REI CMO Salaries in Boulder | Comparably
REI Claimed Company
Cooperative, selling outdoor recreation gear, sporting goods, and clothing via some 143 retail stores in 36 states, catalogs, and the web. read more
EMPLOYEE
PARTICIPANTS
498
TOTAL
RATINGS
4760
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REI CMO Salaries in Boulder

The average REI CMO in Boulder earns an estimated $274,682 annually. REI's CMO compensation is $19,033 more than the US average for a CMO.

In Boulder, The Marketing Department at REI earns $2,835 more on average than the IT Department.

Last updated 3 months ago.

$48k
$116k
$184k
$250k
$400k
$550k
$700k
$274,682
Average Compensation
$274,682
avg. base

CMO Salaries at REI

In Boulder, CMOs earn $121,592 more than Directors of Marketing.

Director of Marketing
$153k*
Senior Marketing Manager
$151k*
Content Strategist
$133k*
Brand Manager
$112k*
Marketing Operations
$111k*
Marketing Manager
$100k*
Data Analyst
$99k*
Event Planner
$93k*
$87k
SEM Manager
$84k*
Content Manager
$84k*
Email Marketer
$77k*
Social Media Manager
$77k*
Marketing Associate
$76k*
SEO Specialist
$76k*
Community Manager
$75k*
Copywriter
$66k*
* estimated salary

Compensation at REI by Department

In Boulder, The Marketing Department averages $2,835 more than the IT Department, and $10,876 less than the HR Department

HR
$111,464 Avg. total comp.
+$11k
Marketing
$100,588 Avg. total comp.
IT
$97,753 Avg. total comp.
-$3k

CMO Compensation by Gender (All Companies)

The average female CMO at companies similar size to REI reported making $375,300, while the average male CMO at similar sized companies reported making $411,150.

CMO Compensation by Ethnicity (All Companies)

The average African American/Black CMO at companies similar size to REI reported making $500,000, while the average Hispanic or Latino CMO at similar sized companies reported making $310,000.

How CMOs at REI Rate Their Compensation

The majority of CMOs at REI believe they're not compensated fairly. 93% of CMOs at REI say they receive annual bonuses, and the majority (61%) are satisfied with their benefits. See more compensation ratings at REI

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