
100
Product
92
Product92
Engineering
80
Engineering80
Design
51
Design51

Niantic Employee Reviews

Out of 180 Niantic employee reviews, 84% were positive. The remaining 16% were constructive reviews with the goal of helping Niantic improve their work culture.

84%
16%
Positive Reviews84%
Constructive Feedback16%

Positive Reviews From Niantic Employees

  • What do you like best about the leadership team?
    They seem to genuinely care
  • What makes you most happy at work?
    The projects are interesting and challenging. Given the room and space to demonstrate leadership.
  • What are some of the best things about your team?
    A very strong and competent team. Ambitious.

Constructive Feedback From Niantic Employees

  • What do your coworkers need to improve and how could you work together better?
    Not talking to me would be a start. Maybe speak to their customers
  • What does the leadership team need to get better at?
    Listening to people rather than not
  • Why do you feel undervalued and what would make you feel better about your compensation?
    Me and colleagues all report feeling we are paid below market value and subject to game industry crunch. There is huge gaps in compensation between mid level and senior level employees.

Niantic Company Information

Niantic Company Overview

Niantic is the world’s leading augmented reality company with an initial focus on AR games. Originally formed at Google in 2011, we became an independent company with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and recently released third title, Harry Potter: Wizards Unite.

Niantic was founded in 2011 and its current CEO is John Hanke. Since its inception 15 years ago, Niantic has grown to 501 employees.

Niantic Mission, Vision & Values

Niantic Mission Statement

Our mission is to use emerging AR technology to spark creative and engaging journeys in the real world. We build products that inspire outdoor exploration, exercise, and meaningful social interaction.

Niantic Vision Statement

We see a future where our technology paves the way for new entertainment experiences, advanced robotics, and scaled adaptive computing — and games are where we incubate some of our most audacious thinking.

Niantic Values

  • aligned
  • accountable
  • respectful
  • trustworthy

Sustainability and Corporate Social Responsibility at Niantic

70% of Pokémon GO players feel motivated to walk more, and 47% of Pokémon GO players feel motivated to connect with others.
Billions of kilometers have been walked, 16.3 billion were walked by players in 2019 alone.
We provide ongoing support to hyper local nonprofits such as Young Women Empowered, delivering empowerment programs for diverse young women in the Seattle area.
In partnership with TechRow Fund we are designing programs that explore how AR technology can support teachers in the classroom and teach students how to be AR creators.

Through our annual Earth Day campaign, 17,000 players across 41 countries and 6 continents helped to pick up 145 tons of trash.
With Pure Earth, our players in the Philippines joined their community for an educational workshop creating eco-bricks out of trash to use as insulation and build durable walls.
Through our partnership with the National Park Foundation, our players have visited over 331 national parks, rivers, and trails.
We are partnering with the UNWTO to encourage global exploration and travel in a sustainable and universally accessible manner.

90,000+ players participated in local community and charity events.
40,000 hours were volunteered by players around the world.
6,219 items were donated to community organizations.
$100,000 was raised for STEM programs in the communities where we have offices.

HeadquarterSan Francisco
San Francisco, CA 94111
United States of America
Websitenianticlabs.com/
Founding Date2011
Company StatusPrivate
Jobsnianticlabs.com/jobs/
Social Sites

Niantic Competitors

Niantic competitors include Blizzard Entertainment, Ubisoft, Glu Mobile, and PennyPop. Niantic ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Niantic compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    Blizzard Entertainment's Logo
    Blizzard Entertainment
    4.7/5
  2. #2
    Niantic's Logo
    Niantic
    4.4/5
  3. #3
    Ubisoft's Logo
    Ubisoft
    3.6/5
  4. #4
    Glu Mobile's Logo
    Glu Mobile
    3.4/5
  5. #5
    PennyPop's Logo
    PennyPop
    2.4/5
  • Culture Video

Niantic Employees

Niantic has 501 employees. 87 employees at Niantic have reviewed Niantic across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 87 Niantic employees give their leadership a grade of B, or Top 25% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Niantic are pleased with their total compensation at Niantic, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Niantic are pleased with their team. 87 Participants grade the quality of their coworkers a B+. The majority believe the meetings at Niantic are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Niantic believe the environment at Niantic is positive. Most Participants believe the pace of work at Niantic is comfortably fast. About 54% of the employees at Niantic work 8 hours or less, while 2% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Niantic are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

A Day in the Life
A Day in the Life
Niantic employees generally work 9.0 hrs a day
Work Hours
A Day in the Life
Employees at Niantic report the work pace is comfortably fast
Work Pace
A Day in the Life
90% of Niantic employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Niantic employees most often take 20-30 paid vacation and sick days each year
Perks & Benefits
A Day in the Life
88% of Niantic employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Niantic employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
88% of Niantic employees call their work environment positive
Environment

Joining Niantic - Employee Onboarding

The prevailing opinion from employees about joining Niantic is that the company was prepared on their first day. Niantic employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Niantic KPIs and OKRs

At Niantic 86% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Niantic's KPIs and OKRs is essential for its success. Out of 9 Niantic employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 8 have said yes.

AnswerPercent
Yes89%
No11%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes86%
No14%
Are the KPIs/OKRs for your department clear?

Niantic CEO & Leadership

Niantic CEO - John Hanke

John Hanke Niantic's CEO
71 /100

Niantic’s CEO John Hanke started in this role in 2011. John’s approval rate is just above average, putting John in the Top 30% of all CEOs of similar-sized companies on Comparably, and in the Top 50% compared to the CEOs of all other companies in San Francisco. John Hanke is well regarded by employees for the Environment Niantic offers, and ranks among the Top 10% of CEOs by employees in that category. John is most liked by employees in the Product department and employees with Over 10 Years experience. However, employees in the Design department have a slightly unfavorable view of the CEO. When compared to Niantic’s competitors, John Hanke ranks just above Ubisoft’s CEO Yves Guillemot. With John’s leadership, Niantic employee respondents are most happy about their Environment and Happiness. John was rated slightly below average for Professional Development.

Niantic Leadership

The Niantic Executive Team is rated a “B” and led by CEO John Hanke, CTO Phil Keslin, and Chief Marketing Officer Mike Quigley

  • John Hanke  CEO / President

    John Hanke CEO / President

    John Hanke serves as the CEO / President of Niantic.

  • Phil Keslin CTO

    Phil Keslin serves as the CTO of Niantic, Inc.. Phil started at Niantic, Inc. in October of 2015. Phil currently resides... read more

  • Mike Quigley Chief Marketing Officer

    Mike Quigley serves as the Chief Marketing Officer of Niantic, Inc.. Mike started at Niantic, Inc. in October of 2015.... read more

  • Lenette Howard VP Operations

    Lenette Howard serves as the VP Operations of Niantic, Inc.. Lenette started at Niantic, Inc. in October of 2015.... read more

  • Kei Kawai Vice President, Product Management

    Kei Kawai serves as the Vice President, Product Management of Niantic, Inc.. Kei started at Niantic, Inc. in June of... read more

  • S Hu Head of AR Platform

    S Hu serves as the Head of AR Platform of Niantic, Inc.. S started at Niantic, Inc. in January of 2018. S currently... read more

  • Dennis Hwang VP, Visual and Interaction Design at Niantic, Inc.

    Dennis Hwang serves as the VP, Visual and Interaction Design at Niantic, Inc. of Niantic.

  • Daniel Lederman VP Business Development

    Daniel Lederman serves as the VP Business Development of Niantic, Inc.. Daniel started at Niantic, Inc. in October of... read more

  • Jeff Shouger Head Of Finance

    Jeff Shouger serves as the Head Of Finance of Niantic.

Niantic Salaries

How much does Niantic pay?

How much do people at Niantic get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Niantic is $131,152, or $63 per hour, while the estimated median salary is $136,085, or $65 per hour.

At Niantic, the highest paid job is a General Counsel at $245,186 annually and the lowest is an Admin Assistant at $47,115 annually. Average Niantic salaries by department include: Admin at $61,443, Design at $95,945, Business Development at $114,494, and Marketing at $115,553. Half of Niantic salaries are above $136,085.

57 employees at Niantic rank their Compensation in the Top 20% of similar sized companies in the US (based on 187 ratings) while 56 employees at Niantic rank their Perks And Benefits in the Top 20% of similar sized companies in the US (based on 62 ratings).

Last updated months ago.

1st Percentile
$74k
$74k1st Percentile
17th Percentile
$106k
$106k17th Percentile
33rd Percentile
$136k
$136k33rd Percentile
50th Percentile
$185k
$185k50th Percentile
67th Percentile
$240k
$240k67th Percentile
83rd Percentile
$264k
$264k83rd Percentile
100th Percentile
$296k
$296k100th Percentile
$131,152*
Average Compensation
$136,085*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Niantic Salaries by Department

Explore Niantic Salaries

Diversity & Inclusion at Niantic

Diverse employees at Niantic score the company 76/100 across various culture categories, placing Niantic in the Top 25% of companies on Comparably with 501-1,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Niantic across various culture dimensions.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close. Niantic has several Employee Resource Groups (ERGs) that unite around a common affinity, experience, and/or interests to foster a diverse and inclusive workplace. ,

Ranked Culture the Highest

Women 66/100
Tenure - Less Than 1 Year
Men 92/100
Department - Product
Diverse Employees 92/100
Department - Product

Ranked Culture the Lowest

Women 58/100
Department - Engineering
Men 51/100
Department - Design
Diverse Employees 65/100
Tenure - Less Than 1 Year

Niantic Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Vision Insurance
  • Health Insurance
  • Life Insurance
  • Gym Membership / Reimbursement

Paid Time Off

  • PTO / Vacation Policy
  • Paid Holidays
  • Maternity / Paternity Leave

Financial Benefits

  • 401K / Retirement Plan
  • Performance Bonus
  • Employee Stock Purchase Plan

Office Perks

  • Free Food
  • Company Social Outings
  • Unique Office Space

Niantic PTO

Niantic's PTO and Vacation policy typically gives 20-30 days off a year with 67% of employees expected to be work free while out of office. Paid Time Off is Niantic's most important benefit besides Healthcare when ranked by employees, with 100% of employees saying it is the most important benefit. Niantic's benefits and PTO Package averages to represent a $500 -$1000 cash value per month.

AnswerPercent
Flex Time0%
Vacation Policy100%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes33%
No67%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo25%
$1500 - $2500/mo13%
$1000 -$1500/mo11%
$500 -$1000/mo38%
Less than $500/mo13%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Niantic Careers

Niantic Jobs

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H1B Visa

In 2019, Niantic applied for 20 H1B visas. Of the work permits applied for, 90% were approved.

Work Permit Application Outcome

Niantic has a total of 501 employees

20
Total Applied
  • 90% Granted (18 out of 20)
  • 10% Denied (2 out of 20)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 20)
  • 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 20)

This data was calculated using publicly sourced data from OFLC Performance Data

Let Niantic Know You Want To Work There

Overview of Candidates Interested in Niantic on Comparably

Candidates By Department

Product
33%
All Industries
25%
Engineering
17%
Marketing
8%
Legal
8%
Other
8%

Candidates By Location

San Francisco
67%
Boston
8%
New York City
8%
Stamford
8%
Rio
8%

Niantic Internship Program

Acquiring a position in Niantic's Internship Program is generally somewhat difficult. Why intern at Niantic? Employees are extremely happy at Niantic and rate their office perks as fantastic. It’s summer, interning should not be only a learning experience, but also an enjoyable one. Niantic employees say they’re never bored at work. Additionally, 56% have developed close friendships with their co-workers.

How difficult is it to get an internship at Niantic?

Engineering
Very Difficult33%
Somewhat Difficult67%
Not Difficult0%
Difficult0%
Does Not Offer Internships0%
Answered by 3 Engineering Interns

Frequently Asked Questions regarding Niantic

What is Niantic address?

Niantic location is at San Francisco

Who is the CEO of Niantic?

Niantic CEO is John Hanke, their score by employees is 71

What is Niantic eNPS?

The eNPS for Niantic is 17

What is the salary for Admin Assistant in Niantic?

Admin Assistant average salary in the US is 47k

What are the salaries in the HR in Niantic?

The average salaries for HR in Niantic is 143k

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