Route Claimed Company
Route is a landmark in the evolution of ecommerce. Our mission is to create shopper confidence that fuels brand growth.
We’re inspiring people to discover and celebrate brands around the world through a completely reimagined ecommerce experience. Our unique platform takes a holistic approach, to connecting customers and brands with every purchase.
In record-breaking time, we’ve grown to over 3 million monthly active users and added over 13,000 merchants to the Route post-purchase platform. Both brands and consumers now rely on Route to forge an entirely new path along the ecommerce frontier. read more
Route Company Culture
Route Culture
This score is derived from employee ratings & reviewsChoice Employer
A
4.6/5
Top Rated Culture Dimensions
CEO Rating
A+Compensation
A+Environment
A+Executive Team
A+Happiness
A+Route CEO
Top 5%Top 5% of Similar Size Companies on Comparably
Eric Kobe
86 /100
See More
Diversity at Route
Top 20%Top 20% of Similar Size Companies on Comparably
B+
Diverse employees at Route have rated Team, Happiness, and Executive Team as the highest categories they have scored
Women at Route
Top 15%Top 15% of Similar Size Companies on Comparably
A-
Women at Route have rated Happiness, Compensation, and Team as the highest categories they have scored
Route eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 10%Top 10% of Similar Size Companies on Comparably
Recommend to a Friend?
76
Route employees are 76% more likely to recommend Route as a great place to work
| 80% | Promoters |
|---|---|
| 16% | Passives |
| 4% | Detractors |
Working at Route
Working at Route is rated highly by 298 employees, across various culture dimensions. Route employees are most satisfied about CEO Rating, Compensation, and Environment categories, putting Route’s culture in the Top 10% compared to similar sized companies on Comparably and in the Top 5% compared to other companies in Salt Lake City. See below in detail how working at Route was rated by employees.
Overall Company Culture at Route
A
Overall Company Culture at Route is rated A
Last updated months ago
Top
10%
Route ranks in the Top 10% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score
Route Employee Reviews
Out of 1648 Route employee reviews, 97% were positive. The remaining 3% were constructive reviews with the goal of helping Route improve their work culture.
| Positive Reviews | 97% |
|---|---|
| Constructive Feedback | 3% |
Positive Reviews From Route Employees
- What are some of the best things about your team?Route only hires the best, and I truly believe that. My team is incredibly collaborative, and every person is excited to help each other progress. My team foster's a 'find a need and fill it' attitude, where they all strive to be the best they can be and help wherever needed.
- What are some of the best things about your team?My team at Route is incredible. Everyone is able to come together, work hard, and get things done. It feels great to be able to make a meaningful impact at the company and have a great time with people. Their skills are top notch, they are collaborative, and they are fun to spend time with.
- What is most positive about the culture and environment at your company?The most positive about our company culture is that we appreciate and recognize the work each department is doing. We take the time to slow down and realize that we are a well oiled machine and without just one part, we wouldn't function nearly as well. It's fun to celebrate ALL wins!
Constructive Feedback From Route Employees
- Why do you feel undervalued and what would make you feel better about your compensation?More Equity would make me feel better about my compensation.
Route Company Information
Route Company Overview
Route is a landmark in the evolution of ecommerce. Our mission is to create shopper confidence that fuels brand growth. We’re inspiring people to discover and celebrate brands around the world through a completely reimagined ecommerce experience. Our unique platform takes a holistic approach, to connecting customers and brands with every purchase. In record-breaking time, we’ve grown to over 3 million monthly active users and added over 13,000 merchants to the Route post-purchase platform. Both brands and consumers now rely on Route to forge an entirely new path along the ecommerce frontier.
Route was founded in 2019 and its current CEO is Eric Kobe. Since its inception 7 years ago, Route has grown to 139 employees.
Route Mission, Vision & Values
Route Mission Statement
Route is a landmark in the evolution of ecommerce. Our mission is to create shopper confidence that fuels brand growth.
Route Vision Statement
We’re inspiring people to discover and celebrate brands around the world through a completely reimagined ecommerce experience. Our unique platform takes a holistic approach, to connecting customers and brands with every purchase. In record-breaking time, we’ve grown to over 3 million monthly active users and added over 13,000 merchants to the Route post-purchase platform. Both brands and consumers now rely on Route to forge an entirely new path along the ecommerce frontier.
Route Values
- Start with Customers - Work backwards from there. Happy Brands and shoppers are our priority.
- Overdeliever - We delight in exceeding expectations and obsess over quality. We go the extra mile to deliver something we’re proud of every time.
- Own It - We sign up for big things and see them through. When things go wrong we make them right.
- Team Over Ego - We stay humble and put the team first. We build each other up, hold each other accountable, and leverage our diverse strengths.
- Fast, forward - Speed is in our DNA. We’re inventive, resourceful, determined. We take smart risks and push forward to iterate and improve.
| Headquarter | 13301 N Thanksgiving Way Lehi, UT 84043 United States of America |
|---|---|
| Website | route.com/ |
| Founding Date | 2019 |
| Company Status | Private |
| Jobs | www.route.com/careers |
| Social Sites |
Route Employees
Route has 139 employees. 298 employees at Route have reviewed Route across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 298 Route employees give their leadership a grade of A+, or Top 5% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Route are extremely happy with their total compensation at Route, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Route are extremely happy with their team. 298 Participants grade the quality of their coworkers an A+. The majority believe the meetings at Route are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Route believe the environment at Route is positive. Most Participants believe the pace of work at Route is comfortably fast. About 84% of the employees at Route work 8 hours or less.
Overall, the employees at Route are extremely happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
A Day in the Life
A Day in the Life
Route employees generally work 8.2 hrs a day
Work Hours
A Day in the Life
Employees at Route report the work pace is comfortably fast
Work Pace
A Day in the Life
99% of Route employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Route employees most often take unlimited paid vacation and sick days each year
Perks & Benefits
A Day in the Life
94% of Route employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Route employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
98% of Route employees call their work environment positive
Environment
Joining Route - Employee Onboarding
The prevailing opinion from Comparably users in Salt Lake City about their company is that it was very prepared on their first day. Salt Lake City employees concluded that their overall onboarding experience was positive. 81% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Route KPIs and OKRs
Employees’ understanding of Route's KPIs and OKRs is essential for its success. Out of 298 Route employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 283 have said yes.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
Route CEO & Leadership
86 /100
Route CEO Awards and Recognitions
Route’s CEO Eric Kobe started in this role in 2025. Eric’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 15% compared to the CEOs of all other companies in Salt Lake City. With a high CEO score, Eric Kobe has won the Best CEOs in 2022. In addition, Eric has garnered Best CEOs for Diversity in 2022 specifically for Diversity, making Route’s CEO one of the top rated CEOs by diverse employees. Route’s CEO is highly regarded especially by employees in the Design department, employees with Entry Level experience, and employees with Over 10 Years experience. However, employees in the Consumer Marketing department, employees in the Finance department, and employees in the Revenue Operations department have a less favorable view of the CEO and believe there is room for improvement. Compared to Route’s competitors, Eric Kobe ranks right below Narvar CEO Amit Sharma. Under Kobe’s leadership, Route employee respondents are most happy about their Compensation and the company’s Environment. Meetings and Diversity are two areas, according to respondents, where Route could stand to see real improvement.
Route Leadership
The Route Executive Team is rated an “A+” and led by CEO Eric Kobe, Chief Product Officer Andrew Schmid, and SVP, General Counsel Robert Zakari
Eric Kobe CEO / President
Eric Kobe serves as the CEO / President of Route.
Andrew Schmid Chief Product Officer
Andrew Schmid serves as the Chief Product Officer of Route.
Robert Zakari SVP, General Counsel
Robert Zakari serves as the SVP, General Counsel of Route.
Nicholas Lloyd Chief Technology Officer
Nicholas Lloyd serves as the Chief Technology Officer of Route.
Cameron Hale Chief Revenue Officer
Cameron Hale serves as the Chief Revenue Officer of Route.
Kinsey Seidel Sr. Director Strategy & Operations
Kinsey Seidel serves as the Sr. Director Strategy & Operations of Route.
Arman Panjwani Chief Financial Officer
Arman Panjwani serves as the Chief Financial Officer of Route.
Route Salaries
How much does Route pay?
How much do people at Route get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Route is $80,358, or $38 per hour, while the estimated median salary is $117,272, or $56 per hour.
At Route, the highest paid job is a Senior Developer at $114,278 annually and the lowest is a Sales Associate at $41,898 annually. Average Route salaries by department include: Design at $81,204, Admin at $45,834, Marketing at $222,836, and Sales at $324,894. Half of Route salaries are above $117,272.
298 employees at Route rank their Compensation in the Top 5% of similar sized companies in the US (based on 598 ratings) while 298 employees at Route rank their Perks And Benefits in the Top 5% of similar sized companies in the US (based on 596 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $64k | $64k | 1st Percentile |
20th Percentile $89k | $89k | 20th Percentile |
40th Percentile $114k | $114k | 40th Percentile |
60th Percentile $181k | $181k | 60th Percentile |
80th Percentile $232k | $232k | 80th Percentile |
100th Percentile $327k | $327k | 100th Percentile |
$80,358*
Average Compensation
$117,272*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Route Salaries by Department
Diversity & Inclusion at Route
Diverse employees at Route score the company 88/100 across various culture categories, placing Route in the Top 20% of companies on Comparably with 51-200 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Route across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
Route Perks & Benefits
Health & Wellness
- Dental Insurance
- Vision Insurance
- Health Insurance
- Life Insurance
Paid Time Off
- PTO / Vacation Policy
- Paid Holidays
- Maternity / Paternity Leave
Financial Benefits
- 401K / Retirement Plan
- Performance Bonus
- Employee Stock Purchase Plan
Office Perks
- Free Food
- Company Social Outings
- Legal Assistance
- Work From Home Policy
- Unique Office Space
Route PTO
Route's PTO and Vacation policy typically gives unlimited days off a year.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
Route Careers
Route Jobs
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Overview of Candidates Interested in Route on Comparably
Candidates By Department
All Industries | 100% |
|---|
Candidates By Location
Salt Lake City | 100% |
|---|
Frequently Asked Questions regarding Route
What is Route address?
Route location is at 13301 N Thanksgiving Way
Who is the CEO of Route?
Route CEO is Eric Kobe, their score by employees is 86
What is Route eNPS?
The eNPS for Route is 76
What is the salary for Admin Assistant in Route?
Admin Assistant average salary in the US is 46k
What are the salaries in the Operations in Route?
The average salaries for Operations in Route is 87k
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